NO SPAMMING You want people to see your information and they want the same for their information. Spamming helps noone and could get you locked or banned.
Step 1: Have a lense? Leave a comment here. In your comment also leave a link to your lense or website along with a VERY SHORT description. Try to use your best keyword(s). As long as the comment is displayed, (I have it set to 20 right now), that is 1 backlink. I will then take this info and make a permanent link on the page. That now makes 2 links.
No lense? What are you waiting for? Click

HERE

to get started!
Step 2: Rate this lense. The more people that rate it the higher we all go up in lense rank.
Do not just vote it a 5 to try and get it a higher rank. Be honest. If it needs improvement leave a comment and let me know. If this lense is going to be a high ranking one it should also be quality. Higher lense rank = higher page rank in google.
At the time of this writing the Top 100 lenses page has a google PR of 6/10. The #1 lens has a google PR of 4/10 and the #100 has a PR of 3/10. Google will find these lenses and the info on them better than lenses buried deep at lens rank # 42,000. If your lense is listed on one of these top ranked ones, google will find it easier. (Your lense listed here, this lens in top 100, google indexes this lens and wala! google finds you.)Note: Google still found my lens even though it was below 42,000. So, no guarantees.
Step 3: Take a few minutes to rate other lenses found here. Remember, we are here to help each other right? I will look at each lense posted here and rate each one, and encourage you to do the same. Be fair and come back often to rate more! Do not just rate everyones lense a 1 or 5. Read them and be honest.
Step 4: Leave a comment if allowed. Comments help their lens, lets the lensmaster know if the lens was informative, and also gives you one more link. Don't just be self promoting in your comments. Let them know what you think about their lense. That is always appreciated and lets them know you actually looked at their info. Bookmark the lense if it interests you. Let the lensmaster know you bookmarked it. At the end of your comments put "PR+" That will let each of us know where you came from and that you are taking the time to actually read their content.
Step 5: Use your toolbox on the right and do as many of the items under the "Do you like this lens?" and "Save and Share" as possible (as long as those actions will not be considered spam by others). Especially the Lensroll.
Step 6: (optional) Join my Fan Club. Each time this lens gets 10 new comments and listings, ( this number subject to change if we get extreemly active), I will do a squidoocast to let you know so you can rate them and comment(see step 4). I will also inform you of changes to our page rank. Good or bad! If you do not wish for these updates that's ok. Being a member of my Fanclub is only an extra helpful step.
Step 7: Place a link to this lense on your website. If the comment you left here has a link to your website then the one on your site is now a recipricol link. the more recipricol links to this lens the better our page rank.
Step 8: Exchange links with others who are listed here. Lensroll them. Visit their websites and if allowed, swap links with each other.

I will publish all except for the following:
No "Adult" content or lenses.
No illegal stuff or lenses about how to do illegal stuff.
No Spammers.
(More No-No's will be added as the need arises).