(by 2 people)
A ramble of non-profit and marketing related concepts
Student becomes the Teacher
Valuable Insights
In the Big Moo, one of the authors drafted a chapter entitled: The Student Becomes The Teacher. The mentors philosophy on leadership is as follows:
- Be impatient, don't tolerate mediocrity
- Be confident in your ability - you can make a difference in the world
- Have extreme passion for your work and those you are working with
- Never compromise your integrity
- Risk is the only reward - without risk, there is no benefit
- Expect isolation, separation, and intolerance
- Take the time to know and connect with worlds that are vastly different from yours - your greates discoveries reside there
- Dare to be different
I was very intrigued by these statments and found them to be great truths no matter what industry. I began to look at the non-profit I work for and found many of these to be amazingly absent. In fact, we cling to protecting our integrity and claiming to have extreme passion almost to a fault. So much so that we avoid the other points on the list.
Instead of building on our integrity and passion, we hide behind it. These are the foundations for our organization and should empower us to take risk and explore. I'm working to initiate my staff in this thought process and to empower my team to take risks and grow the brand.">
- Be impatient, don't tolerate mediocrity
- Be confident in your ability - you can make a difference in the world
- Have extreme passion for your work and those you are working with
- Never compromise your integrity
- Risk is the only reward - without risk, there is no benefit
- Expect isolation, separation, and intolerance
- Take the time to know and connect with worlds that are vastly different from yours - your greates discoveries reside there
- Dare to be different
I was very intrigued by these statments and found them to be great truths no matter what industry. I began to look at the non-profit I work for and found many of these to be amazingly absent. In fact, we cling to protecting our integrity and claiming to have extreme passion almost to a fault. So much so that we avoid the other points on the list.
Instead of building on our integrity and passion, we hide behind it. These are the foundations for our organization and should empower us to take risk and explore. I'm working to initiate my staff in this thought process and to empower my team to take risks and grow the brand.">
Change Agent
Motivation
There is a need to continue to motivate your staff and reinvigorate the essence of the brand into your daily activities.
The issue becomes more difficult when staff is overworked and outnumbered in the day to day workings. It's also a challenge to get staff to buy in when there is limited control b/c of a close minded infrastructure.
The issue becomes more difficult when staff is overworked and outnumbered in the day to day workings. It's also a challenge to get staff to buy in when there is limited control b/c of a close minded infrastructure.
Marketing on the Shoe-String
Brand Value
Most non-profits have a minimal marketing budget if one at all.
It's important to find a way to leverage brand recognition with efforts that are inexpensive yet effective. The role of new marketing becomes critical for an organization such as a non-profit.
There is also an increased importance to remain honest and humble about the work that a non-profit is "selling". On the note of being humble, I recommend Ira Williams manifesto from Change This.
It's important to find a way to leverage brand recognition with efforts that are inexpensive yet effective. The role of new marketing becomes critical for an organization such as a non-profit.
There is also an increased importance to remain honest and humble about the work that a non-profit is "selling". On the note of being humble, I recommend Ira Williams manifesto from Change This.
Event Marketing
Concert Fundraiser
A fundraising event
- We recently completed a fundraising event for a local charity. Big name artist, big name charity, lots of work and a decent payout.
What's the value of bringing two big brands together? Is there a measurable impact on one or the other?
I'm trying to identify the best way to measure the impact of the program. Will the donations be up? Will we occupy a top of mind position.
We didn't do any metrics or research, so I think there is a lesson learned.
Books I'm Reading
Book list
Interesting books I'm working through
- Visioneering
- A book on developing personal vision and direction for your life
- Come Thirsty
- A book about finding refreshment in the ongoing struggles we face.
- The Big Moo by The Group of 33, Edited by Seth Godin
- An interesting compilation of experienced individuals waxing philosophical on things that can make us remarkable.
