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Multi-channel retailing

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Utilising multi-channel retailing software will save you time

Selling online no longer means just having your own website.

With the number of different marketplaces available to sell products the world of ecommerce has become an endless list of administrative tasks. Not only do merchants need to upload their products to their own website, but depending on how many channels they are selling on they also need to upload the same products to eBay, Amazon, Play and many others. And that's just the start of it...

Multi-channel retailing software allows merchants to integrate all of their sales channels so that they can maintain their products from one single interface, saving time and money. An example of such software is StoreFeeder (www.storefeeder.com).

What does the software do?

As well as being able to upload products from one single place, multi-channel software also allows for inventory management, making sure inventory levels are kept up to date across all sales channels. This automatic synchronising of inventory levels reduces the risk of over selling items. It can take care of shipping management and courier integration, as well as linking to account packages.

Multi-channel retailing software, StoreFeeder, also has repricing tools available for both Amazon and Play so that merchants can make sure they're ahead of their competitors.

Channel Integration

Available channels merchants sell on include;

- eBay
- Amazon
- Play
- PixMania
- Magento

and many others. These can all be integrated with the software.

Useful links about multi-channel retailing

Multi-channel Retailer: Description of multi-channel retailer on Wikipedia
Multi-channel ecommerce: Description of multi-channel ecommerce on Wikipedia