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More Uses for Trade Show Displays

jjcai2000 by jjcai2000

It's All About Value

Investing in trade show displays can sometimes cause small or new business marketers to hesitate. These are companies or organizations that typically start out slow on the trade show circuit, attending shows sparsely and working hard to budget what they need. A concerning factor is not just the pricetag, but the fact that there is some uncertainty about how long or how frequently it will be used. To maximize return on investment, it's helpful to plan for a display that can be used in many settings, not just many trade shows.

The Trade Show Display

First and foremost.

To begin with, the display should meet your requirements for the shows you attend and the information you want to convey. But a small company cannot typically afford to have "[Specific Company] is Happy to Attend the [Specific Event]" plastered across their banner stands. Focus on including content that will be relevant to your target audience wherever they may be. A pop-up display, for example, should make use of its size and emphasize a visual, graphic element to draw attention attendees or potential customers, and that can be done in a number of different ways.

Showroom Display

Another way to show what you do.

If you have a showroom, you know it becomes an environment very similar to that at a trade show when a customer enters. The major difference is that the entire room is your booth, and you don't have to compete for their attention. With a display that highlights past projects (jobs done at locations that can't be moved), you have a professional and relevant display at shows, and also a nice addition to physical examples of work that you can do right in your own location. And when space is at a premium, a tabletop pop-up or panel display can still make an impressive impact without taking up too much real estate.

Point of Sale Display

A great sales tool.

Trade show displays that highlight a specific product or product line are very common at expos, often when the items are launched or unveiled. Unfortunately, many of those displays then get stored away until the next show or are never used again. This type of display is well-suited for use after the show, where the selling of the product(s) is being done. In a store, showroom, or even on loan to a vendor, a static display can add a nice visual element to a situation where customers can come and pick up the product themselves. It's also a nice way to focus their attention on product features in a an attention-grabbing manner.

Lobby Display

Make use of your captive audience.

Displays can even be useful when you're not trying to sell a specific product. Setting up your pop up display in a lobby or common area can lend a bit of appeal without pushing any one point, and existing as a purely visual backdrop. Conversely, in a situation where people might be waiting, an exhibit with some sort of statistics, facts, organization-relevant trivia, or other information might be stimulating and build excitement. Even a simple panel display or an arrangement of banner displays can accomplish this goal.

Other trade show display resources

Learn about "Pop Up" Trade Show Displays
In trade show circles, many exhibitors believe that "bigger is better." However, many more are realizing the advantages of portable trade show displays: saving time and saving money without sacrificing visual appeal or a professional presentation.
Learn about Retractable Banner Displays
Retractable banner displays are have become a very popular display used around the globe. For those of you new to the scene, here is some of the details on what makes them such a great deal.

Guestbook Comments

  • governmentcontracts Nov 17, 2011 @ 4:34 pm | delete
    Who would have thought a pop up display would have increased sales? I know the secrets to success now!
  • TGR_sales Oct 5, 2011 @ 11:08 am | delete
    Great points, I've worked with many who don't realize the utility of displays outside of trade shows. And I've realized they're great to have on hand when opportunities come up suddenly. Things you wouldn't be able to take advantage of otherwise.
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jjcai2000

Factory Direct, UNBEATABLE prices! Trade Show Displays, Inc. (DoTradeshow) has been a manufacturer of trade show displays since 1995. Check out trade show... more »

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