Marketing Effectively in a Multichannel World
The World Is Changing. Today, Marketing = Multichannel. In order to be heard above the din of the crowd, it's important to spread the word in every channel possible. Direct mail, email, radio, television, direct sales, you name it.
Clearly, some businesses are better off focusing on certain channels above others, so I'd like to hear your thoughts.
What kinds of tools, resources, ideas, or strategies are available for businesses to establish a presence and push a message that resonates in every channel?
-Websites
-Books
-BLOGS
-Technology
-Anything else you can think of
Help me make this a great resource!
Thank you,
Jon Schlinkert
What is Multichannel Marketing?
According to Wikipedia
To be effective multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels. It might also be supported by detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. Some companies target certain channels at different demographic segments of the market or at different socio-economic groups of consumers.
For example: The American retailer J.Crew, who sell their products through retail stores, through the web, and through catalogues is an example of a firm who uses multichannel marketing.
Multichannel Marketing Resources
Need more info?
Add links to educational resources, books, websites, multichannel marketing service providers, whatever you think might be useful.
Multi-channel Marketing | Changing the Channel
To attain and sustain success in today's dynamic b more...1 point
McKinsey.com - Multichannelmarketing.pdf
Great 12 page overview of multichannel marketing, more...0 points
www.the-dma.org - Multichannel Marketing.pdf
Great whitepaper titled "Developing Effec more...0 points
How To Resources and Information
How To Resources and Information on Squidoo will h more...0 points
Additional Educational Resources
- Not Making Money Blogging?
- This program actually has some valuable advice. It's worthwhile.
- Get Google Pay-Per-Click Ads for Free
- Not sure about $1M per mo! But, it has been beneficial for me.
- Paid Survey Program
- This is a credible paid survey program.
Want to read about multichannel marketing?
Or, if you have a great book to suggest, go ahead and add it to the list.
Changing Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) by Michael Masterson, MaryEllen Tribby
An all-encompassing guide to creating, maintaining more...1 point
Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors M...
1 point
New Guestbook
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site-builder
Hi Jon Posted September 16, 2007 |
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SalesPractice
Excellent topic. Thumbs Up! 5 Stars :) Posted July 28, 2007 |
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budokon
Hi Jon, Posted July 17, 2007 |
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crushwb
5 stars Posted July 15, 2007 |
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good quality info. thanks Posted July 12, 2007 |
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razzledazzle
great lens! I am starting a business that definitely needs to have a multichannel plan. your blogs on startups have always been helpful to me. glad to see you on squidoo. Posted July 12, 2007 |
