Multivariate Testing

You can quickly and easily increase the conversion rate on your sales page. In just a moment I'll show you a method that will let you test every variable on your sales page at the same time.

Split testing has been on the internet for an incredibly long time. Generally with normal split testing you only test one element of the page at once. The major drawback is that it takes a lot of time to split test. The other drawback is that it is very time consuming. Multivariate Testing will allow you to test many elements at the same time saving you plenty of time and thus money.

Multivariate Testing Software is generally installed on your server, then you supply the program with a number of variations for each element of your sales page that you wish to test. This can be as simple or as complex as you desire. The attributes that most people test are: headlines, font, colour, layout, border, first paragraph and price.

After you set up your software with all the variables it will dynamically and automatically build your salespage and track how well it performs. IE: You will learn what headline, body paragraph and font work best together to give you the most sales possible.

If you are seriously interested in conducting the most testing in as little time as possible than multivariate testing is what you've been looking for. Simply using a/b split testing you are wasting many weeks testing just 2 elements when you could be testing your entire sales page at once.

Multivariate testing is also convenient in that it allows you to test as many variables as you like at the same time on the sales page. You don't have to construct multiple different sales pages like you do with a/b split testing. You don't have to make changes to your flow of your website either, everything just continues on as normal.

While multivariate testing is the easiest way to test, it has a major drawback and that is cost. Split testing is generally quite expensive when compared to normal a/b split testing due to the software being incredibly complex. In the Low End (sub $500) price range there is really one one good option: The Evolutionary Split Tester. If you want a more robust, more capable program, be prepared to shell out several thousand dollars.

Multivariate testing has many advantages over traditional testing. The most obvious being an incredible time saver, multivariate software is generally set and forget, you don't need to constantly be going back to run different tests, you just leave it go and come back when the results are in.

The primary drawback is the price. For full testing suites with lots of stats and reporting you're looking at over $500 for software. At the most basic Level you can get the Evolutionary Split Tester quite cheap and has most of the features of full priced software, just without as much stats and reporting.

Multivariate testing will help you increase your profits by constantly testing your sales page for the good and bad and automatically optimizing your sales page for you.