Subject: Make Internet Marketing Easy, The Ultimate System
Hi

This is important - please take note straight
away:

I've been allowed to introduce you to a really
easy way for you to build a list of buyers in any
niche, and get earning from them straight away.

This new system is so powerful that some are
already calling it the "Internet Marketing Product
of the Year", while others just think of it as
"must have" software for any Internet Marketer.

What it does, is it automates your front-end. All
the fiddly bits like creating a squeeze page,
figuring out where to put it, how to advertise it,
and how to link it to your autoresponder are taken
care of. Also, it makes it a snip for you to
promote any product you want on the back end, be
it your own, for 100% of profits, or someone elses
for an affiliate payment.

Not only that, but everyone you get to signup is
also incentivised to build their own list, and
make money from their own back end in the same way
you just did. So you can quickly build an upward
spiral of users and buyers paying you money, and
building your list day after day, week after week.

Exciting huh? :)

Its aptly named MyViralSpiral, and its been
released by Tim Brocklehurst, a former magazine
publisher, turned software developer, turned
Internet Marketer. With this system, he has
simplified all the most complex and time-consuming
areas of running a business online, and made it a
snip for anyone to get on and do it straight away.

If you want a really simple approach, something
that will work behind the scenes to build and grow
your business (whatever it is) on total autopilot
- day after day, week after week, month after
month, then you can do no better than this.

Click here to Read more
To you total success

Yves Bianchi

PS: You'll be shocked when you see how little you
can pick this system up for, but be quick, the
price is increasing imminently.

Click here to Read more

PPS: The current record for building a list from
scratch with this system is 1,200 in 5 days. See
if you can beat that!

Click here to Read more

Subject: Success rests on this...
Hi

A new phenomenon has hit the Internet Marketing world and I'm writing to tell you about it.

It is the result of our endless quest for quality
traffic, for free.

In this case, a webmaster set himself the challenge of building his business, and his list, without spending any more money on traffic.

He developed a system for building a business using
free tools and just an hour each day.

In itself, that doesn't sound too unusual. Many of us
are building businesses on a shoestring. But its the
results he got that make people sit up and listen...

In fifty days, he had massed a list of 6,000 starting
from scratch, without any JV's and without spending a
dime.

Now that, is remarkable.

And it went on: the more signups he got, the faster
his list grew, the faster it grew, the more money he
made... he hadn't just put his business in a
progressive groove, but it was in an upward spiral.

And here's the good news:

That man has bottled his system and made it available
to a limited number of people through his door.

Click here to Read more


Once his limit is reached, he is taking it off the
shelf to protect the value for those early buyers. It
might be made available again at a later date, but by
then the price will have risen sharply.

Really, this is a remarkable system and I hope you
find it helps with your business...

To your success

Yves Bianchi

PS: Its called MyViralSpiral for a good reason, but
its not going to be around for long. It'll take no
time for the limited copies to be sold so I hope you
get this email in time...

Click here to Read more

Dear Online Business Builder

Unless you've been visiting far away planets for the past few months, you'll have heard of Viral Spiral Marketing.

You'll have glimpsed its power by joining the spirals of other people, you'll have downloaded spirallers' products, even promoted their products for building your list and perhaps you've even earned money by promoting free downloads...

Either way, Congratulations!

Whatever your knowledge of Viral Spiral Marketing, you have taken an important step towards using this powerful system of leverage, by signing up for your free copy of The Viral Spiral Secret.

Now get this: We don't believe in paying for anything unless you feel absolutely sure it will work for you.

But we do believe in rewarding customers for prompt action. So, as we will soon reveal, we are offering you the full story, the entire explanation, of how to make your website the vortex of a viral stampede - for growth and for profit.
Click here to Read more

Subject: Get a stack of JV partners all at once...
Hi
Its no secret that JVs (joint ventures) and
cross promotions are one of the most productive
ways to make high volumes of sales on the
Internet.

Today I want to talk about why they work so
well, and how you can make the most of them to
explode your online income.

Traditionally, JVs are most common between two
people who have created a product and are
selling it online. But that needn't be the case
and I will tell you shortly of a way in which
you can get all the benefits, traffic and sales
of a JV without even having a product of your
own.

But first lets look at the principals of it:
What actually happens in a JV cross-promotion?

Webites promote other websites for two main
reasons:

1. To earn income from commission sales.

2. To pay, or earn, favors.

The first of these you might expect, the second
is more intricate.

You see, when you're running an online business,
your options and your growth are restricted if
you try doing it all on your own.

Sure, there's pay-per-click advertising, article
marketing, traffic exchangers, and a variety of
ways you can draw traffic to your site by paying
for it.

But nothing beats personal recommendation.
Click here to Read more

Its human nature: We all prefer to buy through
personal recommendation than by enticing
advertisements.

And JV's, or cross-promotions are all about
personal recommendation.

The only thing is - as every super-affiliate
knows - even if you're offering attractive
commission rates, the site that's getting
promoted always gets more out of the deal than
the JV partner who's doing the promoting. Look
at this comparision:

The JV partner doing the promotion gets:

1. A 'notional' favour from the site it
promotes.
2. Commission payments, hopefully paid in good
time but always at the discretion of the site
owner.

The site being promoted gets:

1. Lots of new list members
2. Lots of Sales
3. Lots of recognition

Which would you rather?

Can you see now why the benefit isn't split
evenly in a JV deal?

This is one of the reasons why it is more
difficult than many people think to get JV
partners promoting for you.

No matter how attractive your commission
percentages are, you will always be getting more
out of the deal than your JV partner. Especially
if your landing page is a list-building squeeze
page.

But there is an option available. Especially if
your aim is to build a list.

You could run a MyViralSpiral site.

MyViralSpiral is a webserver script that gives
you a complete solution for building a list and
a business online.

Click here to Read more

One of its features is that it turns the above
JV example on its head to provide more of a win-
win for both parties. Here's what you can do
with it:

As a listbuilder, you can offer a squeeze page
for your JV partner to promote. He then sends
his list to the squeeze page, where they sign up
to your list. Then, this is when it gets
interesting:

Your JV partner can decide which offer page his
signups are directed to after signup.

Gone is the traditional method whereby once his
leads have signed up to you they're yours, to
direct wherever you like. With MVS, your JV
partner can choose what to show them *after*
they've joined your list...

It might be to his own product, or an affiliate
link somewhere else - or he may choose to use
his affiliate link for your product (in keeping
with the normal method).

The point is, your JV partner has more say about
who benefits from his promotion and how. And
that kind of power makes all the difference when
it comes to getting others to promote for you,
and build your list.

This is one of many characterisics of
MyViralSpiral that make it well worth a good
look if you want to start building JV
relationships.

Click here to Read more

Included with your MVS package is membership to
the JV Heaven forum. This is where MVS site
owners meet and perform cross promotions for
each other. Its a hot-bed of activity.

So MVS gives not only a clever mechanism for
performing JVs, but you also get the
introductions to willing JV partners too.

Go ahead, I recommend you check it out if you
like the idea of building your list, and your
business fast.

Click here to Read more


To your success...

Yves Bianchi

PS: MVS users have recently been announcing
their success with this system. One user managed
to accumulate 1,200 new subscribers in just 5
days...!

Hi
Here's a remarkable thing... Tim Brocklehurst,
author of The Upward Spiral and creator of the
MyViralSpiral software for automating your
list-building, has just released a free trial
version.

And its unlike most free trials. This one
gives you the whole program, with all the
bells and whistles, and with no restrictions
on time. The only difference is that you can
only build a list of 50 with it - after that
you will need to upgrade to the real thing.

A list of 50 double-opt-ins...!
Not a bad start eh?!

All I can say is don't delay on this - act now
before Tim takes it down again, software as
powerful as this doesn't come around for free
very often.

Here's where you need to go:

Click here to Read more

Hope you can act fast.

To your success

Yves Bianchi

PS: If, after you've installed your free
trial, you can build a list of 50 in three
days, you'll get a 25% discount on the full
version... its nuts! Go here now:

Click here to Read more

PPS: Heri Rosyadi built a list of 1,200 in
5 days with this software, and others too
have achieved similar fetes. If you want a
boost for your business. This is it!
Read all about it at this link...

MVS Free Trial File Download

Now let me take you from the beginning....
You see, for some time, I was building my online business the conventional way. I gathered my traffic with adwords, keyword research, SEO techniques, traffic exchangers and article marketing - all the stuff we're taught about when we begin marketing niche websites online... and it was OK.

But only OK..

After a while, I studied the results and realised it was going to take more than weeks to turn this into a robust job-replacing income; more than months even. I didn't want to wait that long, I needed something faster...

I learned about list-building techniques - viral marketing, the possibilities available with video and web 2.0. It was impressive. I tried various methods and got good results - The most spectacular came from JV's: The leverage that can be gained from having a partner in your niche with whom you cross-promote. Someone who is partly a competitor, but mainly a collaborator. Someone who you work with for mutual gain, who helps you create dominance in your niche. Your partner in wealth.

And then I learned what happens when you have not just one, but dozens of such partners, all of you promoting each other, building each others' lists. Each with everyone else's promotion in their autoresponder so that all your businesses grow on autopilot...

Look at what happens to your list when you put The Upward Spiral to work...

Subject: Get more from your email promotions
Hi
Here's a simple tip, one of those ones you'll
think is so straight-forward that you'll wonder
how it can be called a tip at all, and yet since
I started doing it has increased my daily
earnings substantially...

When we email our lists with a broadcast,
sometimes its with a time-sensitive email about
the launch of a site, or a firesale, speedsale
or giveaway event.

But very often, it is also about something that
isn't so time-sensitive - Something that will
make as much sense next month as it does today.

Here's the tip: Add these non-time-sensitive
emails to the end of your autoresponder as well
as, or instead of, doing the broadcast.

Autoresponders handle follow-up emails
differently. Aweber for example will mail every
list member who has completed your series of
emails with whatever message you add to the end
of the sequence. The mailing will be delayed by
the interval you specify from the last email.

GetResponse on the other hand, require you to
'import', as it calls it, list-members back into
the squence. You can import them back in at any
stage of your series of messages, so what you
would do in this example is import them back to
the message you've just added so they receive it
straight away.

Bare this in mind when adding your broadcasts as
follow up messages.

And, to be sure you can see the value of this
exercise, give a thought to this:

Once your sequential emails are in place,
everyone who joins your list at any time in the
future will receive them. I know that's obvious,
but its easily forgotten. What this means is
that all the effort you put into building your
list tomorrow, the next day, for ever, will be
repaid by your simple action of adding your
broadcast email to your sequence today.

Simple isn't it... but are you doing it?

OK. Here's another tip.

Have a good hard look at this piece of software,
and ask yourself honestly if its not worth
adding it to your marketing mix:

Its called MyViralSpiral (or MVS), and here's
what it does...

It builds your list on autopilot and earns you
money at the same time.

OK, I know... I'm sure you've heard that before,
but this time its true. It really works. One
user accumulated over 1,200 new subscribers in 5
days. Another calls it "a fantastic piece of
kit", and another "vital software for every
Internet Marketer".

Click here to Read more

Hi,
And the wonder is, its not expensive. One user
even claims "I easily recovered my total outlay
in the first week I had the software running..."

It not only built his list fast, but it also
earned him more than he'd spent on it within 1
week..!

So how does it work exactly?

Well, here's how you would use it...

Think of MyViralSpiral (MVS) like another
marketing facility for your website - in the
same category as your blog or your forum. In the
same way they are your communication and traffic
accumulation tools, MVS is your list-building
tool.

Its purpose is twofold: To build your list, and
to automate the process of earning money from
your visitors.

Here's the exciting bit:

When you have MVS running, your users get the
power to build their own lists, and mail as
frequently as you specify. It does this by
providing free products, ebooks typically, and
ready-made squeeze pages for your listmembers to
use.

Your users are encouraged to keep building their
lists for two reasons. 1. because they have been
able to rebrand the ebook they downloaded so it
benefits them to give it away. And 2. because
they can specify which offer page they send
their signups to.

Click here to Read more

MVS comes with a wide selection of rebrandable
ebooks covering a variety of interests, so its
not difficult for anyone to find a good back-end
product to sell, and if they can't your default
offer page will come into play - and your users
might even benefit from the sale of that if
they've got a clickbank account or a paypal
email address.

I recommend you take a moment to read this page
in full, and get the complete low-down on MVS.
Its unlike anything that has come before.
Everyone working to make a living online will
benefit from this...

You your success

Yves Bianchi

PS: MVS is still quite new. Have a look now
before it gets too popular and the price
increases.
Click here to Read more

I remember it well.
I was driving my car at the time. The idea came to me like a series of crystal-clear diamonds, each one appearing with more speed than the last. Each thought provoked a question and each question was answered by the next thought, they quickly assembled a vivid picture in my mind's eye...

It all happened so fast - It was like being drenched by tidal wave of realization, and then suddenly, the entire plan was in front of me. I could see it as clear as the road ahead.

I had to pull over.

I reached for a pen and paper and urgently began tracing the plan - part diagram, part notes, I jotted down everything as best I could. Scribbling fast in case I lost any valuable diamonds. I needed every single one recorded, "every last detail of this plan must be followed. It is gold...!".

And then I took a deep breath.

I turned the car round. I can't even remember now where I was going, all I know is it wasn't nearly as important as the idea which was consuming me like a purpose, a mission....

To all my questions, this was the answer.
Looking back on it now, its odd to think that I ever really enjoyed Internet Marketing before this idea had happened. It gave my business such a strong position in its niche, such an advantage, such a boost - that I really can't remember what it was like not having it.

OK, there are some things I remember - I remember list building was a struggle for example. I knew I had to do it, but the tasks required were daunting, and the time it took was depressing, and I do remember worrying about where the next few hundred would come from to pay the bills.

But now, if I'm ever short of cash (which I'm not), I know I can send an email to my list and have not just a few hundred, but a few thousand, by morning...!

That's how important this idea has been.

I call it The Upward Spiral. With it, I built my online business using viral techniques so powerful they took my mediocre sales record into orbit and helped me to reach the earnings I'd always dreamed of.

But you've heard that before. In fact if you've been online for any period of time, you'll have heard it dozens of times. So why should you believe me? - why should you believe that this system really delivers such outstanding performance that you need it right now?

Are testimonials not enough?... ok...

Click here to Read more

Hi
One Time Offers (OTO's) have proven to be
one of the most profitable tools you can
use with your online business.

So much so, that there are numerous sites
dedicated to selling OTO's for you to use
in amy capacity. They provide a great
service because building OTO pages is one
of the most time-consuming things you can
do.

But to make money with an OTO, you've got
to have people sign-up to something. You've
got to have a front end.

And this can take time too.

But a new script has come out which enables
you to automate the front end now as well.
So with a free membership to an OTO site,
or even just an affiliate link or two, you
can be building your list virally AND
making money from your signups with just a
few clicks...

Click here to Read more

This is quite a development, and it means
with a single script, you can set up
numerous niche sites each building lists
automatically, and each making money for
you on the OTO's.

There have been numerous automatic site
scripts put out recently; for affiliate
management, content management and adsense,
but there has never been anything quite
like this.

I recommend you take a look and see what
this thing can do.

Click here to Read more


I hope it helps

To your success

Yves Bianchi

PS: Only a limited number of packages
will be sold. If you want an automatic
solution to building your online business,
will you get there in time...?

Discover the Free Trial Version of My Viral Spiral

Click here to Read more

Free Marketing Help is a repository of information about low-cost and free internet marketing for websites, from the initial step of deciding what to market, building a site, optimising it, submitting it to search engines, and other promotional techniques. There are many sites offering expensive forms of internet marketing - this site is dedicated to low-cost and free marketing techniques.

Free Marketing Help contains the techniques and information I use myself in network marketing. I have used all of these online marketing techniques to promote all of my websites. I wrote this website simply to organise all the information I have collected about website marketing.

Using the navigation menu on the left of the screen, start from the top and work down. Please also read my site disclaimer below.

Free Marketing Help gets a lot of visitors to this site, and it uses up a fair bit of bandwidth. So if you'd like to help ensure it stays around, sign up to one of my programs. Most of them are free, anyway.

Click here to Read more

Principles of Viral Marketing

Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing.

How Hotmail Did It

Hotmail is one of the first web-based email provider that gives away email addresses for free. Their marketing approach starts by giving free web-based email addresses and additional services. Each of the messages sent with a Hotmail address has an advertisement at the bottom that goes: "Get your private, free email at http://www.hotmail.com."

Then, of course, Hotmail subscribers will use the service to send messages to their friends and colleagues. These friends and colleagues will get the message and read it, and then clicks on the link at the bottom. They will also sign up and be a subscriber like what the sender did. Then these new subscribers will also email their own set of friends. The cycle goes on and on.

This is why viral marketing has the power of reaching thousands, even millions, of people in such a short time and with little effort from the one who initiates it.

Elements of Viral Marketing

Dr. Ralph Wilson, an e-commerce consultant, named six elements or basic principles of viral marketing. A viral marketing technique need not have all of these, but the more principles it follows, the more powerful the strategy will be.

1. Give away products or services. This is the first and most basic principle of viral marketing. When a person hears the word "free," it elicits the interest in him and will avail of that free product or service, for sure. Having cheap or inexpensive products may also do the trick, but "free" will give much faster results.

Patience is important in viral marketing. Giving away products for free may not earn profit today but if the business gets to develop customer base by giving something for free, it will soon generate income for them.

2. Easy transfer to others. The medium used to carry the marketing message to other people should relatively be easy. Viral marketing has been powerful over the internet because of the ease of communication the technology offers. Email, web sites, software downloads are just some examples that can be used in viral marketing.

Also, it is better that the message be short for easy copying and transmission. Simple and short but straight to the point is best, just like Hotmail's advertisement at the bottom of each email sent out.

3. Scalability from small to very large. When viral marketing is used as a marketing style, it is best that the business is prepared for rapid growth. In cases of increasing web traffic thru viral advertising, the web owner should make sure that the host server is prepared enough to handle the expected increase in traffic within a short period of time.

This should not be taken for granted; else, it will defeat the purpose of doing viral marketing. Once people notice that the site takes a long time to load, they will just leave and forget about it. That means an automatic loss of potential customers.

4. Exploit motivation and behaviors. A marketing strategy that builds on motivation and behaviors of people for its transmission is a definite plus. People love to be popular. This motivation will drive them to communicate to more and more people to be known.

5. Utilize existing networks. According to social scientists, an average person has about 8 to 12 members in their close network of family, friends and colleagues. Moreover, internet gives way to creating a bigger network circle. Learning to use these existing networks in viral marketing will yield better results.

6. Take advantage of other's resources. Viral marketing need not consume all your resources away. Using other web sites in posting your articles, for example, will get them read by a large number of people without the need of creating your own web page.

It is best to learn these basic elements or principles of viral marketing first before actually doing it. Being to aggressive without doing your homework may just lead to damage instead of success. Try to adopt those that may be applicable to your product. Use all of the principles, if possible, for a more successful output.

Click here to Read more

Click here to Read more

What Is Viral Marketing?



When you purchased an item or availed of a service of a certain establishment and are satisfied with what you got, don't you recommend that to a friend? And when you give your recommendation, doesn't your friend buy or avail of it as well?

More often than not, we express our satisfaction with some product or service by telling our friends and relatives about our experience. Some of them will actually try the same product or service that we recommended. Essentially, we have just successfully advertised the product through word-of-mouth without the establishment having to spend a penny on it.

That is the idea behind viral marketing. Viral marketing is an advertising strategy that entices people to pass on a marketing message to their relatives and friends. It is called as such because of its similarity to an epidemic that easily spreads out, with an exponential growth, once an individual gets "infected."

How did this marketing phenomenon start?

The concept of viral marketing, which is passing along a message, has been around for a long time now, even for centuries. There was just no specific name for it until 1997 when Steve Jurvetson, a venture capitalist, came up with the term "viral marketing" to describe Hotmail's marketing practice then.

Hotmail's practice was to append an advertisement of itself on each message that is sent using their service. When a recipient gets interested and clicks on the ad, it will lead to Hotmail's website for him to signup. This will go on and on, and the growth is similar to an exponential curve.

Types of Viral Marketing

There are different ways to apply viral marketing strategy.

- Pass-along. This is the most common type of viral marketing. Web sites that ask their users to tell-a-friend about their products and services is an example of pass-along messaging. However, there is a risk of the message being labeled as "spam" by email providers. Thus, it is important that the "from" and "subject" lines do not contain any word that may be tagged as spam.

- Incentivised viral. This is a marketing technique used by companies in which users are offered rewards when they refer somebody to the company. This becomes more effective when the referred person needs to take action for the reward to be given.

- Undercover. The most difficult viral to spot, undercover marketing sends a viral message that is disguised as just an unusual page or piece of news without obvious link citations.

- Edgy gossip or buzz marketing. This type is most common in the entertainment world. A good example is the spread of different controversies, like getting married or divorced, involving the stars of a movie that is yet to be released. This is like a word-of-mouth advertising for the movie.

Methods of Transmission

Spreading the viral message can be done in different ways.

- Email. This is the most common type, when people forwards messages such as inspirational messages, jokes, funny clips and pictures that advertises a certain product or service.

- Instant Messaging. People who receive links from friends through instant messaging servers, like Yahoo or MSN, are more likely to check it out because of the notion of urgency of the sender.

- Web sites. Most of the articles now published online have a link that says "Send to a friend." This is one way to make the article reach a good number of people by just posting it in one site.

- Word of mouth. Of course, this is the traditional way of passing on a message to another person; and most of the time, the most reliable method too.

Though there are several ways on how to do this kind of advertising, there are also barriers to it. One was already mentioned, which is the risk of the message being labeled as "spam." Since a lot of companies now are using this method and promoting their products through email, email providers proactively created some sort of filter in their system to separate potential spam emails from the more trusted ones.

Other barriers can be the size and format of the viral message. If the content is a video clip, its reach may be limited because of size limitations of most of the email providers. Media format is also one thing to consider because not all recipients of the message may have the right application to open the file.

But despite of these constraints, businesses are already getting into this style of marketing. Indeed, this technique helps in dramatically increasing revenues by reaching a huge number of the target market without having to spend a big chunk of money for advertisements. Viral marketing will definitely go a long way, especially in the World Wide Web.

Click here to Read more

Viral Marketing - Why is it so Powerful?



Viral marketing is the new marketing and advertising trend right now, especially in the online scene. It takes advantage of the internet's network effect to be able to reach a great number of people in such a short time.

Benefits of Viral Marketing

Viral marketing strategies offer several advantages to businesses.

- Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time.

- Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore.

- Good targeting. With viral marketing, there is a huge probability that the message will reach people that are interested in it. Since the concept of viral marketing is essentially passing on a message from a user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the percentage of wasted advertising, which is sending the message to the wrong market, will be reduced.

- High and rapid response rate. Since viral marketing reaches a good number of the business' target market, there is also a big possibility to have a high turnover ratio. Even if the responses will not immediately convert into profits, there will still be huge traffic that the business will receive which is what most web owners want.

These are indeed great benefits a business can get by adopting this marketing technique. But what really makes it more powerful than other marketing or advertising strategies?

Let us take the example of Hotmail, where this viral marketing term really started. Hotmail was able to spread over the internet at an amazing rate. It is like an epidemic that quickly spreads out to others once there is a single person infected by the virus. That is why this technique was named as such.

According to Hotmail's statistics, its number of subscribers grew from zero to twelve million users in just 18 months. Imagine that! What's more amazing is that the company spent just $50,000 on advertising to achieve that number of subscribers. Compare that to Juno which spent $20 million on traditional advertising during the same time period as Hotmail but got much less output.

With those facts about Hotmail, viral marketing's main strength is indeed reaching a huge number of the target market at a considerably low cost. Hotmail did not even have marketing or advertising presence in most countries outside the United States but it got to be the major email service provider in these places like India and Sweden.

What adds more power to viral marketing is the fact that the viral message passed on is like an endorsement from a friend or somebody who can be trusted. People have this way of thinking that "if my friend uses this product and is happy about it, what stops me from using it as well?"

In Hotmail's case, when those people who received an email from their friends, relatives, or colleagues using Hotmail learned that it works and their friend is a user, they quickly signed up and became members as well. These people wanted to belong in this group where their friends are also in. This technique is also a matter of association or affiliation.

Hotmail's case is not an isolated one, though. During the same time that Hotmail is gaining its popularity, so does ICQ. ICQ is like a buddy list and instant messenger, much like MSN and Yahoo Messenger now. ICQ also used the same technique and marketing campaign and it gained almost the same number of subscribers as Hotmail within the same time frame.

Viral marketing is indeed one powerful tool to increase popularity of a product or service. However, just like any other things, proper use of the technique is necessary. A single mistake of misuse of it may mean permanent damage to the product or service being promoted.

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Need More Subscribers and Huge Traffic? Produce Viral e-Books



Viral marketing, when done correctly, can produce very good results. These results can be in the form of site traffic, subscribers to your mailing list, or increased sales of your products and services.

One of the best ways to do viral marketing strategy is the production of viral e-books. This is not just an ordinary e-book. These are books that can be freely passed on by someone to another person with added benefits to both parties.

How does it work with viral e-books?

Aside from having an interesting topic and a wealth of information, the main purpose of the viral e-book is containing links to the site and products the author is promoting. These links can be modified from one person to another by changing the affiliate ID in the link. These links still lead to the web site of the author but credit will also be given to the affiliate which is like a commission.

The author can allow rebranding rights of the e-book to its readers. That means the reader, who would also want to earn from the e-book by becoming an affiliate, can replace the links with his own affiliate code to earn commissions. With this incentive or reward, he will surely pass the book to more and more people. That's where viral explosion begins.

To be able to maximize the purpose of producing the viral e-book, have an explosion of traffic and have huge number of subscribers, we must have the following factors in place.

- Wide distribution. There are several ways on how you can offer your e-book. You can offer it for free or for a minimal amount. If you allow rebranding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.

However, if a certain amount is tagged to your e-book, its spread will be limited as not everyone is willing to spend money on these e-books. So to have the widest possible reach of your e-book, it is best to offer it for free and the rebranding rights, maybe the part customization, for free as well. Anyways, what we are after is for the e-book to reach a huge number of potential customers and get the most commission from the attached affiliate links.

- Quality affiliate links. To be able to maximize your e-book and give its full potential, it should have good and legitimate affiliate links. But how do you make the readers really click on those links?

If your e-book bombards the readers with lots of affiliate links instead of quality information, they will probably stop reading your book, deletes it and forgets about it. Likewise, if the links lead to affiliate products which are totally not related to the e-book's theme, you will just lose a good number of potential customers.

The best way to include the affiliate links in your e-book is to make them appear as natural as the other statements in your book. Try to weave them into the content in such a way that it is not obvious to the eyes of your readers. For example, when you want to readers to learn more about a certain topic discussed on your e-book, you can then mention the link as a source of additional information.

- Maximum return for all parties involved. Since you want wide distribution of your e-book, you will offer it for free as well as the rebranding rights. But what will you benefit from it? Of course, just the fact that people will sign up as an affiliate for them to be able to rebrand the links with their own codes means that you will gain more and more subscribers to your list.

Having more and more people who would want to rebrand the links means that more chances of your e-book getting distributed to others because of the incentives these people would gain. And the more people who will get to receive your e-book, the more traffic you will get on your site.

It wouldn't really matter now if you are not earning from the rebranding rights. What is more important is the increased traffic and subscribers you will get which will eventually lead to more and more sales and success for your business.

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How to Make Sure Your Viral e-Book will be Read

One of viral marketing's principles is to give away something for free. This will definitely catch the attention of a huge number of people. Free items are always the best when trying to introduce something new in the market.

Most businesses and individuals who adopt this marketing strategy have found different ways of giving away information and other things for free. One of those methods is coming up with an e-book and sending it to potential customers.

There are a lot of e-books available for download over the internet. Almost all of these can be obtained for free. But even so, it is not assured that everyone will read it, much less get it. So how do you make your own e-book popular and be read by the most number of people possible?

Tips on Producing an Effective Viral e-Book

Your main goal in producing a viral e-book is to get your product or service known to a huge number of people or to get huge traffic to your web site. But you don't have to do all the work on your own.

The way viral e-books work is to initially inform a sufficient number of your target market. Then these first-hand customers will send your e-book to their own set of friends and colleagues, so will these second-generation customers. The cycle goes on and on.

But the question is how will you make your first-generation customers send your viral e-book to other people? What should entice them in distributing it?

First of all, you have to make sure that your e-book is of good quality. It should look professional and not like compilation of links all around the pages. It should not have the first impression of being an advertisement; else others will think of it as a form of spam messaging.

Your e-book should also contain valuable and interesting information about something that concerns the vast majority of your target population. It should be reader friendly in such a way that the format is consistent and the words are not so technical. Remember, you do not have control as to who will get a hold of your e-book and read it.

Of course, it's not all about being interesting and informative. The most important thing that will make people distribute your e-book is when they know that they will also earn from it. It should be a mutual relationship. You should be getting something from it, as well as those who will help you pass it on to others.

This is what internet marketers usually call affiliations. Your first-generation customers are your first set of affiliates. They should be able to edit the links included in the e-book to add their affiliate ID or change the link to their affiliate URL. When the links are clicked, they will lead to your site but there is also credit given to the affiliate who sent the e-book.

With this, your site will get the traffic it needs; at the same time, your customers or affiliates also get something from it. That will give them the motivation to read through your e-book then distribute it to other people.

One thing to make sure though when you allow for rebranding or modifying the link is still maintain some sort of control over it. As the author of the e-book, you have the control as to what should be changed or modified. Make sure that the modification is just the affiliate ID or affiliate URL and not a totally different link which you may not have control of.

Finally, you have to keep in touch with your customers. The key to having a huge client base and maintaining it is to have a good relationship with your customers. Following them up will not harm you. It is actually a good thing to do to make sure that they read your e-book and pass it on to others.

You may also want to provide a few add-ons to your e-book. Additional information, updates and related articles to the topic you discussed on your e-book will continue to encourage them to spread the word about your book.

So before going into the nitty gritty details of writing the e-book itself, make sure that you have done these things, or at least gave a thought about them. Writing your e-book without defining your goal and coming up with a plan may be a waste of time and effort on your part since it may not be able to serve its purpose.

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How to Make Your Readers Pass on Your Viral E-book

Producing a viral e-book can be the most important aspect to determine your business' success. Most people consider it the number one internet marketing strategy at the present time. Most businesses, especially online, have adopted this technique and used it to their advantage.

A viral e-book is a book that can be downloaded over the internet and most of the time, free. This e-book is also one that can be freely given away by readers after they have finished reading it. It is termed viral because of the fact that people would be willing to give it away to others for the benefit of the author.

What would make readers give it away?

As a consumer, what makes you recommend a product or suggest a service to your friends or relatives? Or what makes you do otherwise?

When you buy a product or use the service of a certain shop or establishment and are happy with your experience as a customer, you are most likely to tell your friends and relatives about it. People have this instinct to share what made them happy and feel good for others to experience the same thing.

Likewise, if you are dissatisfied with something, you will also tell others about the bad experience to warn them. This attitude of consumers is well-known to marketers and uses it to their advantage. And this is basically how viral marketing and your viral e-book works.

If your e-book is something that is really interesting and contains several information a person can benefit from, there is a high probability that the reader will pass it on to others who he thinks will be interested as well. It is similar to chain emails that contain jokes and funny stories that are continuously being passed around over the internet.

Another thing that will make your readers pass the e-book to others, and perhaps the most effective, is through affiliate links. If you make your reader be someone like a business affiliate, that would encourage him more to pass it on because he knows he will also benefit from it.

Let's say you go into a membership shop and buys something. When you are already in the check-out counter, the saleslady tells you that if you bring in a friend next time who also becomes a member, you will receive $50 gift certificate. Wow! That will surely encourage you to invite someone to become a member, wouldn't it?

The same concept can be applied in your e-book to make it more "viral." You can give rights to the readers to include their affiliate IDs in your link. That would mean more sales to you because these people would register under you as an affiliate, at the same time make them earn with the affiliate commissions of your program.

However, there are things to be considered to make sure that you still have some control of those links that will be modified. There might be others who may place a totally different link which is not in any way related to your e-book. That will just ruin the process.

You should put clear instructions as to how these people can distribute your e-book with their affiliate links in it. There should also be an agreement in black and white to prevent some legal issues that may arise.

Also, make sure to control the amount of links in your e-book. Something that looks like a compilation of tons of affiliate links will discourage readers in proceeding with your e-book. It is also best to place the links in such a way that is not too obvious to the eyes of the readers. Try to sneak them in a clean way within the statements of your e-book.

Always remember, when you are trying to produce your e-book, your main goal is for it to reach the most number of potential customers in a short time and with a little effort on your part. So make use of your readers to help you achieve this goal. Utilize them wisely and give fair rewards to better entice them in passing your e-book on to others. Anyways, this is one of the principles of viral marketing.

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How Can You Generate Sales With Your Viral e-Book?

Viral marketing is an effective way of promoting your products and services. It can extend its reach to thousands, even millions, of people who might be interested with your offer. This also entails huge cost savings as it does not require all your time and money to do what it has to do.

One way of applying this viral marketing technique is by producing a viral e-book. After you have come up with the topic you want your e-book to talk about and have chosen an attractive title, it is now time to think about the content of your e-book.

What are the things that you need to write on your e-book for you to achieve your goal? Remember, your aim is for your products to gain popularity and increase sales in the shortest time possible.

Different Ways to Generate Sales

There are several things that you can do for your viral e-book to generate sales for you.

Having affiliate links on your viral e-book will help you reach your goal of reaching as many people as possible. Yes, you can offer rebranding or customizing the affiliate links for free. However, you also have an option to charge a very minimal fee for customization rights.

If your rewards offering or commission for the affiliates are really desirable, these people would not mind paying a small amount in exchange for the huge incentives they will get if they become an affiliate. That is already one way for you to earn income just by releasing your e-book.

Writing a viral e-book about a topic that you know very well will help you gain respect from the readers. Once they realize that you are like an expert in your own field, they will build trust on you. If this happens, they are more likely to buy your products and services without any hesitations.

Of course, having your own product or service is the best way to generate more sales thru your e-book. The links that you add on your e-book should lead the readers to your own site where they can find more information about your products and services.

Leaving something to the reader's curiosity is a good way to generate more income. Let us say you have an e-book that contains 101 ways in making money over the internet. This is the product you are selling for a fee. You can make your viral e-book discuss a few, like 10, of those tips that they can find in the full version, then neatly interject the link where they can find the full version and purchase it for a minimal fee.

Same goes when you are selling tangible products. You can make your viral e-book talk about the features and benefits of such products to entice the readers to buy. You may also want to include testimonials from other people who have purchased the product. Then include the link to your site where they can purchase the item.

Keeping in touch with your customers is also a plus. It doesn't mean that once a customer already purchased your product that you have to stop from there. After-sales service adds more value to your product and credibility to you. Once these customers realize that you give them importance by constantly keeping in touch with them, they are more likely to buy again once you have new products to offer.

Common Mistakes to Avoid

For you to generate more sales, some precautionary measures need to be taken when writing your viral e-book.

Since you will be allowing rebranding or customization of the affiliate links included in your e-book, make sure that the links to be modified are still valid and still points to your site. There are some e-book compilers that allow you to do this for your protection. So better to scout for these software and use them in creating your viral e-book.

When you are promoting your product on your e-book, avoid including time-specific discounts and freebies. Remember, you do not have control as to whom and when your e-book will be passed on to. It may reach a person a year after the discount offer has passed. That will just make that potential customer mad and it will be a loss for you.

When producing a viral e-book with your links in there, make sure that your links would open in a new window instead of using the same browser. With that, you can make sure that the reader still goes on reading your e-book, at the same time, browsing the site where the link was pointed to.

These are just some suggestions on how to make your e-book really do its job for you. There are other ways that you can try. Always be creative and success will follow!

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Starting a Viral e-Book? Choose a Good Topic

Viral marketing is the most popular type of marketing strategy in the online industry at the moment. Why is it so? Because it can give a huge number of potential customers in just a short period of time with very minimal cost. Of course, if there are a large number of potential clients, the turnover percentage will also be bigger.

Viral marketing can be done in many ways. There are newsletters sent thru email, web sites, invitational emails and much more. One effective way to do it is by producing an e-book, or the so-called viral e-book.

What is a viral e-book?

E-books, or electronic books, are the online or electronic version of books, newsletters, publications, manual, etc. E-books are downloadable files from the internet and can be installed to one's computer. Some of the popular books, like Harry Potter, actually have an e-book version. Some of these are free; some are available for a minimal cost.

The concept of e-books has been adopted by marketing people because of the ease of distribution to a huge number of people over the internet. They incorporated advertising and marketing strategies with e-books to boost revenue, at the same time giving useful information to other people.

That is how the term viral e-book came about. Viral e-book is, basically, an e-book that is passed on to other persons which brings several benefits, mainly profits, for each individual. These e-books are free, most of the time, to encourage more people to get them and pass them on to others.

Viral e-books contain useful information about something related to what the marketer is promoting. And since it is a marketing tool, these viral e-books contain links that lead to the marketer's web site. Thus, if a person reading the e-book becomes interested and clicks on the link, that will already be a potential sale to the one who originally sent the e-book.

If you are planning to start making such an e-book to promote your products or services, you should consider several things before jumping on to it. The very first thing that you have to think about is the topic.

How to choose a topic?

An e-book can talk about anything. But, of course, if you are planning to make profit from it, your e-book should talk about something interesting. It should deal with things that most people are concerned about. People want things where they can benefit from in whichever way it may be.

The first thing to consider when thinking about the topic for your e-book is your main goal. You have to define your purpose of writing the e-book. If your goal is to increase sales of your product or service, then your topic should be something related to those things.

You, as the maker of the e-book, should also be interested in the topic you choose; else, it will feel like a burden doing something that you do not really like. Also, it will be easier for you to write things about a topic that interests you so you can express yourself better.

To better help you in selecting a topic, you must set an ample amount of time thinking about it. Go in a place where you can concentrate. Try to think of the things that interest you, things that you are comfortable with. Then list down all those things that come to your mind, even the crazy ones.

Once you've listed them, select those that can be related to your product or service, if you are promoting these things. If not, select the topic that you think will be most profitable. Also, make sure that you can have a lot of resources for the topic you choose. More resources would mean more information to put in your e-book, and the more interesting it will be to read.

Having a good topic is the best way to start your viral e-book. A topic that interests you, as the author of the e-book, will make the journey of creating it be enjoyable and fun. Other than that, more valuable and quality information will be incorporated since you know the topic well.

So start brainstorming now with yourself. Choose the best topic that you can think of. And make that vision of increased profit turn into reality with your own viral e-book.

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How to Tempt Customers to Read Your e-Book Just By Its Title

So you have already decided about the topic that you think many people would be interested in. You already formulated an outline of the things that you need to put in your e-book to make it more interesting to read. But how do you make these people actually get your e-book and read it?

When people try to find books to read, the first thing they look at is the title. In fact, this is applicable to any product, not only to books. The title or the label is always the first thing seen by consumers.

Most of the time these people buy the product based on its title or label. Some take time to scan the contents and other things they can find out about the product. But, still, the major factor that affects the decision to purchase the item is the title or label.

Try to test yourself. Let us say you are trying to look for ways to generate income over the internet. Then you came across a couple of e-books that talk about that same topic that you want to learn about, but with different titles.

The title of the first e-book is "Different Ways to Generate Money Over the Internet."

The second one is called "How Did I Make $30,000 In Just One Month of Using the Internet?"

With those titles given, which one do you think would you choose and read first? Both of them will definitely give you the information you need but the e-book that is more tempting to read is the second one, isn't it?

From the title of the first e-book, it promises to show you the different ways to earn money over the internet. It may give you the techniques, the programs or job offers over the internet that would give you sufficient income. And, yes, you can definitely learn from it and try those ways that the book suggests.

However, the second e-book seems more appealing and definitely grabs your attention. It is because the title implies that the person who wrote the book indeed earned a huge sum of money over the internet and is willing to share it to other people. This e-book seems more credible as the techniques or programs that the book may suggest are tried and tested.

The second title, indeed, is catchier than the first as it promises to give you what you want and what you are looking for. At the end of the day, what you really want is something that will show you a tested way on earning a big sum of money, not just tell you the different things that you can try but there is no guarantee.

Both titles may be used on a single e-book but using the second one will be more successful than the first. People are most likely to buy something that would be beneficial to them. People buy benefits, not just features.

To succeed in marketing, you must keep that principle in mind: that people buy benefits. So every time you think of a title to your e-book, sales letter or advertisement, always consider that fact.

The title you choose should:
- catch the attention of your potential customers
- clearly show what your e-book offers and what it is about
- arouse curiosity and interest of potential customers
- most of all, promise benefits to these customers

To be able to do that, try to place yourself in your potential customer's shoe. What do you think would tempt you in a title? Check out other e-books that cover the same topic, if there are, and pick one that you think has the best title. Then analyze why you think it is the best among others. You can also ask a friend who may be interested in the subject you are going to write what title would interest him.

Another tip is to keep your title as short as possible. Short titles, but straight to the point, are the best. Adding a sub-title will also help in providing much more benefits to your potential customers.

Always remember that the title of your e-book is critical to its success. An e-book with a title that catches the attention and promises benefits to your potential customers will prove to be easier to sell and distribute than those with just a simple, descriptive title.

So start thinking of the title that will promise the most benefits to your target market. Again, people don't just buy features, they buy benefits!

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Your Viral e-Book - Should It Be EXE or PDF?



The main purpose of creating a viral e-book is to pass it on to as much people as possible with only minimal effort on the author's part. To be able to pass it on to others, it should be in the form that can easily be accessed and opened by other people.

After you have accomplished authoring your viral e-book, the next thing you have to do before it actually gets to the hands of other people is to compile it. There are two ways that you can do it, either to compile it as an exe file or as a pdf file.

EXE, which means executable, is the file extension for files created by e-book compilers. PDF, or portable document format, is the extension of files created with Adobe Acrobat. In the World Wide Web, PDF e-books are considered to be the industry standard.

Advantages of PDF over EXE files

1. If you choose to compile your viral e-book using Adobe Acrobat, you do not have to create an HTML web page for every page of your e-book. A simple MS Word document will do.

2. When you compile using Acrobat, the PDF file automatically numbers each of the pages. EXE compilers do not have that function.

3. PDF files are relatively easy to edit. New pages can be added; you can also delete or replace pages. Page numbers will automatically adjust itself once you modify the pages. EXE files are actually fixed once compiled and cannot be edited. You have to compile a new one to be able to change your e-book.

4. You can print PDF files a lot easier than EXE files.

5. PDF files have a bookmark tab on the left side of the page. Using this feature makes navigating around the file much easier than in an EXE file.

6. When PDF files are compressed, the file sizes are significantly smaller than EXE files because PDF converters compress better.

7. PDF files are not at all susceptible to viruses since they are just simple files, unlike EXE files which are like programs or applications. EXE files are more prone to carrying and transmitting virus and end up being corrupted.

8. Last but not the least, PDF files are universal. As long as the computer has an installed Acrobat Reader, PDF files can be opened and viewed, whether the computer is a PC or a Mac. EXE files are not read on a Mac computer.

Since your main goal is to expand your target market, considering this fact would not harm. According to the Nielsen Netratings, over 8% of the US online population use Mac. It may not be a huge number but can still be significant in the increase of your potential customers.

Advantages of EXE files over PDF files

On the other hand, EXE files also have their own set of advantages over PDF files.

1. e-Book compilers, the software that create the EXE files, are just a fraction of the cost of Adobe Acrobat. Though there are a number of PDF creators recently released that are also cheap, e-book compilers still have the advantage in terms of price.

2. The most important advantage of EXE files over PDF files is its ability to allow rebranding of the e-book. Some of the e-book compilers such as e-Book Generator, e-Book Edit, and e-Book Paper have built-in rebranding function.

If viral e-book is your tool for doing viral marketing, granting rebranding rights is the key to your success. Allowing rebranding of your e-book will guarantee increased promotion and distribution because people can modify the book with their affiliate codes to earn incentives.

If you want increased exposure by having more people able to view and read your e-book, then go with PDF files. Not only that it is readable with a PC or a Mac, it also has relatively small file size compared to EXE files.

But if your main concern is giving out free customization and rebranding rights to your e-book for wider distribution, then you must better go with e-book compilers to produce an EXE file.

Given the different advantages of one type over the other, it is really up to you, the author, to choose which one you think will work best for you. Both types have their own good sets of advantages. It is just a matter of determining your priorities for your e-book and basing your decision from those priorities.

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How to Make Your Viral e-Book Known?

So you already have your e-book. You are amazed at the wonderful work you have done. But it is still just in your possession. You will not benefit from it unless you let others know that you have that e-book. You have to make the online world know about your e-book and start making it viral.

So how do you exactly make your e-book known to as much people as possible? How do you advertise or promote your e-book?

Promoting Your Viral e-Book

The main purpose of producing a viral e-book is to generate sales and increase your revenue within just a short period of time. For that to happen, your e-book should have maximum exposure as possible. But if you try to do it all on your own, that would definitely take all of your time and is not efficient.

The first thing you should do is clearly define your target market. Having a well defined set of audiences will make your promoting time more effective and efficient.

The next thing that you should do is create a newsletter or an ezine that will reach your target market. Start to build a list of subscribers for a newsletter that might interest your potential customers. This newsletter can have articles, tips, news and other updates related to your e-book and your product.

This ezine should prominently feature your e-book. It will be useless to create an ezine if your site and products are not promoted in there. But promoting your e-book or products within the ezine should be done in a not-so-obvious manner.

Once you have thought of what to put in your newsletter, it is now time to gather subscribers for your ezine. One way to get a subscriber is to include a page in your web site where people can subscribe. Having a small pop-under box where people can place their email addresses to subscribe also works, no matter how terribly annoying it may be.

Have your newsletter listed on group subscription forms and on the inside pages of high traffic Web sites. Signing up for a free publisher account on sites such as Idea Marketers will also be beneficial because you can add your newsletter in their directory.

Other than newsletters or ezines, you also have to actively promote your e-book on your own web site. A good way to have it seen in your site is to devote a single page, or even more, just for the e-book. Listing in together with all your other products will do no good.

Make it easy for your visitors to find information about your e-book anywhere in your site. Feature the e-book on all the pages, if possible, or add a navigation bar just for it. Featuring some good excerpts from the e-book will also arouse their curiosity and most likely lead them to get your e-book.

As the author of the book, include information about yourself as well. The more people know about you, the more they will build their trust on you. Having a picture also adds more credibility to your personality.

There are also a lot of e-book directories out there. Make sure that your e-book gets listed in every single e-book directory there is to gain more exposure. Joining forums that talk about the same topic as your e-book is also one way of actively promoting it. You can post threads or reply to other people's concerns that may be related to what your e-book is offering.

If you want to maximize exposure, apply one of the principles of viral marketing. Give your viral e-book for free to people who might find it useful and interesting. You just need to gather a list of potential customers then send the e-book to them for free. Just make sure that it will not appear like a spam message; else, it will just damage your e-book and may not reach its full potential that you would desire.

These are just a few examples on how you can promote your e-book. There are a lot more possibilities that you can explore. You just have to be imaginative and creative. But these methods can be sufficient enough for you to start promoting your viral e-book.

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How To Write A Convincing Sales Letter For Your e-Book



Have you ever been in a situation when you are so convinced in an ad that you are already convinced to buy after just a few minutes of reading it? That ad must be so effective to have persuaded you immediately in buying the product. Don't you want to have that same convincing power for your e-book?

Having a killer sales letter is a plus in promoting your e-book. But how do you do it especially if you do not have the writing skills required?

Steps in Writing a Sales Letter

1. Before starting to write anything on your sales letter, you must first determine your target audience. Who do you think are the people who will be interested in your e-book? Let us admit that not every person in the world would be interested in your product.

Knowing your target market will make your letter more effective. Also, you will be able to write your letter as if it is talking directly to your prospects, thus, gaining you more profit.

2. You have to know what sets your product apart from its competitor. Determine the edge and the advantages of your product from others. Make this your selling point.

If you can tell your potential customers that your e-book offers several desirable benefits that others do not have then there is a huge possibility of you making that sale.

3. You should make your potential customers believe you. It might be difficult to it because of the many scams and false information in advertisements right now. You should tell them every single reason why they should believe you.

Adding more data and statistics to back up your statements will add to the credibility of your letter. Prove to them that what you are saying is true from the beginning.

4. Provide your potential customers all the benefits your e-book has to offer. Even the not-so-obvious benefits should be included.

After you have identified your target market, the next things that you should determine are the issues and concerns your target audience may be having. Make a list of these problems and determine the benefits of your product that will solve each of these problems.

Problems are always there, it is the solution to the problem that is lacking. So if you can show them that you have the right solution to their problems, then you will be in for huge sales. Having a long list of benefits that your product offers gets you better chance of turning these readers into buying customers.

5. Write your sales letter in the way you would want it as a reader. Once you think that you are almost done with it, read it from the viewpoint of a potential customer. Ask yourself if you would say yes to the offer.

As much as possible, try to find a loophole or something in your letter where your potential customer would probably say no. If you find one, then you may want to consider revising your letter in such a way that it would address that objection. By answering all possible objections by customers, you will definitely have a killer sales letter. Needless to say, it will also bring huge profit.

6. The last thing that you have to consider is getting your potential customers to take action as soon as possible. Give them the reason why they should buy from you now. If you miss this step, you may have just missed a sale altogether.

Provide a realistic reason for them to act immediately. Offering special discounts or bonuses for a limited time period is one way to make them buy your product now. Telling them that your product is limited and would not be offered anywhere else once sold may get them to make the decision now. You may come up with other strategies but just make sure that your sense of urgency should still sound realistic.

These steps are just the basic ones to get you started writing your sales letter. It may not be perfect at first but it is alright. Learning to write a very good ad or sales letter may take some time. But starting now with the basics may be your first step on becoming a professional sales writer.

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How to Write Your e-Book's Content?

When producing a viral e-book, you have to consider a lot of things before going into the nitty gritty details of writing it. Your viral e-book is your key to succeed in the online market. It should help you increase your site traffic, client base, and sales, of course; else, it defeats the purpose of having a viral e-book.

First thing that you have to plan is what your viral e-book should be about. The topic should be interesting and it must be related to the product or service you are promoting. Once this is done, the next step is choosing a good title for your e-book.

People look at the title or the label of a product first before anything else. Thus, the title that you decide for your viral e-book should grab the attention of as many people as possible.

Once you have accomplished these things, it is now time to think about what to write on your e-book. What should it contain for it to be really interesting to the readers?

What to Include on Your e-Book

When you are in the process of choosing the topic for your e-book, you should also have considered the amount of information you can write about that topic. So it is better to choose one that you are very knowledgeable of, something that you know by heart, especially if you will be the one writing.

The content of your viral e-book is like its heart; without the content, your e-book will not survive. And even if it does have content but not that informative and useful to anybody, it will eventually fade out since there will be less and less people who would want to pass it on.

If you are writing your e-book yourself, it is best to write about something that you really know very well. When you write the contents yourself, it will add to the credibility of the information included and will have a personal touch. You will be able to control the information included since you know what you want included and not.

If you think that you cannot do it yourself because you are busy with other things or just do not know how to write effectively, you can always hire a ghostwriter. Ghostwrites are those who write articles and other materials in behalf of another person. The reason for such a name is because the identity of the real writer remains anonymous.

Hiring a ghostwriter is beneficial since most of these people do have a wide experience in writing things about different topics. With this, you can focus on more important things while being assured that your e-book will have its quality content because another person is doing it for you.

Before choosing the right writer for you, you can ask them for their portfolio or any sample work. This way, you will have an idea about how they write and if it would fit your requirements.

Also, make sure that the writer clearly understands the topics to be written. If you have certain instructions that should be followed, make sure it is clear and well understood by the writer. Having a bad relationship with the writer that you chose will only ruin your viral e-books success.

Your viral e-book should be interesting and informative at the same time. Depending on the topic, you can add research studies, current statistics, interviews with professionals or expert on that field, results of surveys you may have conducted, and a lot more. With these things, your e-book will not look boring and monotonous to the readers.

Writing the contents of your e-book can be the most enjoyable part in producing this viral marketing technique. This is where you can show your creativity and imagination. Even if you are not the one writing the contents and articles, you still have some control over the write-ups by providing the instructions on what you want to include in the article and not.

You indeed have several options on how to add contents on your e-book. Whatever option you choose, you should make sure that the content of your e-book will serve its purpose. It should be able to make you reach your goal of producing the e-book.

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Your Master Resell Rights e-Book as a Viral e-Book

So you have finished writing your own e-book. Everything is already polished and it is now ready to be distributed. You have already done some promotion about it here and there. And you are now waiting for results to pour in.

However, there are some more ways that you can do to increase your sales through your e-book. Being the author of your e-book, you have all the rights to do whatever you want with it. You have the control over the contents of your e-book. With that fact, you have the master resell (or resale) rights of your e-book

Gaining the master resell rights of an e-book means huge profit and a return of investment that is unheard of in the outside world. If you have the master resell rights of an e-book, you have the right to sell the e-book to other people, and those who purchase it will also have the same right to sell it again to others.

How does master resell rights earn you a lot of money? Let us say you purchased an e-book with master resell rights for $47. Since you have the master rights, you will resell the e-book for the same price. Having just one sale already makes you break-even. Of course, you wouldn't stop with just one customer. If you sell 11 more copies, that means a whopping 1000% profit just on that single e-book.

If you want your e-book to be viral, which means to spread out exponentially, applying the concept of master resell rights can be helpful. However, for it to get distributed easier in a short time, we must apply one principle of viral marketing. That principle is giving away something for free.

You may ask - how can you earn when you give away your e-book for free? Being the author of the e-book gives you full control on what is inside it. You can have as many links as you want inside your e-book. But just do not make the links too obvious for readers not to get skeptical about your e-book.

Those links that you put on your e-book lead to your site. So once a reader clicks on a link, it is already one possible customer for you.

But how do you make it viral? Giving away your e-book for free is just one part of the strategy. Yes, you can earn from there but not as much as you would of your e-book gets viral. So for that to happen, you can offer master resell rights of your e-book to your customers.

You can give an option to your customers to either get your e-book for free or add just a very minimal fee to obtain master resell rights for the e-book as well. But why would they pay for the master resell rights? It is simply because with that right, they can customize all the links of your e-book and change them with their own affiliate code.

Having their own affiliate code on those pages of your e-book will earn them commissions from your site. Other than that, having master resell rights will allow them to sell or give away your e-book to their customers, and those customers can do the same with their own set of customers.

With all those possibilities, they will definitely be motivated to pass more and more of your e-book. Not only do they earn commissions from your site, they also get some income by also selling master resell rights or just resell rights.

Once that happens, you will just realize that your e-book indeed has gone viral and your site gaining more and more traffic with increased sales as well. And all these happened just by giving away your e-book for free and adding master resell rights for a minimal fee.

There is no doubt that viral marketing is really the future of internet marketing. It guarantees huge outcome with only little effort and small cost on your part. Viral marketing will soon overcome all those traditional marketing and advertising where one should spend thousands of dollars just to gain maximum exposure.

So once you already have your product and have finished creating an e-book for that product, better start distributing it now and make it viral to maximize your profit to its full potential.

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Different Elements of Your Viral e-Book



Once you have all the resources and information to put in your e-book, it is now time to think how your e-book should look like. As much as possible, you would want to keep your e-book at a professional level. This would earn your e-book more credibility which can mean increase in returns.

The first thing that you have to think about is how your e-book cover should look like. Although you are just making an online document, meaning no papers and printing necessary, electronic books still need a good cover to attract more readers.

Having an inclination to arts and graphic design will surely help in doing the layout of your e-book cover. If you are the type of person who is not really into designing, you can always hire someone to do it for you. You can just give him the details as to how you want the cover to look like and let him use his imagination to create a perfect e-book cover.

The color, main and secondary fonts should be considered in making an eye-catching cover. Here are some general tips to follow when creating the cover of your e-book:

- Use color combinations among these colors: red, blue, black and white.
- If you think of using yellow, you may use it sparingly with black because it has the strongest contrast.
- A strong font is best to use for the main title of the book - it may be Arial Black for short titles and Impact for longer ones.
- Limit the number of fonts used in the cover to three. Having a lot of different fonts will make it look like a mess.
- The cover should contain the following:
a. main title
b. a good subtitle or teaser phrase
c. author's name
d. URL where the e-book can be found

It is best to keep the cover as simple as possible. A small image and a short title will do just fine. Putting a lot of information in the cover may make it unreadable and unpleasant to the eyes.

Now that you have a good cover for your viral e-book, let us talk about what should be inside it. First of all, your e-book should show first basic information about the book itself such as its copyright information and author's name with a short biography.

Then, to serve as a guide to the contents of your e-book, you should have a table of contents. This should, more or less, outline the different parts of the book so when a reader wants to go back to a certain portion of the book, he can just jump to the page indicated in the table of contents.

No matter what your purpose is in creating your viral e-book, try to keep it short but contains enough information as much as possible. You would not want to bore your readers reading hundreds of pages on your e-book. This is more applicable when you are creating a viral e-book that serves as a preview of the full-version. This e-book should only contain enough relevant information to gain the reader's curiosity and make them purchase the full-version.

The layout of the pages on your e-book should be the same all throughout. The pages should be also made as simple as possible yet with a touch of professionalism.

Other than the actual contents and links that you will put on your e-book, you should also add a page that discusses in detail the instructions on how an affiliate can customize the links on your e-book. You would not want to be bothered by a phone call in the middle of the night just to be asked how to rebrand your e-book.

Clear and full instructions on rebranding and customization should be included in the contents of your e-book. This way, the readers can just sign up as your affiliate, then once they have their own affiliate identification or code, they can do their own customization with the instructions you have placed in your e-book.

When you are creating a viral e-book, simplicity is the key. Having a simple yet interesting and informative e-book will increase its chance of being spread to more and more people over the internet. Adding the good rewards and incentives that an affiliate can get in distributing your e-book will definitely give you huge returns in no time.

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Viral Marketing Technique Contagion

Everyone who's involved in marketing or advertising must master the art of reaching their target consumers in a fast, effective, easy and even cheapest way. There are lots of ways and means on how to touch prospective clients and the television is proven to be the most effective yet expensive way. Nevertheless, with the fast boom of technology, the Internet is now also considered as one of the easiest and comfortable avenue to disseminate product awareness.

The word "free", perhaps, is the most compelling word in a marketer's vocabulary and this is basically what Viral Marketing is all about. From the term itself, which is coined from the word "Virus", viral marketing is a marketing technique which is similar to the spread of an epidemic that can reach others through word of mouth to increase brand consciousness.

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