by 22 people |
How Do Squeeze Pages Fit Into Your Marketing Plan?
Most marketers would agree that a list of clients and potential clients is one of the core assets of any business.
How do you go about building a list?
In the offline world, you'd do it by advertising. You'd wait for prospective clients to call you, or you'd try 'cold-calling'.
Online, you collect prospect details using a squeeze page.
Want to learn more about squeeze pages?
Squeeze Pages
Name squeeze pages, or just 'squeeze pages', are simple web pages which are intended to gather the names and email addresses of your visitors. Once you have a database or list of names and email addresses, you can send offers and information to the people on your list.People have understandably become much more reluctant to give out their email addresses these days, because most people have a serious problem with spam. There are a few ways to deal with this issue:
Make them an offer they can't refuse.
Offer your visitors something so overwhelmingly valuable that they'd be stupid to ignore it.
Start the relationship early.
If you start building a relationship before you ask for their details, your visitors have a chance to find out whether you will add value to their lives.
For example, you might let them download your free ebook before asking them for to sign up for your mailing list.
Remember that the squeeze page exists to qualify your visitors.
If your visitors aren't willing to give away their email in exchange for your offer, they're probably not going to buy from you anyway.
Learn more about squeeze pages and how to use them
More about squeeze pages and email marketing...
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"This is probably the best book I've ever purchased on e-commerce and marketing. I've been interested in and have been working at building online businesses for over a year now and I have yet to find a book with simple, easy-to-use, and practical ideas.
There were quite a lot of ideas that I would have never thought of. Using some of the techniques in this book, I was able to sell over 50 ebooks to my clients within six weeks.
Great ideas, even though simple and easy to apply.
Thank you Mr. Vitale for helping me out with my online businesses."
Which is the most important element of a name squeeze page?
How To Get Your Visitors To Opt In
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Squeeze Page Blog Posts
Fetching RSS feed... please stand bySqueeze Pages - Wikipedia Article
Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers.
Name Squeeze Pages - Your Thoughts
If you like this lens please rate it by clicking on the right hand 5 stars above. Also please LensRoll It and Add It To Your Favorites.
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- DanEitreim DanEitreim Apr 16, 2008 @ 12:48 pm
- Good stuff!
Dan
http://www.PartTimePhotography.com
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- Gib Gib Apr 16, 2008 @ 7:20 am
- I agree wholeheartedly with the video. Popular belief is to badger the customer into buying. Better to ease into it. Great lens!
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- smudger smudger Apr 9, 2008 @ 10:57 am
- Great lens :)
Check out mine
Smudger
http://www.squidoo.com/ukloansonline
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- naturalsecrets naturalsecrets Apr 7, 2008 @ 7:34 am
- Thanks for the info, list building has always been a weak spot for me.
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- pizzatherapy pizzatherapy Apr 6, 2008 @ 11:43 pm
- Great post about squeeze pages.
Thanks for the helpful info.
albert grande
Viral Link Tracker
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- MishaA MishaA Apr 6, 2008 @ 11:10 pm
- Nice lens Derrick :)
Visit mine, too
Misha
http://www.squidoo.com/google-homepage
