I help clients large and small tell their stories in clear, evocative language -- names, titles, tag lines, and copy. I work through my own boutique brand naming firm and on behalf of a variety of advertising, branding, design, and public relations agencies. In short, my job is to help make a good story great.

My unique background makes me ideal for this line of work. I'm a Marketing M.B.A. with a specialization in (no surprise) naming, I'm a full-fledged, UCLA-trained linguist and mythologist who's equally intrigued by ancient and pop culture (a great story is a great story), and, of course, I'm a creative powerhouse (500 titles by tomorrow? No problem!). Three traits serve me well: I'm intensely curious, I've got the sort of mind that readily makes those imaginative leaps that help you see things in a new way, and I'm really good at putting myself in a customer's shoes.