MLM Copywriter | Why a Natural Copywriting Style is best for Network Marketing Online

Network marketers sometimes forget that prospects don't buy into your opportunity; they buy into you as a leader. Prospects are looking for a leader who will share his experience and his mentorship with them. You need to prove to your prospects that you are person trying to give people value in an industry where everyone is trying to make a buck.

Your first chance you get to sell yourself comes in your copy. So you'd better make darn sure you're writing in a natural voice - the way you speak.

This is hard to do, especially if you type your copy as you come up with it. The problem with typing out your copy as you come up with it is - you tend to really think about which words you chose and you end up using big words that aren't naturally in your vocabulary.

You also might go back back and change your line of thinking. It's really disruptive to your thought pattern and this turns the reader off.

I'd go as far as to say you should record your emails and articles with an audio recording device, and then go back and type your copy. It will create a much more personal experience for your reader.

Iwas on a tele-seminar training session with Mike Dillard and Ben Settle a couple of weeks ago, and I heard some great copywriting tips. Both Ben and Mike directed me to The Gary Halbert Letter. Many of Gary's best newsletters are posted on the internet - free for any marketer to study.

It seems kind of obvious, but I think we forget that there are people out there who have already paved the way for us. Gary has sold millions of dollars worth of products and services in his newsletter, and it's all been posted on his website for us to analyze and absorb.

I use the term "absorb" because we (people in general), tend to become more like the people we hang out with the most. Make Gary Halbert one of the people you hang out with the most, and you could become a very rich person.

Gary is a great example of a copywriter who writes in a natural voice. I've never heard the man speak, but I hear his voice when I read his copy. I'm drawn into his stories, and I'm drawn into his life.

Gary Halbert wrote mostly about his personal life and he did very little "selling". He did a lot of influencing. Gary sure knew how to build a relationship with his subscribers...

If you want to absorb some the greatest copywriting on the plant, check out Gary Halbert's free archive The Gary Halbert Letter.

Two other copywriters who are worth subscribing to are Fernando Ceballos and Mike Dillard. Their Attraction Marketing Formula and Magnetic Sponsoring boot camps (both free) will give you some great examples of email marketing. Notice how they start out slow and build a relationship with their subscribers- no hard selling. They tell personal stories, and bring you into their lives. It's simply magnificent.

That's all for now.
To your marketing success,


Jean D. Laurin
MLM Copywriter

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