Employee and Customer Surveys - Actionable Satisfaction Feedback with NBRI
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Knowing What People Think About You - Priceless!
What are people saying about your company? Businesses send out millions of surveys each year hoping to assess the attitudes and opinions of their Employees and Customers. The thoughts, feelings, and behaviors of these two human forces hold every organization's fate in their hands. So, what do you need to know before human resources bases decisions on your survey results? I'm about to tell you.
When assessing the psychological constructs that drive human behavior, or as I like to call it - conducting Business Brain Surgery - you need help from full-blooded scientists with years of experience. Your survey needs to be done by a pro - not the summer intern.
There are plenty of companies selling what they call 'business research services,' but the big secret is that not all research firms are created equal. Only The National Business Research Institute (NBRI) provides the three Cornerstones of a successful research study.
1. Scientific Psychological Research - It is important to acknowledge that Employee and Customer Surveys are psychological tests administered in mass, and through NBRI the data is analyzed utilizing high-level statistical analyses; with the right level of experience, a survey may be deployed to measure the opinions, satisfaction, engagement, and attitude of your target population. In order to ensure that only scientific quality information from clean data is used for sound business decision-making, these studies must be conducted by professionals.
2. Global Normative Database - a score of 97% favorable, or a mean score of 4.56, might appear to be 'good' but may, in fact, be a poor score when compared with how people normally answer any survey question. NBRI's Global Benchmarking Database compares your population's answers with the way people normally answer, giving you hard data on whether your scores are good or bad, high or low. This means your scores are compared with the scores of those companies your employees are going to work for and your customers are buying your competition's products and services from; pretty valuable information. The solution: outperform the competition on your survey and you will have removed the reasons employees and customers forgo their loyalty to you and leave your company.
3. Root Cause Analysis - Finally, NBRI employs Inferential Statistics to predict the behavior of your population. Predictive research empowers you to take targeted action that positively effects up to 80% of your survey questions! It's all in the hard data; no guessing here.
With NBRI, clients implement solutions to their survey findings within only a few weeks after receiving their results. This makes organizational development easier and faster, as well as more economical, than any model in the past. NBRI research study provides businesses with the Return On Investment (ROI) that has always been lacking from Employee and Customer research: those issues that will dramatically, immediately, positively impact Financial Performance.
For more information, contact NBRI at 1-800-756-6168
What are people saying about your company? Businesses send out millions of surveys each year hoping to assess the attitudes and opinions of their Employees and Customers. The thoughts, feelings, and behaviors of these two human forces hold every organization's fate in their hands. So, what do you need to know before human resources bases decisions on your survey results? I'm about to tell you.
When assessing the psychological constructs that drive human behavior, or as I like to call it - conducting Business Brain Surgery - you need help from full-blooded scientists with years of experience. Your survey needs to be done by a pro - not the summer intern.
There are plenty of companies selling what they call 'business research services,' but the big secret is that not all research firms are created equal. Only The National Business Research Institute (NBRI) provides the three Cornerstones of a successful research study.
1. Scientific Psychological Research - It is important to acknowledge that Employee and Customer Surveys are psychological tests administered in mass, and through NBRI the data is analyzed utilizing high-level statistical analyses; with the right level of experience, a survey may be deployed to measure the opinions, satisfaction, engagement, and attitude of your target population. In order to ensure that only scientific quality information from clean data is used for sound business decision-making, these studies must be conducted by professionals.
2. Global Normative Database - a score of 97% favorable, or a mean score of 4.56, might appear to be 'good' but may, in fact, be a poor score when compared with how people normally answer any survey question. NBRI's Global Benchmarking Database compares your population's answers with the way people normally answer, giving you hard data on whether your scores are good or bad, high or low. This means your scores are compared with the scores of those companies your employees are going to work for and your customers are buying your competition's products and services from; pretty valuable information. The solution: outperform the competition on your survey and you will have removed the reasons employees and customers forgo their loyalty to you and leave your company.
3. Root Cause Analysis - Finally, NBRI employs Inferential Statistics to predict the behavior of your population. Predictive research empowers you to take targeted action that positively effects up to 80% of your survey questions! It's all in the hard data; no guessing here.
With NBRI, clients implement solutions to their survey findings within only a few weeks after receiving their results. This makes organizational development easier and faster, as well as more economical, than any model in the past. NBRI research study provides businesses with the Return On Investment (ROI) that has always been lacking from Employee and Customer research: those issues that will dramatically, immediately, positively impact Financial Performance.
For more information, contact NBRI at 1-800-756-6168
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- Building a Successful Business through People - The Employee and Customer Survey Research Blog
- Building a business is similar to building a house. A good foundation is vital, but alone it is insufficient for business growth. The quality of our products and/or services is also important. And then there's a third essential element. Good People.
