(by 4 people)
Internet marketing ideas from sLOVEnia
This lens is about my life with IT company in sLOVEnia. My knowledge of sLOVEnian marketing solutions, even Balkan solutions, how people behave and live, my problems with company (started it when I was 22years old) - my personal problems and how I improved them... And sorry for bad English, I hope I will improve it through time.
Marketing Your Business - Part 3/5
How Do I Adapt To The Internet?
[This continues directly from the end of Part 2]Old fashioned marketing is a simple trial and error process. So is the internet. Unfortunately, all too many business owners don't have a clue how to start their own internet marketing process and they fail to even put their foot in the water. Instead, many business owners simply hire anyone they can find that seems reputable and then turn a blind eye and say; "Here's my budget, you are the professional, you tell me what to do". This is simply preposterous. You've worked so hard to get to where you are now by learning and adapting and as soon as it comes to marketing your business online, you simply shut down.
I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.
The ULTIMATE secret to internet marketing is simple...
A concept I call "T.I.M.E."
T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed
I hope that this article has awoken some of you. Don't be afraid to dive into the internet's vast realm of marketing potential. So what if you fail the first time around. When we started out, we had no idea what we were doing, 3 years later our website ranks higher than many other internet marketing companies world wide.
The ULTIMATE secret to internet marketing is simple...
A concept I call "T.I.M.E."
T - Try and try again
I - Internet changes all the time
M - Marketing opportunities are around every corner
E - Eventually you too can succeed
Marketing Your Business - Part 2/5
How Do I Adapt To The Internet?
[This continues directly from the end of Part 1]Living into the internet marketing community with your wallet open will result in a disaster if you aren't properly trained on how to spend your money wisely. The key is not to hire an SEO (Search Engine Optimization) company to take your money and promote your business behind your back. Try finding someone who offers you their "training services" in order to train yourself or someone within your organization to learn more about what is required online, how much effort it entails, and what pitfalls to avoid.
As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.
Old Fashioned Marketing Tactics:
In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.[This story will continue in part 3:)]
As a business owner, if you blindly search online and pick a company, you have no idea what you could be getting yourself into. There are no secrets to promoting your business online, only a lot of hard work. That being said, anyone with a computer can easily learn how to get their company high search engine rankings. Search engines don't look to see whether or not you're running a scam. No, they are concentrated on delivering relevant results for your search terms.
Old Fashioned Marketing Tactics:
In the old days (and still practiced today), business owners would devise their own marketing plan through print media, business cards, postcards, flyers, brochures, newspapers, magazines, TV ads, and radio ads. By doing this, the company could track their results by trial and error and really find out what truly works for their industry.[This story will continue in part 3:)]
Marketing Your Business - Part 1/5
How Do I Adapt To The Internet? (This one is not from Seth Godin:)
The way we do business is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and the almighty internet. As a business owner we are faced with hundreds of decisions our parents and grandparents never had to contend with.
Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!
Do you hire an SEO company or do you learn yourself?
Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make. [This is only FIRST PART]
Some of you keep hearing from other business associates that internet marketing is the greatest method of increasing business and building a foundation for customer support. The only problem is, you've just learned how to send emails to people! Never mind learning about SEO, web design strategies, content analysis, pay per click, ROI, etc!
Do you hire an SEO company or do you learn yourself?
Investing time into your company is what we business owners do best but, in many cases, when it comes to learning new methods we quickly open our wallets to anyone out there who seems like the right person to help with your situation. This is the worst possible decision you can make. [This is only FIRST PART]
What makes an idea viral?
For an idea to spread, it needs to be sent and received.(from Seth Godin)
No one "sends" an idea unless:
a. they understand it
b. they want it to spread
c. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
d. the effort necessary to send the idea is less than the benefits
No one "gets" an idea unless:
a. the first impression demands further investigation
b. they already understand the foundation ideas necessary to get the new idea
c. they trust or respect the sender enough to invest the time
a. they understand it
b. they want it to spread
c. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
d. the effort necessary to send the idea is less than the benefits
No one "gets" an idea unless:
a. the first impression demands further investigation
b. they already understand the foundation ideas necessary to get the new idea
c. they trust or respect the sender enough to invest the time
The truth about advertising!
Here is an gooood example! :)
Verry accurate!
The Truth In Ad Sales
laugh out loud funny - Media types bury your heads in recognition and shame
Runtime: 5:40
397283 views
10 Comments:
How To Generate More Net Revenue : Part 1
"It is not what you bring in that counts, it is what you keep when it's over." Jim Cathcart
1. To maximize revenues: 1) generate more gross revenue, 2) incur less
expense, and 3) reduce the work required to produce the revenue.
2. Plan with net revenue in mind, by doing a bottom-up budget. Add your least acceptable net revenue goal to your expenses to arrive at your gross revenue goal. Then set a stretch goal. Remember, with expenses set, everything over your target will go directly to the bottom line.
3. Consider all expenses: product costs, people costs, lost opportunity costs (what could have done instead?), direct costs, indirect costs, and more.
4. Ask, "what sponsors might be willing to pay this expense for us, or provide these resources to us at no cost?"
5. Break larger revenue goals into smaller pieces To raise one million dollars you can get: one million dollar donor, two half million donors, four quarter million donors, or even one million one dollar donors. Which is the best approach based on your situation, your skills and your resources?
Next five tomorrow! So if you want to know the whole idea - come back!
expense, and 3) reduce the work required to produce the revenue.
2. Plan with net revenue in mind, by doing a bottom-up budget. Add your least acceptable net revenue goal to your expenses to arrive at your gross revenue goal. Then set a stretch goal. Remember, with expenses set, everything over your target will go directly to the bottom line.
3. Consider all expenses: product costs, people costs, lost opportunity costs (what could have done instead?), direct costs, indirect costs, and more.
4. Ask, "what sponsors might be willing to pay this expense for us, or provide these resources to us at no cost?"
5. Break larger revenue goals into smaller pieces To raise one million dollars you can get: one million dollar donor, two half million donors, four quarter million donors, or even one million one dollar donors. Which is the best approach based on your situation, your skills and your resources?
Next five tomorrow! So if you want to know the whole idea - come back!
Charlie the unicorn - how you can be "fooled" by "pressure" marketing!
If you haven`t seen it, you must !!!
You will lough, you will cry, you wont forget it!
How To Generate More Net Revenue - Part 2
"It is not what you bring in that counts, it is what you keep when it's over." Jim Cathcart
As I promised, here it is :
6. Consider all of your revenue opportunities and select those that are aligned with the goals, mission, values and strengths of your organization, including its resources. Revenue opportunities
include: a raffle, a silent auction, a live auction, a membership offer, an enrollment event, a subscription, a monthly pledge, a bequest or endowment, a naming opportunity, a sponsorship for others who are in need, a scholarship, etc.
7. Determine the value of "silent auction real estate" by dividing your revenue goal by the number of items intended for the event. Communicate this to your procurement committee for more effective results.
8. When procuring items for silent and live auctions, consider the adjusted value of the items after any consignment costs.
9. Consider all direct and indirect costs when pricing a product or service. A $400 painting that requires $150 for framing, someone's time for
handling is no longer a $400 item. Price it
accordingly with the "profit" added on.
10. Don't try to do it all by yourself. Ask constantly, "who else could do this for me/us?" Multiply yourself through others. None of us is as strong or as smart as all of us. Dividing up goals also makes them less daunting and more achievable.
6. Consider all of your revenue opportunities and select those that are aligned with the goals, mission, values and strengths of your organization, including its resources. Revenue opportunities
include: a raffle, a silent auction, a live auction, a membership offer, an enrollment event, a subscription, a monthly pledge, a bequest or endowment, a naming opportunity, a sponsorship for others who are in need, a scholarship, etc.
7. Determine the value of "silent auction real estate" by dividing your revenue goal by the number of items intended for the event. Communicate this to your procurement committee for more effective results.
8. When procuring items for silent and live auctions, consider the adjusted value of the items after any consignment costs.
9. Consider all direct and indirect costs when pricing a product or service. A $400 painting that requires $150 for framing, someone's time for
handling is no longer a $400 item. Price it
accordingly with the "profit" added on.
10. Don't try to do it all by yourself. Ask constantly, "who else could do this for me/us?" Multiply yourself through others. None of us is as strong or as smart as all of us. Dividing up goals also makes them less daunting and more achievable.
Most customers choose between "good enough" and "best available"
A quote from Seth Godin - I found so good - so here it is !
My guess is that before the consumer culture took hold, good enough was the order of the day. Without a lot of lists, rankings, options and varieties, good enough would have to do.
Good enough was the core of a lot of markets... from accounting firms to flour and sugar.
Between human nature and spoiled baby boomers, best available appears to be taking over.
Zales jewelry stores misunderstood this. They saw the growth of Tiffany's as an indication that consumers wanted to spend a lot for jewelry, so they relentlessly upgraded pricing and selection. They failed in their attempt to grow market share and profits, fired the CEO and retrenched. Why? Because expensive Zales jewelry is neither good enough nor the best available. It was in a horrible middle ground.
Customers who seek out good enough can be satisfied, which is good, but rarely upgrade, which, for the marketer, is not so good. Marketers who try to be best available have an ongoing competition problem, though, because best available is a hard position to sustain.
Which now, in our era of the $12,000 cell phone, leads us to a new position: "best available (within reason)." What never ceases to amaze me is how extravagant consumers are willing to be when they define "within reason." Maybe a $300 nylon messenger bag is within reason. Maybe a $400 million CEO paycheck is within reason. We keep redefining reasonable all the way to the bank.
Good enough was the core of a lot of markets... from accounting firms to flour and sugar.
Between human nature and spoiled baby boomers, best available appears to be taking over.
Zales jewelry stores misunderstood this. They saw the growth of Tiffany's as an indication that consumers wanted to spend a lot for jewelry, so they relentlessly upgraded pricing and selection. They failed in their attempt to grow market share and profits, fired the CEO and retrenched. Why? Because expensive Zales jewelry is neither good enough nor the best available. It was in a horrible middle ground.
Customers who seek out good enough can be satisfied, which is good, but rarely upgrade, which, for the marketer, is not so good. Marketers who try to be best available have an ongoing competition problem, though, because best available is a hard position to sustain.
Which now, in our era of the $12,000 cell phone, leads us to a new position: "best available (within reason)." What never ceases to amaze me is how extravagant consumers are willing to be when they define "within reason." Maybe a $300 nylon messenger bag is within reason. Maybe a $400 million CEO paycheck is within reason. We keep redefining reasonable all the way to the bank.
Everyday news from Slovenia
Slovenian people are weird (maybe I am too:)
This is my first thing written on Squidoo, so please don`t attack it!!! :)
Most of you probably never heard about Slovenia, so at first I will try to get you know a little bit about it. Emm - I`l just past a link to Wikipedia, where you can find all informations you need : http://en.wikipedia.org/wiki/Slovenia .
Otherwise, It`s a small country, with 2millions inhabitants. Our capital is Ljubljana, and I come from a village - with 500 people living in it. It is a village, you could see in a movies, which story is based od events 100+ years ago... I`m not kidding :). Otherwise, It is like Shire - Hobbit village in the Lord of The rings... It`s surrounded by woods, mountaints, last week we had 40cm of snow, and the road and the electricity was blocked for 2 days... We almost run out of our meat and everything in the fridgerator :D. Mostly old people are living in my village, (I almost forgot - It is called Lese), most of them don`t have any school made, and have farmes or just working in a Steel factory in nearest bigger city... We have many legends about the village (even had a human witch about 100years ago living in our village), have 2 churches from arround 1420... It is lovely to live here... I`ll add a story every day, you will laugh and even learn things about it!
Most of you probably never heard about Slovenia, so at first I will try to get you know a little bit about it. Emm - I`l just past a link to Wikipedia, where you can find all informations you need : http://en.wikipedia.org/wiki/Slovenia .
Otherwise, It`s a small country, with 2millions inhabitants. Our capital is Ljubljana, and I come from a village - with 500 people living in it. It is a village, you could see in a movies, which story is based od events 100+ years ago... I`m not kidding :). Otherwise, It is like Shire - Hobbit village in the Lord of The rings... It`s surrounded by woods, mountaints, last week we had 40cm of snow, and the road and the electricity was blocked for 2 days... We almost run out of our meat and everything in the fridgerator :D. Mostly old people are living in my village, (I almost forgot - It is called Lese), most of them don`t have any school made, and have farmes or just working in a Steel factory in nearest bigger city... We have many legends about the village (even had a human witch about 100years ago living in our village), have 2 churches from arround 1420... It is lovely to live here... I`ll add a story every day, you will laugh and even learn things about it!
3 Tools for getting and keeping attention!
Presenting ideas is largely about getting and keeping attention.
1.Say something unexpected. Start with a bang, not a whimper. Smokers like matches that light with the first strike, and listeners like presentations that ignite interest with the first sentence.
2.Keep it moving. Not just in terms of pace, but in terms of development. Make sure that every new bit of information you provide builds on what came before. We don't like movies that stagnate, or novels that stop while the author describes a bucolic setting for two pages. Your listeners are saying, "Okay, I got it. Now what?" Make sure there's always something happening.
3.Arouse emotion. Humor is inherently persuasive. It gives the speaker an unfair advantage. Or reveal something personal about yourself that enables the audience to identify with you. I had a client recently-a wonderful woman who works in the pharmaceutical industry-who said in a presentation that she had been an exotic dancer in order to pay for her college tuition. The audience was shocked because she is a highly respected senior person in her company, and you can bet she made her point that we can all achieve our objectives if we are willing to step out of our comfort zones.
2.Keep it moving. Not just in terms of pace, but in terms of development. Make sure that every new bit of information you provide builds on what came before. We don't like movies that stagnate, or novels that stop while the author describes a bucolic setting for two pages. Your listeners are saying, "Okay, I got it. Now what?" Make sure there's always something happening.
3.Arouse emotion. Humor is inherently persuasive. It gives the speaker an unfair advantage. Or reveal something personal about yourself that enables the audience to identify with you. I had a client recently-a wonderful woman who works in the pharmaceutical industry-who said in a presentation that she had been an exotic dancer in order to pay for her college tuition. The audience was shocked because she is a highly respected senior person in her company, and you can bet she made her point that we can all achieve our objectives if we are willing to step out of our comfort zones.
People love and desire to cheat&win on internet!
A story of getting 100% more visitors on website without any money to give!
Like I wrote before, I come from Slovenia, village named Le%u0161e(Lese), 500 people live here, surrounded by mountains and woods, farms, hills - Shire... And It`s in a region called Koroska, 12 cityes... And six years a go, me and my friend made a website called Koroska-On.Net. It was made just for fun, to put in events that are happening in Koroska reagion, photos of parties - for youg and middle age people... And so site was slowly growing... Even now, we have lets say 800 unique visitors per day from Koroska, but is the firs page by visit in whole reagion. And what was the main thing or move, that get us to the first place? Like 2 years ago, I was thinking and thinking what to do, to get spread the website adress and It`s meaning... And got an idea - website is made for young and middle age persons, they are talking alot, they all like to listen music, and we have plenty garage bands here in Koroska... Soo we made a simple online survey - Which young local band is the best in the reagion? I chose 6 bands, which are different in a way - send them an email, that they are in the competition. You will all say - what is so interesting about that??? It`s a usual thing to do - or even stupid... But - I made a bold quote in the e-mail : "Please don`t cheat and vote more that one time per-day, because our system is not good enough to lock to one vote per IP! Thank you." They told all the friends to click and vote as many times they can ---> and they did. In about a week time, I post a story on the front page :"We think, that some bands are cheating with clicking many times per day for It`s band!" - and then the word started spreading like lighting - there wes 60% increase of visits, clicks - and the most important thing - Every band started to blame others of cheating, and telling everyone arround, that they are better, but not cheating! Result? Every highschool kid in Koroska region knows our website - and everybody even now remember the "action". :)
You must give people a profit(not $$$) - tell them that the system can be "cheaten" - and say to them = PLEASE DONT DO THAT! And they will - they will spread the word of the thing!
You must give people a profit(not $$$) - tell them that the system can be "cheaten" - and say to them = PLEASE DONT DO THAT! And they will - they will spread the word of the thing!
Business plan!
Here in Slovenia, noone know how to write a good business plan!
It`s frightening! As maaany other things here in Slovenia, there is maybe one company in 5000 companies that have a good business plan. Or even more...
The big problem is - that noone cares about it. Noone cares about competition till it`s too late, noone cares about acting on global market with its products... When the "big guys" will notice us (Slovenia) - 95% of companies are down... Some of them will get bought for really "no cash"... So, here is your chance!!! Because on the other hand - some of those are making really quality products - but have no knowledge how to sell them... I know some friends, who have patents - of stuff that could brought millions to them - but I can`t put in their heads - that they must write a business plan - and sell the ideas and so on...
If anyone is curious about any special subject, company, or anything in Slovenia - just reply and I will help you with the informations.
You may ask - why don`t I take this advantage and everything? Because I have my own business - and just want to help others!!!
The big problem is - that noone cares about it. Noone cares about competition till it`s too late, noone cares about acting on global market with its products... When the "big guys" will notice us (Slovenia) - 95% of companies are down... Some of them will get bought for really "no cash"... So, here is your chance!!! Because on the other hand - some of those are making really quality products - but have no knowledge how to sell them... I know some friends, who have patents - of stuff that could brought millions to them - but I can`t put in their heads - that they must write a business plan - and sell the ideas and so on...
If anyone is curious about any special subject, company, or anything in Slovenia - just reply and I will help you with the informations.
You may ask - why don`t I take this advantage and everything? Because I have my own business - and just want to help others!!!
Any informations about Slovenia
Just ask - about business, tourism, buying lands, houses... - about Slovenia.
Here, I will answer all your questions and dillemas... If you need any information that containes Slovenia in it - Here is your chance to get an aswer!
|
Acne_Medicine
Dear Lens Master, your lens contains very good information. please consider joining my Affiliate Programs and Marketing ideas group. My group visitors will appreciate the information. Tx. Posted May 09, 2007 |
|
financegirls
hi again! thanks so much for commenting on my lens, The Benefits of Secured Credit Cards Sure, feel free to contact me if you have any concerns about credit cards and business! Posted April 11, 2007 |
|
|
financegirls
hi, thanks for sharing these ideas! Posted April 09, 2007 |
How an average Slovenian thinks!
For every truth - you can find people laughing about it.
Quotes you will maybe found funny, but are true, very very true.
- If your neighbor buys himself a new, LCD TV, go to the bank, get a credit, and buy 2 bigger TVs!
- If you are putting a new front door on your house, you should first tell all the neighbors about the chance you will do it - because otherwise - they won`t talk with for about 2-3weeks - until they get a new door also. :)
- If your neighbor caw dies - you must go to everyone you know in the village, town - and tell them what happened and even say he/she deserved it! If yours - quiet as mouse.
- If someone own a business - and someone in the town start a new - same business - people will spend hours a day trying to "get him down" with pressure, words, thinking of why did he do that... Noone thinks about how would he improve his business and be even better than before... Soo - It is good to start a new business. :)
New eBay
Fetching new data from eBay now... please stand by
