Network Marketing Lead Generation: How to Generate Leads for Your Specific Network Marketing Company
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Generate Leads Specifically Interested in YOUR Network Marketing Opportunity
But a lot of the focus has been on creating generic network marketing leads that you can then attract into your business over time.
Generic network marketing leads are prospects involved or interested in network marketing, but who aren't inquiring about your MLM business opportunity specifically.
While network marketers are great leads for a network marketing business, there are ways to find prospects who are already interested in both you and your specific MLM.
That is the topic of this lens.
Generating MLM Specific Leads Without Creating a Lead Capture Page
If you've already started Using the Internet to Generate Leads, you can apply what you know to begin attracting prospects to your specific MLM opportunity.
Simply create content, like you have been, but use your company name in the title of your article, and use anchor text like you've learned in your Internet Network Marketing Training to come up when people are searching for your company name and/or products.
As you've been taught, create content that your target market is searching for. In this case that target market would be people who already know about your company and/or products and are searching the Internet for the right upline or more information.
By providing value to this specific group and using the strategies you've learned in your Internet Attraction Marketing Training, you'll get that target market finding you.
Ideally, you would go onto create your own lead capture page and auto-responder specific for this target market; however, to just get started, you don't need it.
At first, focus on building out your web of content focused on this group. Make it easy to contact you. Make your email address and other contact information very visible. The best prospects will contact you on their own.
Once you're rolling you can always go back and create your own lead capture pages and auto-responder messages to make this the ultimate lead generating system that EVERYONE in your company will envy.
You could end up creating so many prospects interested in your opportunity that you use this as one of the selling points to join your team.
Generating Leads for Your MLM Opportunity Using a Lead Capture Page
This way, as people are finding your content all over the Internet specific to your MLM opportunity, you'll capture a lot more of their information.
You can then start applying exactly what you've learned in your Internet Network Marketing training on creating the auto-email campaign to get these leads calling and emailing you first.
You could also contact these leads directly even before they've called or emailed you first since they are very highly targeted... already interested in your specific MLM.
Your lead capture page should be specific to the same theme--that being about your MLM opportunity.
There is a book by Mike Dillard called, MLM Traffic Formula that gives step by step instructions on how to build such lead capture pages.
What if My Company Won't Let Us Use Their Name or Product Names in Our Marketing?
Like always in business, those who walk the grey line and push the boundaries win biggest... you just have to do such things in the spirit of integrity.
Someone asked me this question at one of our support blogs:
What about an MLM company that doesn't allow associates to use their name on the web for compliance reasons. Any ideas?
To see my response to this question go to the Marketing Merge Blog by clicking here at Using MLM Company Trademarks -- Question and Response and scroll down to about the 10th comment until you see that question and my response.
Internet Marketing for Network Marketers
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- marklc15 marklc15 Sep 15, 2008 @ 5:25 pm
- Hi Mike!
I just want to say that I really enjoy learning from Renegade University that you have created! I am still learning awhole lot from RU. Network Marketing is so much easier now that we've got the Ineternet Marketing helping out. Thanks for putting that on here!
Mark
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- MarketingMerge MarketingMerge Jul 24, 2008 @ 5:08 am
- Hi Bob,
Glad you like this topic. I agree with you 100% and will soon be moving toward this training topic almost entirely at RU. It's really where everyone should be aiming to get to.
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- BobAndolina BobAndolina Jul 24, 2008 @ 1:47 am
- Thanks Mike. I was looking for this kind of content.
So far, everyone who has contacted me, and there have been many, are already in a MLM and were looking to me for coaching them in the Renegade system or your University.
Don't get me wrong, this has been great and has earned me some great income each and every month. Just under $1,000 in the last 2 days on Black Belt Recruiting alone!
But, retail profit is not the same as my residual MLM income I have become accustomed to over the past 27 years.
Just wanted you to know how helpful your lens is and why I feel it could also be a great subject to add to the Renegade University.
Again, very helpful and thanks for posting it!
Bob
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- RoseVictor RoseVictor Jul 8, 2008 @ 5:54 am
- Awesome 5* lens... Visit mine on Network Marketing
by MarketingMerge
Mike teaches savvy network marketers how to attract the coolest prospects in the world to you. Never cold call or chase friends and family to you. Enr...
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