Building On A Budget

One of the first questions many distributors want to know is if you can really build your internet network marketing business for less than $500?

The answer is yes you can.

There are many ways that you can build your network marketing business, or home business on a budget, and for free.

However, there are certain tools and resources you will need to make a one time investment in. This is why Dillard uses $500 as a benchmark.

Once you make the initial investments suggested in the course, there are many strategies that you can use to generate leads (you can create your own leads) for no cost whatsoever other than your time and your creativity.

The first and most important area covered in the Building on a Budget course is how to actually capture the traffic you generate leads. It doesn't matter how much traffic you generate, if you don't have a way of that traffic into leads, you will get nowhere.

Dillard covers the basics on creating a lead capture page with a strong headline and bullet points.

Dillard reveals the five strategies he recommends that you use if you are building on a budget. These strategies are posting to craigslist, video marketing, press releases, maintaining your own blog and using a funded proposal.

The reason why Mike recommends these five strategies over other possible strategies is because of their low cost.

Once you have made the initial investments in everything that you need to implement these strategies, there is no additional cost for these strategies. This allows you to generate leads at zero cost financially and build your business even if you don't have a lot of money to invest.

In addition to the book, the course includes a resource page where you can go online and check out different resources that Dillard recommends in the course itself.

As an added bonus you also get access to a Building On A Budget Tele-Seminar conducted and hosted by Dillard.

The Tele-Seminar alone is worth the price of the course! In it, Dillard interviews a group of affiliates from his Magnetic Sponsoring community (now known as the BetterNetworker.com).

This group of affiliates share how they have personally implemented some of the strategies advised in the book. In fact, there are some additional strategies that aren't even mentioned in the book that are very powerful build your business on a budget.

Building On A Budget is an excellent resource for all network marketers that are looking to learn how to create your own leads using low cost internet marketing strategies. While you can literally start to make money right away with some of these strategies, you will need to continue to invest in your learning if you want to maximize your income.

Building On A Budget should be your starting point, not the be all end all product.

If you interview your network marketing upline, I am confident they will be able to share with you some suggestions. After all, not everyone enters this industry with an abundance of capital that they can use to invest to create their own prospects for their business.

In Building On A Budget you learn a number of different approaches to building your network marketing business on a budget. Many of these approaches are different from what you may have been taught by your upline. This is because most common low budget methods fail to have leverage built-in.

Dillard certainly doesn't proclaim that the 5 common low budget methods that he compares his strategies to don't work. In fact they all work if you develop the necessary skill set and experience to make them work.

However, Dillard found that the strategies he suggest work better for him and allow him to leverage himself better, which is why these are the strategies he teaches.

Here are the strategies he doesn't recommend.

Buying Business Opportunity Leads

The problem with business opportunity leads is that they cost money that you have no guarantee of making back. If you spend $500 on business opportunity leads and you don't recruit enough people to make your money back, that money is gone forever. Many distributors throw money away every month on leads because they don't have the skill set to recruit over the phone.

Posting In Forums

Posting in discussion forums is an excellent way to generate a targeted list of prospects for your
network marketing business opportunity. Unlike business opportunities you can do this completely for free! So what's the down side? The down side is that it is a lot of work! You have to post to a lot of discussions every day in order to generate enough traffic to allow you to consistently recruit distributors monthly.

Cold-Calling Genealogy Lists

Like leads, genealogy lists also typically cost money to purchase. Even if you are able to generate your own genealogy list for free (which takes a lot of time), this is still a very labor intensive activity with no leverage. Once you make the initial calls and you run out of people to talk to, you have to buy or generate a new list all over again.

Handing Out Or Dropping Business Cards

This activity certainly doesn't cost a lot of money. You can literally buy 1,000 business cards for less than $70 in most cases. However you would literally have to give out or drop all 1000 business cards just to get a few people to call you. It is not a very efficient strategy to say the least.

Holding Meetings

The main problem with holding meetings is the fact that you have to travel to and from the meeting. There's no guarantee that your prospects are going to show up. Also, if you are renting a facility, there is a cost factor involved as well. There's nothing worse than to hold a meeting that you paid money to rent a room and none of your prospects show up.

Building On A Budget covers leveraged strategies that don't require as much effort as the traditional strategies listed here. With these strategies in your arsenal you will be able to build your list of targeted network marketing leads list of leads regardless of what your financial state is like right.

In order to build a successful network marketing business you need to be able to generate leads and prospects.

Using the new attraction marketing based model of network marketing,the object is to create a marketing funnel that attracts prospects for you to speak with.

What most network marketing distributors focus on is the traffic generation strategies for generating leads. The fact of the matter is the traffic generation strategies really don't matter if you don't know how to convert the traffic into leads, and later, into customers.

This is what you learn in Chapter 1 of Building On a Budget. Dillard teaches you how to convert traffic into leads.

In order to convert the most leads you must create attraction.

If you are looking to market your network marketing business opportunity or your products you must attract the attention of people who are interested in what you are offering. The best way to do that is to write ads that attract this type of person in mind. Building On A Budget covers this aspect of attraction.

What most network marketing distributors do is use generic ads provided by the network marketing company and send them to generic web sites offered by the company. If you are marketing the company's products, services or business opportunity, you may not have a choice in this matter. This is because network marketing companies are highly regulated and there are certain things you can and cannot say in an ad.

For this reason, Dillard recommends that you have a funded proposal, which is a concept he talks about heavily in his first book, Magnetic Sponsoring. With a funded proposal you can market an information product as a front end product and then your opportunity on the back end. This allows you to get around the marketing restrictions of your company because you aren't marketing the company at all.

An information based product is what you should market to generate the best leads. The product can be information in any form. It could be a written report. It could be a free video or audio. Whatever format it is in is secondary. What's primary is that it should provide information that you have access to exclusively. This is how you separate yourself from the other distributors who are marketing the same network marketing opportunity as you.

If someone is seriously interested in getting started in your network marketing opportunity, they are likely looking for information about your network marketing company.

Everybody else is already doing this too. However, what if you could provide some unique information that no one else is providing - like how to attract them to your opportunity and/or monetize for those 97% that don't join.

For example, what if you could share with your prospects how your successful upline sponsor built a full time income working the business on a part time basis? Would that give you a significant advantage over other distributors? Of course it would.

This is only possible if you market information.

If you want to convert traffic into leads, all you need to do is offer an information product to give away to your leads. You then use the strategies that Dillard shares in Building on a Budget to convert the leads.

Build your network marketing business on a budget with Marketing Merge using the attraction marketing model taught at Renegade University.

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