Better Network Marketing

Have you ever paid attention to billboards on an interstate, and the people that they effectively market to? These tall structures with painted logos and slogans stand where thousands of people can see them and drive past them, and as the people see them, they drive in to the company that owns it.

That's an idea that makes every marketer's mouth water - people who come to you! It's brilliant, really. The companies don't spend wasted time trying to chase the drivers down as they go by. They don't call up hundreds of people only to be told no. They simply sit there, and the business flows in.

But people can't do this. Billboards are different, right? They've got a lot of money put behind them, and are stuck way up in the sky where thousands of people are going to pass by them daily. So there's no way a simple marketer working form home could achieve this.

Or could they?

Ok, a person can't suspend themselves above an active freeway hundreds of feet in the air. But you don't have to. By observing the principles and reasons behind the billboard, we can achieve the same thing!

But how? How can we make it so that people are coming to us? How do we attract people, instead of being chasers?

The first thing we have to realize is an extremely important concept:

People buy solutions.

Each of those people who pulled off of the interstate did so because they had a problem that the billboard had a solution to. Maybe a dad was driving a hungry family along and needed a place to eat. Maybe a college student was driving home and needed gasoline. Maybe a tourist was looking for a place where she could get a few cheap trinkets for her family. The bottom line is that each of these people had a problem, and the billboard provided the solution to it.

No one buys into a product or a business because just because they've got so much money stuffed in their wallet it's uncomfortable when they sit. People pay money for solutions to their problems.

The other key thing a billboard does is that it:

Places itself in front of people who will need it.

This way it doesn't have to do anything - people who need it see it, and they come. You can't place yourself in front of thousands of people on a daily basis, but you can put yourself in front of people - the trick is putting yourself in front of the right people.

Watch out for our next article, where
we'll explain even more about this
fascinating concept!

God bless!

Grace Sapp and Mahlon Winstead

You're a smart person. You got good grades in school, you go to church, and you live your life in a thoughtful, practical way.

So you're confused when you try to propose your business idea to a prospect and they turn you down. You've told them how wonderful an opportunity it is - you've got the best comp plan, the top people in the business, and your company has the most impressive sales record on top of a red-hot product. To you, it's a no-brainer; a person would have to be a fool not to recognize what kind of offer you're proposing to them! Yet still this person merely puts on a fake smile and politely turns you down, just like the last person, and the one before him, and the one before her.

So you try a little harder. You speak louder, you push harder. You stress over and over how there's nothing better on the face of the earth.

This should work, shouldn't it? I mean, come on, you've practically slapped them over the head with it. Surely now that you've made it extra obvious how becoming a part of your business will change their lives, all for the better. They'll be so excited! They have to see it, and when they do, they'll be begging you to continue!

...But they don't, do they? You have laid out your business and what it can do for them in black and white. You've shown them all of the wonderful things they can achieve if they become a part of it. You've shown them that it's a smart decision, one they won't regret, but these buffoons just shrug it off like you're trying to sell them fur coats in august.

Why? Let me show you something.

Salesman.

When you read that word, what kind of reaction did you have? Were you excited? Did you feel a rush of joy? Did your face light up with the kind of smile that's only seen in children's Christmas specials?

Probably not.

If you're like most people you probably got just a tiny bit agitated. You probably thought about a guy in a cheap suit trying to push something that you don't want on you. Maybe he's a slick talker, and you feel like you have to pay extra close attention to what he says, "or else" - or maybe he's some crazy fanatic, ruthlessly spewing his "belief" about his business or product onto you. Either way, he's a nuisance, and the only way he could make you happy would be to close the door behind himself as he leaves.

You see, the problem with this guy is he hasn't reached you. He's told you all these wonderful things, and they sound fantastic. But he hasn't made you believe him. And because you don't believe what he's saying, it all sounds too good to be true - so it probably is. Without that belief, all he's doing is telling you how great his business is and how it can bring you great things like you've never imagined, but you just get the feeling he's trying to rip you off.

That guy sounds a lot like you, doesn't he? This is how people see you.

You see, you don't want to be the stereotypical salesman. You want to be something more - someone people trust, believe.

Belief is the key thing you want to achieve. The only way someone is going to buy into what you're selling without that belief is if they are so desperate that it's worth taking the risk on the off chance that they might see the rewards. But these aren't most people - most people aren't so desperate that they're willing to change the way they do things or cough up some money on a chance. They want something more certain - and that's what belief gives them. When they believe in you, then what you're saying isn't some odds game - it's real.

But how do you build that belief? The first step is remarkably simple -
Put Them First.

Think of the person you're talking to. Put yourself in their perspective, and really mull over how you can help them. We don't trust that salesman at our door because we know he's not out there to help us - he's trying to turn a dollar for himself. Once you start putting your prospects first, and really start listening to them, you'll put yourself in a mindset of helping people - and that's something that's trustworthy, is it not?

This leads us to our next key idea:
Talk to your prospect - don't just pitch to them.

When you actually have a neutral conversation with your prospect, it gives you two very powerful advantages. For one, it lets you learn a little about them. You can see what problems they have, and how you can help. It's a good idea to turn the conversation to them for this reason, and people also like talking about themselves. Secondly, this opens them up to you. If you're coming to them as a person, and not just a walking billboard, then you are much more likely to gain someone's trust.

Now, what you've been doing so far is getting the prospect to believe in You. But this isn't quite enough - they also need to Believe in your System. A person can be honest and stupid at the same time - you don't want to be that person. Be able to show this person that what you have really is as good as you're making it sound. And the best way to do this?

Believe in it yourself as much as you wish they would.

If you truly have a strong belief in what you're doing, then it will show itself in the way you act and the conversation that you have. I can't stress this enough - truly believing in what you are proposing can really show someone that you're not just a dollar-chaser.

You want to avoid, however, doing what I like to call the

"Marketing Purge."

This is where you do nothing but spew forth information to the person about how great your system is, how successful you are, how no one in the world is as good as you, etc. Ok, you feel that way about your business - but why should they? You must have real information for the prospect. Teach them. Think about your offer good and hard, and find the best way to fully educate your prospect. After all, if your opportunity really is that great, then you should be able to logically convey it to the person in an open, honest manner. Keep your mind open about this part.

The bottom line is that the age of the Salesman is dead. He is a fickle, untrustworthy person who will stoop to any low to generate that almighty dollar.

So make sure that you aren't him. If you genuinely care about the people you're talking to, and are looking out for their best interest, you'll be much more successful.

This is how I look at it. If I know my offer is really amazing - if I know that it can change people's lives, help them accomplish their dreams - then I'm not a salesman at all. My job is not to sell. My job is to help. It is my job to bring this wonderful opportunity to as many people as I can - and by doing so, I'm contributing to the greater good.

God bless!

Mahlon Winstead and Grace Sapp

Meet Nigel Pendleton, he's a loud, obnoxious and rude individual here to show you everything not to do when running your own business!

So let's give a warm welcome guys, to

Nigel Pendleton, Executive Business Consultant

Expect weekly updates of our newest comic!