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New Media Education

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The Need for New Media

New media emerged near the end of the 20th century. It provides the answer to the on-demand access to content at any time, any where, on any digital device, in addition to interactive user feedback and community formation around media content.

New media training is vital due to the evolving and expanding media industry. It keeps individuals up with the demands of the Web 2.0 generation for new, interactive forms of media that will revolutionize the way businesses and their consumers communicate. Educating yourself with tools such as social media marketing, blogging, Google tools, search engine optimization, and more can give you an advantage on the new world of digital media. It is important to to be equipped with the ability to understand this quickly changing market. Companies themselves will be on the move to quickly adapt and embrace these new media forms in the hopes of creating a competitive edge.

Employers require their current work force and prospective employees to be knowledgeable in these evolving media platforms so set yourself up with new media training as soon as possible. These new media skills will come to be ideal tools in building your own personal brand, your company, or any future endeavors.

Use a New Media Drivers License Resource Guide

Indulge yourself in this resource guide to social media marketing, search engine optimization, blogging, digital public relations, Google, and more in New Media Driver's License: Using Social Media for More Productive Business and Marketing Communications . Whatever your job title, these skills will help you go far in this new world of digital media. After reading this new media resource, you will be better equipped to build your personal brand through new media and position yourself for success; use digital marketing to help sell products or find new volunteers; start a new blog or develop content for blogs that already exist but are dead in the water; write digital public relations (PR) news releases; be a master of social media sites like Facebook, LinkedIn, Twitter and YouTube; build communities of interest with customers or other audiences; practice search engine optimization and search engine marketing; understand how Google and Yahoo search rankings have an impact on your business's bottom line, and prove it with Google Analytics.

About the Authors

Dr. Richard T. Cole (en.wikipedia.org/wiki/Richard_T._Cole) is a recognized expert in PR, which he calls "public relationships." He has owned a PR company and served as the press secretary and chief of staff to a Michigan governor. He also headed up communications and other functions for America's largest nonprofit health plan and was chief administrative officer of a nine-hospital system. He is currently a full professor of public relations at Michigan State University, East Lansing.

Derek Mehraban is a graduate of Michigan State University and owner of Ingenex Digital Marketing, a full-service digital agency located in Ann Arbor, Michigan. He is co-creator of the New Media Drivers License Course and teacher of the course since its inception at MSU in January 2009. He is a Crain's Detroit Business 40 Under 40 award winner.

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Sign Up for a New Media Drivers License Course

The New Media Drivers License® course trains students in new media and digital marketing. Created in partnership with the department of Advertising, Public Relations, & Retailing in the College of Communication Arts and Sciences at Michigan State University and Derek Mehraban of Ingenex Digital Marketing.

Get your license to drive new media. Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line.

Now offering new media training for corporations.

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