Life With Self Employment Continued...
Times They Are Achangin'
Whether you are a newbie or an experienced veteran, I think you will
agree with me when I say that the rules of direct marketing, especially online,
are changing rapidly and continually. Everything seems to be in flux.
I personally welcome the changes.
My ambition is to be a contributor to a new online marketing environment. I am 'sick and tired' of being sick and tired by the tactics utilized by far the majority of marketers.
New Table of Contents
Content and Relevancy Rule
Marketing will always promote emotional response buying, but enough is
enough. This fear of loss, fear of missing the next best program is getting
out of control. As Google likes to espouse, let's get back to relevancy.
Content should rule. Quality, relevant content should be a central part of buying decisions. Accordingly we should focus our advertising on quality, relevant content.
And please, no more phoney guarantees, rebates and one time offers:
-No one can guarantee the effectiveness of a digital product.
-All health and wellness products have too many variables for any guarantee to be sensible.
-Preying upon human nature with rebates which are designed to be uncollectible.
-Taking advantage of human nature with guarantees which are designed so that it is nearly impossible to eligible.
-Using human nature's greed as the prime sales factor...
enough. This fear of loss, fear of missing the next best program is getting
out of control. As Google likes to espouse, let's get back to relevancy.
Content should rule. Quality, relevant content should be a central part of buying decisions. Accordingly we should focus our advertising on quality, relevant content.
And please, no more phoney guarantees, rebates and one time offers:
-No one can guarantee the effectiveness of a digital product.
-All health and wellness products have too many variables for any guarantee to be sensible.
-Preying upon human nature with rebates which are designed to be uncollectible.
-Taking advantage of human nature with guarantees which are designed so that it is nearly impossible to eligible.
-Using human nature's greed as the prime sales factor...
Let's get down to brass tacks, or numbers at least ...
Please, could we touch on the benefits of the product.
Often people pitch me on joining programs and after five minutes, I break in and ask: 'What's the main product'? They don't know. It's all about the social organization they say. I guess I am just a numbers guy at heart. It's the engineer in me. But there are several things that have become clear to me during the last 8 months...
1) If a product cannot stand on its own, separate from the opportunity, then I am not interested.
2) If I do not experience the benefits of a product personally, then I am not interested. I must have a personal testimony.
3) If the price of a product, when compared to similar products at Target or WalMart, is well outside a sensible variation, then I am not interested.
4) If the opportunity seems to good to be true, it is.
I believe that the buying public is as frustrated with all the hype and exaggeration as I am. There are many other things 'achangin' in direct marketing and I will be discussing them in the near future, things like:
-free traffic methods
-ppc strategies
-online seo
-offline seo
-conversion strategies.
Mapping out your success with
Mike Anderson
770-998-7732
mikesbizzz@yahoo.com
Often people pitch me on joining programs and after five minutes, I break in and ask: 'What's the main product'? They don't know. It's all about the social organization they say. I guess I am just a numbers guy at heart. It's the engineer in me. But there are several things that have become clear to me during the last 8 months...
1) If a product cannot stand on its own, separate from the opportunity, then I am not interested.
2) If I do not experience the benefits of a product personally, then I am not interested. I must have a personal testimony.
3) If the price of a product, when compared to similar products at Target or WalMart, is well outside a sensible variation, then I am not interested.
4) If the opportunity seems to good to be true, it is.
I believe that the buying public is as frustrated with all the hype and exaggeration as I am. There are many other things 'achangin' in direct marketing and I will be discussing them in the near future, things like:
-free traffic methods
-ppc strategies
-online seo
-offline seo
-conversion strategies.
Mapping out your success with
Mike Anderson
770-998-7732
mikesbizzz@yahoo.com
Great Stuff on Amazon
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Amazon Price: $16.47 (as of 10/11/2008)
Internet Marketing
Amazon Price: $77.69 (as of 10/11/2008)
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
Amazon Price: $14.93 (as of 10/11/2008)
