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New Media Marketing

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New media marketing resources to help organizations build strategic marketing plans around their unique strengths using customer evangelist marketing and technologies like blogs, RSS, and CMS.

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New Media Marketing | by RisingLine
New media marketing and customer evangelism are strategic tactics RisingLine uses to consult businesses on how to engage targeted audiences.
New Media Marketing Blog | New Media Marketing by RisingLine
New Media, customer evangelism, blogs, and RSS are changing business marketing. Through blogging, RisingLine consults via Web 2.0 and CMS technology to encourage interactive Internet communication."
ProBlogger Blog Tips
Helping Bloggers Earn Money.
Customer Evangelism Manifesto
Traditional marketing pactices no longer work. They're being usurped by customer driven referrals as the valuable new currency in an organizations growth ...
Understanding Really Simple Syndication
RSS stands for Really Simple Syndication. It's an easy way for you to keep up with news and information that's important to you, and helps you avoid the conventional methods of browsing or searching for information on websites. Now the content you want can be delivered directly to you without cluttering your inbox with e-mail messages. This content is called a "feed." RSS feeds are commonly syndicated from special web pages called blogs.
The Perfect Storm-New Media Marketing
If you haven't decided whether the buzz over developing new media promotion tools, like blogs, RSS, and Podcasts is hype or reality; it's time to come out of denial. It's a brand new business world out there and as Warren Buffet might say, "It's time to get some skin in the game!"
Blogs Will Change Your Business
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you later
SEO is free | The truth about Search Engine Optimization (SEO)
There's no question that search engine optimization has become the focal point of many towards the goal of fame and fortune on the Web. The basic premise is that there is a combination of just the right optimization tactics and shenanigans to create a bride that will be the perfect match to the Frankenstein's monster of keywords that you've decided to woo through your web site...
Free RSS display | Free RSS display using javascript
This completely free tool and service will let you format a RSS or Atom XML Feed to display on your website for automatically updated content.
Web Edit Demo | by RisingLine
Web edit is a cms or content management system software designed for uploading and editing content, blogs, photos, graphics, podcasts.
Live Demo Blog
Live demonstration of RisingLine's dynamic features including web edit content managment, blog, RSS feeds, CSS navigation, site search, random photos, and secure forms.
ConverStations: Synchronize Your Communications
To many of us are out of sync in our business communications. Email, voice mail, snail mail, face-to-face, phone calls, memos, post-its, articles, news clippings....and the matter of expectation

When I suggest to business people they should subscribe to feeds and :::gasp::: launch a business blog, their eyes roll to the back of their head. "I've already got so much to do."
ConverStations: The Three C's Are Still Working
Marry Content, Community and Commerce

A mantra in my former days as an online community builder. Here's how we did it:

* Provide great Content that ignites a Conversation
* Lively Conversations become building blocks of the Community
* A loyal Community often become loyal Customers
* Give your Customers a "sense" of ownership in each area
SEOmoz
SEO, a subset of website marketing, focuses on optimizing all of the aspects that affect rankings in the major search engines in order to maximize visitor traffic. Optimization involves researching the right terms to target, modifying the site to be search-engine friendly and marketing/promotion of the site to improve popularity.

New Media Marketing Blog 

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Daily SEO Blog 

News Tips and Highlights from the SEO industry

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RisingLine

About RisingLine

Douglas Case is CEO and principal of Generose Corporation (http://RisingLine.com). Prior to founding the Generose Corporation, Douglas spent 15 years in sales and marketing, primarily with MicronPC and Technology Integration Group. His background includes positions of sales manager, general manager, Air Force account executive, and Federal business development account executive.

Douglas's tenure in the corporate IT marketplace was marked with consistent success in developing and executing strategic sales and marketing plans, including his contribution to MicronPC's award and performance on the Air Force $1 billion Desktop 5, and IT-BPA contracts.

Douglas received his Bachelor of Science degree in business administration, graduating magna cum laude with presidential honors, from Lewis and Clark State.

Mr. Case has been involved in volunteer work for various charitable organizations since 1991. The last four years he has worked extensively with NGOs providing relief and life opportunities to abandoned children in Romania. Among other activities, he is editor for Renew Romania, a missions magazine distributed throughout the U.S.

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