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Authentic stories for remarkable organizations

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 2 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Ranked #11398 in Business, #119907 overall

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Rated G. (Control what you see)

Work with a writer who's "versatile, creative, hard-working, and experienced"*

 

As advertising guru David Ogilvy once said, "You cannot bore people into buying your product. You can only interest them in buying it."

If you work for a remarkable company or nonprofit, I can tell your story in a way that's clear, concise -- and interesting. Click on "Contact Me" to find out more.

Portfolio 

What I've done

As a copywriter, I've done pretty much everything: grant proposals, direct mail, websites, brochures, email blasts, newsletters, press releases, speeches, book chapters, and more. Here are some highlights:
Stop Child Marriage: grant proposal (PDF)
It's tough to get attention for a brand-new nonprofit. A shorter version of this proposal won a grant from the Eileen Fisher company in the maximum amount they give for first-time grants.
10 Myths of Energy Efficiency: direct mail package
The letter for this package, sent in a number 10 window envelope, shows how the newsletter Energy Design Update explodes some commonly held myths about energy efficiency. The package got some hate mail from heat-pump makers, and others who thought their methods were being criticized -- but it was also one of the most effective packages I've written (see testimonials below). One reason: the copy is long but it's skimmable, perfect for the age of the short attention span.
Save Lives in South Africa: fundraising letter
The late Donald Woods, whose story was told in the movie Cry Freedom, gave me carte blanche to tell a story from his point of view. This letter helped raise money to defend political prisoners during the last years of apartheid.

Experience 

Where I've worked

For my whole career as a copywriter, I've been lucky enough to work for companies and nonprofits that I believe in. It's a lot easier to write impassioned copy when you believe what you're saying.

At Domini Social Investments, I help spread the word about mutual funds for people who care about issues like sweatshop labor, global warming, product safety, and diversity. In a field where financial companies trade on fear and pose themselves as the ultimate authorities, Domini treats shareholders with respect and speaks to them in plain English. I help them do that. I have also written a series of grant proposals for the Domini Fund for International Giving, focused on issues ranging from AIDS and tuberculosis to coral reefs and Congo wildlife.

These days, Cutter Information Corp. is mostly a consulting organization on high-tech issues, but when I worked for them they published an impressive line of newsletters on environmental issues, including the Oil Spill Intelligence Report, Energy Design Update, and Global Environmental Change Report. I wrote dozens of direct mail packages designed to appeal to prospects ranging from the Sierra Club to ExxonMobil.

I cut my teeth on direct mail and grantwriting with the International Defense and Aid Fund for Southern Africa, a group founded in the 1950s to raise money for Nelson Mandela and other defendants being tried for treason by the apartheid government.

Testimonials 

What they said

"Working with Geoff is a pleasure for several reasons. First, he is an outstanding writer. Whether he is writing about arcane IRS codes or the plight of coffee farmers in Latin America, Geoff has a keen grasp of the topic before he begins. He knows how to make readers care about the topic and leads them to the call to action. Geoff is excellent at managing his time, priorities, and deadlines."

Mike Hanbridge, former Director of Marketing, Domini Social Investments
Director of Marketing, Value Line


"Geoff Wisner has worked with me for three years to help create the Domini Foundation and launch its donor-advised fund. Geoff developed effective grant proposals for each of 13 different charitable programs, pinpointing the facts and data that would make each issue compelling to a grantmaker, and dramatizing each program through stories and photos. As a direct result of these proposals, the Foundation received grants from the Eileen Fisher company and several other private gift funds. I would highly recommend Geoff for any position in the fields of marketing, copywriting, or grant writing."

Jean Moon, former Director of Domini Foundation

"Geoff's direct mail packages consistently outpulled any packages we tested against him. One good example was a #10 package built around 13 myths of the energy-efficient building industry. His package beat a package by the Group Publisher by nearly 50%. In a retest 6 months later, Geoff's package beat the Group Publisher's by 3 to 1."

Paul Bergeron, CFO/COO, Cutter Information Corp.

*"Geoff has contributed in no small measure to my successful partnership with Cutter. He has demonstrated an ability to quickly fathom the technical subjects covered in my publications, to convey their benefits with clear and compelling language and eye-catching design, to write in different voices (including my own) and for various types of customer, and to meet demanding deadlines. I strongly recommend Geoff Wisner to any employer looking for a copywriter, marketer, or editor who is versatile, creative, hard-working, experienced, and able to handle multiple tasks and learn new topics quickly and thoroughly."

Ed Yourdon, founder of Cutter Consortium, author of books including Byte Wars

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geoffwisner

About geoffwisner

An in-house marketer for a socially responsible mutual funds company, Geoff Wisner is also an author and book reviewer with a specialty in Africa, the Caribbean, and environmental issues. His first book, A Basket of Leaves: 99 Books That Capture the Spirit of Africa, appeared in 2007. His work can be seen at www.indigocafe.com and www.geoffwisner.com.

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