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Niche Social Networking Sites

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Find Your Ideal Audience on These Niche Social Networking Sites

So you're on Facebook and LinkedIn. Great! There's plenty you can do on these general social networking sites. They're huge, after all. But if you want to reach and connect with like-minded people, remember that there are several social networking sites that find their stregth in communities that are smaller but are made up of people who share similar interests, goals or careers. Not sure there's a niche social network for you? You may be surprised at the breadth and depth of niche social networks out there. Whether you're looking to connect with people who work in the same industry as you, or whether you'd like to communicate with people who have the same hobbies as you, niche social networks offer a wealth of opportunities. Here are some of the most popular.

List of Niche Social Networks

Some of the Most Popular Niche Social Networks

Chances are, there's a niche social network out there for you. Whether you're looking to connect with people in the same career field as you or whether you'd like to get in touch with people who share your hobbies and personal interests, there may be a people to communicate with in one of the hundreds of niche social networks out there. The list below contains some of the most popular, but is by no means complete. It's just meant to give you an idea of the types of tastes, interests and lifestyles that niche social networks cater to.
  • Don't Stay In - While most members on this nightlife social network are clubgoers, anyone whose targets the nightclub scene will want to have a presence here.
  • Yub - Social networks that revolve around shopping are abundant. Yub is one of the most popular. Members can discuss deals and create groups based on their particular tastes and budgets. Also a great resource for finding bargains.
  • Divorce 360 - A popular online social network for people who are experiencing a divorce or for people who are divorced, Divorce 360 is an example of a niche social network that crosses age groups and lifestyles.
  • Snooth - Whether you're a wine lover, a wine seller, or you someone whose targeted audience are vino aficionados, you'll want to check out Snooth, the social network for all kinds of wine fans.
  • A Small World - The Web's most famous example of a gated community, this invitation-only social network is aimed at the jet-set crowd. A very selective membership, but if you do business with affluent, getting in could be a major boost to your online brand.
  • Fuzzster - A site for pet owners. All profiles created are of pets. Fuzzster is a great way for anyone on the pet care industry to reach out to customers.
  • Last FM - A popular social network that can track and share the music you've been listening to on your computer or portable MP3 player. Last FM lets you find others with similar musical tastes.
  • Passport Stamp - A social network for globetrotters and all sorts of travelers, Passport Stamp connects frequent fliers and adventurers. Not just a great place for travel tips, but also for anyone whose business caters to travelers.
  • Zolve - If you're involved in real estate, then Zolve is a must-join social network. That's because Zolve is a powerful tool for expanding an agent's referral network. Zolve is also a useful tool for keeping track of current referrals.
  • Causecast - Causecast operates as a gathering place for nonprofits large and small. It's also a great way for individuals to find and communicate with nonprofit and charity organizations near them.
  • Black Planet - One of the largest niche social networks, Black Planet offers a range of services geared towards the African-American community. Members use Black Planet for everything from dating to jobs to making professional connections.
  • Care2 - Care2 covers everything having to do with healthy and green living. A large-scale service site, Care2 offers tips, news and articles on eco-friendly and healthy. Users can also start and join their own focused groups.
  • Eons - Eons is a social-networking service for baby boomers. It was started by Monster.com co-founder Jeff Taylor. The large service offers the similar services to sites like Facebook and MySpace, but its user base is skewed older. That means Eons is a great resource for anyone whose business targets baby boomers.
  • Ravelry - Knitting is now more popular than ever, and Ravelry lets knitters find one another to trade tips and techniques. Users share projects and discuss everything having to do with knitting.
  • Ning - Finally, Ning is a service that lets users create their own social network. That makes the potential for niche and ultra-niche social networks nearly endless. With thousands of social networks already created, Ning can be fun to browse. Want to start your own social network? Ning makes it easy.

Interview with Ning Cofounder

Gina Bianchini, Ning CEO, Discusses the Power of Niche Social Networking

Here's a brief chat Gina Bianchini, who helped establish the popular niche social networking site Ning with former Netscape founder Mark Andressen.
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