Riches in Niches - Have You Tapped Into Your Inner Nichepreneur?
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The Nichepreneur Coach Can Teach You How to Define Your Niche
When it comes to narrowing down a niche and helping people pursue their passion, Susan Friedman, the author Riches in Niches, has saved many entrepreneurs from the unintentional self-sabotage of their careers.
Narrowing down a niche is something many career-minded businesspeople never acknowledge. They set their sights on a broad career path, such as finances, law, or marketing.
Without drilling down into a specific sub-niche, careers grow stagnant, frustration with the seemingly insurmountable list of tasks festers, and success is allusive. Known as the Nichepreneur Coach, Friedman's goal is to get people thinking about how to make it BIG in a small market.
With a specific interest is rescuing small business owners from their doomed fate of failure, Friedman teaches them how to tap into their unlimited growth potential by positioning themselves as the expert in their niche.
Narrowing down a niche is something many career-minded businesspeople never acknowledge. They set their sights on a broad career path, such as finances, law, or marketing.
Without drilling down into a specific sub-niche, careers grow stagnant, frustration with the seemingly insurmountable list of tasks festers, and success is allusive. Known as the Nichepreneur Coach, Friedman's goal is to get people thinking about how to make it BIG in a small market.
With a specific interest is rescuing small business owners from their doomed fate of failure, Friedman teaches them how to tap into their unlimited growth potential by positioning themselves as the expert in their niche.
From the Nichepreneur Coach:
Riches in Niches: How to Make It Big in a Small Market
Amazon Price: $14.95 (as of 07/05/2009)
List Price: $21.99
"This was easily the most significant book I've read thus far on internet marketing. It covered all the nagging questions I've had on how to start my own web site in a clear step-by-step fashion. It was a easy read without being too technical. A newbie like myself could follow its plan and have a website up in no time."
Release Date: 12/31/1969
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Praise for Riches in Niches
"Susan Friedmann shows yo how to live the Long Tail..how to focus on the tiny niches where you will actually be the best in the world." - Seth Godin
Seven Secrets Strategies to Becoming a Nichepreneur Success Story
In Riches in Niches, Susan Friedman, the Nichepreneur Coach, shares with you seven strategic elements that will help you grow your solo or small business into a power player within any niche.Some entrepreneurs and small business owners don't even try to compete in some niches because they're up against giant corporations with big budgets and professional PR teams. According to Friedman, you shouldn't let that intimidate you.
You'll be wearing a variety of hats related to your expert identity - and all of them will point to your business as the go-to source for your niche solutions. Many guides about niches and brand positioning gloss over the step-by-step practicalities you need to actually see results.
Riches in Niches actually delivers a step-by-step how-to approach covering marketing tools that are perfect for streamlining your strategy rather than breaking it up into separate functions.The Nichepreneur coaching includes lessons on analyzing your business, identifying trends, assessing your own skills (and that of your team if you have one). It also helps you find opportunities to inject yourself as the expert in your niche.
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What Does It Mean to Be a Nichepreneur?
Branding the right way isn't about achieving fame and glory.It's about making sure your company is poised for a windfall of success because you've positioned it as the authority figure your target audience looks to for solutions.
Regardless of where you are in your career - or what that career niche entails - Susan Friedman's Nichepreneur coaching will help steer your business in the right direction so that you profit from your niche market and capitalize a market looking for a leader.
For some, the dilemma begins with identifying the niche. They may have a general idea of the broad niche they want to be in, but narrowing it down feels as if they're going to pigeon-hole themselves out of profits.
In fact, as Friedman teaches in her book, Riches in Niches, honing in on a sub-niche will actually pay off more for most entrepreneurs because it allows them to achieve faster recognition and dominate a market rather than struggle against massive competition.
Nich Coaching from the Expert:
Fetching RSS feed... please stand byGreat Business, Great Tagline: The Nichepreneur's Formula For Success
by Susan Friedman
A tagline -- the small, pithy handful of words that shows up in advertising, on your letterhead, and perhaps in your phone messages -- is an integral part of your branding efforts. It's a way customers can quickly identify your company: Southwest Airline's "You are now free to move about the country" has a strong resonance with the flying public.Yet this concept is one that many Nichepreneurs struggle with. Developing a great tagline is not as easy at it sounds. Many companies, especially smaller companies, have taglines that do absolutely nothing for them. This is bad news, considering what a powerful branding tool a great tagline is.
Let's look at some common mistakes entrepreneurs make with taglines, and how you can avoid them:
Too Close to the Competition
Good taglines get copied. That's the nature of the game -- but it's counterproductive at best. A tagline that is markedly similar to that of your competitors does you no good whatsoever. Before you settle on your tagline, study that of your major competitors and see how your proposed taglines stack up. If they're too similar in tone, language choice, or feel, ditch it.
Too Many Messages
You can have too much of a good thing. Some companies can't limit themselves to just one tagline. They have two or three: running the risk of diluting the message and confusing the customer. Limit yourself to one strong tagline rather than numerous weaker ones.
Too Creative
Creativity is normally a good thing -- but if your tagline involves inventing words or transforming nouns into verbs, it might be a good idea to settle down a bit. Effective taglines use the language in a way most people are familiar with it. It's not nice to play games with grammar.
That's what you don't want to do. Here's what a Nichepreneur should do with their tagline:
Speak to an Emotional Need
Customers make purchasing decisions using a combination of logical reasoning and pure emotion. Time and time again, research has proven that emotion is the far more powerful element of that equation. Use your tagline to appeal to the emotional aspect of your services: do your clients enjoy a sense of security, happiness, health, wellness, enhanced creativity or other emotional payoff by dealing with you? Sometimes discerning exactly what the emotional payoff of your services is takes a little creative thinking, but it's well worth the effort!
A great example of an emotional tagline comes to us from the world of children's toys. Fisher Price's tagline for a number of years was Play, learn, grow! This tells us more than what you can do with a Fisher Price toy -- it speaks directly to the hopes of Fisher Price's primary target audience (parents of young children).
Make A Promise
In the short space a tagline offers, you can make a powerful promise. FedEx may have the best promise oriented tagline in the world, explicitly spelling out what customers want to hear: When it absolutely, positively has to be there overnight!
Niche Podcast
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Why should you be an expert?
by Susan Friedman
Being the Expert in your niche is one of the most efficient, effective ways to ensure your professional and financial success.This trend is consumer driven. According to Chris Anderson, author of "The Long Tail", consumers increasing demand that services and products be targeted directly to them. There's a cycle of specialization at work, resulting in a public that wants experts for everything.
There are many reasons for this, most of which can be traced directly to communication outlets. The Internet is perhaps the most pervasive proponent of specialization. In Anderson's book, he says that "In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream far." You can see this in action at mega-sites like Amazon.com that go out of their way to offer personalized 'want lists', 'recommended titles' and specialized deals based on previous purchases.
At the same time, there has been an explosion of cable and satellite television networks, each targeted to an increasingly narrow demographic. where once there was a Home and Garden channel, there are now Fine Living, Do It Yourself, and Home Discovery networks, with rumors of more 'shelter' channels on the horizon. The trend is more pronounced in print media. "One size fits all' magazines such as Reader's Digest are still on the newsstand, but they're being crowded out by specialty titles like Quick Quilts, The Italian Greyhound Magazine, and SciFi -- a title devoted to those who watch shows on the popular Sci Fi Channel. Satellite radio shows are a new trend, with offerings for fans of Howard Stern and Oprah Winfrey.
The public, fed a steady diet of Experts via the media, demands Experts for their own lives. After all, they've been told consistently that this is how things are supposed to work. At the same time, the public has demonstrated a willingness to pay a premium for experts. Well-known Experts, no matter what field they're in, command top dollar for their products and services. There are home decorating experts who make more money than the average neuro-surgeon, simply by capitalizing on their Expert status.
Have You Tapped Into Your Inner Nichepreneur Yet?
Junyuan wrote...
Very useful tips on finding niches. I've given you a 5 star rating for your lens. Great stuff! ;) I've also have a lens setup on how to find red hot, profitable niche markets. Feel free to visit when you're free and let me have your comments. ;) Cheers!
Posted June 12, 2008
bookreviewsonline wrote...
I love your topic - and, I've added you to my best-selling books lens!
Posted April 21, 2008
flowski wrote...
I've been tapping and tapping and it's working! Your tips are helpful. They help me focus on the most effective niche marketing techniques.
Posted April 17, 2008
New Table of Contents
- From the Nichepreneur Coach:
- Praise for Riches in Niches
- Seven Secrets Strategies to Becoming a Nichepreneur Success Story
- FREE Gift for Nichepreneurs:
- What Does It Mean to Be a Nichepreneur?
- Nich Coaching from the Expert:
- Great Business, Great Tagline: The Nichepreneur's Formula For Success
- Niche Podcast
- Do you like this page?
- Why should you be an expert?
- Have You Tapped Into Your Inner Nichepreneur Yet?
- Riches in Niches: Marketing to Today's Consumer
- Niche Video
Riches in Niches: Marketing to Today's Consumer
Your clients are changing. You might not notice this right away -- after all, we're not talking about a physical condition. Clients aren't walking in noticeably heavier or lighter, taller or covered in vivid tattoos. But they are changing -- and they're changing in a way that could cost your practice serious money, unless you act now to prevent it.What has changed? Today's buying public -- consumers of everything from DVD players to health care -- has undergone a dramatic shift in the way they view doing business. The day of the mass market is rapidly fading into the golden glow of history. Today's consumer is firmly ensconced in the long tail.
The Long Tail is the phenomenon described by best selling author Chris Anderson, in his book of the same name. In this book, he outlines the cycle of specialization and niche marketing, largely inspired by the technological changes wrought by the internet.
The public has been trained, Anderson argues, to expect products and services targeted exactly to their wants and needs -- no matter how obscure those wants and needs might be.
In considering this theory, I discovered that many service providers have been taking advantage of this phenomenon for years. By succeeding in niche markets, they've become what I call Nichepreneurs -- those service providers who, by marketing themselves as the Expert, managed to find riches in niches.
Nichepreneurs succeed by combining their professional skills with their personal passion, focusing on that area of their practice that brings them the most satisfaction and financial reward. Finding a successful niche is an art and a science, and relies in large part in finding the target audience most suited to the health care you want to provide.
Niche Video
Yes, there is a rap music group called "Niche"
This video which I found on YouTube is 'niched' to the market with rap music and pink cars, then goes on to show brand niches, and product 'niches'.
