Network Marketing Niches

Niche Marketing is target marketing rather than the opposite of broad marketing to a group of people who don't have anything in common. This is true with network marketing as well - by not focusing on specific markets, either for your product or opportunity, you don't find either one whether you are associated with the top network marketing companies or with any of the new network marketing companies.

It's the common interests that these people share that makes them worth marketing to as a group. The people tend to hang out at the same location. For example, potential customers in niche markets tend to view the exact same ezines, newsletters, and blogs. This is where you can get your network market share. Get the idea?

Why would you want to find a niche to market in?

• You compete against fewer people


• You become, or are perceived, as an expert


• You build trust with the potential customers


• You attract people to you because you have something of value to offer

How do you pick a niche?

• By picking a topic you already know about


• By picking a topic you don't know but are passionate about learning


• By spotting a trend

How do you reach a niche market?
You reach your niche market by becoming an expert at the places they hang out. There's an abundance of online marketing strategies for you to use that will help you find qualified targeted leads who want to hear you. There are other forms of marketing, many of them free, which include ad placements, video downloads, blogging, and many more. Implementing the strategies can be incredibly overwhelming - there's so much to learn. There is an elegant solution-- the marketing system I discovered with Renegade University teaches you how to implement all of them, and you can select what works best for you.

You have to position yourself and your product in front of what your target market is looking for. That doesn't mean you push yourself or your products onto your market. You position yourself by becoming an expert who is then sought out.

Successful marketers, whether in network marketing or any other kind of marketing, know that positioning is important to being successful. Those in network marketing who understand this concept succeed and those who don't fail.

Let me discuss positioning a little more closely.

It's a myth that you must have years upon years of experience and university degrees to be an "expert" for a specific niche.

In the The Tipping Point, Malcolm Gladwell writes about connectors, mavens, and salespeople.

• Connectors are the ones who excel at building relationships with other people. They attract great conversation with their blogs and develop massive contact lists due to their charming personalities and outgoing nature.



• Mavens are people who have a lot of information and are willing to share it. These people are key figures in the spread of new ideas. They can be the deciding factor in whether or not a new technology or trend takes off or fails.



• Salespeople exert a natural magnetism and are highly persuasive - verbally, but also nonverbally in their body language and expressions.

No matter which type of personality you fall into, you can use this strength to brand yourself as an expert or subject authority. By focusing on a niche, you can position yourself in one of these key roles as a means of growing your business. You don't have to be an expert today. You only have to want to be an expert. If you keep waiting to become one before you act, you may never get going at all. Remember, this is not brain surgery or rocket science - I know that I would want highly-trained experts there. This is marketing. To sell the latest miracle juice, you don't have to be a trained nutritionist or botanist.

In a short time, you could become an expert on any topic of your choice. It doesn't take much to become an expert on a topic. However, you must take the time and invest in yourself by reading, speaking with others in your area of interest, or gain experience. It helps to be passionate about what you want to be an expert about.

Once you get your name out there, you'll be considered one of those key people. People will regard you as a "maven" and they will seek you out. Naturally, if they trust you, then more than likely they would purchase products that you recommend or even join you in your network marketing business.

By positioning yourself as an expert, you're going to draw people to you. Especially when marketing online and with the way the search engines work, you'll probably begin attracting people immediately. If you do a good job at this and stick with it, you begin to build relationships with people and they grow to trust you.

One of the keys in marketing is building that trust factor. By positioning yourself as an expert within a niche you build that trust. By establishing yourself in a very specialized area - a niche - your visitors to begin to trust you if you always give them value and there are not a lot of others competing for that same audience.

Getting yourself out there takes work. There are many avenues to spread your message. Take the fast track on that path and enroll in Renegade University,