Nike Town's Nike Shoes, Dunks, Shox

Nike Shoes history starts from that day when Phil Knight a middle-distance runner for the track team of Oregon University met Bill Bowerman coach of his team, he observed that Bill Bowerman's was very passionate to improve running shoes. During his studies at Graduate School of Business at Stanford, a professor named Frank Shallenberger asked his students to write some paragraphs on a topic "how you would create a new company". With his experience of Bowerman in his mind, Phil Knight's wrote a well drafted note that how profits can be generated by importing cheap but quality running shoes from Japan. Phil Knight put his theory into practice and both Knight and Bowerman invested $500 each to import Tiger shoes from Japan, this was the foundation of "Blue Ribbon Sports" (BRS). They formed Blue Ribbon Sports in 1961 with the purpose to generate profits and make these running shoes popular for the athletes in all over the world. Read how the company's name reached to its top. The growth history contains lots of great facts and figures.

Growth History of Nike

1963: At the end of this year BRS took its first delivery of 200 of Tiger athletic shoes from Onitsuka Tiger Co, 
1964: BRS became partnership between Phil Knight and William Bowerman.
1966: BRS opened its first outlet. 
1968: William Bowerman-designed and launched Cortez shoe which became hot sellers very soon. 
1971: From this year BRS started manufacturing its own products overseas
    o Nike brand introduced          
    o The Swoosh logo was designed
    o Nike T-Shirt introduced to promote Nike shoes

SWOOSH - Nike Corporate Logo History
The SWOOSH logo was created by a graphic student named Carolyn Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Carolyn Davidson was an advertising student in Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company.

Phil Knight asked her to design a logo for his company Blue Ribbon Sports Inc. that will be placed on the side of a shoe. After rejecting various logos Knight settled for Swoosh, Carolyn Davidson handed him the SWOOSH for $35.00.

The first shoe with the NIKE SWOOSH logo was launched in1972 spring season and amazing popularity around the world.

1972: In U.S. Olympic Trials, the Nike brand was promoted for the first time in any sporting event
         o Company entered its first foreign market, Canada. 
         o Buisness relations broken between BRS and Onitsuka Tiger
         o The Moon Shoe launched with the Waffle outsole
         o Earned $1.96 million revenues
1973: Steve Prefontaine became the first ever track athlete to wear Nike shoes
         o Revenue reached upto $3.2 million
1974: No. of employees 250 and revenue was $4.8 million
1977: Manufacturing factories were established in Taiwan and Korea
         o Nike shoes sold in Asia for the first time
1978: Company changed its name to Nike, Inc.
1979: Nike was the No. 1 running shoe with nearly 50% U.S. market revenues 
         o Revenues reached upto $149 million
1980: Nike goes public.
1981: Nike International, Ltd. is created to capture foreign market
         o No. of employees 3,000 and revenue was $269 million       
1982: Nike air shoes were introduced
1984: Fifty eight (58) NIKE-supported athletes captured 65 medals in the Olympics from all over the word
1985: Company signs Michael Jordan and name of Air shoes changed to  'Air Jordan'
1986: Company entered to golf sports
         o 2nd generation of Nike Air Jordans shoes introduced
1988: Nike acquires Cole Haan, maker of casual and dress shoes
         o 'Just Do It' slogan debuts. 
         o Revenues reached upto $1,203,440,000
1990: First Nike Town retail outlet opened in Portland, Oregon. 
         o Nike bought Tetra Plastics
1991: Revenues reached upto $3 billion.
1992: Nike Town outlet opened in Chicago with 60,000 square feet of space  
1993: Revenues reached upto $4 billion.
1994: Company acquires Canstar Sports Inc
         o Nike signed Shane Warne to promote its brand     
1995: Nike signed superstar golfer Tiger Woods to a 20-year, deal costs $40 million. 
         o Nike signed license agreement with NFL
1996: The Nike equipment division was created. 
         o Nike entered to sport ball market
         o October 1, Nike Eyewear was introduced
1997: Nike got real boost in Asia
         o Revenues reached upto $9.1 billion.
1999: Company started selling its products through its web site.

Today, Nike has proven itself as one of the world's largest marketer of athletic footwear and apparel in the United States, Nike products are being sold through nearly 20,000 retail accounts. Worldwide, the company's products are being sold in almost 110 countries. Both locally and globally Nike owns retail stores, including Nike Towns and factory outlets. Nearly all of the items are manufactured by self-governing qualified contractors, majority located in overseas. Nike team is involved in the design, development, and marketing.

The Nike Company has always been relied on consistent innovation; improvement in the design of its quality products and heavy promotion through different advertising channels to boosts its brand name in both local and global markets.

Nike's Product Line:

Nike Footwear: Nike shox, nike dunks, nike air force 1, nike sb, nike air force ones, nike running shoes, nike sneakers, nike basketball shoes, nike air jordans, nike cortez, nike dunk, nike id, nike golf shoes, nike baseball cleats, nike air max, nike dunk low, nike soccer cleats, nike soccer shoes, nike boots, nike tennis shoes, nike sb dunks, nike sandals, nike shocks, nike trainers, nike dunk high, nike cortez shoes, nike football cleats, nike shox r4, nike volleyball shoes, nike air max ltd, nike skate shoes, nike cycling shoes, nike shox tl, nike shox cl, jordan shoes, jordan sneakers, air jordan shoes, michael jordan shoes, jordan 22, jordan kicks, flip flop sandals, nike sandals, nike flip flops, soccer cleats, baseball cleats, football cleats, softball cleats

Nike Clothing: Nike shorts, nike swimwear, nike aqua socks, nike clothes, nike clothing, nike swimsuits, nike athletic clothing, nike basketball uniforms, nike basketball shorts, nike baseball pants, nike hats, nike t shirts, nike golf shirts, nike socks, nike blazers

Nike Accessories: Nike soccer balls, nike footballs, nike golf clubs, nike watches, nike baseball gloves, nike sunglasses, nike soccer ball, nike baseball bats, nike skateboarding, nike golf balls, nike basketballs, nike golf drivers, nike golf bags