Why Chase Low Value Keywords Like "Nissan Delivers"?
I did some research on the term Nissan delivers after a micro site producer bragged about about a site ranking number one for the keyword Nissan Delivers
Why is Nissan delivers a poor keyword to chase?
I can verify that Nissan corporate is not even buying the term Nissan Delivers in their SEM and they buy over 20K keywords..
A Good Designer does not Make a Good SEO
or vice versa
A design person would not understand how unimportant a low volume search term that may bring in national traffic is for a local dealer is.
Sites should be created to bring relevant traffic to your business. If you are a Nissan dealer in Texas traffic from the Atlantic or Pacific Coast does nothing for you. So ranking nationally for a term like nissan delivers will have low ROI..
You have to create something people are looking for not try to create a demand for something that has little value..
You need to own money terms as they apply to your business and location.
Below are some links to my other stuff...
- Automotive Microsites - These guys just don't get it... | Internet Sales Manager in Training
- Internet Sales Manager in Training - Strategy, Opinions and Insight
- Auto Dealer Micro Sites - Think Twice before you spend your Marketing Budget. | Scam Alert
- For those those that don't know a Micro Site is a landing page used by car dealers as an extension of their main website to capture leads. It can be completely generic, model specific or even very niche targeted, but it is a separate branding message and lead generation source for the dealer.
- Car Dealership Craigslist Hands Free Posting Solution - Get all inventory on Craigslist.org and BackPage.com
- SEGA List provides hands free postings of automotive inventory for car dealerships. Automation for dealership personnel drives leads and traffic.
Squidoo Lenses
-
Car Dealer Reputation Management
-
Car dealers have always been concerned about their reputation in the community and now the internet is making their community larger not smaller. The Internet has allowed dealers to reach markets that in the past were out of their range. But let me a...
-
Paul Rushing
-
I am father to five children and husband to Melissa. They are the priority in everything I do. I am a native of coastal Georgia and live there now. I could not imagine living a non coastal lifestyle.
-
Raising a Child with a Cleft Lip and Palate
-
Finding out that your child is going to be born with a cleft lip or palate is not the end of the world. We were very surprised when we found out that our youngest child has a bilateral cleft and palate. A child with a cleft lip or cleft palate is no...
-
Online Reputation Management
-
What do you do if your company is under attack through adverse publicity through blogs, forum entries, websites etc.? What do you do if these attacks are affecting your sales and corporate reputation? Your really have no control over what people writ...
-
Automotive Digital Marketing - Networking and Vendor Ratings
-
Automotive Digital Marketing is taking on a whole new meaning in the web 2.0 world. We are building the best online resource for you to learn and network with your peers at Drivingsales.com We are building a community that will lets members to netwo...
