No Frizz by Living Proof Adds Shampoo, Condtitoner and Leave-in Conditioner to their Product Line

This lens is written to introduce a new product that has helped me tame my unruly hair, and I want to pass on the news. The new product, called No Frizz has been developed by scientists at MIT to fight frizz and put an end to "bad hair" days for the hair challenged amoung us. They have created a line of products that include a cream treatment, a shampoo and a conditioner.

The newest of the products, the shampoo,,conditioner and a leave-in conditioner are available on a limited basis right now. As an existing customer I was offered an opportunity to buy them before they are available to the general public.

The cost is $24.00 each for an 8 oz. bottle of shampoo and 8 oz. conditioner. The leave in conditioner is $24.00 for 4 ounces. That is four times the cost of my normal brand. Is it worth the money? The jury is still out on that question. I've had them a week. The first couple of days I tried the shampoo and followed with the condtioner as instructed. It dried my hair out. The last couple of days I've used my normal moisturizing shampoo, and then the No Frizz conditioner. That seems to be working better.

The results of the products are not the miracle I'd hoped for, but a more modest improvement. I would say my hair does look better, but not wonderful.

My hope was that I could use the shampoo and conditioner and then skip the cream, because it's so expensive, but that hasn't worked. I still need the cream.

I read about No Frizz in Allure Magazine, in an article about "breakthrough" beauty products, and couldn't wait to try it. At that time the only the cream products were available.

A word of warning : it's an expensive solution to fight the frizz. A 4 ounce bottle runs $24.00 plus tax, or shipping if you order online, and only lasts about a month. And that's using it sparingly, although every day. The company suggests thoroughly saturating your hair with the product, but on my medium length hair, which I wash almost daily, it would just simply cost too much.

One other disadvantage is the inconvenience in purchasing the items. They are available only online, through QVC or at Sephora. No running to the drugstore, or Target (my favorite) to pick up a bottle of shampoo. In my town, there is only one Sephora, a half hour away in a congested mall that's a nightmare to get to. So shopping for the items becomes a problem.

As we've heard before, new technologhy costs money.It's true. And this is an entirely new technology.

The new technology employs molecules called polyfluoroesters. And that's important, because this is the first new technology to fight frizz in over 30 years, and because it uses something besides silicone based materials.

If you're like me, you've tried every "new" hair product and frizz fighter on the market, only to realize that no matter what the price tag or the packaging, the new "miracle" was only a new spin on the same old ingredient--silicone.