BRANDS, FILMS AND CORPORATE SOCIAL RESPONSIBILITY

We believe that there are plenty of real life stories of extraordinary deeds of ordinary people (change agents)living around us.

We believe that these stories are good content material for publishing and making films which can inform, inspire and empower people thereby inducing social change in our eco-system.
Such inspiring subjects/content/films can be used by large companies to propagate & strengthen their CSR image.
Blended with the brand attributes these stories can become a powerful tool for brand promotion and "brand enrichment".
Such stories disseminated through mass media can create empowerment of the common man and induce positive change in the social-eco system.
- Films that depict courage of conviction!
- Films of human compassion!
- Films that bring tears of joy to the eyes!
- Films that enhance the good Samaritan spirit!
- Films that create empowerment for the common man!
- Films that create hope & fuel aspirations!
- Films that strengthen corporate social citizenship!
- Films that encourage social entrepreneurship!
- Films that inform, inspire and empower !
We at OORJA help the brand managers in identifying the real-life story matching the brand values and also find the right anchor/brand ambassador for the story.
We then work on script creatively blending it withthe relevant brand attributes.This is followed by pre-and post production processes for making the right product with correct positiong. We also assist in developing and executing the promoting and distributing the film therby taking the CSR exercise to its logical end.