(by 6 people)
Through the years, I've attempted many things to promote non-profit organizations. This lens is about the best practices I know for marketing a non-profit organization. I am quite certain the same principles I present here also apply to a normal business.
How to make your organization shine through the media clutter.
An overview of approaches that work - and some that don't.
Charles' blog on marketing for non-profit organizations
This is not about the theory of marketing. It's about sharing experience.
Fetching RSS feed... please stand byMarketing resources for your organization
- Psychotactics
- I recommand subscribing to the newsletter on this site. There are some really good tips and insight on the psychology, the fears, the desires of your propects.
- How to improve your documents, website, etc.
- Even though it may seem unrelated, I have found it very helpful to learn page design techniques. This site provides a series of step-by-step examples written and shown in a way that you "get" it and can start using it right away. Highly recommended. Design rules are a way to put things in order and to convey a message. Design is of extreme importance.
- The surprising values of Guerrilla marketing
- I strongly recommend this site. Jay Conrad Levinson invented the concept of "Guerrilla marketing" many years ago. If you ever attempted to break through the clutter in the media with your organization, you know it's a state of war out there. Go to the "articles" section, and read the article "The Guerrilla Entrepreneur". It's a set of core ideas that are greatly useful for people who are involved in promoting a non-profit organization.
- Quality copy-writing
- I like Maria Veloso's approach to copy-writing. It's built on easy techniques to express your ideas. Note that you can get a free a-book, so you don't need to buy a book.
- Tom Peters' web page.
- I like Tom Peters because of his formidable imagination and his genuine desire to see other people succeed. Highly inspirational and generous.
- A series of links to resources
- A handful of links to different aspects of marketing: fundraising tips, general articles, social networking, etc. Worth taking time to explore.
- Philosophie Intelligente
- Ma page sur le thème de la philosophie intelligente. Voyez les cinq étapes essentielles pour intégrer la philosophie à sa vie quotidienne.
Marketing ideas from Seth Godin
Seth Godin is the brains behind Squidoo. I have never seen a marketer so openly explain the innerworks of his ideas. A must-read.
Fetching RSS feed... please stand byBooks everyone in marketing should read.
Unleashing the Ideavirus
This book is brilliant. It changed my world view. Read it. Many times.
Amazon Price: $11.20 (as of 08/07/2008)
Before & After Page Design
An excellent series of step-by-step design examples. It will make everything you publish a lot better. This book is an essential investment.
Amazon Price: $23.09 (as of 08/07/2008)
How to Win Friends & Influence People
An old book full of fresh ideas for social-networking. The advice of the book helped my organization gain media exposure.
Amazon Price: $7.99 (as of 08/07/2008)
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Maria Veloso gives you simple advice. Just the part about how to write an email is worth the price of the book.
Amazon Price: $14.93 (as of 08/07/2008)
The Art of War: (Miniature book)
War in its most noble aspect: making your ideas standout in the world.
Amazon Price: $4.32 (as of 08/07/2008)
Re-imagine!
Tom Peters has an inimitable writing style. It just opens your mind and stretches it beyond limits. Very inspiring.
Amazon Price: (as of 08/07/2008)
The Cluetrain Manifesto: The End of Business as Usual
A radical approach to finding your own voice on the internet. Very interesting reading.
Amazon Price: $10.85 (as of 08/07/2008)
Some more resources
For those who always want to know more.
- Before and After magazine
- John McWade is an absolute expert at explaining how to transform abstract ideas into immediately recognizable graphic concepts. Fantastic.
Guy Kawasaki's blog
Guy describes himself as a digital evangelist. The passion he puts in his writing is an example on how to promote your own ideals. Pay attention to the style of communication and see how you can transpose it to your organization.
Fetching RSS feed... please stand byMon blog sur la Philosophie Intelligente.
J'y décris la philosophie en tant que mode de vie et non comme une série de stériles spéculations.
Fetching RSS feed... please stand byDes ressources à caractère philosophiques
- Journée Mondiale de la Philosophie
- La Journée de la Philosophie est une grande célébration de la pensée et de la liberté. Nous l'organisons au Canada depuis que l'UNESCO l'a proclamée journée officielle dans son calendrier international.
- Journée de la Femme
- Chaque année, nous organisons au Canada un évènement pour souligner la Journée de la Femme. Ce sont toujours des activités qui parlent de dignité et d'identité.
- Une école de philosophie au Canada
- Je participe depuis plus de dix ans à cette école de philosophie qui est un milieu excellent pour l'apprentissage des principes et pour la pratique de la philosophie intelligente.
- Un mouvement philosophique mondial
- L'espoir d'un monde meilleur se concrétise jour après jour dans cette organisation entièrement volontaire dédiée à offrir à chaque être humain la possibilité d'une évolution intérieure accompagnée d'actions concrètes dans la collectivité.
- Réseau Culture-Nature
- Cette page, encore en développement, servira pour réveiller notre émerveillement face à la Nature et vouloir faire passer ces merveilles dans notre Culture - qui trop souvent oublie.
- Ressources en philosophie classique
- Une page comprenant des liens et ressources concernant la philosophie à la manière classique, tant d'Orient que d'Occident.
Autres ressources intéressantes
- Ressources pour pinball
- Un de mes champs d'expertise personnel, c'est le pinball. Vous trouverez ici quelques liens et ressources sur le sujet.
- Hygiène action - entreprise d'entretien
- Le meilleur service d'entretien et de désinfection à Montréal. Et surtout, cette entreprise est dirigée par un philosophe - alors service de qualité garanti !
