NUTRILITE Food Supplements

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Ranked #3,567 in Health, #51,365 overall

NUTRILITE, the world's leading brand of vitamins, minerals, and dietary supplements

This lens has been created to encourage you to learn more about NUTRILITE products.

Click to learn more using the Nutrilite and Amway and Quixtar Brands Swickis now.

A Brief History of Nutrilite 

Prior to 1934, there were no known multivitamin/multimineral supplements. People found it difficult to know if they were getting enough nutrients in their daily diets.

Then, Carl Rehnborg, founder of the NUTRILITE brand, created his first nutrition product - and became a pioneer in the history of nutrition.

Since 1934, when the first NUTRILITE product was introduced, the company has become a leader in nutrition research, development, and innovation.

Today, under the leadership of Carl's son, Dr. Sam Rehnborg, the next generation of scientists, researchers, and technicians is preserving the rich Nutrilite heritage - by continuing to produce high quality, innovative supplements.

Because they are made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients.

Throughout his life, Carl Rehnborg believed this was the optimum way to achieve good nutrition - the way nature intended.

Carl began selling his new supplement person to person, friend to friend, through word-of-mouth referrals.

When some of these early customers began referring new customers to Carl, he suggested they sell the product themselves, rewarding them with discounts on their purchases.

Just as Carl had created the first multivitamin/multimineral supplement sold in North America, he also pioneered an early multi-level marketing system - and a revolutionary new business model still in use today.

The two people who guided the NUTRILITE brand to its present-day business success story were Rich DeVos and Jay Van Andel. Rich and Jay had been distributing NUTRILITE products for 10 years before they founded Amway in 1959, so they were dedicated to the quality of the products and committed to the integrity of the brand.

Today, the NUTRILITE brand is sold exclusively by Amway and Quixtar Independent Business Owners worldwide.

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by AmwayBrandComms

Global Brand Communications Department, Amway Corporation.

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