For the last 26 years, Jim Jannard and his brainchild Oakley have been reshaping conventional wisdom, transforming everyday products like sunglasses, prescription glasses, goggles, clothing, hats, shoes, and even watches into functional works of art.

Make hay while the sun shines - literally!

It all started in 1975 with an inventive salesperson, a funky-looking grip called Unobtanium and a dog named Oakley. Jannard introduced his wild sunglass design to the world but realized its potential only when he received an inquiry from no less a celebrity than the legendary cyclist, Greg LeMond. And the rest is history! Today, Oakley sells so many Oakley Sunglasses, it goggles the mind!

And, not without reason. Every model is upped with the most revolutionary technology. Consider the exceptional Plutonite and Iridium lens coatings, the do-it-yourself custom-made glasses, and the mind-blowing Thump MP3 Sunglasses (Your ears are on your head, so why should your music system hang on your waist? - avers the punchline). No wonder then that the market is flooded with replica Oakley Sunglasses and fake Oakley Sunglasses (Foakleys as they are popularly known.) - Imitation is the best form of flattery you see.