What's going on with o.b. tampons?
Ranked #1,595 in Healthy Living, #31,096 overall
Where are all the o.b. tampons?
December, 2010: This might be the strangest lens I've ever made, but it's certainly a hot topic with some women right now! Johnson & Johnson, the makers of the applicator-less o.b. tampons, have just pulled the brand off the market. According to the manufacturer, the Regular, Super and Super Plus varieties will be back on sale sometime in 2011, but the Ultra variety is permanently discontinued!
Apparently some women are incredibly brand loyal to their tampons, because a 40-count box of Ultra o.b. tampons is currently selling for between $40 and $50 per BOX on eBay! Yes, that would be $1.00 to $1.25 PER TAMPON!
Check out updates to this story below.
It's made the national news....
Really, it has! That's how much (some) women care about their tampon brand.o.b. tampons are different from others because they have no applicator (more natural and environmentally friendly), and because they widen rather than lengthen when they expand, which can stop embarrassing leaks.
Updates
March 2011
- Johnson & Johnson OB Tampons Stringing on Brand's Consumers
- Johnson & Johnson's response to the seemingly endless string of current product recalls... has been anything but masterful. Their response to the ongoing mystery of the disappearance of OB tampons is brand suicide.
Updates
January 2011
- OB Tampons: What We're Not Allowed to Know
- Theories about why Johnson & Johnson has not put forward any explanation for pulling o.b. tampons from the shelves.
- The Case of the Missing o.b. Tampons
- Very amusing site that has amassed dozens of witty comments from around the web about the o.b. shortage.
- What Caused The Shortage Of 'o.b.' Tampons? - Health News - redOrbit
- Already under scrutiny for a series of recent product recalls, Johnson & Johnson has another public relations issue on its hands after its 'o b' tampons temporarily disappeared from stores with little or no explanation.
- Code Red: o.b. Tampon Shortage Continues (Allegedly!) - Gothamist
- The Gothamist calls on readers to send them pictures of their drugstore's o.b. shelves - either empty or full! The blog notes that while J&J has said for over two weeks now that the tampons are shipping again, most people report that their neighborhood stores are still out of stock. The mystery continues....
Read all about it!
December 2010
- New York Times: The Case of the Missing o.b. Tampons
- Some explanation for the disappearance of the o.b. tampons.
- CBS News: Women in dismay over o.b. tampon shortage
- More speculation on the reasons for the empty drugstore shelves.
- Common Health: The Great Tampon Mystery: Where Have All the o.b.s gone?
- No official word, and women lament!
- The Consumerist: Where Did All The OB Tampons Go?
- Includes a list of potential substitutes.
- Jezebel Blog: The Mystery of the Missing o.b. Tampons
- One of her readers sent her some for Christmas!

The o.b. tampon has no applicator
The official word from the manufacturer
(No real explanation....)
Update: Posted to obtampons.com on 09-09-11:"The o.b.® Brand continues to work towards bringing o.b.® Ultra back to the market. We are committed to listening to the needs of our consumers and keeping them apprised of our plans. Your patience is appreciated."
Update: Posted to obtampons.com on 07-21-11:
"We are pleased to confirm that o.b.® regular, o.b.® super, o.b.® super plus and o.b.® Multi-pack are back on store shelves nation-wide. o.b.® tampons are also available through on-line retailers such as: Amazon.com, drugstore.com, soap.com. Supplies may continue to vary in some areas, however retailers who have received product include: Acme, Albertsons, CVS, Cub, Duane Reade, Fred Meyer, Giant Eagle, Giant Food Stores, HE Butt, Jewel-Osco, Kroger, Lucky, Meijer, Publix, Rite Aid, Safeway, Sav-a-Lot, Shaw's/Star Markets, Shoppers, Shoprite, Inc., Stop & Shop, Target, Walgreens, Wal-Mart, Wegman's and other regional retailers."
Update: Posted to obtampons.com on 02-16-11:
"To our loyal consumers: Thank you for your loyalty. We are pleased to confirm that o.b.® tampons are increasingly in-stock at more stores nation-wide as well as through on-line retailers such as: Amazon.com, drugstore.com, soap.com. See below for a complete list of retailers.
We apologize that many of you have been inconvenienced by our product supply shortage. Numerous phone calls and e-mails have made it clear to us how frustrating this has been to many of you.
Please feel confident that we are committed to returning o.b.® products back to normal inventory levels. We will continue to provide updates as we have more information. We are sorry to confirm that o.b.® Ultra tampons have been discontinued."
Update: Posted to obtampons.com on 01-10-11:
"To our valued customers: o.b.® tampons are now shipping. There may be a delay of a few days or weeks to reach your area, but we are working with retailers across the country to restock store shelves as soon as possible. Please refer back here for additional updates."
Posted to obtampons.com on 12-27-10:
"To our valued customers: o.b.® tampons experienced a temporary supply interruption that has resulted in some stores being out of stock. We are working hard to bring supply back in line with demand and expect these stores to be restocked soon. We apologize to those who may have been inconvenienced."
Group starts petition and Johnson & Johnson boycott!
One group is so outraged that they have started a movement to boycott Johnson & Johnson and their subsidiary, McNeil-PPC, until they bring back the o.b. Ultra! Check that out at obultratampons.com Facebook Groups!
- Boycott OB tampons/ ALL Johnson&Johnson products
- They're takin' it to Facebook!
- o.b. tampons Fan Page
- "Simply the best tampons ever"
How brand-loyal are you?
In other words, are you freaking out about this?

What are people saying about o.b. tampons on Twitter?
Find o.b. tampons on Amazon
Find o.b. tampons on eBay
What do you think?
Is it crazy to pay that kind of money for a box of tampons? Or do you understand it?
Is it crazy to make a lens like this? Or do you understand it??
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Deadicated
Mar 30, 2012 @ 8:40 pm | delete
- Oh happy day; I always hated this brand!
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TheApril
Nov 7, 2011 @ 9:10 pm | delete
- Ha Ha Ha - I just stumbled upon this lens. I LOVE OB and other women I know just can't understand why. Because they have never tried them...duh. This cracked me up. I don't use the ultra, so I missed the crisis.
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Jess
Jul 6, 2011 @ 3:52 pm | delete
- I am p.o.'d about this, I can't do without my OB Ultra tampons. Now I buy OB Ultra from:
WWW.ULTRA-TAMPON.COM
They're based in Canada and ship direct from Europe. And (relatively) cheap too at
$159 including shipping for 192 tampons
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GloriaJ
Sep 10, 2011 @ 9:18 pm | delete
- According to Johnson and Johnson website:
September 9, 2011: The o.b.® Brand continues to work towards bringing o.b.® Ultra back to the market. We are committed to listening to the needs of our consumers and keeping them apprised of our plans. Your patience is appreciated.
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WhitePineLane
Sep 10, 2011 @ 9:33 pm | delete
- Thanks for the update!
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seegreen
Mar 15, 2011 @ 7:15 am | delete
- They didn't disappear off shelves in Australia. I wonder if it would be cheaper for people to buy them online through Australian stores and pay for the extra shipping. I haven't seen variety packs for a while though.
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WhitePineLane
Mar 19, 2011 @ 10:40 am | delete
- That's a good question! Do they still carry the "Ultra" o.b.s there?
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Blessedmombygrace Feb 14, 2011 @ 12:34 pm | delete
- I wouldn't pay that money for a box of tampons, but I LOVE this lens!
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CoriRoxanne
Jan 25, 2011 @ 2:55 pm | delete
- Thank you for making this topic reach more women. Please help our numbers grow and show J&J our sincerest desires to get the best tampons back on the market. Sign our petition on obultratampons.com
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KimGiancaterino Jan 8, 2011 @ 8:26 pm | delete
- $50 per box! Wow. That is certainly newsworthy.
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by WhitePineLane
Crazy about her husband of 25 years and her two teenage kids. Longtime eBayer, passionate Squidooer, blogger, and once-again SAHM. more »
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