One Designer

Ranked #47,061 in Arts & Design, #1,612,927 overall

This is what I have done with my life... so far

EMPLOYMENT:

1999 - Present
Brand Graphics Leader, Promotions
BIC USA Inc, Milford, CT

Develop and maintain the creative essence of the BIC Brand over all product categories: BIC Writing Instruments, Wite?Out Brand Correction Products, BIC Lighters, BIC Shavers, Sheaffer Fine Writing Instruments. Interact with BIC global management to develop global creative strategies and to ensure BIC USA creative strategies are in line with global objectives. Manage and execute roughly 700 projects annually.

Working with internal design and digital image production staff as well as multiple outside resources, responsible for consumer and trade print advertising, sales collateral, trade and consumer promotional materials.

Created national consumer print advertising campaigns for BIC writing instrument brands.

Designed interface for BIC Corner, an online database of product images and selling material.

Design and oversee set-up of booth materials for major product trade shows.

Design and oversee production of product catalogs for BIC stationery, lighter and shaver business units as well as Sheaffer writing instruments.

Developed global creative direction for promotion, advertising and sales materials for re-launch of Sheaffer brand in 2001.

Developed new product launch materials and kits for BIC Softwin Shavers, BIC pocket lighters, and BIC writing instruments.

1998 April - November
Senior Art Director
Market Growth Resources, Wilton, CT

Creative and design management of four person staff assigned to Tropicana Juices, First Brands and Bass Ale. With the sale of Tropicana to PepsiCo and First Brands to Clorox resulting in the loss of these accounts, my position with the agency was eliminated.

1995 - 1998
Art Director
Ryan Partnership, Westport, CT

Responsibilities included: Working with creative director to design and produce marketing and promotion materials for numerous clients:

PepsiCo: Presentation, promotional and packaging concept design for the Star Wars Trilogy re-release.

Heineken USA: Designed promotional point-of-sale materials and premium items for St. Patrick's Day, Black History Month, and the James Bond Movie Tomorrow Never Dies.

Timberland Shoes: Designed point of sale materials for travel adventure programs, Jurassic Park, The Lost World tie-in, and the Timberland Gorge Games.

Other clients included BF Goodrich Tires, Mr & Mrs T Drink Mix, Norelco, and Payless ShoeSource.

1994 - 1995
Production Art Director
Ryan Partnership, Westport, CT

Worked with senior art directors to produce marketing and promotional materials from tissue layout through completion as a digital mechanical. Responsible for the design and production of concept and new business presentation materials.

1992 - 1994
Manager, Electronic Graphics
CDS Ink, Corp., Stamford, CT

Produced camera-ready art and mechanicals, slides and transparencies on Macintosh and IBM PC. Maintained Macintosh and IBM PC computers, including installation of software and hardware upgrades.

Negotiated vendor pricing and prepared project proposals for submission to clients. Coordinated production and delivery schedules with multiple vendors and oversaw press run production at vendor sites.

1989 - 1992
Manager, Printing & Graphics
Yarmouth Printing & Graphics, Yarmouth, ME

Directed all computer activities: researching, purchasing, installing software and hardware, and staff training.

Administrative responsibilities included pricing and scheduling, production coordination among pre-press, press operations, and bindery. Supervised customer service and design staff and produced camera-ready art. Planned and executed remodeling of print shop. Designed new company logo, advertising and promotional materials

1988 - 1989 Headed the bindery department. Was responsible for all bindery operations.

EDUCATION:

Graduated 1985
Bachelor of Arts - Journalism
Minor concentrations - Philosophy and International Relations
University of Maine, Orono, ME

Editorial Page Editor (1994) and Managing Editor (1985) of The Daily Maine Campus. Weekly column Hold the Mayo (1984 & 1985).

Wrote, designed and edited special section on university budget crisis (1983). Won first place Maine Press Association, Maine College Newspaper Competition for best editorial page, second place best editorial column (1984).

Advertising

BIC USA Inc

"Instant Messaging" was targeted at a teen girl audience to increase awareness for BIC Velocity ball pens and mechanical pencils. I created the concept for the ad, as well as copy-writing, model selection, directing photography, retouching and mechanical production. The ad appeared in Cosmo Girl, Teen People, Elle Girl, 17, J14 and Twist.

Product Launch

BIC USA Inc

The title "A tale of Two Pens" was created from our "We put a new twist on a classic" tag-line. "A tale of Two Pens" is the sales and press kit for BIC DUO, a combination ball pen and highlighter that changes function with a twist. In addition to developing the tag-line and title, I developed the concept for the kit structure, wrote the copy and designed all the graphics.

Catalog

BIC USA Inc.

For 2005 the Shaver division wanted a catalog that stood out from the usual. The relatively small number of products compared to the Lighter and Stationery groups allowed me to explore many options in form and style. The final result was a spiral bound "board book" inspired by several books in my five-year-old's collection.

Trade Show

BIC USA Inc.

The School, Home and Office Products Association SHOPA Show was BIC's largest yearly trade show effort. I worked closely with the exhibit company to create a space that was geared toward working sessions between the sales teams and buyers attending the show. I was also responsible for the graphic presentation of the booth and on-site direction of the final decoration.

Postcards

Bass Ale

For Bass Ale I designed a series of free on-premise post cards focusing on true anecdotes from the brand's long and storied history.

Promotional Display

Heinken USA

The Standee for Heineken USA's promotion tie in to the James Bond Film Tomorrow Never Dies. The small green gift bag was a pocket that contained a series of postcards with images from the movie and an opportunity to purchase special Heineken spy gadgets.

Display Concept

Pepsico

Created for Pepsico's initial presentation to Lucas Film for the re-release of the original Star Wars movies, two end-aisle stacks of Star Wars themed packaging and an aisle spanner display were assembled in the conference room at Skywalker Ranch.

Designers Thrive On Feedback

Just don't start with "I don't want to tell you how design a lens, but...

  • benlagat May 29, 2008 @ 12:55 am | delete
    An excellent lens.It is a very informative site on design.I have learned a lot from it.Thank you for sharing so much about the subject which you seem to have plenty of passion for.I guess you will one day create a software on design.Please visit Software Life Cycle to know why software testing is important to the software life cycle and why software life cycle might be affected if software testing is not done.
  • atina23 May 23, 2008 @ 11:51 am | delete
    Good lens. The facts in this lens are intriguing and informative. I could learn a lot from this lens. Thanks for sharing. If you are interesting to grab more information about Software Testing, step into this site Control Testing and find a lot of stuff about Career In Software Testing, Questions On Software Testing, Software Security Testing and more plenty of stuff about Software Testing.
  • ankur May 31, 2007 @ 3:29 pm | delete
    Hi SMacklin, Great lens. I also created my lens.Discover How You Can Profit From Promoting Music Industry Affiliate Programs. To view the lens click here. 5 stars to yours.

The Job I Want

In The Places I Want to Live

I'm looking for change of job and a change of scenery. A move up the professional ladder and upgrade in quality of life.

VP Creative
L. L. Bean - Freeport, ME
for a VP of Creative to lead our Creative department... include the VP, Creative Director; Creative Director and Managing Editor; and the Creative Operations... ...
Recreation Director
Genesis HealthCare - Kennebunk, ME
The Recreation Director is a member of the... interventions) that includes implementation of creative, intellectual, physical, service, social and... ...
Nursing Director
Maine Medical Center, MaineHealth - Portland, ME
now seeking a Nursing Director to join northern New... of the health care environment. The Nurse Director must be a creative, autonomous, future-oriented, risk... ...
Regional Director
SPRING HARBOR-CL - Rockland, ME
the Officer Manager and the Assistant Medical Director at the service delivery site to coordinate care and... provides innovative and creative solutions/approaches... ...
EXECUTIVE DIRECTOR
Maine School Management Association - Augusta, ME
MSSA). MSMA is seeking an Executive Director, who is a creative, strategic thinker with exceptional... contact: MSMA, Executive Director Search Committee, c... ...
See more results

Powered by Indeed

THE Question

Loading poll. Please Wait...

New The Link List

by

SMacklin

Greetings,

I would like to take the opportunity to introduce myself to you. I am a art director/graphic designer who has decided it is time to move...
more »

Feeling creative? Create a Lens!