Cross Sell and Up Sell With a One Time Offer

It's much easier to get a previous customer to buy from you again (assuming you provided quality and value on the first transaction), than it is to get a brand new prospect to buy. Even better than a previous customer is one who has just that moment agreed to buy from you and still has his or her credit card in hand. If you can offer that person a sweet deal right then and there, they are very likely to buy.

That's what a One Time Offer does. It puts your product in front of someone who is proven ready and willing to exchange value with you. Even if they just signed up for your free offer, they have already given you something of value - their signup details - which makes them more likely to buy than someone who has just arrived cold at your page.

This is the principle behind an up sell or a cross sell: you take advantage of the original buying decision to expand the order.

Why "one time", though? A one time offer is promoted as something you will only see this one time, and then never have the opportunity to see again. This pushes the scarcity button, making it more likely that the viewer will buy.

The One Time Offer is normally a super deal - an offer the prospect would be crazy to refuse. That also adds to the probability of buying.

Add all these things together and you should get a very high conversion rate.

• Warm or hot prospect who has just signed up or bought


• Strictly limited offer they will never see again


• A super deal

1. Find or decide on the product(s) and bonuses you want to include
in your offer.
2. Find, create (or have created) appropriate graphics for the page
3. Set up payment processing for your offer
4. Design and create your OTO page
5. Set up the OTO page with an OTO script to run it
6. Set up your download or thank-you page so that people can get
what they just bought

To set up a OTO page, you need a OTO script or OTO software. There are many of these available (search on "OTO script" or "OTO software" to find the current offerings) but they all allow you to tie a OTO page to your initial subscription or sales page, and control who sees the offer and for how many times.

1. Price: you may get best conversion with a price slightly less than what the viewer just bought, but you may get more profit with a lower or higher price. Test!

2. Products - should relate closely to what your visitor just bought or signed up for. Show them something they are likely to be interested in.

3. Uniqueness: make your offer unique or special in some way, not just another "me too" discount off a product that's all over the Net.

Good products to use in OTO's

• A short report with high quality information related to the product just bought.


• Distribution rights for the customer's purchased product (resell, master resell or private label rights)


• Audio or video versions of the purchased product


• Tutorials, including audio or video


• Complementary products