Online Article Marketing

How do you use PLR articles to the best advantage on the Internet?

Search engines are set up to help people find websites relevant to their search criteria. One of the ways they do that is to scan the on-page content. If you think that having the same content on two different websites will give you two chances to get a highly ranked website in the results, think again. They got wise to that trick a long time ago.

Search engines have complicated algorithms that can be difficult to reverse engineer. But one thing is certain: if exactly the same content gets published on a lot of different websites, you can suffer a duplicate content penalty. So, it is a good idea to rewrite, tweak and edit your PLR articles to get around that problem. It takes a little more work, but it's a job worth doing.

It's not easy to say exactly how much of the copy you need to change, but even if you changed just 10% it could easily put you in the clear. If you consider that most articles consist of around 500 words, that's only 50 words article, so it is not very difficult.

Editing and rewriting PLR content has another advantage. It will help to give your site a unique 'flavour'.

When you have made changes to several articles, you are guaranteed to differentiate your site from your competitor. That keeps visitors and customers loyal, because then your site is the only one on the Internet with exactly that content.

You could avoid the duplicate content issue entirely by writing every article yourself. But it takes up too much time and not everyone has the interest or ability. To run a successful site, you have lots of things to do every day. Whatever time you spend writing, you're not doing those other things.

Starting with a blank page is much tougher. It's a lot easier to re-write something than to write from just a topic idea. Changing a phrase here or an example there is easy and the writing that's already on the page stimulates you to think of alternatives.

Quality counts, too. You may not have the ability or interest to write great content, content that attracts visitors and backlinks. Even if you can, it takes time to do well. If you don't take the time, you'll end up with content that isn't polished. That turns people off. Not a good business strategy.

It's much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is rework gobbledigook. You can polish good chrome to a shine in a few minutes. If it's rusty, you'll spend all day!

PLR content providers vary a lot in terms of quality of writing and knowledge of the field. Niche Content Packages, one of the best quality PLR sites and online since 2005, hires the best professional writers to give you the best content. The PLR articles offered here will give you a great starting point.

Janet Wilson, CEO of Empowerism, recently published a comprehensive e-book packed with useful information and resources: Harnessing the Power of Article Marketing!

This is the all-inclusive, #1 RESOURCE on Article Writing and Marketing - a MUST READ!

And best of all, it is FREE to download. Just click the book cover for an instant free download of the book in pdf format.


Here Are Just Some Of The Things You'll Learn When You Download

"Harness The Power Of Article Marketing"

• ... why THIS is the most important part of an article... p. 12 & p. 36.


• ... three key elements of the resource box... pp. 13-14.


• ... master THIS technique and make a fortune online... p. 18.


• ... which is better, natural or artificial keyword density? See page 19.


• ... developing this is the FIRST thing you should do... p. 20.


• ... where to find 24 useful SEO tools... p. 21.


• ... never underestimate THIS if you are looking for a professional writer... p. 23.


• ... manual submission versus submission software - pros and cons explained here: p. 27.


• ... make sure your blog article has this... p. 29.


• ... get paid for submitting your articles to these two places... p. 31.


• ... doing THIS is an excellent way to get free promotion... p. 32.


• ... why leaving your article in the hands of article directories may NOT be the best thing to do... p. 36.


• ... 7 things to consider when turning articles into e-books... pp. 37-41.


• ... And much more!