Online Article Marketing

If you want some information about article marketing and you want it in a easy to understand format, this article is for you.

PLR

If you've been doing some research about article marketing, you've probably come across the abbreviation "PLR" and wonder what it means. This abbreviation stands for Private Label Rights, which means you have the right to use content, which was written by someone else, as if you had written it yourself.

You are also allowed to re-write the content, insert your own name as the author, and to sell the material to others.

If you are going to use PLR articles for article marketing, you should consider rewriting the articles as much as possible. One reason why you should do this is that article directories will not permit duplicate copies to be listed.

For maximum effectiveness, you should rewrite 70 percent of the PLR material that you are using if you are aiming to publish it on the directories.

Outsourcing

Once you have a little money to invest in your business, consider outsourcing some of your writing duties. Outsourcing is a great way to leverage your time and benefit from the efforts of others while you work on other projects.

There are many ways to find a good quality article writer. Do a quick internet search to locate your team.

Even if you decide to outsource your website content writing, make sure that your content writer understands how to write in a personal and original style. A good way to go about this, is to write your own page and then send it to a professional as a style guide.

Article Directories

Maximize your exposure with article directories. Posting articles on your own blog or site is great, but take note of how much traffic you get. It takes a lot of exposure to build up good traffic, and the fastest way to do that is by posting good articles, with your site links in the author box, on the major article directory sites, such as ezinearticles.com.

How do you use PLR articles to the best advantage on the Internet?

Search engines are set up to help people find websites relevant to their search criteria. One of the ways they do that is to scan the on-page content. If you think that having the same content on two different websites will give you two chances to get a highly ranked website in the results, think again. They got wise to that trick a long time ago.

Search engines have complicated algorithms that can be difficult to reverse engineer. But one thing is certain: if exactly the same content gets published on a lot of different websites, you can suffer a duplicate content penalty. So, it is a good idea to rewrite, tweak and edit your PLR articles to get around that problem. It takes a little more work, but it's a job worth doing.

It's not easy to say exactly how much of the copy you need to change, but even if you changed just 20% it could easily put you in the clear. If you consider that most articles consist of around 500 words, that's only 100 words article, so it is not very difficult. Anyway, it is much easier to change an existing article than to think up a new article and write it from scratch.

Editing and rewriting PLR content has another advantage. It will help to give your site a unique 'flavour'.

When you have made changes to several articles, you are guaranteed to differentiate your site from your competitor. That keeps visitors and customers loyal, because then your site is the only one on the Internet with exactly that content.

You could avoid the duplicate content issue entirely by writing every article yourself. But it takes up too much time and not everyone has the interest or ability. To run a successful site, you have lots of things to do every day. Whatever time you spend writing, you're not doing those other things.

Starting with a blank page is much tougher. It's a lot easier to re-write something than to write from just a topic idea. Changing a phrase here or an example there is easy and the writing that's already on the page stimulates you to think of alternatives.

Quality counts, too. You may not have the ability or interest to write great content, content that attracts visitors and backlinks. Even if you can, it takes time to do well. If you don't take the time, you'll end up with content that isn't polished. That turns people off. Not a good business strategy.

It's much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is rework gobbledigook. You can polish good chrome to a shine in a few minutes. If it's rusty, you'll spend all day!