Online Radio Advertising

The easy integration of radio into our daily lives makes radio advertising almost surreptitious in its impact. The repeat nature of radio advertising gives it more opportunity to be heard than any other type of advertising. The brain can only process so much information but repetition can get it moved to familiarity a lot more effectively.

Radio advertising can reach masses of people rapidly and at the same time. If you ad a catchy jingle to it the impact is amplified greatly. People can remember jingles for years after they first aired if they are well made and catchy. Because most of it is traditionally local in nature radio advertising is very beneficial for local business. It is great for building brand awareness. Radio advertising is substantially cheaper than many other forms of advertising especially television. This aspect alone levels the playing field for small business owners.

With the dawn of web 2.0 in the early 21st century the way people shared and accessed information was changed forever. Web 2.0 is changing the way people interact and communicate in all areas of their lives all over the globe.

People are moving in droves to online access of information. Traditional media sources like newspapers, magazines, radio and syndicated television have quickly lost the power of information they once wielded. Those that have been unable to integrate the new technologies and market demand for an interactive voice have seen their numbers drop to the point of having to close shop. Online radio shows are popping up across the web. Radio is a well understood and used medium so it only makes sense that people would want it as part of their online experience. The internet today with phone integration will soon become our sole source of information, entertainment, communication exchange. Some people used to think that the future of radio would be in satellite radio but I think that with the speed things are changing with internet technologies it will be with online radio. I am sure that as more cars are built with internet access, it won't be long for us to be streaming online radio while driving. Online radio has the potential to have a much bigger and far reaching listening audience than traditional radio ever saw.

Online Radio Advertising is cheap. It is great for building brand awareness and recognition. Many of the online radio stations today have an interactive element added to the mix which allows for fast client involvement. This interaction can serve as social proof if integrated into a well thought out social media strategy. Radio ads are easy to do and quick to get on air. Many stations have no contracts so if you decide to break or lengthen a campaign it can be done within 24hrs.

Online radio advertising can work exceptionally well if you keep your message clear and to the point. It is easy for both highly competitive markets and smaller niche markets to get known using it. In alignment with what is going on on the internet today the cost of radio advertising is no longer prohibitive for even the start-up solopreneur. It is very commercially viable. With a good direct response script, in front of a large targeted market you can have highly qualified leads calling you.

Motivational Radio is a fast growing online radio station out of New Zealand. They have been broadcasting since the end of summer 2009 and built up their listeners to half a million in under a year. Their perfect blend of music, motivational and inspirational messages with top of the line marketing/business and success tips and tools from the best experts from around the globe have made them a station to be tuned into.

As they expand their hours of operation they have launched a "rent the studio" pack for those with the goods to host their own show, boosted by a month of 30 second ads at rock bottom prices. Radio advertising has never seen it so good. You don't even have to travel long distances to be in a studio. All shows can be broadcast from your kitchen table or home office.

As more and more people, especially women are deciding to work from home, Motivational Radio is rapidly becoming the place they tune into. This makes it a great place for you/your business to to get known. What better situation to find your audience in than in the comfort of their own homes. The relaxed listener is more receptive to getting to know you. We all know that people do business with people they know, like and trust. Online radio like traditional radio is integrated with our daily activities. The behaviours have not changed...only the device. Online radio advertising with Motivational Radio has the added benefit of having an audience of hundreds of thousands of business minded individuals already tuned in and motivated....motivated buyers make purchases.

1) Keep your message short~30 seconds.
2) Mention your website/blog URL at least 3 times.
3) Background music must be relevant to the message you are sharing.
4) Learn how to podcast to improve your presentation skills.
5) Hire a professional to produce your advertisement.
6) Offer something unique and of value to your audience.
7) Have an urgent call to action and if possible mention it 3 times during the advertisement.
8) Advertise with an Online Radio Station with a minimum of 50,000 daily listeners.

As mentioned above, we are in an era of web 2.0 where the user experience defines how we will do business....not the large media conglomerates. Internet use is tied to the overall web integration and how it fits into people's lives. Users use things that help them to make sense out of their world. They do not just jump on board for the sake of it.

The world today is made up of the fast flow of information, knowledge and communication. This has made syndicating media and information very cheap. Anyone with access to a computer can have their own blog, TV, or radio station today. Building a large audience is another thing altogether. That takes a concerted effort of a complimentary team of dedicated focused individuals ready to go into the trenches. The team at Motivational Radio has done this.

Cheap radio advertising does exist. It is being offered by online radio stations. Motivational Radio launched their "advertisers account" with packages from as low as $20 a month for a run of 20 ads over 30 days to $139 a month which includes 40 runs of your 30 second ads and your own self hosted weekly half hour show for your business.

All members with a paid advertisers account at Motivational Radio will also have their content syndicated through the archives and company blog. All shows are promoted by the team of social media experts to boost what the show hosts are doing to really create maximum exposure for the client.

Online radio advertising is certainly something to be considered for those using the internet today to build their business. From where I stand, Motivational Radio has the best package out there.