Online Reputation Management

Online reputation management does not have a clear definition at this time. Basically, it is similar to traditional web site marketing, but rather than promoting a website for a specific keyword term, the emphasis is on a name or a brand, with that name as the targeted term.

Disgruntled employees or customers can take advantage of the web to damage your online reputation. Being proactive in maintaining the search engine results that appear when your company name is searched is important.