online conversion

This lens will have to do with CPA ( cost per action ) and online conversion.

CPA is a way to make money online and an important part of being successful at it is by being able to increase your online conversion to a high enough level to make a good profit. This lens will help you understand better how to do this. Please keep coming back to see what I have added to the site.

What exactly is Cost Per Action

Cost Per Action means the visitor to a site is taking action of some sort such as buying a product or registering for information.

Adsense for example is not a cost per action advertising model since the advertiser just pays when someone clicks on an ad. There is also advertising where the ads are paid for according to impressions. This is also not cost per action of course.

A good example of cost per action ads are the insurance ads where you can get free quotes for the insurance companies product. So the visitor just fills in a bit of information and then gets the quote. Every time that happens, the website owner probably gets $10, $15. $20 or more. The insurance company looks as these visitors as leads, so that's why they are willing to pay just to get a name and email address.

cost per action

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. (The desired action to be performed is...

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