Flowerhorn Marketing

The flowerhorn fish is also known in Chinese common name as Hua Luo Han. Today flowerhorn is been more popular than before to breeders. Now for some hobbyist this is not an ordinary hobby but also it can be a business world wide via online marketing. And with the thriving of the fashion in E-business, the third medium today which provides client easier to purchase of what they need is through Internet.

There are many beliefs and superstitions associated with the fish and its physical features and body parts, some of which resemble that of ancient Chinese deities and mythical beings. Because of these resemblances, people believe that the Flowerhorn can bring good luck, prosperity, protection etc to their owners. Most of these superstitions were probably thought of by old people or aquarium shop owners to attract business. These superstitions were part and parcel of the causes of 2003 Flowerhorn craze in Singapore, as people all wanted to keep this fish in their homes and offices, believing that it would bring them prosperity and success in their businesses. In this section you will find some examples of these superstitions, as well as a brief description on "Feng Shui", the ancient Chinese concept of positioning, and its relationship with the Flowerhorn and the 2003 Flowerhorn craze. (library.thinkquest.org/04oct/01027/superstitions.html)