Wrighty's - "Earning Money Online" Library

It seems that the modern dream of making money without leaving the comfort of your home is now more of a a reality. At least if the web 'gurus' are to be believed.

Yet for a beginner the task surely seems daunting - where do you begin? Let's look at a few key considerations.

1. Buying and selling.

A well-established form of making money via any platform, buying and selling is one that merchants have used since the beginning of time. Basically, you source products to sell at a profit. How easy is that? To to build a successful merchant operation anywhere is a time-consuming and can be ademanding occupation, requiring its own special skills and know-how. So how does it relate to the internet?

Many people would think that having an on-line shop is the answer, and it's true that it can be. For a beginner, however, there's a lot to learn and quite probably an investment in terms of stock and associated necessary add-ons.

It would seem that a much easier way to get into on-line trading is to start up an account with eBay and 'sell what you got' in order to cut you teeth in the online world.

Indeed, an eBay shop can be embedded within your own website, where other products (subject to some eBay restrictions) can also be sold.

It's a great way of driving traffic to your website! An eBay shop lets you get maximum exposure with minimum effort and know-how and can be a great proving-ground wherein to practise your business skills. But what if you don't want to be a merchant in the traditional sense? Well, another option may be -

2. Affiliate Programs. I've lost count of the number of articles I've read about being a web affiliate. It seems that just about every major guru on the internet offers their own program these days so tailoring a package to suit your website shouldn't be too difficult and yes, this is an easy way to make some money via the web - especially if you also sign up for Google AdSense to further monetise your website.

Of course, you don't even really need a website to make money through affiliate work. Companies such as Clickbank let a beginner get into the game with even a one-page 'minisite', the only requirement of which is as a re-direct for affiliate links. It's so easy even I can do it!

If a beginner is a competent article writer, or has the ability to become one, this can become a nice part-time income stream - so this is definitely an area where the beginner can score!

More great Wrighty advice below....

on the whether or not you should establish a brand name online or use a domain that more actually reflects your real business.

Let's look at Amazon as an example. Amazon sells books online.

Most people setting up a business would have chosen say www.booksonline.com instead of www.amazon.com.

Amazon has since established itself as a brand name of global recognition - proving the value of building a brand name.

You'll need to choose between the two. Brand name or your own business name.

Consider how your domain sounds, how it might look on a business card and how well it relates to your business.

There's no one right answer to this question. You need to choose what makes most sense for you, your website and your business in general.

3. Hyphenated or not

This is another area of debate. Should your domain be one single word or should the words be separated by hyphens?

There are advantages and disadvantages to both approaches. Single word domain names can be easier to explain, use on header paper and lend themselves to brand names very well.

Single word domains are in very, very short supply.

Hyphenated domains names can be slighltly more difficult to explain, may not look as well on headed paper and possibly harder to establish as a brand name.

There's no shortage of multiple word domains.

The single biggest advantage a hyphenated domain has is that search engines can "read" the domain more easily.

For example in a domain like.. www.foreignholidaysonline.com the search engine can only read the first word "foreign" and that's it.

It can't tell anything else about the website domain name.

If you hyphenated that to www.foreign-holidays-online.com the search engine can read "foreign", "holidays" and "online" as separate words and therefore knows that this website is about foreign holidays.

A well chosen hyphenated domain name can be just as effective as a single word domain name.

The internet is available across the globe it's connections are available in most homes, at work, and on the high street!

Basically if there is an internet connection available then there is potential to do business anywhere.

It's available on many devices, in many places, and it will continue to expand its coverage worldwide. It's even available in cars and in fridges, yes even fridges!

Wrighty thinks that the internet is part of technology that will amaze you, it's just the beginning for us and future generations.

"Beam me up Scotty" not quite! but with more than 2 billion people or businesses connected worldwide you can bet it's going to be an exciting future!

Listed below is a beginners guide to domain names.

Domain Names explained...

Choosing a domain name is a very important first step for anyone starting a business on the Internet.

This name is the first impression that strangers are going to have about you and your business. ...

What is a domain name?

A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it's important to get it right.

5 Tips For the Perfect Domain Name

Each website on the Internet is labeled with something called an IP address which is the actual address of the website online.

A typical IP address looks like this: 159.134.27.64. Remembering a string of numbers like that is difficult so a domain name translates all those numbers into something like www.amazon.com.

This is far easier to remember.

1. Dot what?

Each domain has what's called an extension. The most well known of these extensions is .com. This, however, is not the only type of domain extension available. There is also:

.net

If you can't find your preferred .com domain name you could always choose the same domain with a .net extension. It might not have the same ring as a .com but is still as just useful as a .com.

.org

These domain extensions were orginally designed for educational and more formal websites. Anybody can register a .org however so you have more options for domain selection.

.info

Another introduction to the domain name game are .info domains. Many of the valuable .info domains were bought up overnight but there's still a huge range of good .info domains available.

With a little creativity you could really make a .info work for you e.g. www.moviereview.info.

Hi, so much hype, so much web chatter about

Google Assassin

Well we have purchased it and quite simply this is the most "ground breaking affilate program we have ever seen/used"

If you want to make serious money on the internet then this is for you....do not miss out!!!!

It is worthy of all the hype, it really CAN help normal people make money on the internet?

It does live up to the hype so grab it now...

Google Assassin -

Come back soon and we will tell you all about our review of this system.

All the pro's and con's and we will tell you all about it as soon as possible.

If you have already seen the video then let me tell you some more, about what you will be getting with Google Assassin:

Here is just some of the features:

The ability to create websites and Clickbank campaigns in minutes

Daddy keyword tool - very powerful

Article Sniper

Auto-generate Direct Links/Google Cash Campaigns

Over 10,000 Clickbank products rated - updated every day

Adwords Micro-Nicher - pay less than 1 cent per click

150 pages of tutorial, content and training - even for beginners

Campaign Kidnap Tool -swipe Adwords ads and keywords

By signing up now you will also get the following:

Future software updates

30 days training and support

Complete, automated solution for newbies and advanced

Complete ClickBank Affiliate Tools and Training.

+ Lots More...

As you can see Google Assassin is shaping up quite nicely!

Grab it now.....before the price goes up...and it will!!

Please trust me this will be the fastest selling affiliate money earner ever - I do not say that lightly either!!!

Google Assassin

Still need convincing then visit the Google Assassin You Tube Video just below.

Regards

Wrighty

These are the people you pay to register the domain for you. There are hundreds of these companies out there so which one do you choose?

This takes some research but things worth checking are:

Do you retain sole ownership of the domain or do the registrar keep some level of control over it?

Does the registrar allow you to transfer the domain to another registrar?

Is there an online control panel for domain administration?

How easy is it to change the domain Name Servers?

Shop around for domain registrars. What you really want to find is a previously satisfied customer to ask questions before you buy.

5. Cheap Domain Names

You can save a lot of money on the domain names you purchase. A typical .com domain costs about $8.99 to register from most registrars. However you can get the same domain for as little as $3.99 from other, very reliable, companies.

Oddly enough some of the cheaper domain registrars are more reliable, have fewer horror stories and offer equally good customer service as their more expensive competitors.

Are there any disadvantages in using a discount domain registrar?

Will it affect your website in any way?

The answer to both is a definite No.

Hope you enjoyed this article, Wrighty!

One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever.

With traffic, you stand a much greater chance of success - but not just any traffic. Beginners on the web frequently make the mistake of just wanting traffic, and join any and every program offering just that - "thousands of hits to your web site", with the vast majority of them being completely worthless.

When their web sites fail to make any money, many of them give up on the web as a money-making myth.
For those that do persist, and try to learn from their experience, they realize it's not just any traffic they need - it's targeted traffic.

That means web site visitors who actually want to visit (rather than those who are 'forced' to visit via some traffic exchange program), and so are actually interested in what you have to offer.

This type of traffic is far more profitable to you -your visitors are far more likely to purchase from you, simply because you have what they want.

But how can you attract targeted traffic? Here are a few key tips:

1. Content Is Key To Everything
Providing quality content on your web site is an excellent way to permanently increase traffic to your web site.

Search engines like Google, MSN, Yahoo appear to favour web sites with a clear navigation structure that provide quality content within a certain niche - that means not adding anything you can think of to your web site, but to focus on a particular niche, and provide content in line with that.

You don't even have to create it all yourself. For example, look in article directories on the web for free reprint articles you can use. Choose the article subjects related to your web site topic.

www.GoArticles.com - www.EasyArticles.com are both great places to start.

2. Start An Affiliate Program
This works by giving those who promote your products a commission if they make a sale. Over time you can build up an army of people who are busy promoting your web sites for you.

For many emarketers, affiliates account for a large portion of all their sales, and to do that, by definition they don't have to pay to get a lot of traffic going their way.

You can begin to see why big marketers all have an affiliate program in the marketing mix to grow traffic and sales levels.

For more great tips,ebooks, money making products and advice visit www.my-profit-mart.com

I'm sure by now, you have heard of The Secret, and the Law of Attraction? It seems to be everywhere these days, even on Oprah.

When something hits "Oprah" level of popularity, everyone starts wanting to use it. It seems everyone is talking about it, but a lot of marketers still don't fully know how to use it.

In order for this "secret" to work in becoming more successful in sales and internet marketing, you must spend your time loving others, as well as yourself. When you love what you do, you love your customers, you love your product or service, you attract customers who love the same things you do.

Imagine your customers or prospects loving using your products, enjoying your products, and then coming back to buy from you again.

Imagine this in the back of your mind as you are selling to them, or working on your marketing materials. It's also important to focus on what their needs are, by asking questions, and exploring what it is that your customers want.

You will be amazed at how well this works. Simply repeat the 3 simple words "I love you" over and over in the back of your mind. You are not really saying it to anyone or anything in particular, you are saying it to life.

You are sending the vibration of love, out into the universe.

I thought this was interesting, so I decided to study it further, and to try it in my own business.

Joe Vitale tells a story of a successful car salesman who says he spends all day "cleaning" himself, of all that is not loving, within himself.

To do this, he just says "I love you" over and over in the back of his mind. He does this almost like a form of meditation. In fact Joe Vitale now does this himself, and he talks about it on his website, Mrfire.com.

At first this sounded well, a little silly to me. Then I remembered what I read in The Attractor Factor, what Joe wrote about being clear on your goals, and the things that you want to attract.

Focusing on, and thinking about what you want, is a great way to attract them, but while you are selling, or working on your marketing, what are you thinking about in the back of your mind?

This is the question you should ask yourself. What do you think about, or what things do you imagine when you are selling, or working on your marketing materials?

what you are going to be doing when you get off work, or how much money you are going to make, or how much traffic your article is going to bring to your website, customers can feel that, even in your writing.

You should be wanting to attract money, sales, and traffic, because those are good things that you should be thinking about, but there is a better time to be thinking about such things.

What I am saying here, is this. Concentrating on what the customer wants and needs, while you are talking to them or writing up your marketing, is the secret to increasing your sales.

It's focusing on them, and solving the problems they have, that will attract them to you.

So the next time you are working on your marketing, or doing anything, just try saying "I love you" in your mind.

Do this, and you will attract more sales, because your customers and prospects will feel your love for them, and what you do for a living.

Article Source: http://EzineArticles.com/?expert=Tim_Welch

For starters here's something that is fast becoming the most important aspects of marketing to get right, this is true especially if you want to build a truly sustainable high quality company (of any size) in the modern age:

Please ensure your ethics and philosophy of your company are very good and sound. This might seem a bit difficult to measure, nevertheless...

Price is no longer the king, value no longer rules, if they both ever did anyway)
Quality of service and product is not the deciding factor either.

Today what truly matters is ethical and philosophical quality - all the way from the bottom to the top - in every respect - across every sector of your company.

Modern consumers, business buyers, staff and suppliers too, are today more interested than ever before in corporate integrity/transparency, which should be clearly defined by the organisation's ethics and philosophy.

Very good sound ethics and philosophy enable and encourage people to make 'the right and good' decisions, and to do right and good things.

It's about humanity and morality; care and compassion; being good and fair. As we all know that is not probably the case when it comes to the hardnose end of business.

But this is very shortsighted. Profit is okay, but not greed; trade is obviously essential, but exploitation is not.

People naturally identify and align with these philosophical values.

The best staff, suppliers, and customers naturally gravitate towards organisations with strong philosophical qualities.

If you have happy ethical people working for you this in turn will mean you should have a happy ethical company. In the long run this should be great for future success.

Putting a good clear ethical philosophy in place, and communicating it wide and far lets people know that your organisation always strives to do the the right thing.

It's powerful because it appeals to people's deepest feelings. Corporate integrity, based on right and good ethical philosophy, beats all other values claims. And so, strong ethics and good philosophy are the fundamentals on which all good organisations and businesses are now built.

People might not ask or talk about this much: the terminology is after all not fashionable 'marketing-speak', nor does it correlate obviously to financial performance, but be assured; everyone is becoming more aware of the deeper responsibilities of corporations and businesses in our fast paced business world of today.

Businesses and good consumers are all aware of this especially in relation to humanity, morality, and the natural world, the weak and the poor, and the future of the planet.

You only have to look at the growing consumer back lash towards certain multi-nationals. People don't rail against successful corporations - they rail against corporations which put profit ahead of people; growth ahead of society and communities; technology and production ahead of the natural world; market domination ahead of compassion for humankind.

None of this is really right and good, and these organisations will be very short lived especially with the power of the consumer via the web!

Consumers increasingly prefer to buy from, deal with, and work for, ethical, right-minded organisations.

And whether an organisation is ethical and right-minded is becoming increasingly transparent for all to see.

So the key lesson here is to be one of the leaders in this field.

Aside from which - when you get your philosophy right, everything else naturally attaches itself to this vision/ethos.

Strategies, processes, attitudes, relationships, trading arrangements, all sorts of difficult decisions - even directors salaries and share options become discussion points. And it need not be complicated.

The ultimate corporate reference point is: "Is it right and good?... How does this (idea, initiative, decision, etc) stack up against our ethical philosophy?"

Companies can be complex things, and they become more and more complicated every day.

A good ethical philosophy provides everyone with a natural, reliable reference point, for even the smallest detail up to the biggest strategic decision.

So as you start to write your marketing plan/business plans, be it for a new business start-up, a huge corporation, or a little department within one, make sure you put a 'right and good' ethical philosophy in place before you do anything else, and watch everything grow from there.

It's will ensure your survival in the long run as long as you play fair and ethically with your customers. This is very true when starting out both offline and online.

Being good at something isn't necessarily a good basis to start a new business. It's crucial you research or explire things further.

"If you fail to prepare you prepare to fail"

The viability of your of your idea hinges on whether you are able to make enough sales to stay in business and profit?

A number of key factors will affect this if you wish to succeed!

Will It Work?
The starting point is always an assessment of your business idea using some basic rules which will make you decide if you are on the right track or not?

Later you will have to do some basic research and put together a business plan, to be more confident your business plan will work.

However by checking the following key points may save you a lot of time and effort into an idea that simply will never get going.

Customer Focus

All successful businesses focus on their customers.

Whether you sell directly to the public or to other businesses, if you can provide something that people want or better still need at a margin that generates enough profit you are in with a chance of launching and running a very successful business venture.

Some great ideas fall at the first hurdle because people find there simply aren't enough customers that their prices are too high to be attractive or the margin is to low to be cost effective.

However the internet gives you a global audience and massive potential, the opportunities are endless. (Look at us we started with basic knowledge of the internet and are thriving healthly online)

The key here is to think about where your customers are, many small businesses rely on local trade. So for example if your business is about health and fitness, if you did this locally you are restricted on reaching large numbers of people because you may only live in a small village/hamlet.

You have to think larger and wider, that's the beauty of the internet?

The numbers of people gaining access to the web is unbelievable and growing every second of the day 24/7.

As Bill Gates (Microsoft) recently said "The Digital Decade" is coming, think about that for a moment?

Has the internet not grown already over the last 20 years, of course it has but the way people will use and interact with the internet in the future is changing every single minute of the day across the globe.

Look at Google as a business model, it was started over 10 years ago in a garage by two students who had an idea about collecting and then distributing business data, originally they did this by fax!

Need I say more!

Smile and be positive!

yes that's right think about it, what are your passions your hobbies?

What have you been trained in for your career, could you come up with some ideas to improve your life or business?

How many times a have you thought of a great idea and thought this would work/sell?

For example if you were a passionate sport's and fitness fan why couldn't you write about this online?

It's easy to do and millions of people are writing about there passions and hobbies everyday and sharing this with like minded people? (Did you know you can get paid for writing your views on your passions on the net for free?)

As long as you know where to look you can earn extra monies!

If you then took this a step further and looked at health and fitness hobbies for say more mature people (World Population is ageing and very affluent) you could seriously make money of a great idea that targets more mature people in their tone of language.

For example have you seen a great product or has a friend recommended something to you? Do you then tell your friends/family about it of course you do! Especially if something is great and offers a real benefit/value to you?

Everyman's' rubbish is another man's treasure chest - think about it and then think of EBay, has the penny dropped yet!

EBay is arguably a large online re-cycling plant that holds vast amounts of treasure for somebody else on this planet, collectors, enthusiasts, peoples hobbies/passions.

Millions of ordinary people are making money online via Ebay and have set up a business by selling the stuff they don't want anymore.

This is the beauty of the internet because when you can reach a global audience because of the large numbers of people online, somebody may be interested in your idea, or products.

Okay there maybe some established large players out there already, but if you dig deeper into each market place sector there are always opportunities/niches for clever people to explore.

Be realistic about who would potentially buy from you, not everyone one will, but if you know where to look, then people are there already and buying things online every second of the day 24/7 globally!

My key point here is that the internet offers a fantastic opportunity for new businesses. However remember a famous cliche - "If you fail to prepare, you are preparing to fail"

Hence the following information will help inform you of the key points you need to cover off in more detail.

Unless your product is or service is unique, there will be competition, that's where you have to work smarter not harder.

Most new businesses face rivals in a similar field, even if you come up with a great idea you will still be up against some other competition, however that's when you can be smarter and go the extra mile compared to your competitors.

Above all if you have competition then at least you know there is a demand for business in this sector/area.

By working smarter and harder you can maximise your return on investment. Don't be afraid, be a bit brave and try something different to your competitors.

It will make you stand out and make people remember you in a positive manner! (Subject to your idea or offer of course)

However a word of caution if you set up a "me-too" business, which is one that does not offer anything different or special, this might not be wise!

There will not be anything to set you apart from the crowd and it is always hard to make money when you are just competing on price.

You need to offer something that convinces customers to buy from you.

More great start up advice to follow soon, don't forget to check back reguarly - Thank you Wrighty

If you're not using Squidoo as part of your marketing plan, you're missing out on a very easy way to make money. A Squidoo page is a somewhat blended idea. Not exactly a blog, but not quite a website either.

Each page you create is called a lens, and you can make unlimited numbers of lenses, on any topic you desire. It's extremely user-friendly and you can realistically set up a lens in a matter of minutes.

While a Squidoo lens could benefit nearly any online business, it's becoming increasingly popular among online marketers.

They're flocking to Squidoo for several reasons. Besides the simplistic use and rapid set-up, they love the fact Squidoo offers the opportunity for unlimited lens making at no cost.

They also realize the value of being able to place an opt-in box and contact information on their lens, making it easy to build a list of subscribers.

A Squidoo lens is an excellent place to display your products and affiliate products. Each product can have its own individual lens.

Pictures can be uploaded with a click of the mouse, a perfect way to display the cover graphics alongside a synopsis of the eBook. Add your Squidoo lens address to your email or forum signature.

Anyone who sees it can click on the link and be transported directly to your domain.

Using the easy to insert modules, each lens can be monetized in several different ways in addition to advertising your own product or service.

Related products can be offered, affiliate links added, even popular items from eBay and Amazon can contribute to your income. With so many module choices and the broad freedom of arrangement allowed, the possibilities seem virtually endless.

Once your Squidoo lens is published, you're able to join any number of Squidoo groups. They even have some just for marketers!

We all know the best advertising is word of mouth, and the power of social networking can't be stressed enough. Being a part of the Squidoo Groups offers both benefits to help springboard your online career.

With so many ways Squidoo can help establish yourself or your product as a brand in the marketplace, it's a no-brainer that you should be taking advantage of all the benefits that being a lensmaster offers.

Then the next time anyone asks, "Do you Squidoo?", your enthusiastic response will be "Do I Squidoo? You bet I do! And you should too!"

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services.

This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers.

All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents.

Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents.

In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool.

Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre.

It presents a fast and cost effective option for penetrating new markets.

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost.

Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs.

Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe.

It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine.

The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry.

The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released;

Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign.

This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration.

Visitors can access "frequently asked questions" to help themselves, and can buy online, without the involvement of staff.

This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.

Disadvantages

Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites.

With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the "who is who" in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction.

Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated.

There is little personal contact between customer and salesperson prior to and after the sales is closed.

Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages.

With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet's, its ease and accessibility for customers is becoming inevitable.

Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.

Carla Lendor is a leading Caribbean business expert.
Article Source: http://EzineArticles.com/?expert=Carla_Lendor

Many businesses realise that they have to generate traffic to their site if they want to, at the very least, recoup the outlay invested in their Internet site.

But all too often they accept the received wisdom that pay per click and paid advertising will give the return that is so eagerly sought without really fully considering online organic search marketing properly.

Pay per click and advertising on well-visited websites certainly has its benefits, I cannot and will not deny that assertion.

Pay per click (PPC) is easy to understand and, unlike many marketing activities, the return can be calculated very accurately indeed - and those are the great attributes.

It also gives the marketing manager or owner an immediate hit. The pressure to get results quickly is baring down and pay per click can certainly ease the pressure with immediate effect - a simple solution handed on a plate.

Yet, this singular approach is not fully justified. Yes, pay per click and paid advertising can be highly effective; we all hear the anecdotal examples of business acquaintances and their limitless praise for this approach. But the approach is limited.

I am not discounting pay per click or paid advertising: there is a place for both in combination with organic search marketing.

Indeed, the best campaigns combine both approaches to stunning effect because both present different strengths which work well together. But if you have to choose there is a clear winner: organic search.

Before I explain further I really need to clarify what I mean by organic search marketing. I am referring to a collection of methods that includes using discussion forums, social networking sites, reciprocal links, identifying and utilising sites that Google and other prominent search engines use to rank websites and good old fashioned search engine optimisation: search engine ranking.

And it is the last of these that I will concentrate on to demonstrate that there is another way of attaining the results you want from your online marketing.

So why do I have such believe in organic search marketing?

What is my proof?

Why, according to online experts E-consultancy, does 84% of online spend come in the form of paid placement and PPC and the small remaining 16% on organic search marketing if the latter has so much to offer?

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marketing has much to offer but is generally overlooked or underrated.

Online marketing, as with so many disciplines, is not fully understood and if it is not understood by the buyer then they will often chose the option they can quickly get a grip of or feel comfortable with: PPC and paid placement.

We must remember as marketers that not everyone has the appreciation or understanding of online marketing.

And we must remember that many marketers are experts in a particular field but do not have a full comprehension of the full marketing mix, at least not to the same depth as their specialisation.

But my proof goes further: various studies show that a prospective buyer will use organic searches 60% - 80% of the time. Moreover, organic search results gather up to six times more clicks than paid for advertising.

The reasons for this can possibly be attributed to a number of factors. Firstly, buyers tend to trust search engines.

A brand such as Google fosters confidence; advertising cannot provide the same assurance as it is bought rather than earned.

Secondly, according to a study conducted by US marketing firm Enquiro and eye tracking technology company Eyetools, surfers follow an F shaped pattern of scanning.

This means that the search results, on the left, are viewed more closely than on the right where the PPCs are located.

I would like to re-iterate that PPC and paid placement certainly have a role in a comprehensive online marketing plan. The F viewing pattern extends over to the PPC - but only the top ones.

Pay per click search company Overture's research has confirmed this viewpoint. A marketing campaign that secures a combination of a top three placement with a top placed PPC will generate a 93% chance of gaining a click.

The Advertising Association has found that Internet advertising is up 73% for the first half of the year.

It certainly works for some companies. But its success is also its drawback. The more we use PPC and paid advertising the more its currency diminishes.

I only have to think of texting and e-mails to back this point up: the more we use PPC the more we will all ignore it and the more the cost will go up for the most popular search words.

Online search marketing undeniably does not have the immediate hit of PPC and paid advertising.

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But whereas PPC and paid advertising's effects ware off quickly, organic search marketing has a real impact in the medium to long term and even after the campaign has finished it will still yield a return.

Many companies will find its longevity and substance of organic search a real benefit.

Organic search marketing benefits from low costs, established reader behaviour and the trust of many commercial and consumer surfers in their search engines to provide the most meaningful search returns.

Consequently, online search cannot be discounted from any online campaign that really wants to give a substantial return.

With organic search marketing technique rapidly evolving and being popularised and PPC becoming over subscribed it can only be a matter of time before clever marketers take heed and chose another way to do their online marketing.

Hope this article was interesting and thought provoking?

Keep smiling and thinking?

Wrighty - Check back reguarly for more views/discussion points.

Don't forget to post me if you have your own views?