Persuasive Advertising Using Online Video
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Create Powerful Persuasive Advertising With Online Video
You can create powerful persuasive advertising because Google Video and YouTube have made distribution of video as simple as uploading a file and it is free.
That means virtually anyone can create powerfully persuasive advertising video productions and begin influencing immediately.
Video allows you to connect with your growing audience in a whole new way. They actually get to see you and hear you. They get to use all of their senses to evaluate you and your product.
Make Your Video Subliminally Persuasive
To make your advertising videos subliminally persuasive, focus on interpreting what the viewers are seeing.Use the visual element to show them proof of what you are saying. Nothing persuades like first-hand experience.
You can capture events, interviews with interesting people, demonstrations of how to do a specific thing using your product or idea as the prominent tool.
Persuasive Video
Dave Lakhani - Persuasion Secrets of the Marketing Pros
Dave Lakhani has been described as a "Marketing Genius","Business Acceleration Strategist" and "Multipreneur" by his peers and the media. He has been responsible for developing dynamic strategies driving record breaking growth and increases in sales in more than 500 businesses in the past 10 years. Dave is an in demand speaker, author and trainer, whose ideas have been applied by some of the biggest companies in the United States including IBM, US Army, Rogers Media, Micron, GE, Wizard Academy and many more.
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Focus on Persona To Subliminally Persuade
When you create a video, focus on your persona, remember you are persuading subliminally.Be sure that you are congruent with the message you are sharing. Be sure you are dressed appropriately to influence your audience.
Focus on your voice, make it smooth, engaging and varied so that you are interesting to listen to.
Take control if you are interviewing people, be direct in your questions and dig in to get the answers your audience needs to see and hear.
Key To Success
Like all media the key to success with video is content and relevancy.
If you give people interesting content that they can consume and you tie it in with blog posts where they have a chance to scan information and dip deeper with video you create a highly compelling format that you can use to deeply influence your audience.
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by DaveLakhani
Dave Lakhani is the President of Bold Approach, Inc., the nation's first Business Acceleration Strategy firm. A business acceleration strategy firm is...
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