How to Advertise in the Online Yellow Pages

The first thought of any genuine business starting out would be to have a listing in the Yellow Pages. People tend to still be a little old fashioned and think of the printed Yellow Pages, and than they would take it a step further and try to get listed included in the Yellow Pages Online Directory and would consider that a bonus to there success. The first thing that comes to mind with advertising in the printed Yellow Pages is its very expensive, and they really have a lot of power to keep there price up. The downfall to advertising is there are really too many businesses and it is very difficult to stand out from the rest especially if you can only afford a simple basic listing.

The second most valuable type of advertising that comes to mind with any new business and has become increasingly more popular as the years go on is the online world and having a website, but than with a website the next step is to be listed and be seen. The sad thing is everyone is striving to be indexed in google and all the major search engines to hopefully be noticed somewhere under a keyword that someone might type to find there business. Unfortunately even than they may not get a real picture of what they are looking for, yet just one webpage it could even be the back of a website that could be indexed, so when someone does a full search they may still not understand exactly what they have looked for.

On top of that... to have a website it is so technical and time consuming, to continuously have your website optimized to stand out from your competitors, its almost like having to employ a Web Specialist full time just for your business.

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MagicYellow.com is the nation's leading Internet Yellow Pages Directory with exceptional success linking potential customers with our Local, State and Nationwide preferred advertisers. As a Preferred or Premier advertiser, MagicYellow.com gives your business or company extraordinary exposure. In addition to being positioned in our directory, your business will be found on the Internet's major search engines.

Preferred Advertisement Includes:

1. Search Engine Exposure
Our Marketing campaign is designed to position your business at the top of search engine results pages so consumers searching for your services can find you without coming directly to the MagicYellow site.

2. Preferred Placement
As a preferred advertiser, your listing with a link to your customized web page will be placed in our preferred section.

3. Full Web Page Advertisement
From the category page, consumers can link to your custom built web page. This page includes your business information, company logos & photos, links to your website & e-mail address, and a complete profile of your services & products.

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site's profile.

However, budgetary constraints often make this impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. In this case, it's usually better to focus on one or the other. But which is best for you?

Organic Search Engine Optimization

Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Click

Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results1, while an eye tracking study showed that 50 percent of users begin their search by scanning the top organic results.

Other studies have shown that only 30 percent of search engine users click on paid listings, leaving an overwhelming 70 percent who are clicking the organic listings. And a 2003 study found that 85 percent of searchers report clicking on paid links in less than 40 percent of all of their searches, and 78 percent of all respondents claim that they found the information they we searching for through sponsored links just 40 percent of the time.

Relevance

Users also have rated organic search engine results as more relevant than paid results. On Google, 72.3 percent felt that organic results were more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo offered similar results, with 60.8 calling organic results relevant compared to only 39.2 percent for paid.


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As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend. In some cases, frustrated by click fraud and increasing click costs, marketers are using search engine optimization to completely replace pay per click marketing. However, these companies will often try to evaluate search engine optimization using the same methodology that they had used for pay per click - by figuring out the cost per click.

In almost every case, a campaign created by a reputable search engine optimization company will eventually garner lower per-click costs than pay per click marketing for any industry. Yet using cost per click to compare the effectiveness of these two separate disciplines is comparing apples to, well, anything other than apples. The crucial difference between these two approaches is that pay per click marketing is more of an advertising investment, while search engine optimization is more appropriately likened to an investment in infrastructure. While both have their merits in terms of increasing a company's online exposure, it is important to understand the differences in the respective investments and to determine why cost per click is not a fair indicator of the performance of a search engine optimization company.
Pay Per Click Marketing

Advertising investments of all kinds, from billboards to print ads to television spots to pay per click marketing, all share a common trait. They exist in the public eye for as long as a company is willing to pay for them. Stop paying, and they disappear. True, a print ad may continue to exist for a while after it runs (until the newspaper or magazine gets recycled, at least), and a television spot may get attention if it wins any awards (or winds up on YouTube). But a pay per click marketing campaign will simply vanish as soon as the budget is cut. This means that when a company reduces its advertising spend in this arena, it loses all of its exposure immediately.

What does this really mean? Well, for one, it means that figuring out the average per-click costs of a pay per click marketing campaign makes sense because everything happens in real time. A pay per click campaign will begin nearly instantly after a company signs up and pays, and it will vanish just as quickly when the company ceases payment. In