by 4 people |
Welcome to Creative Sustainability
A lens about the sustainable product desing adventures of Oriol Pascual. Here is an agregation of my work in the field of sustainability & entrepreneurship, plus some book recommendations.
For sustainable product design examples and interviews with innovative ecodesigners, you may be interested to visit Onsustain.com
For a personal look into cities and the role of sustainability, visit my blog Sustainablerotterdam.com
How to design successful Sustainable Products?
The utopia of "consumers willing to pay premium for green" is over. Once the questionnaires have been filled with socially desirable answers, it's time to get serious: Consumers don't buy green products! Just a reduced segment of the market makes conscious choices when dealing with green. The question now is; taking into account the context, how can sustainable design play a predominant role?
When applying sustainable design, remember:
- The market sets up the rules of the game, sustainability should not jeopardize the imperative quality and design values
- Functionality, convenience, status, and fun are values for which customers are willing to pay a price for
- The creative process behind the product is a valuable asset for customer
10 Golden Rules of Sustainable Entrepreneurship
- Build up a consistent message
- Differentiate from others
- Select coherent portfolio
- Trendwatch 24/7
- Understand where your value is
- Develop good relationships with all stakeholders
- Create a strong corporate identity
- Why not?
- Enjoy it
- Move on, creativity is the best tool for innovation
Onsustain Network
- Onsustain
- Product showcase, interviews with designers, and agenda of events.
- Sustainable Rotterdam
- Activities around current innovation process in Rotterdam (NL)
- Onsustain Blog
- DIY Creative Sustainability
- Mapping City Values
- Multidisciplinary project where intangible values of cities are visualized with the help of the net
- Design for Sustainability (DfS)
- Blog from DfS at Delft University of Technology
Rotterdam is Re-inventing It-self
SustainableRotterdam.com
The city is re-inventing it-self
Fetching RSS feed... please stand byRotterdam Podcast
Fetching RSS feed... please stand bySustainable Rotterdam Tour
Tour around the city of Rotterdam (NL). For more info regarding sustainability and cities, visit www.sustainablerotterdam.com
curated content from YouTube
Design 4 Sustainability News
by Delft University of Technology
Fetching RSS feed... please stand byRecommended Reading
Else/Where: Mapping — New Cartographies of Networks and Territories
Amazon Price: $32.97 (as of 12/07/2009) 
Sociopolis: Project for a City of the Future
Amazon Price: $32.85 (as of 12/07/2009)
Massive Change
Amazon Price: $19.77 (as of 12/07/2009)
In Transit
Amazon Price: $44.95 (as of 12/07/2009)
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Amazon Price: (as of 12/07/2009)
Creative Podcasts
Knowledge on the go
- Richard Florida - The Environment, Amenities & the New Economy
- Champions of Sustainability Forum Series at Sustainable Pittsburgh
- Fusedspace winners
- International competition for new technology in/as public space
Sustainablog
Squidoo Group
by panxut
Oriol Pascual is the general manger of Onsustain, a platform that promotes sustainable design with a focus in creativity.
PhD Researcher at Design for...
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