Real Estate Open House

Real Estate Open Houses Sell Homes | Attracting Buyers Through Showings

Helping to sell a home through the use of an open house. Most say open houses are ineffective. This resource will provide information on the strategy behind holding an open house.

Does Open House Selling Really Work?

If you are a real estate agent then an open house is a prospecting tool rather then a way to sell the home they are showing. There are many reputable real estate agents that won't host their own property's open house. They opt for a newer agent to take on the job.

It is common for a listing agent to pass the job on to someone else even though they could be there if they wanted to be and keep all of the commission. They are offering half of their commission if the hosting agent sells the home. Real estate agents don't feel that an open house is how a home is commonly sold to someone so this act isn't considered high risk...[more Real Estate Open House]

Related resources for open house selling: Selling Preparation | Perfect Listing Price | Showing Beyond The Basics | Curb Appeal

More Views on the Effectiveness of Real Estate Open Houses to Sell Homes

Sell your own home with an open house.: Kick off your home selling campaign with an open house. Invite all the neighbors for blocks around your house. Show them your home's best points and tell them your price. Why? Because neighbors are the best promoters of the neighborhood and they all have friends and family who buy homes...[more]
Virtual Tours Are Changing The Traditional Open House: Data collected in 2003 by the National Association of Realtors shows that 72 percent of 3,000 recent buyers responding to a NAR survey drove by or viewed a house for sale as a result of an Internet search. Forty-six percent walked through a house visited online, the data shows. Seventy-eight percent found photos of the houses they saw listed on the Internet "very useful," while 46 percent said the same thing about virtual tours...[more]
Is an open house a waste of time?: Agents admit that few sales traditionally come from open houses. And now the Internet is making them even less valuable. Los Angeles real estate agent Liz Johnson loves open houses, but not because they move her properties. The real reason Johnson holds them is because they bring her more business. Prospective home buyers walk through and ask what other listings she has. "They've always been better for agents than sellers," she says...[more]
Market and promote your open house effectively.: Place a classified ad in the appropriate section for open houses. Put up open house signs at the home and directional signs along the way. If you subscribe to "Enhanced Listings" features at Realtor.com®, there's a place for open house information. For those with a web site and/or web log (blog), place the information there a few days before...[more]
Those strangers in your open house.: The very concept of an open house outwardly looks like an odd one. Strangers are openly invited into your home, allowed and even encouraged to investigate each and every nook and cranny all while openly discussing the tangible worth of perhaps your most important possession. They can be difficult to prepare for and through all of the people that funnel in and out of your home, only a handful may end up actually interested in the home...[more]