

GetActive, NetSquared and Squidoo partner up to bring you this list of the 59 smartest nonprofit organizations online today.
These charities were chosen for their excellence in online storytelling and collaboration with their donors. We didn't play favorites to one cause over another, nor did we look at their fundraising goals or number of members. Instead, these organizations are winners because of their web 2.0 smarts and a willingness to engage their constituents far beyond asking them to dig into their pockets.These are organizations that give their volunteers and members a voice and get out of the way. They're pros at mobilizing awareness online. They're experimentors. Innovators. On a mission. They're fearless.
NetSquared, GetActive and Squidoo all share a similar mission: making it free, easy, and fun for people to support and talk about good causes online.
Check out their sites and stories and communities. Then vote for your favorites on the list.
(Pssst: If you want to embed this list on your own blog or site, just click the "Grab this List" button and go.)
What's smart: The "Defending our Oceans" campaign gives their members a voice and a platform.147 points
What's smart: Personalized sponsorships--you choose which entrepreneur to support. Leveraging traditional TV to support online efforts. Flickr, Squido...104 points
What's smart: Structured around small one-time gifts of financial assistance. Highlight: the ability for donors to give through eBay auctions.73 points
What's smart: Find more than 1,200 local soup kitchens and food pantries via first-ever interactive maps of hunger and food resources in New York City...51 points
What's smart: A well-designed group blog on tools, ideas, and solutions that bring about positive change. Users can also post comments in the communit...44 points
What's smart: It's not the size of the ferret that matters, it's the size of the heart in their supporters. Yes, small is the new big.33 points
What's smart: St. Jude's won't turn a child away. Insurance or no, kids get treated.31 points
What's smart: microdonations are encouraged; use of MySpace, YouTube, message boards.25 points
What's smart: using videos and blogs as recruitment tools for volunteers and interns.24 points
What's smart: Aggressive use of free media, and micro-donations.20 points
What's smart: offering patients, their family members, and supporters a FREE opportunity to participate in the advocacy effort.17 points
What's smart: a daring Starbucks campaign, MySpace Rock for Darfur, winner of the Squidoo 50,000 lens contest.15 points
What's smart: their BioGems microsite dedicated to critical natural habitats, includes Google Earth video tours.14 points
What's smart: 3 cheers for Team Fox.14 points
What's smart: Harnessing everyday passions. A knitting/crocheting campaign with downloadable kits, local events and interactive maps.13 points
What's smart: This isn't your grandfather's nonprofit. Their 2006 recap [http://pol.moveon.org/2006report/] highlights the strategy behind their mid-t...13 points
What's smart: Forget the gatekeepers. The volunteers are empowered, trusted, and valued in a way that every org can learn from.13 points
What's smart: Online advocacy powerhouse, empowers blogging community, runs numerous campaigns that solicit letters, video, petition signings12 points
What's smart: active recommendation economy that cycles through MySpace, Flickr, blogs, and videos.12 points
What's smart: Use of YouTube, change in media, the recommendation economy online.12 points
What's smart: Call for user-generated photos, customizable e-cards11 points
What's smart: An online platform enabling teachers to propose projects for funding and donors to contribute to specific projects.11 points
What's smart: an Internet radio station for young musicians to contribute to online. Access to live music events in exchange for doing political outre...11 points
What's smart: What's not?! These guys get most things Org 2.0. Check them out.11 points
What's smart: Aggressive and relevant and authentic permission marketing campaigns. Yes, all 3!10 points
What's smart: Transforming land-use practices, business practices and consumer behavior.10 points
What's smart: Harnessing new marketing media across the web.10 points
What's smart: Encourages readers to challenge authors and express their views on forum pages.9 points
What's smart: Use of ebook action guides, passalong of scorecards for grading members of Congress.8 points
What's smart: Providing free reconstructive surgery to children in developing countries--uses storytelling to keep visitors connected through blogs,...8 points
What's smart: Radio, podcasts, RSS, story ideas section.7 points
What's smart: Very focused online, have tons of events and participation for advocates, encourage supporters to blog and make lenses and videos.7 points
What's smart: Focus on young philanthropists online. Its website features a blog, free online team planning space, and video chats.7 points
What's smart: The Witness Video Hub Pilot--anyone with human-rights related footage will be able to upload video to create change.7 points
What's smart: Donate books and watch their progression around the world. Highlights: A uniquely transparent tell-a-friend feature.7 points
What's smart: Kudos to the Church Marketing Sucks blog.7 points
What's smart: Sierra Club gets points for their creative "cool cities" local advocacy. And a bonus for Sierra Club Radio.6 points
What's smart: A global network of organizations and activists using mobile phones in their social-change work.6 points
What's smart: Total relentless passion for what they're doing. Low overhead sponsoring of underprivileged children. Kudos to Anne Reidy.6 points
What's smart: Microfinance, fearless innovation and use of new media like YouTube, Squidoo. Congrats on the Nobel Prize!5 points
What's smart: Tight activist network, focus on social features online, great user-generated content5 points
What's smart: Advocacy via the MS Action Networks; FaceofMS.org looks for stories.5 points
What's smart: lots of RSS feeds and videos, and tons of personal experiences and stories.5 points
What's smart: Outstanding and singular commitment to philanthropy, which can be forgotten in a fast-paced online world. (Hey, it's Bill).5 points
What's smart: Volunteer-led special events across the country and online.5 points
What's smart: An org whose core is aligned with the web. Providing web access, hosting, media development for communities affected by the Hurricanes R...5 points
What's smart: Show host Ira Flatow, for testing conversion from radio mentions to website visits.5 points
What's smart: crossover between offline retailers, and online storytelling. (Not to mention Bono-power!).4 points
What's smart: Crossover offline and retail partnerships, evangelists on Facebook.4 points
What's smart: specialized constituent database management.4 points
What's smart: Part of the Union of Concerned Scientists. Excellent single issue ideavirus/tool4 points
What's smart: Fostering the production of independent film, video, and other new media. Kudos to MediaRights.org: a database-driven resource for filmm...4 points
What's smart: Decentralization. This is a federation of 66 uniquely empowered environmental organizations around the state and online.4 points
What's smart: going small and local and personal, not big. they provide detailed local environmental reports.3 points
What's smart: A "new marketing" tool that allows people to pledge online and take action to make a difference-but only if others will also agree to ta...3 points
What's smart: A free, open-source platform for grassroots organizing and civic activity, incorporates blogging, forums, file storage, and surveys.3 points
What's smart: Encouraging architects to design inspiring shelters for homeless and disaster victims. DIY online goes offline! How smart.2 points
What's smart: Features stories of their clients, included same content in outbound email campaign to drive donations.2 points
What's smart: Open source! The Freedom Toaster is a free vending machine/kiosk that dispenses open source software burned to CD or DVD in locations t...2 points
Thoughts on Org 2.0? What's been working for you online these days? What does your organization's marketing look like? Comments welcome!
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Vincent Ndeda wrote
I am Vincent Ndeda from asmall village in kenya, within lambwe Valley the den of tse tse fly.
I am looking for Individuals and Organization that can help in the following areas
1. Health & Humanitarian
2. Education & Environment
3. Rehabilitation
4. Development.
My community has no Rehabilitation centre and lack alot that atimes villagers die be4 reaching health centres.
the Rate of girl child drop out of school is very High and now the rate of Hiv/aids is also here with us.
Any individual or group that is or may find it worthy, pls contact me on;
Vincent oyoo ndeda
P.O Box 13, Ogongo Via suba district
40323 kenya
254 723 620901
vinndeda@yahoo.com
Be blessed and hope to hear from you soon.
Rebika wrote
Its a great list .I'd like to add our website to this list which was recently launched in 9th Jan '2009, in a short period of time, we have Not-profits joining us from across the globle. Our mission is to connect changemakers for social action, please visit our networking site www.leadtheaction.com-
Features of the webportal includes campaign, social action, raising donations for social cause, blogs, discussion form, live chats, and citizen journalism, posting of jobs.There are no charges for registration.
you can email us at contact@leadtheaction.com
Jason King wrote
Thanks, a really useful list. I'm compiling a list of great UK nonprofit web design.
lcsaph
I had found #6 Ferrets Unlimited online years ago when I was looking to adopt a little guy. I went to the facility and volunteered for the day and ended up taking my little guy Boomer home. He had been in the care of Ferrets Unlimited for 3 years because of his 'bad habits' but he was a perfect fit for me. I am so happy that this great place is getting recognition on this magnitude! Way to go!
BlueMtnWildlife wrote...
A great resource for a nonprofit like mine...I'll certainly look into how they engage people and see how to put it to use at Blue Mountain Wildlife.
pyngthyngs wrote...
This is a fantastic lens that brings attention to some of the greatest organizations that try to make a change for the better every single day. Five stars.
acupuncture-points-chart wrote...
Very helpful list for me personally. Good to see ONE as #10...but I was hoping it would be more in the top 5.
banquetmanager wrote...
A lot of work went into this lens, good job.
So You Want To Be a Banquet Manager
reasonablerobinson wrote...
A Bell-Weather of value memes in society. terrific!
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seanalmond wrote...
Good job with your successful lens. I totally agree with the order of the list. They're great organizations and I've always follow the news about them. To get in touch to the latest news, I stay alert on my mobile phone and I think activists deserve great mobile phones applications to increase productivity in their dynamic work environment, too. Great lens. Thank you.
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HwangKO wrote...
I am glad to see the great amount of environmentally-related non-profits represented here. In my husband's business (buying used vending machines)he and I have always insisted on making sure that a certain percentage of each sale goes to the support of such groups. Great lens -- keep up the great work!
annhenson12 wrote...
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natdg wrote...
Some of these organizations are really popular and goes around the world to helping a lot of people/places.
kathysuggests wrote...
Great Lens, India is really emerging as one of the most desired outsourcing places in the world. A major part of the world outsource their back office management to India. Now a days even recruitment solutions are outsourced to India. There are now a number of software Recruitment India companies that assist other companies in the process of recruiting employees.
Eric wrote
Awesome list and concept, nice work mate.
I run a design firm and we've been looking to get more involved within non-profit orgs, which is why we are opening our doors and offering our help with any new or already progressing NPO's that are in need of a website or anything along those lines please feel free to email me.
We are eager to help and get more involved, so please dont hesitate to contact us, or if you know of an organization that is in need, feel free to point them in our direction.
Eric
BrownBeanStudios.com
edefazio@brownbeanstudios.com
maxy wrote...
I love reading you lens, well put together. Hope you have a chance to see my phone card lens!
michaelgibbons wrote...
fascinating lens surprised to not see the ONE campaign?
blossominc wrote...
Is CivicSpace just selling Drupal to non-profits or those interested in having their cause heard? That's insane considering it's open source and you could implement it for free for much less than $50 a month with access to your own domain/server/and extra features.
theawristocrat wrote...
Thanks for sharing such a comprehensive list.
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