Beat Your Competitors With Organisational Learning

Ranked #1,522 in Business & Work, #68,085 overall

achieving competitive advantage by learning to adapt and change.

What do you have to do to be smarter than your competitors?

The experts say you should become a so called learning organization. I first came across the idea of the learning organization and organizational learning around 2001.


The idea of the learning organization first entered the management mainstream roughly ten years prior to that as an approach to achieving sustained competitive advantage. Since that time the idea of how organizations learn or organizational learning has taken hold in all sorts of private and public organizations as something that can help them cope with fast moving highly competitive, unpredictable and changing situations.

The key idea is to create an organization that continually senses and responds to changes in the external environment. That's why in much of the writing on organizational learning the metaphor of a plant or organism is used. The organization is seen as a living, breathing and thinking entity that is sensitive to opportunities and threats and changes to meet them.

In that sense it is a programme of 'continuous improvement'.
As far back as 1988 Arei de Gues said:

"The most successful corporation of the 1990s will be something called the Learning Organisation...the ability to learn faster than your competitors may be the only sustainable competitive advantage"

image credit our community place

Learning From Business Mistakes Poll

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""People don't resist change.
They resist being changed!"


Peter M. Senge

So What's The Big Idea With A Learning Organization?

what makes the organizational learning approach to competitive advantage so different?



image credit wikihow - teams and organizational learning

I started to get interested in the learning organization and organizational learning following several years in business management in the games and gaming industry. Standard management training at the time emphasized the need for rational objective analysis and the need for careful planning.

Whilst there were benefits to this approach, it became clear to me that success didn't come from this alone. Conventional strategy and marketing approaches tended to airbrush 'people' out of the picture.

It was OK doing loads of research and setting out a course for action, but experience showed that 'how' the research was interpreted and 'how' plans were implemented were the things that made a difference.

Organizational learning struck a chord because it looked at how people in organizations learn and how that learning improves performance. The observations of some key writers really connected with me.

"The learning of the people who comprise an organisation is critical in determining its survival" Bob Garrat - Creating a Learning Organization

"Competitive success is a function of organizational excellence...the only competitive weapon left is organisation" D.Ulrich - A New Mandate for Human Resources - Harvard Business Review -1998

"Learning is the key to survival and development of companies today" Pedler Burgoyne & Bodell - The Learning Company

Learning Organization Poll

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Is A Learning Organization Just Fancy Idealism?

Organizational learning is criticised for being too soft and too idealistic

image credit Daily Telegraph


Learning Organizations are where "people continually expand their capacity to create the results they truly desire" Peter Senge

"individuals and organisations that are incapable of escaping the gravitational pull if the past will be foreclosed to the future" Gary Hamel

"People with a high level of personal mastery are able
to consistently realize the results that matter most deeply to them
in effect, they approach their life as an artist would approach a work of art.
The do that by becoming committed to their own lifelong learning"


Peter Senge

The Fifth Discipline A Seminal Book About The Learning Organization

Senge introduces the idea of 5 disciplines that need to be combined to create a learning organization. These are:

1. Mental Models an understanding of your own and other peoples world views and assumptions

2. Systems Thinking understanding the inter-connected of organisations and their environment. A change in one part of the system can affect other parts even at a distance. The metaphor that is used is a mobile above a child's cot. Pull on one element of the mobile and the whole mobile will dance as a result.

3.Team Learning collaborative working, avoiding politics and power plays

4. Shared Vision building a shared undertsanding of future possibilities

5. Personal Mastery taking personal responsibility for learning

The Fifth Discipline: The Art & Practice of The Learning Organization

Amazon Price: $12.40 (as of 02/16/2012)Buy Now

This is one of the first books to bring Organizational Learning into the management main stream

Why is a Learning Organization Different From Any Other Style of Organization?

How you would spot a Learning Organization if you saw one.

image credit royalty free photographs


"an organisation that is able to discover what is effective by re-framing its own experiences and learning from that process; by developing the skills of its people it continuously transforms itself" Pedler Burgoyne & Bodell

"an organisation skilled at creating, acquiring and transfering knowledge and at modifying its behaviour to reflect new knowledge and insights" D.Garvin

Key Books on Organizational Learning

One of the things to guard against is turning organizational learning into just another management fad

As management writers Pedler, Burgoyne and Boydell in their book The Learning Company point out:

"The history of managing is littered with the remains of yesterday's 'right answers', scientific management, theories X & Y, Blakes Grid, Management by Objectves, Quality Circles, the search for excellence and so on"

So keep your feet on the ground when reading these books
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The Marketing Concept versus Organizational Learning

Two big management ideas that promise success for your business. Which is the best?

The marketing concept says that success comes from understanding customer needs, being aware of your competitors and most importantly creating and delivering a differentiated Value Proposition at a profit. It is about the Competitive Strategy of the Organisation

on the other hand...

Organizational Learning is not simply capability to achieve a given strategy...its also AND PRIMARILY capability to develop and re-develop strategy in the first place

What is the best competitive strategy for an organization?

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Marketing

KathyMcGraw says:

I love Marketing...and know this to be successful, however I taught Organizational Development and know that the power of Group Think can be more valuable in the long run to success.

I say a of mix the two is the best.

Organizational Learning

KTurner4 says:

Organizational Learning that focuses on a culture of disciplined execution combined with entrepreneurial spirit.

reasonablerobinson says:

Organizational Learning because without people there are no ideas.

 

Organizational Learning as a key part of Strategic Marketing

Both/And rather than Either/Or

Whilst Organizational Learning had its origins in the areas of organizational design and human resource development, it isn't necessarily the case that it is locked in a subject 'silo'. In fact management is improved by fusing ideas from both disciplines.

Strategic Marketing Decisions In Global Markets

Amazon Price: $32.97 (as of 02/16/2012)Buy Now

One of the few marketing management books to integrate organizational learning as a key feature of effective marketing strategy.

Formulas For Organisational Learning

Ideas from Reg Revans - learning from your environment

image credit royalty free photography


L>=C... the rate of an organisation's learning needs to greater than or equal to the rate of change in its environment.

L=P+Q...the quality of an organisation's learning is made of P its current and past knowledge or programmed knowledge PLUS Q its ability to keep an open mind and question its assumptions about the world.

Reg Revans is famous for inventing the idea of Action Learning

Go Loopy

About Single and Double Loop learning



If Peter Senge is the Prince of organizational learning then Chris Argyris has to be the King

One of his key ideas is the notion of Double Loop Learning This is where people in organizations are able to 'think outside the box'. Single loop thinkers try and improve the system they've got, double loop thinkers invent a new system!

Another key theme of Argyris's writing is the the topic of Organizational Defence This is a crucial aspect of organizational learning because if people are too defensive they will hold onto past ideas and not listen to new information.

Argyris talks about undiscussables the stuff that people learn NOT to mention in a meeting. He then points out that you are really in trouble when the undiscussables become undiscussable. In other words you can't even bring up thorny and difficult subjects such as how poor the company's products and services are!

"Most people define learning too narrowly as mere "problem-solving",
so they focus on identifying and correcting errors in the external environment.
Solving problems is important. But if learning is to persist, managers and employees must also look inward.
The need to reflect critically on their own behaviour,
identify the ways they often inadvertently contribute to the organisation's problems,
and then change how they act."


Chris Argyris

Stay Competitive With A Learning Organization

Key Organizational Learning Links

The titles of these web sites reveal that classic of distinctions between North American and Euro-Australasian spelling. The 'Z' or 'S' thing happenz alot in management literature! See Kathy's comments below.
The Society for Organizational Learning
Formed in April of 1997 to continue the work of MIT's Center for Organizational Learning (1991-1997). Peter Senge, author of the The Fifth Discipline: the Art and Practice of the Learning Organization is the founding Chairman of SoL.
European Consortium for the Learning Organisation
The European take on O.L.

Organizational Learning Bloggers

What are practioners saying about O.L. What are the key developments and issues. Is creating a Learning Organization straightforward?
CPP, Inc., Cengage Learning Pair Myers-Briggs® Assessment with College Success ...
16, 2012 /PRNewswire via COMTEX/ -- CPP, Inc. (CPP.com), an industry leader in research, training, and organizational development tools including the Myers-Briggs Type Indicator® (MBTI®) assessment, and Cengage Learning, a leading global provider of ...
KC Diwas, Bradley R. Staats, and and Francesca Gino
The importance of failure in the learning process is well recognized. In organizations as work grows increasingly fragmented?more specialized and divided into smaller tasks?the role of individuals in organizational learning becomes more important.
What Business Can Learn From the Jeremy Lin Story
My experience in consulting with business leaders tells me that there are very important lessons to learn from Lin's rise to greatness. Talent management -- the assessment, identification and development of organizational talent -- has become a common ...
Vancity grant helps Coquitlam youth learn job skills
The program teaches kids basic job skills such as food safe techniques and emergency preparedness and helps them develop organizational and leadership abilities. ?Job Club and Advanced Job Club are such great opportunities for our youth in ...

Organizational Learning Discussed

The Importance of Learning in Organizations
by HarvardBusiness | video info

91 ratings | 60,428 views
curated content from YouTube

A Model Organization

Management authors Paul Tosey, Peter A.C. Smith say that "headway in substantive wide-scale learning organization development is seriously jeopardised unless individual organizations objectively measure their progress"

This model can be found in: Journal:The Learning Organization 1999.Vol 6 Issue 3 pp 107 - 116

ISSN:0969-6474

Like any management initiative OL seems like a good idea until you try and measure its effects. Effective needs to be tracked on the individual, group and organizational level.

Organizational Learning on Facebook

Society For Organizational Learning (SOL Global)



Join the SOL group here.

Learning Organization Key Link List

The Learning Organization
Emerald Academic journal
Infed
Just what constitutes a 'learning organization is a matter of some debate. We explore some of the themes that have emerged in the literature and the contributions of key thinkers like Donald Schon and Peter Senge. Is it anything more than rhetoric? Can it be realized?
Society for Organizational Learning
Society for Organizational Learning Peter Senge
On Organizational Learning
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Has learning helped organizations you know succeed

Business success through organizational learning

Do you know business that have the right communication, knowledge management, organizational behaviours and strategy to succeed? Do they make good use of organizational learning?

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  • Reply
    bhavesh Sep 9, 2011 @ 11:26 am | delete
    Nice resource on Organizational Learning. Thanks for sharing!
  • Reply
    kimmanleyort Aug 4, 2009 @ 1:33 pm | delete
    Very well done and valuable lens!
  • Reply
    reasonablerobinson Aug 2, 2009 @ 8:38 pm | in reply to KathyMcGraw | delete
    Thanks for this Kathy. I laughed at myself when I read your comment ref: 's' and 'z' becauze (oops) I thought I'd go for the American version throughout, clearly I missed some. I love marketing too, its my 'subject' at work and I agree a mix of both approaches is very powerful. You've just reminded me of a strategic marketing book I need to add as a spotlight that features a section on OL.
  • Reply
    KathyMcGraw Aug 2, 2009 @ 7:54 pm | delete
    I smiled through the material because this brought back a ton of memories of when I taught Organizational Development...and was assisting with a grant where the word Organization was spelled with an s over 300 times. That was my first experience with "British English" and your use of both spellings here brought that memory back :) Anyway....liked this.
  • Reply
    oneskms Aug 2, 2009 @ 5:47 pm | delete
    Real good read, thought provoking which I guess is the idea
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