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Fired for Astroturfing: A Social Media Don't

What is your take on this? How would you have respond as the blogger? How about the employer or client? astroturfing social media blogger outreach social marketing reputation management astro turf.

Video Marketing Tips for Entrepreneurs and Small Businesses

Social media has made it even easier to generate short-term AND long-term traffic benefits from your videos/multimedia marketing. Viral Potential: As mentioned above, there is serious viral potential. But, don't think it's as easy as ...

What Is Social Media?

What Is Social Media? There are so many definitions for Social Media. What is Social Media really? 58 Vote(s). definitions, vote.

SEW Experts: Leveraging Social Media to Educate

... Social Media to Educate,? Ron Jones explores the basics of social media, and tells you how to get started using it to help spread that awareness you seek. » Full story. SOURCE. Tags: Online-Advertising, Internet-Marketing, Media, ...

Great Stuff on Amazon 

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

by Timothy Ferriss

Amazon Price: $11.97 (as of 08/29/2008)

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott

Amazon Price: $16.47 (as of 08/29/2008)

Web Analytics: An Hour a Day

by Avinash Kaushik

Amazon Price: $19.79 (as of 08/29/2008)

Social Media and Marketing video clips 

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The Sales Bible: The Ultimate Sales Resource, Revised Edition by Jeffrey Gitomer

Since its initial publication in 1994, Morrow's ha more...0 points

Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley).But in the 13 years since then, Gitomer has made himself into a sales powerhouse with huge success around an inventively packaged series of books, with his classic THE LITTLE RED BOOK OF SELLING at its heart.Now at last, Gitomer has taken the title that began it all, and has completely revised it. The Sales Bibl...0 points

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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

What do you do? Tim Ferriss has trouble answering more...0 points

What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this <br />controversial Princeton University guest lecturer, he might answer:<br /><br />?I race motorcycles in Europe.?<br />?I ski in the Andes.?<br />?I scuba dive in Panama.? <br />?I dance tango in Buenos Aires.?<br /><br /> He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned...0 points

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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

"The best way to understand the dramatic tran more...0 points

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has...0 points

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Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Blink is about the first two seconds of looking--t more...0 points

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of...0 points

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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath

Mark Twain once observed, ?A lie can get halfway a more...0 points

Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas?business people, teachers, politicians, journalists, and others?struggle to make their ideas ?stick.? <br /><br />Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas?...0 points

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