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Mysteryshopping versus Merchandising
Differences between mysteryshopping and merchandising
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Mysteryshopping and Merchandising
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As the Admin of the Paid To Shop web site I often get the question " is there a difference between mystery shopping and merchandising? "
This short article is directed at answering that question.
Mystery shopping, sometimes called secret shopping, or shadow shopping involves sub-contracting to a company and going to a retail location, theatre, restaurant, etc and performing pre-defined actions with the intent of grading customer service, quality of merchandise, overall customer service, and then reporting back to the mother company.
This is generally done without the establishment ever knowing who you are (there are exceptions to the "privacy" policy- for example the famous "ABC" fast food company upon completion of a successful "shop" will have you introduce yourself as a representative of the company and hand out gift certificates to any "outstanding" employee%u2026).
Merchandising, on the other hand, is a straightforward sub-contracted job where you bring in a product and stock it or set it up. This is done with full knowledge of everyone involved that you are a representative of the store.
The confusion between mystery shopping and merchandising usually comes from the fact that many of the mother companies sub contract both types of jobs and most mystery shoppers also merchandise.
I hope this helps clear up any confusion between mystery shopping and merchandising.
If you have any other questions, or if you would like to learn how to mysteryshop, please come see me at the web sitePaid To Shop
Good luck and happy shopping.
As the Admin of the Paid To Shop web site I often get the question " is there a difference between mystery shopping and merchandising? "
This short article is directed at answering that question.
Mystery shopping, sometimes called secret shopping, or shadow shopping involves sub-contracting to a company and going to a retail location, theatre, restaurant, etc and performing pre-defined actions with the intent of grading customer service, quality of merchandise, overall customer service, and then reporting back to the mother company.
This is generally done without the establishment ever knowing who you are (there are exceptions to the "privacy" policy- for example the famous "ABC" fast food company upon completion of a successful "shop" will have you introduce yourself as a representative of the company and hand out gift certificates to any "outstanding" employee%u2026).
Merchandising, on the other hand, is a straightforward sub-contracted job where you bring in a product and stock it or set it up. This is done with full knowledge of everyone involved that you are a representative of the store.
The confusion between mystery shopping and merchandising usually comes from the fact that many of the mother companies sub contract both types of jobs and most mystery shoppers also merchandise.
I hope this helps clear up any confusion between mystery shopping and merchandising.
If you have any other questions, or if you would like to learn how to mysteryshop, please come see me at the web sitePaid To Shop
Good luck and happy shopping.
None
- Mystery Shopping Providers Association
- Mystery shopping directories by the Mystery Shopping Providers Association's Web site. A one-stop source of information on finding a Mystery shopping or marketing research company, with a directory of 130 mystery shopping companies and providers.
Author Bio
Paid To Shop
Jim McDowell is a long time mystery shopper with thousands of shops completed.
Jim is the admin of the mystery shopping website Paid To Shop a website of mystery shopping tips,experience,and free lessons on "learn to be a mystery shopper".
Jim is the admin of the mystery shopping website Paid To Shop a website of mystery shopping tips,experience,and free lessons on "learn to be a mystery shopper".
