Parrotology: hey technologist, stop being a commodity

Thirty years ago, you could get by with your basic technical knowledge. If you knew the latest technology, you were rewarded very nicely. The better you were in the latest technology, the better the pay and projects.

Fifteen years ago, if you had the technical knowledge and a good understanding of the best practices (aka process) knowledge, you were rewarded very nicely. Being great at both gave you great pay and great projects.

Then came outsourcing and the global reach of the Internet. An abundance of skilled IT workers with the right technological knowledge and access to the written and easy-to-follow best practices made your skills commonplace. Because you didn't have the third and most important skill, the business community viewed you as a commodity. Once a commodity...cheap wins! Your value decreased...along with your paycheck and opportunity to participate on exciting and challenging projects.

Here's a bright idea...learn the rules of the new economy. Become indispensable. Read Parrotology and practice being squawkable.

Squawkability is a play on the word "remarkability" adapted from the book Purple Cow by Seth Godin.

You may be squawked about within your own technology team and with other technologists. In today's economic environment, you need to be squawked about by the business species! Find out how to be squawked about by the business flock.

Order your copy of Parrotology below and learn how to build upon your squawkability. There's a good chance your technologist competitor (aka colleague) has already started his or her transformation!

Parrots squawk to greet the morning sun or to say goodnight at sundown. Parrots squawk to each other and other species. Parrots squawk when they are happy. Parrots screech to alarm of danger. Parrots screech in dismay of something another parrot or species does.

Gee. Does the above sound like someone you know in the business flock?

Why a parrot and not a dog or cat? Because parrots learn how to get their needs met by using human speech...the same way business users try to get their needs met and try to use (incorrectly most of the time) techie speak.

Do you realize when a business person uses technology terms he or she is attempting to communicate with you?

Parrots are a means to teach you how to communicate with those not like you.

How good are you at communicating with the business flock?

It's time to learn from people NOT like you. From individuals who think differently and are successful because of the hard emotional work each of them performs every day!

You can learn from the greats of marketing, sales, speaking and consulting. Parrotology takes their advice...parrot-phrases it to be applicable to a technologist on the path of self-improvement. Great successful advice from:

• Marketing Genius Seth Godin
• Salesman Extraordinaire Jeffrey Gitomer
• Speaking Diva Patricia Fripp
• Million Dollar Consulting Alan Weiss
• and many more famous and successful people (and species) not like you...

The first section of Parrotology is free. Post it, email it, tweet it, spread it anyway you wish. Just attribute to SBDi. But PLEASE don't sell or change any of this content without express permission from SBDi.

You have been traveling blind through the natural habitat of the business community. Sure, you may think just because you are the best in a specific technical skill that you are appreciated. The truth is: the business community doesn't trust you. Your internal customer works with you because he or she sees no other way.

Why...because you do not add the type of value he or she can depend on regularly. The relationship you have formed is as short-lived as a bridge made out of twigs. You are project- or job-focused and not relationship focused! You've remained within your own techie flock avoiding any apparent risk to venture out of your existing forest.

You can not succeed until you fully understand where you are today. Stretch your wing muscles and see how far you can soar.

Available now! Download the free assessment and begin your flight training today!

Available now! Watch and listen to the free assessment and discover how engaging you really are.

Don't be left behind.

Order the entire Parrotology eBook with all sections(all 291 pages) for only $10.00! Order through Paypal.
(Scarlet will be issuing the invoice from her eMail account).

Please include the email address you want the PDF delivered to in the Paypal note section.

Click the Buy Now Paypal button to order the ENTIRE Parrotology PDF.

Attitude is the core to your success. Being able to create relationships with the business species and making a real difference is based up the core of you! Without improving the core, all the other sections will not be as effective in making you successful in the new Rainforest.

Order the Parrotology Attitude section only for only $4.00 through Paypal! (Scarlet will be issuing the invoice from her eMail account).

Please include the email address you want the PDF delivered to in the Paypal note section.

Click the Buy Now Paypal button to order the Attitude section of Parrotology PDF.

Understanding the language of other species and how to change so the species interprets your worth.

Order the Parrotology Communication section only for only $4.00 through Paypal! (Scarlet will be issuing the invoice from her eMail account).

Please include the email address you want the PDF delivered to in the Paypal note section.

Click the Buy Now Paypal button to order the Communication section of Parrotology PDF.

Adjusting your priorities and approach to build connections with the business species.

Order the Parrotology Focus section only for only $4.00 through Paypal! (Scarlet will be issuing the invoice from her eMail account).

Please include the email address you want the PDF delivered to in the Paypal note section.

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Growing the dependence the business community wants to have on you.

Order the Parrotology Value section only for only $4.00 through Paypal! (Scarlet will be issuing the invoice from her eMail account).

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Click the Buy Now Paypal button to order the Value section of Parrotology PDF.

Knowing how to effectively use your intelligence and energy to affect a change in you that the business community sees and squawks about.

Order the Parrotology Work Style section only for only $4.00 through Paypal! (Scarlet will be issuing the invoice from her eMail account).

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Click the Buy Now Paypal button to order the Work Style section of Parrotology PDF.

Develop your own flight plan. Learn where to get inspiration and food to continue your successful flight. Careful, without reading the previous sections, you will be hampered in developing the right plan for you.

Order the Parrotology Field Research section only for only $4.00 through Paypal! (Scarlet will be issuing the invoice from her eMail account).

Please include the email address you want the PDF delivered to in the Paypal note section.

Click the Buy Now Paypal button to order the Field Research section of Parrotology PDF.

Don't have time to read? Prefer to listen to a pleasing chirps?

Buy the Parrotology Audio Book to listen in bits and pieces as you commute, exercise, or need to give your eyes a rest. It's over seven hours of stories, truths, and tips to help YOU soar to new heights.

Listen to an audio sample (Attitude Truth and Tips).

Order the Parrotology Audio Book only for only $55.00 through Paypal! (Scarlet will be issuing the invoice from her eMail account).

Please include the email address you want the zip file delivered to in the Paypal note section.

Click this Buy Now Paypal button to order the Digitally Sent Audio of Parrotology in .mp3 format.



Click this Buy Now Paypal button to order the Physical CD Audio of Parrotology in .mp3 format ($10.00 shipping & handling charges added). Please include physical mailing address in note section.

The Flock DVD Nest containing ALL the text, audio, PDF & some extra seeds will be out in the Winter of 2010.

Pat Ferdinandi is the Chief Thought Translator & Business Architect of Strategic Business Decisions, inc. For over 30 years, she has helped medium to large size clients architect ideas for revenue growth. At the core of her success is her ability to engage, inspire and motivate individuals through consulting, writing & speaking.

Scarlet Ferdinandi is a Solomon Island Eclectus female parrot that runs the Ferdinandi household. She is a very intelligent being that she has successfully learned to communicate with the human species. Her daily antics have sparked stories, ideas, and laughs. She is not a pet. She is not a companion. She is the Princess who must be obeyed!

If so...thank a parrot. It is parrot's beauty, curiosity, and efforts to communicate with the human species that sparked the idea for this eBook. Thank them by donating a little to help them thrive. Here are three organizations that strive to help parrots:

1. The Alex Foundation: Studies parrot behavior. Discoveries have already helped with educating children with Autism.
   



2. The Oasis Sanctuary: A retirement home to over 400 unwanted and not adoptable parrots.
   



3. The World Parrot Trust: A research organization dedicated to studying parrots in the wild. The Save The Parrots projects prevent the continual endangerment of different parrot species.