Party Plan Sales!

Believe it! You can easily make $50,000 in the next six months or less! After that, you can practically be guaranteed at least that much, but probably much more, every year for the rest of your life, without, really working!

The way to accumulate this kind of wealth is with your own business of selling merchandise via The Party Plan. Few other businesses can so easily give you this kind of wealth as quickly, and keep your income growing.

A recent questionnaire, circulated among hundreds of successful direct sales merchandisers across the country asked this questions: "If you were to start over today, knowing what you know now and could choose the one method of merchandising that would make you really rich in the shortest period of time, which would you select?" Of these questionnaires returned, 94% stated they would go The Party Plan Method.

The sharp party plan operators (and the richest) simply hold motivational sales meetings for their sub-distributors about once a month. During these meetings, they are teaching their sub-distributors how to recruit new hosts and hostesses, or husband and wife host and hostess teams.

A host or hostess can be any person who is agreeable to holding a sales party at his or her house. Almost always, this person is rewarded for having the party with a percentage of the total business or an agreed upon special merchandise gift.

These people invite friends, neighbours and relatives to the party. Your sub-distributor doesn't have to do much more than make contact with people willing to hold parties, supply the merchandise, and sometimes offer to help or be there to make sure every thing goes smoothly.

Here's the kind of money you can realize with this business: Say you have ten sub-distributors, and each one arranges only five parties a month, and each party does $200 in gross business. That's a total of $10,000 per month in total volume. And from that total volume, you make only 30%. Figure it out for yourself. This would give you a personal income of $3,000 for thirty days in which you did no more than hold one or two motivational sales meetings!

Besides, each party is almost guaranteed to give your sub-distributor at least two more hostesses for future parties, and those future parties will provide still more hostesses. This chain is endless, and will build as fast as you can keep up with it.

To get your start in this fabulous method of merchandising, become a host or hostess yourself. Give a few parties yourself, and learn the ropes.

Choose an evening for your party - any evening excepting Friday through the weekend. Generally 7:30 is the most convenient time for the greatest number of people. If it's inconvenient for whatever reason to hold a party in your home, arrange with a friend to hold the first couple of parties.

Make up a list of 30 to 60 people you can invite to the party. They can be friends, neighbours, relatives or people you know from work, even acquaintances with whom you do business such as the checkout clerk where you buy your groceries or people you meet at the bus stop on your way to work.

After formally inviting these people, you then call to remind them of the party at least a couple of days before the date of the party. This is important, because of the original 40 people you invite, at least 15 will not show because it slipped their minds, last minute circumstances that force a change in plans, and those that really weren't interested in the first place.

On the day of the party, get your merchandise display set up early. The party should be held in the largest room in the home - usually the living room - with the merchandise display the center of attraction.

The merchandise should be set out on a sturdy table covered with a good white or light colored cloth, and the merchandise should be arranged by group or type - the jewelry items together; perfumes, bath oils and colognes together; crystal together, and so on.

Try to put a bit of imagination and showmanship into your merchandise display. This will have the effect of making your merchandise look much more valuable than it actually is. Those that do put a flair into their merchandise displays find that it in creases their sales by as much as 25 percent over an ordinary showing.

For instance, a high intensity light focused on the display will cause the jewelry to sparkle, the stainless steel to gleam, and the brass-ware to glimmer like valuable heirlooms.

Another idea would be to tack a piece of velvet onto a 4 by 6 foot piece of ply wood and use it to display rings, earrings, necklaces and watches.

In jewelry sales, another idea is to hang a mirror on a wall near the merchandise display. If you or your hostess has room, you might want to set up a card table, covered with an expensive looking piece of material, place a dressing table type mirror on this table, with a chair available for your guests to sit at the table while they try on the various items. The guests then make their selections after determining how each item looks on them.

Regardless of what you do to make it easier for your guests to select and buy, a hand mirror is an absolute must whenever you're showing jewelry. It would be wise to have several hand mirrors available - two for your merchandise display table, and an extra one on the "admiration" table.

Besides your merchandise display, be sure also you're organized with your refreshments. These usually consist of coffee, tea, soft drinks, cookies or other "nibble" items. The host or hostess usually makes arrangements in advance for one of the guests to assist with the serving of refreshments.

Be sure you have nametags for your guests, and a couple of felt tip marking pens. And don't forget the order forms. These should be standard two-piece self-carbon order forms - one copy for your customer and the other for your files. The best idea is to buy the order forms. All these items are commonly available in stationery stores. Rubber stamp your name and address on each copy of each order form, at least a couple of days in advance of the party.

Still another item to remember is your merchandise catalogs. Be sure you have a good supply on hand, rubber stamped with your name and address.

Later on, when you're established and the money is rolling in, you can have your name and address imprinted on the catalogs.

If you don't have a merchandise catalog, consider making one of your own. A valuable and easy-to-follow manual on "How To Prepare Your Own Catalog" (book #1203) is currently available.

Another manual that will be of special interest to you is the "Close out Merchandise Money Making Manual" (book #1668). Both these manuals are avail able from the dealer who supplied this report.

While we're on the idea of catalogs, we'd like to point out that a lot of Party Plan Merchandisers are also dealers for the extra-income book catalog, "Unique Books."

They feel that almost everyone is interested in extra income ideas, and the Unique Books catalog has a wide selection of reports and manuals describing supplemental income opportunities.

Leaving one of the book catalogs with guests at the party results in an ongoing flow of book orders for months afterwards.

About a half hour before your guests are due to begin arriving, turn on all the lights in the room where the party is to be held. This will give the room a bright, warm feeling conducive to a party kind of atmosphere. And by all means, be sure to turn off all the radios, stereo and TV sets. Eliminate any and all noises from other rooms in your home that might distract the attention of your guests.

Every party should be planned, and follow a prescribed format or agenda. This is because without a plan, it will just be a gathering of people wasting time at your home instead of theirs. You must have a plan to know what to do next in order to achieve the desired results. Having a "pattern" is also the easiest way to teach others to duplicate your success, and the idea of following a successful formula is a proven method of making the most sales in the least time.