Pay Per Click That Pays

Over the last week the SEO team has been busy updating their knoweldge centre on the Top Position web site. This collection of articles can be found within the News section (just click through from the home page) and includes loads of handy hints and tips, as well as step by step guides and insights into the latest optimisation trends. This week you can read about:

1. > Getting your search engine optimisation campaign off the ground

2. Could local SEO work for you?

3. Get your news out now

4. Essential ingredients for a search engine optimisation campaign

Reputation management is usually something that is left until it is too late - when there is a crisis to divert or bad publicity to drown out. However, a good SEO agency will be able to slot some form of reputation management into a search engine marketing campaign on day one, making it a lot easier to withstand bad press a little further down the line. Depending on the kind of search engine optimisation strategy your site has favoured, you may already have begun the process without even realising it.

One of the worst situations to find your web site in is as the subject of negative comments and bad reviews with no structure in place to repair the damage. One of the drawbacks of the web is bad press can appear out of nowhere and very often, will rank highly on the SERPs, sometimes even directly above or below the home page of the site in question. With a battle between good and bad fought in such close quarters, it can be difficult to convince web browsers to take the time to visit the site and form their own opinion.

If you've spent any time at all working on a search engine optimization (SEO) or pay per click (PPC) campaign you'll undoubtedly know how important titles are. This importance is based on the weight of keywords and position of phrases within the element but titles can also be a powerful sales tool and help to increase site conversions. For more info on titles and crafting search engine optimised titles that sell, follow the jump.

Top Position's Nottingham based SEO account managers have compiled a detailed guide to help web site publishers carry out their own quarterly site reviews. Covering on and off page optimisation from content to H1 tags to Alt tags, check out our SEO site audit guide here.

When it comes to search engine optimisation, you really have to be careful what tips and advice you follow and which techniques you employ to make the most out of your campaign. Here, UK SEO agency Top Position notes its' Top Five Do's and Top Five Don'ts, to help you gain as much as you can from the world of search engine marketing.

Do...:
...pick relevant keywords and make sure that these are consistent with the products and services you offer.

Don't...:
...choose thousands of keywords, in the hope that somebody one day may type that into a search engine to find your website. Instead, focus on ten keywords and work on these for a specific amount of time e.g. six months. Don't forget to monitor the progress of these keywords.

Do...:
...ensure engaging, exciting material is produced. It is all well and good to attract traffic but interesting news items or articles on your website is likely to further encourage users to re-visit and perhaps even interact with your website.

Don't...:
...post random, meaningless material onto your website, ESPECIALLY if it is not optimised.

Do...:
...ensure that the material being produced for social media distribution is being uploaded to your website. This enables further link-building and also shows search engine 'spiders' and 'robots' that your site is growing and not simply employing manipulative link-building techniques.

Don't...:
...upload significant amount of material one week and expect it to boost your rankings or build extra links for months to come. You would be better off producing and uploading smaller amounts of optimised material once a week, which again shows Google and the other search engines that your site is ever-expanding with informative and engaging material.

Do...:
...continually liaise with your SEO campaign Account Manager to ensure you are getting the most out of your money.

Don't...:
...be surprised if you receive material you do not like if you have not been in frequent contact with your Account Manager. The production of material takes a great deal of time, research and effort and therefore a breakdown of communication is likely to impact on the management of these resources, subsequently impacting upon your SEO campaign.

There are many important considerations to make when setting up a good website, some which seem more central than others. A great website is, well... great, but it's nothing if it appears on the 96th page of search engine results, and this is why companies place so much importance on search engine optimisation. You will no doubt have heard this term before, and it relates to a whole host of practices aimed at getting your site higher positioning in the rankings. While a lot of search engine optimisation, or SEO, is quite complex, not to mention labour intensive, there are certain things that every webmaster should do to make their site work for them, and many of these actions are so easy and obvious it's amazing that so many web site owners overlook them.

Here, let's look at the foundations upon which your site is built - the URL. Now, you probably spent a considerable amount of time agonising over the exact URL for you site, and for many securing the perfect URL is an expensive process, but once you've got it all is good. The importance however comes when deciding upon the various different URLs that will be assigned to the different pages of your site. A URL with no relation to the page it represents offers absolutely nothing to the user's experience, a site's SEO or the webmasters job when conducting site maintenance.

Let's look at some examples:

http://www.travel-example.com/?continent=3&country=15&city=54

http://www.travel-example.com/europe/sweden/stockholm

The first point here relates to the user's experience, which of course is of the upmost importance for any business. When visiting this page a user will gain absolutely no information from the first URL. This URL offers that the page is probably related to a city somewhere in the world, but little else. The second URL however is descriptive and logical, and shows that the webmaster is considerate to their users' needs.

While the users' experience is of course important, most website users don't search for a web page using URLs, it is much more common for them to type a keyword into a search engine and browse the results. This is where our SEO comes in, and a logical and semantic URL structure is very important for an SEO campaign. A URL that relates to the page's content, is logically structured, and reasonably simple, makes it far easier for search engine spiders to index that page in conjunction with its content, to verify what it's really about, and just how important it is in the web site's context. This is likely to result in better web rankings.The next point in relation to SEO involves these keywords - i.e. the main words which potential customers will input to a search engine when looking for your site's products or services. A good SEO friendly URL should include your keywords wherever possible, and just as the main page headings on your site will include these keywords, for example "Holidays in Sweden", the URLs relating to these pages should as well. This all relates to your overall approach to SEO and it is important to think about your site as a whole when embarking on such a process.

When setting up a website you'll want to do all you can to increase the visibility of it on the web, and this can involve a range of processes, such as banner ads and pay per click for example, but the most natural and long lasting method is search engine optimisation. SEO is important for your website, but what's important for SEO is consideration. When setting up your site it's a good idea to consider SEO at every turn, and while many sites only do this once their site is fully constructed URLs represent a good illustration of why SEO should always be at the back of your mind.

While a glossy site full of engaging images, compelling content and attractive products is great for potential customers, it is of no use if invisible on the web. To address this problem many businesses enlist the help of a professional search engine optimisation (SEO) firm with a view to optimising their website and in turn climb the search engine rankings. This is a good process and one which can produce top positions and long-lasting visibility for your site, but there are a few things all website owners should be doing to give themselves the best chances of visibility.

Top Position's website offers a wealth of information on optimising your site and making it work for you, but here we are going to address an underappreciated resource, one that all website owners can access easily, and one which will help your SEO - the sitemap.

A sitemap is exactly what the name suggests - a list of the pages on a website accessible to users or spiders (spiders, or 'robots', are the software programmes the search engines use to scan your site and make an assessment of where is should place in web rankings). This document shows the various pages on your site in relation to each other and where they feature in the grand scheme of your site; this basically makes the sitemap a general top-down view of the overall site contents. This overview of the sites contents will also indicate which pages link to each other, and you can think of this as a sort of table of contents which shows visitors to your site what they can expect to find. For a good illustration of a straightforward yet comprehensive sitemap, take a look at the Top Position website: http://www.topposition.co.uk/sitemap.html.

The first thing to say on why you should have a sitemap relates to the exact reason you have tried so hard to present an attractive, informative and accessible site in the first place - to enhance the user's experience. This is the pivotal point of any customer orientated service and the point to which any website owner should direct their main efforts. As your website grows, you must update your sitemap. This will enable visitors to know what content is being added to you site, encouraging them to return. If this isn't reason enough to create a sitemap, read on.

Sitemaps also help you achieve a better organic ranking by making sure that all of the pages on your site can be found. If you have inaccessible pages your site will appear restrictive to the search engine spiders and they will not award you as high a ranking as you perhaps deserve.Further to this a sitemap helps with the internal architecture of a site, and this in turn can positively affect SEO.

By expanding the capacity of internal linking a sitemap boosts your search engine optimisation efforts without any labour intensive directory work or external link building activities. After all, if your site isn't going to help itself in the SEO stakes then it isn't working hard enough.So, now we've decided that you definitely do want to include a sitemap on your website let's look at how you might go about doing this. The simple answer is, as with much of this technical web stuff - ask Google. Google have a whole Webmasters resource which offers all you need, in simple steps, to create a fully working sitemap, but just in case you encounter any problems the correct file format for a sitemap is .XML.

Ultimately sitemaps will enhance the user's experience and enable search engines to make a full and fair assessment of your site, and this will in turn help your SEO. It's one of these things that may not seem immediately important when setting up a site, as usually sitemaps are included as a very small link at the bottom of a homepage, but for your site to develop and become a leading force in your field it is absolutely essential.

Your website should be working for you, working to help itself climb the web rankings and helping drive traffic to your business. While the Top Position site offers a wealth of information on the various ways to make your site work for you there is another important role your site should fulfil. In addition to clever self-promotion and various optimisation functions your site can help the search engines navigate your site and understand what it is you want to show the world. This point revolves around one of the most underused aspects of search engine optimisation work , the Robots.TXT file.

Web site owners use the Robots.TXT file to give instructions about their site to web robots with a view to presenting the most suitable information to encourage the robots to boost the site up the rankings. It might be an idea for us to first explore what a web robot is. Web robots, or spiders as you may hear them referred to as, are software programs used to index websites. Search engines use these robots to assess your website by navigating around it, following links and looking for new pages. Basically this process is conducted with the ultimate goal of making a judgement on where to rank your site. This is as much as you need to know to appreciate the importance of these robots for your SEO , and the importance of presenting them with the best possible view of your site.

Now, as we have discussed a Robots.TXT file is used to give the robots instructions about your site, but what sorts of things should this include and why do we need to action it? Well, this file is placed on your server to tell the various search engine robots not to index certain sections or pages of your site, and surprisingly such exclusion is beneficial to your SEO , and your site as a whole. If for example your site includes product pages for a range of shoes, it is likely that some of the product pages will be the same, i.e. if one particular make of shoe comes in a variety of colours. As the product pages for each different colour of this shoe will be the same your site is in danger of being penalised, in terms of SEO and web rankings , for including duplicate pages. The search engines disapprove of duplicate pages so your Robots.TXT file can instruct the robots to disregard these pages. This may also come in handy when your site is undergoing construction as you can instruct the robots not to index pages that are half finished, or in the middle of a rework, which could also hinder your site's progress.

All search engines, or at least all the important ones, now look for a Robots.TXT file as soon their robots arrive on your site, and so the very fact that search engines are looking for them is reason enough to put one on your site. If you look at your site statistics you are sure to see many entries in the 'files not found' section where search engine robots looked for, and failed to find, a Robots.TXT file on your site.

Creating a basic Robots.TXT file is not difficult and can be done using notepad. It needs to be saved to the root directory of your site, that is the directory where your home page or index page is. Each entry has just two lines and they should run thus:

User-Agent: [Spider or Robot Name]
Disallow: [Directory or File Name]

This line can be repeated for each directory or file you want to exclude, or for each robot you want to exclude.

There are many other reasons you may want to instruct certain robots to ignore certain parts of your site and these relate to the varying nature of search engines and their views on search engine optimisation as an activity. The different search engines work in different ways, perform different functions, and offer differing values to different SEO activities. You may for example want to exclude some robots from indexing your site altogether, for example from those search engines you don't want to appear in, or those whose main aim is collecting email addresses.

The reason you are exploring different methods of SEO is because you want your site to be visible on the search engines, but within this you have to accept that the engines are going to want reasons as to why they should give you higher rankings. The Robots.TXT file system allows sites to present what they want to the search engine assessment software and so it is of the upmost importance that you consider fully the implications of allowing robots to index each page of your site.

When setting up a website you'll want to do all you can to increase the visibility of it on the web, and this can involve a range of processes, such as banner ads and pay per click for example, but the most natural and long lasting method is search engine optimisation.

Within search engine optimisation, or SEO, there are many different important activities which can contribute to your web rankings. Firstly we need to discuss your website itself, as after all if your own site isn't set up to help itself then why should the search engines grant you higher rankings?

Ultimately your website is your resource, and while developing it to serve your customers' needs is of course a primary concern there is no reason you can't make it work for you as well. SEO should start at the very foundations of your online business and inroads in to achieving better web rankings can be made as soon as you create your site.

While there are certain things you can do to optimise your site you will probably need a properly managed SEO campaign to push your site further up the rankings and maintain top positions. A professional SEO campaign involves a wide range of activities, from social media marketing, article distribution and media liaison to bookmarking and link building activities.

First let's look at some of the most under used, and perhaps misunderstood, ways in which you can develop your site and better prepare yourself for SEO.

Images are of course an important part of any site. They offer colour to a page, illustrate products and help to engage the user by breaking up text. The problem with images on a website is that on the whole they are underutilized, as images can offer much more to your site than simple aesthetics and can contribute to SEO.

No matter how large or small your site, you'll have at least one or two images on show to your visitors. However, there is a lot more to including a photo on your site than simply uploading with a relevant caption. As a file based addition an image will have a file name, and (hopefully) ALT text.

ALT text is in essence text added to any image to enable the screen readers to understand them, and in Internet Explorer we can see this ALT text by mousing over the image and looking at the yellow tooltip that appears.While it's not rocket science there is a skill to writing ALT text for images, and it's not just a matter of putting a description in there.

Firstly it's important to note that file names and ALT tags should be straightforward; ALT tags in particular should describe the image as succinctly as possible, so visitors unable to see the image still get an idea of what should fill that space. In the case of an image being used as a link through to another page within the site, the filename will perform much the same function as anchor text, making keyword inclusion and relevant information essential.

Remember, ALT text should describe the content of the image and nothing more; the trick however is coupling this simplicity with keyword inclusion.While ALT text is probably the most significant factor for SEO when it comes to images there are a couple of other points which will help you ensure your images are fully optimised.

Firstly you should consider the surrounding image text, as Google will weigh the text that surrounds each image in determining what the picture is about. Within this you will want to ensure that you place relevant keywords above and below the image you are looking to optimise.

Second it is important to consider the file name under which your image is uploaded. For example if you were trying to optimise the word "funky t-shirt", you might name the image funky-t-shirt.jpg. Because it can be difficult to optimise in this way if you are forced to go back and change the name of existing images it is a good idea to keep keywords in mind when you are naming them in the first place.

The importance of images on a website is absolute, and we all know what happens when we visit a site of pure, unrelenting text... we leave. The basic principle here, and the main thing to take away from this advice is that images should work for you, and while they look pretty you should always be expecting them to perform a multitude of functions. So before unloading images or adding descriptions, stop, and think SEO.

Rebecca Appleton is the operations manager at Top Position, a centre of excellence for pay per click advertising and search engine optimisation . With over 300 clients throughout Europe and the USA, they expertly promote your web site on the web's most popular search engines, using a service provided by the three major pay per click providers; Google, Yahoo and MSN.

Here Rebecca responds to some of the industry's most common misconceptions regarding SEO.

Q1. I am currently using an SEO agency and they are using a wide selection of blogging, bookmarking and press distribution sites to gain vital link backs. They seem to be doing a good job but I think they should be using sites with a high page rank- am I right in saying this?

A. It is true that when you link to good quality site with a high page rank that some of that goodwill will rub off, however website owners are becoming increasingly hung up about the concept of page rank. The highest page ranks of a domain are usually from the homepage and the pages off this are usually of a lower rank. Despite this change in rank, the domain on the whole will still be a respected site, with a lot of traffic flowing through it. This usually applies to blogging sites such as Blogger, Squidoo and BlogSpot. What I always tell our clients is that having a good page rank does not influence your position in the search engine rankings, there are many sites out there with a high page rank that are certainly not on the first page of Google.

Q2. I am confused about the importance of Meta keywords, what are they and how can I change them?

A. Meta keywords are keywords, which highlight web pages content. These keywords are hidden in the HTML and are optional features of a website. To identify what yours are, simply go to the search engine toolbar and go to 'view' then 'source'. You will be presented with a page of HTML coding. Your keywords will look something like this, I advise our clients that only the lesser search engines will still pay attention to Meta keywords, as spammers have reduced their importance over the last few years, but to make sure that their Meta keywords include an up to date list of keywords that they wish to be associated with.

Q3. My current SEO agency only offers on site optimisation and link building strategies. I have recently read that I should be creating unique content for the site- do you have any advice?

A. Yes, you should be working towards creating unique optimised content on a weekly basis. This content should be anything from new web pages to unique articles, which can then be sent to press to gain more link backs, as well as contributing towards the growth of the site. Each item produced should be a minimum length of 250 words, be keyword rich and be linked to relevant pages on your website. At Top Position , we offer this service as standard, this unique content is then sent out as PRs and then added to the site to fulfil the on page optimization side of our SEO service.

Q4. My SEO agency keep mentioning Robots TXT files and I still do not understand what this is- help!

A. A Robots TXT file is a piece of HTML coding that tells search engine spiders to look at a particular page of a site. It also acts as an invitation to your site. Along with Robots TXT files are no follow links, which are almost the reverse. These tell the search engine spiders not visit a certain page of your site. The benefit of this is that if you have duplicate content on a two pages, you will not be penalised for this.

Q5.If I am auditing site content what things should I bear in mind?

A. You should make sure that any content is optimised with deep linking, that it is keyword rich and that it is engaging. SEO is all about considering the human user and making sure that you create unique well-written content.

Branding is an essential component of key advertising and marketing strategies. Your brand differentiates you from your competition. It provides a sense of trust and a sense of establishment. So how important is your brand when it comes to your search engine optimisation campaign?

Well, take Google, arguably the most popular search engine around today. Globally used, globally trusted. Chances are, then, that when your brand is at the top of a Google search, there is almost a form of inherent trust in your brand - even if the consumer has not heard of your organisation, business or brand before.

Search engine optimisation, therefore, can have a very positive impact on brand awareness - one way in which this can be achieved is by using relevant keywords effectively. When deciding these key words, make sure that you consider your brand, slogans and any key phrases as part of your overall advertising campaign to be a part of your SEO campaign. Choosing keywords that are targeted to a specific audience will certainly increase traffic potential to your website, in addition to attracting customers who perhaps have not considered your brand before but are receptive to the products, goods or services you have to offer.

It is, however, absolutely essential that these keywords are relevant. Implementing clear, strategic keyword research is significantly important and it is vital the client is involved in this process, identifying key areas, words and phrases appropriate to the campaign for the SEO agency to research. Not being proactive in this particular area could result in page content and title tags irrelevant in terms of your overall advertising and marketing campaign. There are also free tools on the Internet, including one provided by Google, which can provide keyword suggestions around those you have in mind, in addition to telling you how competitive these might be.

Rebecca Appleton, Marketing Director at leading UK search engine optimisation agency Top Position, said, "It is really important when considering SEO in promoting your brand that relevant keywords are chosen carefully, competitor research is carried out ethically and that the right digital marketing techniques are in place to really make the most out of your SEO campaign. Here at Top Position, we strive to ensure our clients receive the best service and we are continually researching new SEO methods and social media outlets to maximise the SEO potential for our clients."

For more information on the services provided by Top Position, visit the following website: http://www.topposition.co.uk

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It could be argued that when it comes to SEO, there is often an expectation that results will appear immediately. Of course, any well-versed search engine optimisation specialist would know that this digital marketing strategy is effective, as long as time and effort is invested in such a campaign.

The first few months of your SEO campaign is arguably the most important. The majority of this time should be spent analysing and redeveloping your website, optimising it, adding a site map - all the architectural elements that really are the foundation for a successful campaign.

So wouldn't simply optimising your website work? Well, search engines need to be shown that your website is growing and not simply cheating its way to the top. Producing new, enticing and engaging optimised content encourages search engine 'spiders' (also referred to as 'robots') to return to your site more often and index your site faster. These 'spiders' need time to re-crawl your site, which could take from a few days to potentially even a few months.

One piece of content per week over a period of twenty weeks is arguably more effective than, say, ten pieces of content per week for a fortnight. The other advantage here is that backlinks are being built regularly week-on-week, even if this may only be two or three backlinks per week. This is likely to have a very positive impact on your website ranking, providing a better organic ranking, across search engines.

Patience is required with SEO. Why? Well, it seems search engines learned a long time ago that 'manipulative link-building' tended to be conducted in short period of times. Your website needs to gain trust among the various search engines and in order to really get noticed, to really gain a better organic ranking, the work carried out as a part of your SEO campaign needs to be performed regularly but for a long period of time. You really are more likely to see progress over a twelve-month period to a three-month or six-month period.

Here at Top Position, we understand that our clients may have spent a significant amount of money redeveloping a site to make it SEO-friendly - and obviously, they want to see a return on their investment as soon as possible. Unfortunately, there is no quick fix when it comes to SEO. However, the digital marketing strategies we employ and the continuous research our SEO Account Managers carry out ensure that we provide service of the highest quality to our clients.

It is no surprise that the explosion of the Internet has led to many different opportunities and subsequently the further development of computer technology to accommodate the ever-changing demands of the World Wide Web. The business, advertising and marketing industries have also all benefited with the effects of the 'Net Boom', with an increase in organisations using social networking websites to promote their brands, their products and their services.

Many argue that Classmates.com, founded in 1995, was the first popular social networking website and in some ways laid the foundations for future predecessors, such as MySpace and Facebook, both of which have realised the way to adapt their service to attract revenue - by offering online advertising.

From the birth of the PC almost twenty years ago to the millions of users now joining social networking websites year-on-year, it is hardly surprising that SEO agencies across the world have recognised the importance of utilising these websites in campaigns for clients keen to increase traffic, build further links and be recognised by search engine 'spiders' or 'robots'.

In fact, it seems even the sites in question are aware of the importance of SEO. Late last year, Facebook launched its 'Public Listings', in a bid to increase page rankings and traffic that Google and other search engines could give to Facebook pages. So, why is that good news? Well, according to Expatica.com, the social networking website appears to be the preferred option in Europe - a third of the British population is now a Facebook user. In utilising Facebook as an SEO resource, you would have the potential to target approximately 22 million people in the UK alone.

What about Twitter, you ask? This social phenomenon does not work in the same way as Facebook and MySpace - 'nofollow' tags are placed on links, which means Google, Yahoo and other search engines ignore these backlinks (although Ask.com does appear to register these). However, from an SEO and digital marketing perspective, Twitter can have a really powerful effect on your SEO campaign. The key to making it work? Sending out your messages and your links to those interest in your field and nice, as well as, of course, targeting relevant press and media contacts - traffic to your site and users accessing your site is obviously another overall goal of your search engine optimisation campaign.

At Top Position, our SEO Social Media Managers are continually researching different social networking sites, blogs, bookmarking and press release distribution channels to ensure links are being built for your organisation over a variety of different social media outlets. This is all a key part of our digital marketing campaign for our clients. A recent development made here at Top Position is the use of Flickr to promote the products stocked by our clients, from personalised gifts to lighting sources. Many SEO experts have noted the effectiveness of Flickr as an SEO resource.

Our SEO Account Managers also strive to ensure the creative and compelling material being produced for our clients reaches as many news agencies, newspapers, television and radio stations as possible. While of course this is not search engine optimisation in the sense of building links, it certainly directs traffic to these websites and after all, that is a key focus of the SEO campaign we offer our clients.

Editor's Note: For more information, contact the Press Office: Rebecca@topposition.co.uk or call on 01623 726 230.

An integral part of search engine optimisation is to make sure that your site has a variety of links to it and that the network which stems from your site is constantly expanding. Search engines like to see the addition of links, especially when they come from sites with heavy traffic and a good reputation.

Social media websites have become part of everyday routine for the 250 million people across the world are members of at least one social media circle. This phenomenal surge can be utilised to help boost the ranking of your site your site's rankings, as well as creating familiarity for your brand identity.

  Top Position's SEO team look at the best sites to use when link-building:

1.     Wordpress - As one of the most refined blog sites on the internet, Wordpress allows its users to customise their blogs freely, so that you can really claim the blog to be your own. Allowing a simple content upload or a more complex customisation option, the site's versatility allows the user to create deeplinks within content, embed various multimedia and tag entries.

 

2.     Yahoo Bookmarks - Used by 20 million people worldwide and available in 12 different languages, Yahoo Bookmarks employs a very easy to use interface, and a tagging system that makes it easy for users to find your links. The current version of Bookmarks integrates aspects of the now defunct Yahoo Mywebs.
 

3.     LiveJournal - Initially a site that was popular with a teenage demographic, LiveJournal has steadily risen to become much more than a blogging site. The thousands of groups created on LiveJournal have a real sense of community, and this makes it a prime platform for the marketing of your website. Informative and straight forward content with a personal touch does well to attract the attention of the users.

 

4.     Delicious - A simple bookmarking site that is much more powerful than it looks. Gathering an average of 1 million visits a month from the US alone, the audience for your links is potentially huge. Tagging your bookmarks accurately and giving the link a succinct and relevant description should attract some attention, and will hopefully provide traffic to your site.

 

5.     Reddit - A site that has a demographic that consists largely of young males, this site encourages interactivity between users, and employs a bookmark rating system. An engaging link that creates discussion will do well on this pared-down site.

 Of course, this is a very small selection of the social media that is available to you on the worldwide web, but collective use of these sites will provide a wealth of quality links to your site and will help to bring relevant traffic to your site. Alongside this progressive form of SEO, Top Position provides expertise in pay per click (PPC) as well as an offline public relations. Content created by our trained journalists is sent to mainstream press outlets and distributed through various press release channels, giving you a well rounded SEO service.

Wondering how to promote your site? Check out our PPC team's 35 great reasons why pay per click advertising is the way to go. Some of them you may know, others will take you by surprise. What would you add? Is there any you disagree with? Let us know! Read the 35 reasons to do PPC list

Search engine marketing agency Top Position has announced an exclusive advertising deal with a new search engine, slated to launch in the UK later this year. The Wimbledon and Nottingham based firm has been working on the agreement for the last six months.

Daniel Jupp, managing director of Top Position said, "We are extremely excited at the prospect of working closely with a new search engine and delighted to be the exclusive supplier of online advertising to the site. Plans are already at an advanced stage with the advertising model decided. I understand the search engine has several initiatives in the pipeline which I am sure will lead to it becoming one to watch over the next 12 months."

Although its name has not yet been disclosed, the new search engine will be UK based and offers users cash incentives to use its services. Advertisers will also reap richer rewards for their participation than the traditional PPC formats offered by Google, Yahoo! and MSN. It has designed a cost per acquisition costing in order to keep costs low for businesses opting to advertiser their site alongside the search results.

Mr Jupp added, "Rather than expending a daily or monthly budget, firms wishing to secure their place alongside relevant results will be able to block out their preferred position for a single yearly fee. This means advertisers will not be subject to the rising costs associated with traditional pay per click ads as keyword competition increases."

Top Position has worked with pay per click advertisers since 2001. It has conducted client-side research as part of its advertising development deal with the new search engine. Alongside the single fixed fee for preferred positions, it will also offer a cost per acquisition sliding scale of cost, based on feedback from long-time pay per click advertisers.

Offering text and multimedia search results, the new search engine is expected to go live for UK advertisers in the later half of this year. It is currently under development in London. Top Position's work with the search engine will not impact on its existing pay per click or search engine optimisation activities. The firm has indicated that a new department will be set up to focus specifically on its own brand advertising deal.

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence throughout Europe and the USA. The latest additions to the Top Position network are an SEO centre of excellence in Nottinghamshire and a pay per click account management base in Wimbledon, London. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency. It has been named a Top Digital Agency by Revolution magazine.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 01623 726 230 or email: Rebecca@topposition.co.uk

Top Position, the search engine optimisation and pay per click management consultancy, has recruited Yahoo's James Robins to join its own PPC management division. Robins was an account manager at Yahoo! and based in the search engine's office in Barcelona, Spain. He was attached to the Yahoo! Platinum division, working with the UK's largest PPC advertisers.

Joining Top Position at one of the most exciting growth phases in the company's history, Robin brings with him a wealth of search engine specific product knowledge.

"Having worked at Yahoo!, I was very aware of Top Position's excellent reputation in the industry. I am delighted to be making the leap from search engine to client facing agency role and look forward to developing the Yahoo! department here at Top Position," said Robins. "I'm extremely excited at the prospect of building on my knowledge of the search engine and showing UK advertisers the benefits of the Yahoo! advertising platform."

Daniel Jupp, Top Position managing director said, "We are particularly thrilled by James appointment. While his extensive practical experience will deliver obvious benefits to our clients, his appreciation and enthusiasm for Yahoo! will be invaluable as we continue to develop our PPC management services on the platform."

"The second largest search engine behind Google, Yahoo! is a great choice for the financially conscious advertiser in tough economic times. Boasting great conversion rates and excellent value for money, we look forward to introducing even more companies to our Yahoo! service over the coming months."

Robins will be based in the search marketing firm's Wimbledon office. Opened two months ago, the London location is one of two UK bases for Top Position. It recently opened a dedicated SEO centre in Nottinghamshire.

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence throughout Europe and the USA. The latest addition to the Top Position network is a SEO centre of excellence in Nottinghamshire and a pay per click account management base in Wimbledon, London. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency. It has been named a Top Digital Agency by Revolution magazine.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 01623 726 230 or email: Rebecca@topposition.co.uk

Top Position, the pay per click and search engine optimisation agency has announced plans to rebrand in 2009. The firm, best known for its PPC work since its inauguration eight years ago, will undergo a complete reinvention over the next three months to better reflect its burgeoning product portfolio of online marketing services. The rebrand will include a new name, new logo and new company web site and will be unveiled in the first quarter of 2009.

The change is being spearheaded by managing director Daniel Jupp and operations director, Rebecca Appleton. Mr Jupp said, "I'm incredibly excited by the fact that we are starting a whole new chapter and look forward to continuing to drive forward the company as we develop an even more diverse and powerful brand. I'm confident the new brand will help us move forward as a full service agency across all of our geographical locations and expand into new territories."

Top Position's rebrand comes on the back of an action packed two years. Having added a dedicated Yahoo department to its team of AdWords account managers at the beginning of 2007, the firm also restructured its Google department to offer dedicated small business services, its own brand credit accounts and platinum account management consultancy serving its high-profile account wins.

The agency has also developed a successful SEO arm, providing organic optimisation via social media and digital marketing activities.

"Having concentrated on creating a UK presence in the last few months, we feel that we have all of the tools in place to take the next step and reshape our image as an SEO and PPC agency of note, not just here in the UK but across Europe and the US," said Rebecca Appleton. "The last twelve months have seen us cement our position as a 'go to' agency for brand name firms looking to retain digital expertise across their online marketing spend. Having won big accounts including Shell UK, Ocean Finance and Majestic Wine, now is the perfect time to consolidate our achievements with a new identity typing up these achievements with a single, coherent brand."

The rebrand will commence in January, although all details are currently being kept under wraps.

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence throughout Europe and the USA. The latest addition to the Top Position network is a SEO centre of excellence in Nottinghamshire and a pay per click account management base in Wimbledon, London. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency. It has been named a Top Digital Agency by Revolution magazine.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 01623 726 230 or email: Rebecca@topposition.co.uk

A leading pay per click consultancy will open its first London office in three years next week, the second new UK base in a month for the firm. Top Position launched its first ever dedicated search engine optimisation centre less than four weeks ago in Nottingham and opens its Google AdWords and pay per click-focused London base in Wimbledon today.

Managing director Daniel Jupp is overseeing the London move. He said, "To open a second new UK presence in four weeks would be a major milestone for any company, let alone one that has relocated staff and services from overseas to do so. Top Position is very excited to once again enjoy a central London presence and, along with our office in Nottingham, looks forward to forging even closer relationships with our client base, many of whom are located in or near the capital.

"London is without doubt a driving force for web development and search engine marketing and while it's not essential to have an office in London to be a part of that, it is wonderful to be close to the heart of the digital industry and be even better positioned to contribute new ideas, processes and services to a sector that is developing so rapidly".

Top Position's Wimbledon office will house the agency's pay per click management activities, complimenting existing PPC optimisation work carried out at the company's European headquarters in Spain. Offering a results-driven management package across Google, Yahoo and MSN, Top Position's paid search term boasts an enviable client list. Its team of experienced account managers has created and managed campaigns for brand name clients include Shell, Ocean Finance and Majestic Wine. As a Google-certified agency, Top Position manages millions of pounds worth of advertising spend each year.

Passionate about search, the company's 'more clicks for less' ethos has driven expansion into a number of global territories. Along with pay per click management, Top Position also offers a unique search engine optimisation service. Comprising digital marketing, competitor research, extensive social networking and content creation, SEO work is based in the Nottingham office, opened four weeks ago by Operations Director Rebecca Appleton.

Find out more at www.TopPosition.co.uk

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence throughout Europe and the USA. The latest addition to the Top Position network is a SEO centre of excellence in Nottinghamshire and a pay per click account management base in Wimbledon, London. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency. It has been named a Top Digital Agency by Revolution magazine.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

We've just added another article to our search engine optimisation library this time looking at how to devise a strategic link building campaign. From resources to use to how to narrow down a target list, you'll find all the answers to your seo link building problems

Our search engine optimisation offering just got even better with the news that we will open a dedicated SEO centre in Nottinghamshire (UK). This new base opens in September and will be home to our entire SEO team - account managers and sales force. By moving our growing SEO team to new premises, we can create a centre of excellent with specialist facilities for client meetings, staff training and service developement! More about Top Position's SEO centre!

UK SEO and PPC agency, Top Position posted a record number of client wins in July, allying fears of a credit crunch and reduced marketing spend.

Trading across a number of verticals, the pay per click advertising and search engine optimisation business was won by a young sales team, operating from the company's European head quarters.

Sales director, Sam Hasler said, "There are a number of factors contributing to the growth of our client base at Top Position. One is a highly knowledgeable and passionate sales team who go the extra mile for prospective clients, taking their time on every call, and ensuring we have all the information necessary to tailor a service according to their needs.

"We also consistently exceed client expectations, offering free trials that reflect the confidence we have in our management service. I believe in providing a service that is second to none and this is reflected across every department at Top Position. It is a very exciting time to be part of a thriving team striving forward in the online marketing arena."

As a Google-certified company, Top Position works with clients including Majestic Wine, Shell, Ocean Finance and BUPA. It began advising clients at the start of the economic downtown that pay per click marketing is customisable, giving advertisers the freedom to align their budget to economic and commercial factors. This flexibility works particularly well when all eyes are drawn to the bottom line.

Rebecca Appleton, Top Position's operations director said, "An economic slowdown forces advertisers to hone in on their return on investment, making it particularly pleasing that so many choose Top Position to deliver the required results last month. Our experienced account managers are generating strong conversions for clients, while our SEO team is helping new clients make a splash with their online presence."

Find out more about PPC and SEO services at www.TopPosition.co.uk

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

The Facebook phenomenon continues as it tops the list of most popular social media sites in July. The survey by Hitwise and Experian showed the site has picked up market share and is now one of the web's most popular search terms.

Other social media sites in the top 10 list include Bebo, Twitter and MySpace. If you're not already using social media as part of your search engine optimisation activity, these new internet useage stats show the importance of incorporating web 2.0 into any online marketing package.

The buzz around your brand plays an important role in new client acquisition and existing client retention. When all marketing was done offline, reputation management could be carried out by media readers.

With the proliferation of online magazines, forums, portals and social networking spheres, measuring what it being said about your company and reducing the visibility of negative comments comes down to search engine optimisation strategy .

UK SEO agency Top Position has now added this specialist service to its SEO packages. Find out more here

If you're a keen social media user or search engine optimisation practioner, you should have heard about Propeller. The newly re-launched bookmarking site joins the ranks of Digg, Furl and del.icio.us as a means of sharing knoweldge and favourites sites with other users.

ReadTop Position's review of the new look site here

As part of a summer season of special pay per click offers, PPC and search engine optimisation agency Top Position has announced a limited run of free Yahoo pay per click management.

Manned by experienced Yahoo search marketing managers, Top Position's special offer is available to both existing account holders and advertisers keen to try the search engine's own brand of pay per click advertising for the first time.

"We choose Yahoo management to kick off our summer offers as the platform has undergone some changes recently," said operation's director, Rebecca Appleton. "With the introduction of its click fraud reporting system, Yahoo has really staked out its position as an advertiser-friendly engine. Along with renewed interest in Yahoo from MSN and lots of headlines encouraging web users to log on and see what the fuss is about, our PPC management team has reported increased traffic and an increase in conversions."

Offered to companies new to Top Position, advertisers signing up before the end of the week will enjoy free Yahoo pay per click management for life. There's no charge for the service, leaving the advertiser free to dedicate all of their budget to paying for clicks.

Find out more at www.TopPosition.co.uk

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

Online media agency Top Position's search engine optimisation service has been given a boost this week with the extension of its social media programme. A slew of new book marking, blog and networking sites has been added to the social networking activity carried out by the SEO firm on behalf of its client base.

"It's vital for any company serious about their search marketing to maintain a comprehensive social media presence," said department head, Rebecca Appleton. "As a forum for personalising a brand and engaging with the client base, social networking applications are second to none. However, to get the most from them they should be used as part of a wider strategy and not regarded simply as a link building opportunity.

"After months of research we have drafted these social sites in to our search marketing offering in order to foster worthwhile online communities for the brands we represent. Each of these spaces has been hand picked with a view to adding real value to our client's online activities."

According to a study by HitWise UK, a significant portion of traffic delivered to UK retail sites in 2007 originated from the top 20 social networks. Harnessing the power of this traffic is at the forefront of the Top Position service. In addition to the new social media services added, a core of social media experts manage a series of initiatives for clients including maintaining a blogging presence and creative for viral campaigns.

Daniel Jupp, director of Top Position said, "The ability to leverage social media as part of an ethical search engine optimisation campaign is a skill increasingly demanded by our clients. We've found that businesses are anxious to eke out every possible sales and brand exposure opportunity from their online activities. Developing and leveraging this niche outlet has become a real priority for our SEO team and one that has seen us introduce a dedicated social media team to consistently introduce new outlets and opportunities for clients."

Find out more about search engine optimisation and social media at www.TopPosition.co.uk

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

It's long been acknowledged that in the land of search engine optimisation, content is king. Google and the other search engines look for around 200 algorithms when indexing a site for relevance, with content being high up on the list. From a search engine optimisation point of view, the amount of content that a website has is key to deeming it relevant. The content must be distributed evenly and logically throughout the site, it must be relevant to the subject matter of the site and to the keywords as listed in the meta tags, and these keywords should be utilised well in the content.

Content that works for SEO should be rich in keywords, but keyword density is a balancing act. Too low a keyword density and the content you have on the site may not be picked up by the search engines as relevant; too high a keyword density and you could be seen to be spamming, which will of course render your SEO efforts redundant.

While it seems that for now the adage 'content is king' still rings true, static content is only of limited use when thinking about search engine optimisation. Regularly refreshed content will lead to your site being deemed an 'authority' site by the search engines, which will help you move up those all-important rankings. Along with a deep site with effective internal linking, search engines love refreshed content when indexing.

There are many ways you can keep your site's content fresh and new and ready to be regularly indexed. Blogs, social media inserts and RSS are all great ways to add new regular content to your site. You can also add a news section or a press room to your site and add regularly refreshed content to these sections.

Perhaps it's time to revise that adage: 'Refreshed Content is King'! Find out more at www.TopPosition.co.uk

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Top Position's groundbreaking search engine optimisation service reaches a milestone this month as it celebrates its one year anniversary. Launched on the back of a six-year tenure as one of the UK's most successful pay per click agencies, Top Position's SEO activities compliment its paid search service, delivering a fully integrated turnkey solution for businesses across Europe and the United States.

The first of its kind to offer social media activity as an integral part of the standard search engine optimisation process, Top Position's SEO with digital marketing offering has won legions of fans and column inches. Featured in industry magazines and lauded for its fluid take on the optimisation process, the service combines a traditional approach with fresh new thinking.

Daniel Jupp, director of Top Position said, "Top Position is incredibly proud of the ethical, results-focused service delivered by our search engine optimisation team. Despite officially launching just twelve months ago, years of research and testing have helped develop a service that is entirely transparent and client focused. Our results speak for themselves - hundreds of keywords on page one of the major search engines, optimal content produced by award winning journalists and invitations to give keynote speeches at exhibitions and events around Europe."

Made up of several core modules, the search engine optimisation process developed by the Google-certified pay per click agency is continually adapted and developed. Along with the usual link building service, on-page optimisation is approached from a reader perspective with emphasis placed on the site's user experience. New content is produced by a team of qualified journalists, providing professional web site copy within the same monthly fee as other SEO activity. By combining this use of the media with known SEO techniques, link building, social networking and even off-line PR coverage form an integral part of the measurable results.

Rebecca Appleton, Top Position operations director said, "In just twelve months, Top Position's SEO service has landed huge client wins and more than exceeded performance expectations. Having recently expanded the department with a number of new hires and several new clients, we're all eager to surpass these achievements in the course of this year."

To find out more about search engine optimisation by Top Position, visit www.TopPosition.co.uk

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

To celebrate the start of summer, search engine optimisation and pay per click agency Top Position has archived its entire back catalogue of PPC and SEO articles. Available online at www.TopPosition.co.uk the search optimisation and paid search guides cover more than two year's worth of white papers, media comment and editorial production.

Produced by operations director Rebecca Appleton and company founder Daniel Jupp, the slew of articles build on the pair's extensive search engine optimisation and pay per click expertise. Covering all aspects of search marketing from the beginner approach to SEO to advanced PPC targeting techniques, the handy e-articles have made previous appearances in industry magazines and leading SEM web sites.

"While some agencies may question the wisdom of putting our product knowledge online for all to access, Top Position prides itself on its role as an educator and innovator and has made these articles accessible to help those small businesses and web site publishers without the budget to enlist the professional services of an SEO or PPC agency," commented Rebecca Appleton. "When the sun shines the last thing you want to be doing is trawling through dozens of sites looking for the best search engine optimisation and pay per click advice so we have archived all of our tips and tricks in a central virtual library."

With topics as diverse as choosing between Google and Yahoo! for your pay per click campaign, a white paper on the future role of social media in search engine optimisation and pay per click and SEO dictionaries, it's no surprise that the digital agency is regularly featured in a host of top selling publications. Along with written articles there's also a series of presentation notes from keynote SEM speeches at seminars across Europe.

Find out more and read the entire range of articles for free at www.TopPosition.co.uk

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

European Pay per click and search engine optimisation consultancy Top Position is offering free pay per click management to Yahoo! advertisers. With the California search engine in the news following strong first quarter financial results and a rejected buyout bid from Microsoft, advertisers looking to get more from their pay per click advertising budget are finding strong returns and increased traffic on Yahoo!

Although Yahoo! has traditionally seen lower traffic flows, recent events have sent web users streaming onto the search engine. The result is more searches and a bigger audience for pay per click advertisers.

Elaine Loughlin, head of the Yahoo! pay per click management department at Top Position said, "In recent months clients who previously reported revenue of around 20% from Yahoo! have seen their return more than double without any increase in advertising budget or advertising spend. In some industries, Yahoo! pay per click performance is now level with or even exceeding the return from Google. This is very positive news for PPC advertisers as the cost per click is still lower."

Recognising the boost to advertisers, pay per click consultancy Top Position has launched a limited edition offer of free pay per click management on the Yahoo! platform. Designed to encourage advertisers to try the search engine as part of their overall online advertising strategy, the free management offer is available to any advertiser with a budget of £400 or more to spend on Yahoo!

Daniel Jupp, Top Position director said, "Even if a Yahoo! pay per click account has previously failed to set the world alight, our dedicated Yahoo! management department can offer a bespoke account management service. By implementing tweaks such as increased keyword spread, better monitoring traffic flows and implementing targeted advert text, we can help advertisers to see a much improved rate of return. With no contract and no commitment, we want advertisers to try a Yahoo! pay per click account and be surprised at the difference."

A Yahoo! platinum agency, Top Position manages hundreds of Yahoo! pay per click accounts and has a dedicated team in place specialising in the search engine's Panama platform. Find out more at www.TopPosition.co.uk

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

As a Search engine optimisation agency, we're always adding articles, news items and SEO musings from the team to our web site. Over the last few weeks, we've concentrated on how to guides and uploaded lots of information about SEo good practices. Find out more at our news page

Google-certified pay per click agency Top Position has launched a search marketing surgery for PPC advertisers. Promising to provide a full campaign health-check, the analysis offers a professional insight into the strengths and weaknesses of the account and is valid across the Google AdWords, Yahoo! Panama and MSN adCenter platforms.

Find out more at www.TopPosition.co.uk

Pay per click and search engine optimisation agency, has signd up three big name clients to its PPC service: Shell, Ocean Finance and Majestic Wine.

Top Position's search engine optimisation team demonstrated the power of girls on top at the CAC conference, Amsterdam last week. In an almost exclusively male line-up, operations director Rebecca Appleton was one of less than a handful of female experts invited to speak at the casino and affiliate convention.

Read the full story here

Search engine optimisation agency Top Position will give a keynote speech at the Casino Affiliate Convention (CAC) in Amsterdam next month. The company's head of SEO will present on the convergence of search engine optimisation and social media for online gaming sites.

The first in a full schedule of events, the European leg of the CAC tour brings together internet betting and casino operators from around the globe, providing a forum for creative discussion and space to discuss developments in marketing techniques for affiliate sites.

With a focus on marketing to the European online gaming community, CAC is now in its fifth year. Top Position's presentation to delegates will sit alongside a packed three day programme of seminars and discussion panels chaired by industry experts.

Rebecca Appleton of Top Position said, "Around 250 million people globally belong to a social network. That makes social media resources such as Blogger.com and Squidoo a vital part of any internet marketing campaign."

"Social media drives both brand loyalty and brand referrals so is of particular interest to online gaming and affiliate sites who historically have found their presence in paid search to have fallen on stony ground. The CAC conference is one of the most respected conferences in the marketing for gaming arena and one that Top Position is delighted to be a part of."

As the first UK agency to leverage social media activity as part of its standard search engine optimisation package, Top Position is ideally placed to discuss convergence between the two. Launched just over a year go, the award winning agency's SEO department has rapidly risen to prominence with a series of groundbreaking search marketing initiatives.

Sitting comfortably alongside traditional on-page optimisation and link building strategies, the CAC session will discuss the value of social media as an integrated part of any optimisation strategy. The Casino Affiliate Convention takes place 3-5 April 2008, Amsterdam. Top Position's seminar takes place at 11.30am on Thursday 3 April.

Search marketing firm Top Position is spreading the online love this Valentine's Day with a free 30 day trial on all of its services. The offer is exclusively for new clients signing up throughout the month of February.

Playing Cupid as it matches pay per click advertisers with user eyeballs and search engine optimisation clients with their perfect search engine match, Top Position's free management trial is available across the three main search platforms and in a number of European languages.

With a choice of managed Google, Yahoo! or MSN pay per click campaigns there's something for all budgets and industries. Thanks to Top Position's global presence, each new campaign can also feature micro campaigns in Spanish, French, English or German.

For those already happy with the pay per click, Top Position's unique search engine optimisation service promises to spice up any internet presence. Combining traditional SEO thinking with cutting edge digital marketing and social media activity, SEO by Top Position packs an impressive punch.

In recent weeks existing SEO clients have enjoyed coverage on Sky News and been featured in a number of glossy magazines and national papers as well as enjoying page one rankings, increased traffic and improved brand awareness.

Sign up for your free trial and enjoy a happier Valentine's at www.TopPosition.co.uk

Top Position, the online advertising consultancy for the digital age.

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

A Top Position Search Engine Optimisation client has seen his profile raise dramatically after an online press release produced by his dedicated Top Position SEO account manager was picked up by Sky News.

Investigator Barry Schoefield is a former police officer and runs a successful private detective agency. In one of the first pieces produced for Barry, Top Position account manger Billy Howe penned an article examining why people go missing.

With expert input from Barry, the feature was keyword rich for search engine optimisation purposes and drew upon Barry's experiences tracking down lost and missing persons. Placed on social media sites including Blogger.com, Squidoo.com and others, as well as distributed to leading UK national media and industry specific titles, the article led Sky News to seek Barry's expertise when a national story broke concerning a person found after disappearing years earlier.

Within hours, Barry was spirited away to Sky's television studios in the heart of London to give his take on the circumstances surrounding the news story. Explaining the ramifications of the person's disappearance and subsequent reappearance, Barry was able to give the story a real, human take.

Top Position's unique search engine optimisation service combines tried and tested SEO techniques with fresh new thinking. Making use of popular social media sites, industry contacts, national press and an aggressive link building strategy built around online brand exposure, our search engine optimisation is second to none.

SEO Digital Marketing by Top Position provides not just strategic search engine positioning but national media exposure in the form of television, radio, print and electronic coverage. Put our award-winning expertise to work for your company and request your free 30 day trial here.

Maximise your on and off line effectiveness with Top Position, an online advertising consultancy for the digital age.

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

Demographic targeting is swiftly moving into the mainstream of pay per click advertising following a Google announcement that they will offer the feature as a beta test in the UK and USA. Read full story

Top Position has announced an expansion to its Yahoo! pay per click management offerings with more dedicated account managers and client consultants.

Top Position, the pay per click advertising agency that manages some of Europe's most engaging pay per click advertising campaigns has published a series of 5 minute masterclasses on topics relating to advert optimisation.

Covering everything from money saving AdWords techniques to content targeted campaigns, the five minute masterclass modules are available free of charge at the Top Position web site.

There's a new pay per click masterclass onsite now at TopPosition.Co.UK . Intended for PPC advertisers on the AdWords platform, this latest PPC guide looks at targeting functions.

If you're a pay per click advertiser, 2008 is set to be a very exicting year with advanced technology and extended reach delivering PPC ads to a much larger audience.

Read online advertising firm Top Position's top 8 pay per click tips for 2008 here

Global online advertising consultancy Top Position Inc is offering new clients a free 30 day trial when they sign up for its Google AdWords management service. The no-obligation service will see advertisers benefiting from professional campaign management completely free for one whole month.

The New Year offer is designed as an introduction to the San Francisco firm's Google Certified pay per click programme. Equally relevant for those who have been advertising online for a while, pay per click management gives companies new to AdWords a helping hand towards an optimised, functional advertising presence.

Daniel Jupp, managing director of Top Position Inc said: "It's very easy for companies to get complacent about their pay per click activities and decide that their campaign is performing well enough. With all of the innovations, new technologies and service additions that Google make, there are always ways to improve paid search campaigns. Top Position's free management trial is a practical way to demonstrate this, making savings and improvements visible in Technicolor."

AdWords advertisers wishing to try out Top Position's free 30 day trial will be assigned a dedicated, Google-Qualified account manager. Working alongside the advertiser, the Top Position pay per click professional will manage and optimise the account to deliver a better return on investment and provide a more economical pay per click experience.

Starting from the account building blocks of keywords and adverts through to matching options and advanced targeting features, the Top Position trial gives new clients complimentary access to professional account management, allowing them to work towards short term goals and set medium term objectives for their pay per click advertising.

Founded in 2001 by Daniel Jupp, Top Position is a European leader in search marketing with offices in five nations. Offering multi lingual pay per click management across Google, Yahoo and MSN, Top Position recently launched a unique SEO digital marketing service.

Find out more and sign up for a free 30 day trial at www.top-position.net or call 415 244 4169

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 415 244 4169 or email: Rebecca@topposition.co.uk

Microsoft has said that it aims to be one of the two biggest pay per click advertising providers in the world within five years.

Having launched its pay per click AdCenter module just over twelve months ago in the UK, the search engine has embarked on a plan to increase web share, page views and advertiser revenue in the next half decade.

Pay per click consultancy Top Position was one of the first Uk PPC agencies to work with the search engine on its AdCenter programme. Try it for free for 30 days. Top Position

If you're a small business, it's easy to feel that you're being left out in the cold as your major competitors march onwards with mega bucks advertising and marketing campaigns.

Find out why your company should use pay per click for the next advertsing campaign by clicking here

Want to know the latest on the hottest pay per click battle this year so far?

Microsoft's bid for Yahoo! has Google poised to launch a legal offensive citing antitrust and dominance legislation. Read all the latest news at TopPosition.co.uk

Pay per click consultancy Top Position continues its expansion into search engine optimisation with the release of a SEO super sleuth service, designed to research client competitors. Making full use of link tracking and technical optimisation know how, you can now negate the advantage of sites ranking higher than you for your chosen keywords.

Visit TopPosition.co.uk for more information.

Pay per click consultancy Top Position has posted a quick at a glance guide to click fraud for pay per click advertisers worried about mis-use of their online advertising budget.

Read the three steps to identifying and tackling click fraud at the Top Position web site.

Leading online advertising consultancy Top Position has launched own-brand credit accounts for pay per click advertisers. Rolled out on the Google platform, pay per click credit accounts from Top Position are designed to ease cash flow and increase performance for companies advertising their services on Google AdWords.

Maximising on and offline effectiveness, a Top Position credit account gives advertisers greater control over advertising expenditure with detailed cost reports issued at the beginning of each working week.

"Top Position credit accounts are an ideal solution for businesses wanting to spend larger amounts on their pay per click advertising while retaining control over company cash flow," said Daniel Jupp, managing director of the Google-certified agency. "In addition to credit terms, advertisers can rest assured that their pay per click advertising accounts are being managed with science and creativity with the focus on growing return on investment and targeting more relevant traffic."

Although credit accounts are currently restricted to AdWords campaigns, there are plans to roll out the system across other major advertising platforms including Yahoo and MSN. With offices in five European countries and a new North American headquarters in San Francisco, pay per click credit terms are also valid for multi-lingual PPC management.

Founded in 2001, Top Position specialises in pay per click and search engine optimisation . Managed by a team of specialist search marketing executives, online journalists and internet advertising technicians who work with clients around the globe, Top Position has been named one of the UK's top digital marketing agencies, is Google certified and a Yahoo Platinum agency.

Find out more at Top Position

Pay per click and search engine optimisation agency, Top Position has launched a dedicated SEO service for property professionals. The online advertising consultancy's digital marketing division now includes experienced property marketers to work with the company's growing number of residential and commercial property clients.

Rebecca Appleton, Operations Director said: "Having worked with some of the largest and most successful property companies online today, Top Position's specialist SEO Digital Marketing service for property professionals is designed to liberate brand communications and optimise the web presence of the industry's biggest names."

The SEO digital marketing division employs strategic, creative and digital know-how to offer property companies operating in domestic and international markets an innovative, measurable means of taking their message to the world. Bringing brands to life, individual properties and core company services are positioned across the most relevant on and off line channels.

Top Position's specialist service for property companies embraces the twin objectives of increasing search engine visibility and driving targeted, qualified traffic to the company web site. Strategic digital PR activity is proven to secure qualified sales leads in the most established of offline mediums.

As with the SEO digital marketing service pioneered by the Surrey agency, improved online brand awareness and increased search visibility is achieved by an award-winning team of qualified online journalists. Press release research, distribution and article marketing is delivered to the inbox of the most relevant press contacts and full use made of social media and social networking mediums.

To mark the launch of the service, Top Position is offering a free 30 day trial to new clients. To find out more, visit www.topposition.co.uk or call 0800 094 9001.

Maximise your on and off line effectiveness with Top Position, an online advertising consultancy for the digital age.

About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo Platinum Search Marketing agency.

Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

Pay per click and search engine optimisation can provide twice the impact when used in conjunction. But, if pay per click is an exact science, search engine optimisation is a little bit more hit and miss.

The SEO boffins at Top Position have compiled a handy fact sheet of 5 search engine optimisation techniques that you can use to improve your search engine visibility. Read them here

Have you ever wondered how Google decides where to position your web site in its natural listings? Top Position's search engine optimisation link tracking service connects with the search engine's AIP interface to calculate the quantity and quality rating of links back to your web page for search engine optimisation purposes.

More about search engine optimisation

Top Position, the UK's number one pay per click consultancy, will premier its cash back on PPC advertising and new SEO digital marketing division at ad-tech London this September. The search marketing specialists have a commanding presence lined up, with a flagship central stand and juice bar (162) on the ground floor and pay per click and SEO consultation area (602) on the mezzanine level at the Olympia exhibition.

Rebecca Appleton, Business Development Director said: "This is the second year of participation for Top Position at ad-tech and sees us offering a whole range of search marketing support to show visitors. Our juice bar and networking area on the ground floor is a great place for an informal chat with one of our qualified search marketing executives while the consultation centre on the mezzanine level will offer one-on-one reviews and action plans for pay per click advertisers and those looking to improve their SEO activities.

"The big draw however, will be for advertisers wanting to claim cash back on the Google AdWords and Yahoo search marketing activities which can be done at either of the two stands."

Top Position's pay per click rebate programme gives advertisers a two percent return on the Google and Yahoo PPC spend per quarter. Unique to Top Position, the pay per click rebate is only open to companies spending more than fifteen thousand pounds per quarter on Google and three thousand per quarter on Yahoo. Account management services and pay per click consultancy options are provided as a complimentary service and undertaken at the discretion of the advertiser.

Now in its third year, ad:tech London is the only event in the UK that gives marketing professionals from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions.

Claim cash back on Google and Yahoo pay per click advertising 26-27 September with Top Position on stands 162 and 602, Olympia.

Find out more at
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk

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Pan-European pay per click consultancy, Top Position will open its doors in America next month as it launches the stateside division of its innovative search marketing management solutions.

Launched by British entrepreneur Daniel Jupp in 2001, Top Position has pioneered a more clicks for less approach to search marketing , designed to drive down online advertising budgets while better targeting search traffic and adding value to the bottom line.

Headquartered in Malaga, Spain and with offices in the UK, France and Germany, Top Position is the agency of choice for blue-chip European brands including Ocean Finance and Wine Direct.

Beefing up its global presence, the new San Francisco locale will provide Google-certified management and search engine optimisation services to search marketers.

Purveyors of a scientific and creative approach, the firm's marketing executives are experienced digital advertising technicians briefed to act as expert alter egos.

Providing complete management solution for advertisers wishing to outsource entire campaigns and a consultancy service option for pay per click account holders requiring only advice and guidance on best practice, Top Position's portfolio of work includes pay per click management in six European languages including Spanish, French, German and Dutch.

Charged with increasing conversions, developing a better ROI and tightly integrating niche campaigns, the one-on-one management service offers clients a dedicated account manager to fully optimise Google AdWords and Yahoo Panama accounts.

Named as one of the UK's top digital agencies in 2006, Top Position also offers a unique search engine optimisation digital marketing service. It's creative approach to search engine optimisation sees custom-designed digital marketing campaigns employed to raise brand awareness, harness the power of social media to build sustainable relations and significantly increase online brand exposure and unique web page content by a team of award-winning online journalists and SEO architects.

Pay per click advertisers number around 500,000 according to research released today, with 90% of pay per click account holders currently using Google AdWords for at least one campaign.

The remaining 10% of pay per click advertisers were excusive to either Yahoo or MSN.

Pay per click

SEO

Rule 1: Campaign Maintenance

pay per click campaigns need lots of tender loving care. Use them or lose them. It does takes discipline and planning to keep a campaign relevant, but revising keywords and writing eye-catching new adverts at regular intervals are good habits to get into.

Rule 2: Organisation is Key

Keeping a campaign organised means it runs more efficiently so you'll need to be on the ball and group relevant keywords into their own ad groups. Don't have hordes of general terms in one group, be ruthless and split them into smaller offerings. By doing this, adverts will be more relevant to the user, earning easy brownie points from the search engines. A higher quality score equals a lower cost per click.

Rule 3: Creative Copyrighting

If you Google your competitors, you're sure to come across a slew of almost identical adverts. Stepping away from the crowd takes imagination but can bear rich rewards. Don't stick with tried and tested formulas to woo your client base, be imaginative with language and your pay per click adverts will immediately become more eye-catching.

Rule 4: Get Mobile

Did you know that as of April 2006 there are an estimated 66 million mobile users in Great Britain (Yankee Group, Dec 2005)? Connecting users to your business with a Google AdWords pay per click mobile ad is a matter of minutes.

Rule 5: Take 1

pay per click has developed enormously in the last twelve months and mobile advertising is just one of the new faces of the pay per click phenomenon. Google has trail-blazed a path to technical superiority with the advent of pay per view video advertising. Of course, you need to create a video advert before you can introduce it to your search marketing campaign but this can be as simple or as complicated as you desire.

Find more pay per click advice at http://www.topposition.co.uk

Top Position, the UK's number one pay per click consultancy, will premier its cash back on PPC advertising and new SEO digital marketing division at ad-tech London this September. The search marketing specialists have a commanding presence lined up, with a flagship central stand and juice bar (162) on the ground floor and pay per click and SEO consultation area (602) on the mezzanine level at the Olympia exhibition.

Rebecca Appleton, Business Development Director said: "This is the second year of participation for Top Position at ad-tech and sees us offering a whole range of search marketing support to show visitors. Our juice bar and networking area on the ground floor is a great place for an informal chat with one of our qualified search marketing executives while the consultation centre on the mezzanine level will offer one-on-one reviews and action plans for pay per click advertisers and those looking to improve their SEO activities.

"The big draw however, will be for advertisers wanting to claim cash back on the Google AdWords and Yahoo search marketing activities which can be done at either of the two stands."

Top Position's pay per click rebate programme gives advertisers a two percent return on the Google and Yahoo PPC spend per quarter. Unique to Top Position, the pay per click rebate is only open to companies spending more than fifteen thousand pounds per quarter on Google and three thousand per quarter on Yahoo. Account management services and pay per click consultancy options are provided as a complimentary service and undertaken at the discretion of the advertiser.

Now in its third year, ad:tech London is the only event in the UK that gives marketing professionals from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions.

Claim cash back on Google and Yahoo pay per click advertising 26-27 September with Top Position on stands 162 and 602, Olympia.

Learn more about the pay per click cash back and SEO at http://www.topposition.co.uk

Pay per click advertising powers offline conversions in 39% of purchases according to new research released today.

While it is relatively simple to track online conversions from pay per click advertising on search engines such as Google and Yahoo thanks to an abundance of PPC conversion tracking software in the marketplace, the value of pay per click advertising on the offline marketing mix has remained something of a mystery until now.

The research firm found that 39% of searchers were influenced in their offline activities by search and online channels. Such a high conversion rate suggests that rather than considering pay per click as an add-on, marketers must now look at PPC advertising as an intrinsic part of the marketing mix.

Pay per click

Pay per click consultancy Top Position will be on hand at the a-tech London exhibition this 26-27 September at Olympia with its pay per click management and SEO digital marketing services.

Visitors to stands 162 and 602 will be able to claim a cash back rebate on their pay per click spend on both Google AdWords and Yahoo Search Marketing.

Find out how Top Position can help you enjoy a better pay per click and cash back on pay per click

For a bespoke SEO solution visit leading pay per click and SEO agency, Top Position online now.

Pay per click consultancy Top Position is flying high with its new SEO digital marketing department.

A current SEO client is to appear in the September issue of Ryan Air's in-flight magazine. He says, "Brilliant! The SEO team at Top Position create more hype than the Beckhams!". Can you say the same about your SEO

Happy with SEO? Then try pay per click

In SEO terms, article marketing is the Noah's ark of optimisation techniques. Tried, tested and eminently reliable, SEO article marketing is a bridge between older forms of traditional PR and increased online visibility.

Top Position's SEO digital marketing service has article marketing and online PR at its core. Researching, creating and distributing fresh, informative and interesting articles about your brand and areas of expertise, article marketing by Top Position improves search visibility and brand awareness.

By building a web community around your brand by hand, our SEO article marketing activities are designed to increase brand exposure and draw targeted traffic to your site. Editorials are penned by a team of award winning online journalists, ensuring professional and engaging articles for SEO purposes.

Featured in the on and offline outlets of broadsheet newspapers such as The Independent and glossy magazines including A Place In The Sun magazine, article marketing by Top Position's SEO team is proven to generate strong link backs and help with search engine positioning.

Delivering more targeted links from high Google page ranked sources, articles by Top Position's SEO team are distributed online by hand, utilising specialist resources such as Ezinearticles, GoArticles, Google Base and Squidoo.

Available for publication on the client web page, the editorial increases site keyword density and can then be used to exploit book marking web sites such as digg, del.icio.us and reddit.

http://www.topposition.co.uk/go/seo_article_marketing.html

The SEO digital marketing arm of PPC agency, Top Position has seen its fledging department hit the heights of the number one spot on the world's most popular search engine just four months after launching.

Offering clients a unique take on traditional search engine optimisation, Top Position's specialist team have thrown away the SEO rulebook and instead introduced a dynamic and successful service designed to increase search engine positioning while improving online brand exposure and strengthening online brand recognition.

"As one of the largest PPC consultancies in the UK it's only fitting that Top Position has designed a market-leading service intended to change the way clients approach their search engine optimisation," said Business Development Director and Head of SEO, Rebecca Appleton. "Our new service has made quite a splash with positive feedback and more importantly, positive results for clients in the four months that the service has been active."

Working with companies as disparate as the high profile Cannonball World Events US road rally and a prominent light bulb retailer, Top Position has designed and implemented a vibrant and compelling internet presence for its client, shoring up strong keyword positioning on Google and making a successful bid for the number one slot in the case of many clients.

With impressive stats such as multiple number one listings, hundreds of page one listings and improvements from page thirteen to page one in a matter of weeks, SEO digital marketing by Top Position has transformed the search engine experience for its expansive portfolio of clients.

"Not only have companies commissioning Top Position to improve the search engine positioning benefited from better visibility and an improved natural listings presence, they have also seen their brand exposure triple with articles published across the web and in offline publications such as The Guardian, A Place In The Sun, the Miami Herald, .Net Magazine, and The Sun newspaper."

Top Position's SEO service involves the production of PR and marketing material specifically for an online audience. Employing SEO thinking and applying it in an innovative new way, all material produced by Top Position's SEO team is keyword rich, relevant, time-sensitive, deep linked and original. Find out more and try SEO digital marketing free for 30 days, visit http://www.topposition.co.uk/go/search_engine_optimisation.html or call free: 0800 040 9192.

Leading pay per click consultancy Top Position has launched a SEO digital marketing division to complement its search marketing services. Known for its more clicks for less approach to PPC account management, Top Position's digital public relations department offers search engine optimisation (SEO) and online brand management.

"Creating a prominent online presence is very much at the top of the agenda for most businesses," says Daniel Jupp, managing director of Top Position. "Marketers are increasingly aware that brand building and brand exposure is shifting online. The need to move with these changes calls for specialist knowledge and a unique understanding of the internet, its media and communities."

Expert Alter Ego

Managed by a specialist team of award-winning online journalists, experienced marketing managers and search engine optimisation technicians, Top Position's digital marketing service provides a complete online PR presence. Press release research, creation and distribution is coupled with editorial content production, external link management, media tracking and press liaison.

"Gaining the trust and respect of online audiences is paramount if you want your business to succeed online," says Top Position's marketing director, Rebecca Appleton. "Projecting the right image can not only make the casual surfer sit up and take notice, it can drive more targeted traffic to your web site and ultimately increase sales leads and sales figures."

A tailored, twenty-first century solution, digital marketing helps companies to work around the age old problem of standing out from the crowd. Securing brand presence in only the most relevant of cyber circles and tracking link backs, Top Position can project manage the entire campaign or slot in with existing search engine optimisation activities.

For more information, log on to http://www.topposition.co.uk/go/search_engine_optimisation.html or call free: 0800 040 9192.

The UK's number one pay per click consultancy, Top Position has expanded its blue chip services with the addition of a rebate program for some of the largest online advertisers in the country.

Marking the launch of the innovative management solution, the company has landed a £1 million pay per click contract which will see the advertiser receiving cash back on click charges accrued on Google AdWords and Yahoo Search Marketing.

Giving advertisers two per cent remuneration on their Google advertising spend per quarter and a two and a half per cent return on Yahoo costs, Top Position's rebate program has been designed by company director, Daniel Jupp: "Managing the complex day to day pay per click activities of companies such as Ocean Finance and Wine Direct makes Top Position's account managers some of the most experienced and knowledgeable in the industry.

"By offering advertisers cash back on their pay per click spend, companies with the largest buying power in search marketing are not only seeing a greater return on their investment but receiving a wholly accountable and specialised management service."

Unique to Top Position, the pay per click rebate is only open to companies spending more than fifteen thousand pounds per quarter on Google and three thousand per quarter on Yahoo.

Advertisers electing to take up the cash back offer will receive a percentage of the advertising spend back at the end of each advertising quarter. Account management services and pay per click consultancy options are provided as a complimentary service and undertaken at the discretion of the advertiser.

Companies joining the rebate scheme and wishing to outsource the planning and day to day running of their pay per click advertising to Top Position are assigned dedicated account managers. Experts within the dedicated advertising platform, Top Position's Google AdWords and Yahoo Search Marketing executives work exclusively with large pay per click campaigns for blue chip clients and undertake search engine-supported training modules. They are backed up with expert advert copywriters and research assistants.

Founded in 2001, Top Position offers pay per click in multiple languages with five offices across mainland Europe and the USA.
www.topposition.co.uk

If your pay per click advert was a lonely hearts listing, what would it say about your business? Would it mention your great sense of humour, your snappy dress sense and caring nature? Or would it describe you as someone who plays it safe, is a leader not a follower and blends with the crowd at all costs? As in dating, first impressions count with pay per click.

A killer pay per click advert stands out from the crowd and drives the right kind of traffic to the web site. It describes the product or service being offered but leaves the reader wanting more information. It isn't a hard sell but it does make the casual surfer sit up and take notice.

The success of your pay per click advert depends on your choice of keywords and where they are positioned within the ad text. Omitting important terms from the advert wording is a common mistake. This has greater implications than a less than memorable advert- if Google AdWords is your platform of choice, it also means you're missing out on vital quality score points.

Based on your campaign infrastructure and relevance of related groupings, the AdWords quality score demonstrates your campaign's ability to give search users exactly what they've gone online to find. In pay per click terms, this means ensuring the keywords used to trigger the adverts are strategically placed within the advert itself. Not only does this earn Google brownie points, it can lead to a lower cost per click and better positioning. More importantly, it stands out to the search user, demonstrating the advertiser's ability to provide what the surfer is looking to acquire. More Pay Per Click articles and stuff here!

Pay per click advertising is a lot like speed dating. You only get a few seconds to show off your best features before the other party moves on to a more attractive prospect. Worse still, being last in line means the best ones are usually already taken. If your PPC advert isn't coming out top in Google search results, a poor quality score is often to blame. Fortunately, it's a lot easier to improve your ad performance than it is to win back the hot blonde now sat at table two. As in dating, size is everything.

1. Make Your Adverts Relevant
Badly written advert text is a common cause of a low quality score. Omitting important keywords from the advert wording means you're missing out on easy brownie points. Be as specific as possible. If you sell leather sofas and leather sofa is one of your keywords, use the same phrasing in your advert text. Making your advert relevant to your keywords will raise your quality score, giving you a better position within the search platform.

Read The Remaining 4 Tips Here!

First things first. If you want a successful pay per click campaign, you first need to decide if your PPC will be best served on Google, Yahoo or MSN.

Much like the search engines themselves, each PPC platform has its own ups and downs. Choosing the right one for your pay per click is a critical business decision.

MSN is the PPC newcomer despite more than a decade of dominance in the IT industry. Traffic levels are lower but the cost per click reflects this. Conversions are MSN's pay per click strong point but the dashboard can be tricky to work your way around. However, it's multiple targeting and advanced demographic targeting features make it well worth a look. Interested? Find out more here: http://www.topposition.co.uk/go/msn_services.html

Yahoo is next up in search engine traffic volume. Google may remain the global search engine of choice but advertisers on Yahoo's newly branded Search Marketing (formerly known as Overture) programme enjoy a wider range of affiliate exposure. Yahoo uses this networking to generate around 5.7 million targeted leads every month for its advertisers.

The amount your business is prepared to pay for each keyword entered in the campaign dictates where the pay per click advert is positioned relative to competitor's submissions. Yahoo has the upper hand here, offering a transparent bidding system. Clients log on and enter a keyword to see how much current advertisers pay for the same term. Effectively you can then buy the listing position you want depending on how much you are prepared to pay per click relative to other users. Tempted? http://www.topposition.co.uk/go/yahoo_services.html

Ah, finally we get to Google! Google's submission procedure offers one considerable advantage; speed of use. Advert submission is instant, putting a new or revised pay per click advert online immediately providing simple guidelines governing advert length and editorial codes are adhered to.

Little if any forward planning is required on the part of the advertiser to introduce new campaigns and special offers at the touch of the button. Similarly, pausing discontinued products or oversubscribed services is also the work of moments, giving pay per click advertisers the highest level of control over their internet presence.

Google's bidding system is not transparent meaning you can spend a lot of time trying to get the perfect position at a realistic prize. More Handy Hints Here!

Lots of businesses think that they can't get have a good PPC advert without a huge budget. Not true! As long as you show lots of self restraint, i.e. not cramming as many keywords as possible into the campaign, and choose your PPC matching options carefully, even as little as $5 a day can lead to great leads through AdWords or Yahoo.

Of course, in order to keep costs down you'll also need to think about things such as day parting (PPC time targeting, geo graphical targeting and language targeting...Top Tips For Choosing Keywords On A Budget

And if you have a really, really small budget, try the costing predictor on Yahoo and MSN as cost per click is significantly lower than on Google and conversions are often better.

Pay per click advertisers using Google AdWords for their search marketing can now add a new tool to Google's suite of conversion tracking gadgets - the Conversion Optimizer.

Based on desired ROI, the Conversion Optimizer allows pay per click advertisers to set a maximum cost per acquisition bid and then automatically determines optimal cost per click bids for each keyword.

Visit Top Position to find out more

Pay per click consultancy Top Position is offering new clients a free 30 day trial of its pay per click management services and seo digital marketing programme.

Sign up here

We're often asked when talking to clients about search engine optimisation, what happens when the contract comes back and how a strategy for their web site is determined. Now, a new news item on our website has been posted to detail this entire process and take you on a journey from inking the contract to getting the all new search engine optimisation campaign up and running!

The article details our very clear and transparent framework, inclduing a breakdown of the various departments and specialists within our SEO team in the Nottinghamshire office. This includes our PR and digital marketing teams as well as reporting and competitor research disciplines. Within the news item itself, you'll also find out more about steps to get an organic search campaign off the ground and the work flows used to ensure a smooth transition from new campaign to successful online presence.