Making Pay Per Click and SEO Work For You!
Pay per click and SEO information, tips, news and advice. There's stuff on choosing between Google, Yahoo and MSN as well as how to make the most of a small budget, how to choose keywords, write good ad text, use more advanced features, bits about click fraud, improving a poor quality score, plain English Google Analytics and implementing demographic targeting and day parting.
Learn how to improve your search engine ranking, be higher up on Google, optimise your web site and increase online brand exposure with social media!
Search Engine Optimisation (SEO) News By Top Position
Fetching RSS feed... please stand byTop Position Announces New Uk Presence
Our search engine optimisation offering just got even better with the news that we will open a dedicated SEO centre in Nottinghamshire (UK). This new base opens in September and will be home to our entire SEO team - account managers and sales force. By moving our growing SEO team to new premises, we can create a centre of excellent with specialist facilities for client meetings, staff training and service developement! More about Top Position's SEO centre!
Top Position Beats Credit Crunch With Record Client Wins
UK SEO and PPC agency, Top Position posted a record number of client wins in July, allying fears of a credit crunch and reduced marketing spend.
Trading across a number of verticals, the pay per click advertising and search engine optimisation business was won by a young sales team, operating from the company's European head quarters.
Sales director, Sam Hasler said, "There are a number of factors contributing to the growth of our client base at Top Position. One is a highly knowledgeable and passionate sales team who go the extra mile for prospective clients, taking their time on every call, and ensuring we have all the information necessary to tailor a service according to their needs.
"We also consistently exceed client expectations, offering free trials that reflect the confidence we have in our management service. I believe in providing a service that is second to none and this is reflected across every department at Top Position. It is a very exciting time to be part of a thriving team striving forward in the online marketing arena."
As a Google-certified company, Top Position works with clients including Majestic Wine, Shell, Ocean Finance and BUPA. It began advising clients at the start of the economic downtown that pay per click marketing is customisable, giving advertisers the freedom to align their budget to economic and commercial factors. This flexibility works particularly well when all eyes are drawn to the bottom line.
Rebecca Appleton, Top Position's operations director said, "An economic slowdown forces advertisers to hone in on their return on investment, making it particularly pleasing that so many choose Top Position to deliver the required results last month. Our experienced account managers are generating strong conversions for clients, while our SEO team is helping new clients make a splash with their online presence."
Find out more about PPC and SEO services at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Trading across a number of verticals, the pay per click advertising and search engine optimisation business was won by a young sales team, operating from the company's European head quarters.
Sales director, Sam Hasler said, "There are a number of factors contributing to the growth of our client base at Top Position. One is a highly knowledgeable and passionate sales team who go the extra mile for prospective clients, taking their time on every call, and ensuring we have all the information necessary to tailor a service according to their needs.
"We also consistently exceed client expectations, offering free trials that reflect the confidence we have in our management service. I believe in providing a service that is second to none and this is reflected across every department at Top Position. It is a very exciting time to be part of a thriving team striving forward in the online marketing arena."
As a Google-certified company, Top Position works with clients including Majestic Wine, Shell, Ocean Finance and BUPA. It began advising clients at the start of the economic downtown that pay per click marketing is customisable, giving advertisers the freedom to align their budget to economic and commercial factors. This flexibility works particularly well when all eyes are drawn to the bottom line.
Rebecca Appleton, Top Position's operations director said, "An economic slowdown forces advertisers to hone in on their return on investment, making it particularly pleasing that so many choose Top Position to deliver the required results last month. Our experienced account managers are generating strong conversions for clients, while our SEO team is helping new clients make a splash with their online presence."
Find out more about PPC and SEO services at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Pay Per Click News By Top Position
PPC, AdWords, Yahoo, MSN
Fetching RSS feed... please stand byFacebook Top Social Network In July
The Facebook phenomenon continues as it tops the list of most popular social media sites in July. The survey by Hitwise and Experian showed the site has picked up market share and is now one of the web's most popular search terms.
Other social media sites in the top 10 list include Bebo, Twitter and MySpace. If you're not already using social media as part of your search engine optimisation activity, these new internet useage stats show the importance of incorporating web 2.0 into any online marketing package.
Other social media sites in the top 10 list include Bebo, Twitter and MySpace. If you're not already using social media as part of your search engine optimisation activity, these new internet useage stats show the importance of incorporating web 2.0 into any online marketing package.
What Are People Saying About You?
The buzz around your brand plays an important role in new client acquisition and existing client retention. When all marketing was done offline, reputation management could be carried out by media readers.
With the proliferation of online magazines, forums, portals and social networking spheres, measuring what it being said about your company and reducing the visibility of negative comments comes down to search engine optimisation strategy .
UK SEO agency Top Position has now added this specialist service to its SEO packages. Find out more here
With the proliferation of online magazines, forums, portals and social networking spheres, measuring what it being said about your company and reducing the visibility of negative comments comes down to search engine optimisation strategy .
UK SEO agency Top Position has now added this specialist service to its SEO packages. Find out more here
Social Media Review: Propeller
If you're a keen social media user or search engine optimisation practioner, you should have heard about Propeller. The newly re-launched bookmarking site joins the ranks of Digg, Furl and del.icio.us as a means of sharing knoweldge and favourites sites with other users.
ReadTop Position's review of the new look site here
ReadTop Position's review of the new look site here
No Fee, No Commitment Yahoo Kicks Off Summer Season Of Offers At Top Position
As part of a summer season of special pay per click offers, PPC and search engine optimisation agency Top Position has announced a limited run of free Yahoo pay per click management.
Manned by experienced Yahoo search marketing managers, Top Position's special offer is available to both existing account holders and advertisers keen to try the search engine's own brand of pay per click advertising for the first time.
"We choose Yahoo management to kick off our summer offers as the platform has undergone some changes recently," said operation's director, Rebecca Appleton. "With the introduction of its click fraud reporting system, Yahoo has really staked out its position as an advertiser-friendly engine. Along with renewed interest in Yahoo from MSN and lots of headlines encouraging web users to log on and see what the fuss is about, our PPC management team has reported increased traffic and an increase in conversions."
Offered to companies new to Top Position, advertisers signing up before the end of the week will enjoy free Yahoo pay per click management for life. There's no charge for the service, leaving the advertiser free to dedicate all of their budget to paying for clicks.
Find out more at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Manned by experienced Yahoo search marketing managers, Top Position's special offer is available to both existing account holders and advertisers keen to try the search engine's own brand of pay per click advertising for the first time.
"We choose Yahoo management to kick off our summer offers as the platform has undergone some changes recently," said operation's director, Rebecca Appleton. "With the introduction of its click fraud reporting system, Yahoo has really staked out its position as an advertiser-friendly engine. Along with renewed interest in Yahoo from MSN and lots of headlines encouraging web users to log on and see what the fuss is about, our PPC management team has reported increased traffic and an increase in conversions."
Offered to companies new to Top Position, advertisers signing up before the end of the week will enjoy free Yahoo pay per click management for life. There's no charge for the service, leaving the advertiser free to dedicate all of their budget to paying for clicks.
Find out more at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Search Engine Optimisation Service Given A Boost With Social Media Extension
Online media agency Top Position's search engine optimisation service has been given a boost this week with the extension of its social media programme. A slew of new book marking, blog and networking sites has been added to the social networking activity carried out by the SEO firm on behalf of its client base.
"It's vital for any company serious about their search marketing to maintain a comprehensive social media presence," said department head, Rebecca Appleton. "As a forum for personalising a brand and engaging with the client base, social networking applications are second to none. However, to get the most from them they should be used as part of a wider strategy and not regarded simply as a link building opportunity.
"After months of research we have drafted these social sites in to our search marketing offering in order to foster worthwhile online communities for the brands we represent. Each of these spaces has been hand picked with a view to adding real value to our client's online activities."
According to a study by HitWise UK, a significant portion of traffic delivered to UK retail sites in 2007 originated from the top 20 social networks. Harnessing the power of this traffic is at the forefront of the Top Position service. In addition to the new social media services added, a core of social media experts manage a series of initiatives for clients including maintaining a blogging presence and creative for viral campaigns.
Daniel Jupp, director of Top Position said, "The ability to leverage social media as part of an ethical search engine optimisation campaign is a skill increasingly demanded by our clients. We've found that businesses are anxious to eke out every possible sales and brand exposure opportunity from their online activities. Developing and leveraging this niche outlet has become a real priority for our SEO team and one that has seen us introduce a dedicated social media team to consistently introduce new outlets and opportunities for clients."
Find out more about search engine optimisation and social media at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
"It's vital for any company serious about their search marketing to maintain a comprehensive social media presence," said department head, Rebecca Appleton. "As a forum for personalising a brand and engaging with the client base, social networking applications are second to none. However, to get the most from them they should be used as part of a wider strategy and not regarded simply as a link building opportunity.
"After months of research we have drafted these social sites in to our search marketing offering in order to foster worthwhile online communities for the brands we represent. Each of these spaces has been hand picked with a view to adding real value to our client's online activities."
According to a study by HitWise UK, a significant portion of traffic delivered to UK retail sites in 2007 originated from the top 20 social networks. Harnessing the power of this traffic is at the forefront of the Top Position service. In addition to the new social media services added, a core of social media experts manage a series of initiatives for clients including maintaining a blogging presence and creative for viral campaigns.
Daniel Jupp, director of Top Position said, "The ability to leverage social media as part of an ethical search engine optimisation campaign is a skill increasingly demanded by our clients. We've found that businesses are anxious to eke out every possible sales and brand exposure opportunity from their online activities. Developing and leveraging this niche outlet has become a real priority for our SEO team and one that has seen us introduce a dedicated social media team to consistently introduce new outlets and opportunities for clients."
Find out more about search engine optimisation and social media at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
SEO: Is Content Still King?
It's long been acknowledged that in the land of search engine optimisation, content is king. Google and the other search engines look for around 200 algorithms when indexing a site for relevance, with content being high up on the list. From a search engine optimisation point of view, the amount of content that a website has is key to deeming it relevant. The content must be distributed evenly and logically throughout the site, it must be relevant to the subject matter of the site and to the keywords as listed in the meta tags, and these keywords should be utilised well in the content.
Content that works for SEO should be rich in keywords, but keyword density is a balancing act. Too low a keyword density and the content you have on the site may not be picked up by the search engines as relevant; too high a keyword density and you could be seen to be spamming, which will of course render your SEO efforts redundant.
While it seems that for now the adage 'content is king' still rings true, static content is only of limited use when thinking about search engine optimisation. Regularly refreshed content will lead to your site being deemed an 'authority' site by the search engines, which will help you move up those all-important rankings. Along with a deep site with effective internal linking, search engines love refreshed content when indexing.
There are many ways you can keep your site's content fresh and new and ready to be regularly indexed. Blogs, social media inserts and RSS are all great ways to add new regular content to your site. You can also add a news section or a press room to your site and add regularly refreshed content to these sections.
Perhaps it's time to revise that adage: 'Refreshed Content is King'! Find out more at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Content that works for SEO should be rich in keywords, but keyword density is a balancing act. Too low a keyword density and the content you have on the site may not be picked up by the search engines as relevant; too high a keyword density and you could be seen to be spamming, which will of course render your SEO efforts redundant.
While it seems that for now the adage 'content is king' still rings true, static content is only of limited use when thinking about search engine optimisation. Regularly refreshed content will lead to your site being deemed an 'authority' site by the search engines, which will help you move up those all-important rankings. Along with a deep site with effective internal linking, search engines love refreshed content when indexing.
There are many ways you can keep your site's content fresh and new and ready to be regularly indexed. Blogs, social media inserts and RSS are all great ways to add new regular content to your site. You can also add a news section or a press room to your site and add regularly refreshed content to these sections.
Perhaps it's time to revise that adage: 'Refreshed Content is King'! Find out more at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Top Position Search Engine Optimisation Service Is One Year Old
Top Position's groundbreaking search engine optimisation service reaches a milestone this month as it celebrates its one year anniversary. Launched on the back of a six-year tenure as one of the UK's most successful pay per click agencies, Top Position's SEO activities compliment its paid search service, delivering a fully integrated turnkey solution for businesses across Europe and the United States.
The first of its kind to offer social media activity as an integral part of the standard search engine optimisation process, Top Position's SEO with digital marketing offering has won legions of fans and column inches. Featured in industry magazines and lauded for its fluid take on the optimisation process, the service combines a traditional approach with fresh new thinking.
Daniel Jupp, director of Top Position said, "Top Position is incredibly proud of the ethical, results-focused service delivered by our search engine optimisation team. Despite officially launching just twelve months ago, years of research and testing have helped develop a service that is entirely transparent and client focused. Our results speak for themselves - hundreds of keywords on page one of the major search engines, optimal content produced by award winning journalists and invitations to give keynote speeches at exhibitions and events around Europe."
Made up of several core modules, the search engine optimisation process developed by the Google-certified pay per click agency is continually adapted and developed. Along with the usual link building service, on-page optimisation is approached from a reader perspective with emphasis placed on the site's user experience. New content is produced by a team of qualified journalists, providing professional web site copy within the same monthly fee as other SEO activity. By combining this use of the media with known SEO techniques, link building, social networking and even off-line PR coverage form an integral part of the measurable results.
Rebecca Appleton, Top Position operations director said, "In just twelve months, Top Position's SEO service has landed huge client wins and more than exceeded performance expectations. Having recently expanded the department with a number of new hires and several new clients, we're all eager to surpass these achievements in the course of this year."
To find out more about search engine optimisation by Top Position, visit www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
The first of its kind to offer social media activity as an integral part of the standard search engine optimisation process, Top Position's SEO with digital marketing offering has won legions of fans and column inches. Featured in industry magazines and lauded for its fluid take on the optimisation process, the service combines a traditional approach with fresh new thinking.
Daniel Jupp, director of Top Position said, "Top Position is incredibly proud of the ethical, results-focused service delivered by our search engine optimisation team. Despite officially launching just twelve months ago, years of research and testing have helped develop a service that is entirely transparent and client focused. Our results speak for themselves - hundreds of keywords on page one of the major search engines, optimal content produced by award winning journalists and invitations to give keynote speeches at exhibitions and events around Europe."
Made up of several core modules, the search engine optimisation process developed by the Google-certified pay per click agency is continually adapted and developed. Along with the usual link building service, on-page optimisation is approached from a reader perspective with emphasis placed on the site's user experience. New content is produced by a team of qualified journalists, providing professional web site copy within the same monthly fee as other SEO activity. By combining this use of the media with known SEO techniques, link building, social networking and even off-line PR coverage form an integral part of the measurable results.
Rebecca Appleton, Top Position operations director said, "In just twelve months, Top Position's SEO service has landed huge client wins and more than exceeded performance expectations. Having recently expanded the department with a number of new hires and several new clients, we're all eager to surpass these achievements in the course of this year."
To find out more about search engine optimisation by Top Position, visit www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Top Position Publishes Catalogue of PPC and SEO Guides
To celebrate the start of summer, search engine optimisation and pay per click agency Top Position has archived its entire back catalogue of PPC and SEO articles. Available online at www.TopPosition.co.uk the search optimisation and paid search guides cover more than two year's worth of white papers, media comment and editorial production.
Produced by operations director Rebecca Appleton and company founder Daniel Jupp, the slew of articles build on the pair's extensive search engine optimisation and pay per click expertise. Covering all aspects of search marketing from the beginner approach to SEO to advanced PPC targeting techniques, the handy e-articles have made previous appearances in industry magazines and leading SEM web sites.
"While some agencies may question the wisdom of putting our product knowledge online for all to access, Top Position prides itself on its role as an educator and innovator and has made these articles accessible to help those small businesses and web site publishers without the budget to enlist the professional services of an SEO or PPC agency," commented Rebecca Appleton. "When the sun shines the last thing you want to be doing is trawling through dozens of sites looking for the best search engine optimisation and pay per click advice so we have archived all of our tips and tricks in a central virtual library."
With topics as diverse as choosing between Google and Yahoo! for your pay per click campaign, a white paper on the future role of social media in search engine optimisation and pay per click and SEO dictionaries, it's no surprise that the digital agency is regularly featured in a host of top selling publications. Along with written articles there's also a series of presentation notes from keynote SEM speeches at seminars across Europe.
Find out more and read the entire range of articles for free at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Produced by operations director Rebecca Appleton and company founder Daniel Jupp, the slew of articles build on the pair's extensive search engine optimisation and pay per click expertise. Covering all aspects of search marketing from the beginner approach to SEO to advanced PPC targeting techniques, the handy e-articles have made previous appearances in industry magazines and leading SEM web sites.
"While some agencies may question the wisdom of putting our product knowledge online for all to access, Top Position prides itself on its role as an educator and innovator and has made these articles accessible to help those small businesses and web site publishers without the budget to enlist the professional services of an SEO or PPC agency," commented Rebecca Appleton. "When the sun shines the last thing you want to be doing is trawling through dozens of sites looking for the best search engine optimisation and pay per click advice so we have archived all of our tips and tricks in a central virtual library."
With topics as diverse as choosing between Google and Yahoo! for your pay per click campaign, a white paper on the future role of social media in search engine optimisation and pay per click and SEO dictionaries, it's no surprise that the digital agency is regularly featured in a host of top selling publications. Along with written articles there's also a series of presentation notes from keynote SEM speeches at seminars across Europe.
Find out more and read the entire range of articles for free at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
My Favourite SEO Articles
- Search Engine Optimisation - Code of Practice
- A tried and tested code of practice for search engine optimisers
- Search engine optimisation - what's in it for you?
- Why should you consider search engine optimisation? Answers inside.
- Priming Your site for Search Engine Optimisation
- Taking the first steps towards successful SEO
- Search engine optimisation link popularity - do you know yours?
- The importance of researching links
- search engine optimisation - what's blogging got to do with it?
- Blogging. A strange phenomenon that's taken the internet world by storm. Why should you blog as part of your SEO regime? Answers here.
Free Pay Per Click Account Management %u2013 Limited Period
European Pay per click and search engine optimisation consultancy Top Position is offering free pay per click management to Yahoo! advertisers. With the California search engine in the news following strong first quarter financial results and a rejected buyout bid from Microsoft, advertisers looking to get more from their pay per click advertising budget are finding strong returns and increased traffic on Yahoo!
Although Yahoo! has traditionally seen lower traffic flows, recent events have sent web users streaming onto the search engine. The result is more searches and a bigger audience for pay per click advertisers.
Elaine Loughlin, head of the Yahoo! pay per click management department at Top Position said, "In recent months clients who previously reported revenue of around 20% from Yahoo! have seen their return more than double without any increase in advertising budget or advertising spend. In some industries, Yahoo! pay per click performance is now level with or even exceeding the return from Google. This is very positive news for PPC advertisers as the cost per click is still lower."
Recognising the boost to advertisers, pay per click consultancy Top Position has launched a limited edition offer of free pay per click management on the Yahoo! platform. Designed to encourage advertisers to try the search engine as part of their overall online advertising strategy, the free management offer is available to any advertiser with a budget of £400 or more to spend on Yahoo!
Daniel Jupp, Top Position director said, "Even if a Yahoo! pay per click account has previously failed to set the world alight, our dedicated Yahoo! management department can offer a bespoke account management service. By implementing tweaks such as increased keyword spread, better monitoring traffic flows and implementing targeted advert text, we can help advertisers to see a much improved rate of return. With no contract and no commitment, we want advertisers to try a Yahoo! pay per click account and be surprised at the difference."
A Yahoo! platinum agency, Top Position manages hundreds of Yahoo! pay per click accounts and has a dedicated team in place specialising in the search engine's Panama platform. Find out more at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Although Yahoo! has traditionally seen lower traffic flows, recent events have sent web users streaming onto the search engine. The result is more searches and a bigger audience for pay per click advertisers.
Elaine Loughlin, head of the Yahoo! pay per click management department at Top Position said, "In recent months clients who previously reported revenue of around 20% from Yahoo! have seen their return more than double without any increase in advertising budget or advertising spend. In some industries, Yahoo! pay per click performance is now level with or even exceeding the return from Google. This is very positive news for PPC advertisers as the cost per click is still lower."
Recognising the boost to advertisers, pay per click consultancy Top Position has launched a limited edition offer of free pay per click management on the Yahoo! platform. Designed to encourage advertisers to try the search engine as part of their overall online advertising strategy, the free management offer is available to any advertiser with a budget of £400 or more to spend on Yahoo!
Daniel Jupp, Top Position director said, "Even if a Yahoo! pay per click account has previously failed to set the world alight, our dedicated Yahoo! management department can offer a bespoke account management service. By implementing tweaks such as increased keyword spread, better monitoring traffic flows and implementing targeted advert text, we can help advertisers to see a much improved rate of return. With no contract and no commitment, we want advertisers to try a Yahoo! pay per click account and be surprised at the difference."
A Yahoo! platinum agency, Top Position manages hundreds of Yahoo! pay per click accounts and has a dedicated team in place specialising in the search engine's Panama platform. Find out more at www.TopPosition.co.uk
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Free Pay Per Click Help
- Pay Per Click For The Travel Industry
- Yahoo pay per click case study for the travel industry. Learn more about leveraging PPC for bigger sales.
- Pay Per Click Step By Step
- Detailed step by step description to approaching pay per click management. What should your agency be proposing? How should they be tackling your PPC optimisation? Find out here.
- PPC - Mistakes To Not Make
- Avoid wasting clicks and cash with this pocket guide to what not to do with your pay per click campaign.
Search Engine Optimisation Articles Added
As a Search engine optimisation agency, we're always adding articles, news items and SEO musings from the team to our web site. Over the last few weeks, we've concentrated on how to guides and uploaded lots of information about SEo good practices. Find out more at our news page
Top Position Offers Search Marketing Surgery For PPC Advertisers
Google-certified pay per click agency Top Position has launched a search marketing surgery for PPC advertisers. Promising to provide a full campaign health-check, the analysis offers a professional insight into the strengths and weaknesses of the account and is valid across the Google AdWords, Yahoo! Panama and MSN adCenter platforms.
Find out more at www.TopPosition.co.uk
Find out more at www.TopPosition.co.uk
Top Position To Work With Shell, Ocean Finance and Majestic Wine
Pay per click and search engine optimisation agency, has signd up three big name clients to its PPC service: Shell, Ocean Finance and Majestic Wine.
Top Positions SEO Team On Top At CAC Amsterdam
Top Position's search engine optimisation team demonstrated the power of girls on top at the CAC conference, Amsterdam last week. In an almost exclusively male line-up, operations director Rebecca Appleton was one of less than a handful of female experts invited to speak at the casino and affiliate convention.
Read the full story here
Read the full story here
Top Position To Give Keynote SEO Speech At CAC Conference, Amsterdam
Search engine optimisation agency Top Position will give a keynote speech at the Casino Affiliate Convention (CAC) in Amsterdam next month. The company's head of SEO will present on the convergence of search engine optimisation and social media for online gaming sites.
The first in a full schedule of events, the European leg of the CAC tour brings together internet betting and casino operators from around the globe, providing a forum for creative discussion and space to discuss developments in marketing techniques for affiliate sites.
With a focus on marketing to the European online gaming community, CAC is now in its fifth year. Top Position's presentation to delegates will sit alongside a packed three day programme of seminars and discussion panels chaired by industry experts.
Rebecca Appleton of Top Position said, "Around 250 million people globally belong to a social network. That makes social media resources such as Blogger.com and Squidoo a vital part of any internet marketing campaign."
"Social media drives both brand loyalty and brand referrals so is of particular interest to online gaming and affiliate sites who historically have found their presence in paid search to have fallen on stony ground. The CAC conference is one of the most respected conferences in the marketing for gaming arena and one that Top Position is delighted to be a part of."
As the first UK agency to leverage social media activity as part of its standard search engine optimisation package, Top Position is ideally placed to discuss convergence between the two. Launched just over a year go, the award winning agency's SEO department has rapidly risen to prominence with a series of groundbreaking search marketing initiatives.
Sitting comfortably alongside traditional on-page optimisation and link building strategies, the CAC session will discuss the value of social media as an integrated part of any optimisation strategy. The Casino Affiliate Convention takes place 3-5 April 2008, Amsterdam. Top Position's seminar takes place at 11.30am on Thursday 3 April.
The first in a full schedule of events, the European leg of the CAC tour brings together internet betting and casino operators from around the globe, providing a forum for creative discussion and space to discuss developments in marketing techniques for affiliate sites.
With a focus on marketing to the European online gaming community, CAC is now in its fifth year. Top Position's presentation to delegates will sit alongside a packed three day programme of seminars and discussion panels chaired by industry experts.
Rebecca Appleton of Top Position said, "Around 250 million people globally belong to a social network. That makes social media resources such as Blogger.com and Squidoo a vital part of any internet marketing campaign."
"Social media drives both brand loyalty and brand referrals so is of particular interest to online gaming and affiliate sites who historically have found their presence in paid search to have fallen on stony ground. The CAC conference is one of the most respected conferences in the marketing for gaming arena and one that Top Position is delighted to be a part of."
As the first UK agency to leverage social media activity as part of its standard search engine optimisation package, Top Position is ideally placed to discuss convergence between the two. Launched just over a year go, the award winning agency's SEO department has rapidly risen to prominence with a series of groundbreaking search marketing initiatives.
Sitting comfortably alongside traditional on-page optimisation and link building strategies, the CAC session will discuss the value of social media as an integrated part of any optimisation strategy. The Casino Affiliate Convention takes place 3-5 April 2008, Amsterdam. Top Position's seminar takes place at 11.30am on Thursday 3 April.
Top Position Spreading The (Digital) Love This Valentine%u2019s Day
Search marketing firm Top Position is spreading the online love this Valentine's Day with a free 30 day trial on all of its services. The offer is exclusively for new clients signing up throughout the month of February.
Playing Cupid as it matches pay per click advertisers with user eyeballs and search engine optimisation clients with their perfect search engine match, Top Position's free management trial is available across the three main search platforms and in a number of European languages.
With a choice of managed Google, Yahoo! or MSN pay per click campaigns there's something for all budgets and industries. Thanks to Top Position's global presence, each new campaign can also feature micro campaigns in Spanish, French, English or German.
For those already happy with the pay per click, Top Position's unique search engine optimisation service promises to spice up any internet presence. Combining traditional SEO thinking with cutting edge digital marketing and social media activity, SEO by Top Position packs an impressive punch.
In recent weeks existing SEO clients have enjoyed coverage on Sky News and been featured in a number of glossy magazines and national papers as well as enjoying page one rankings, increased traffic and improved brand awareness.
Sign up for your free trial and enjoy a happier Valentine's at www.TopPosition.co.uk
Top Position, the online advertising consultancy for the digital age.
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Playing Cupid as it matches pay per click advertisers with user eyeballs and search engine optimisation clients with their perfect search engine match, Top Position's free management trial is available across the three main search platforms and in a number of European languages.
With a choice of managed Google, Yahoo! or MSN pay per click campaigns there's something for all budgets and industries. Thanks to Top Position's global presence, each new campaign can also feature micro campaigns in Spanish, French, English or German.
For those already happy with the pay per click, Top Position's unique search engine optimisation service promises to spice up any internet presence. Combining traditional SEO thinking with cutting edge digital marketing and social media activity, SEO by Top Position packs an impressive punch.
In recent weeks existing SEO clients have enjoyed coverage on Sky News and been featured in a number of glossy magazines and national papers as well as enjoying page one rankings, increased traffic and improved brand awareness.
Sign up for your free trial and enjoy a happier Valentine's at www.TopPosition.co.uk
Top Position, the online advertising consultancy for the digital age.
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Top Position Search Engine Optimisation Clients Hit The Silver Screen
A Top Position Search Engine Optimisation client has seen his profile raise dramatically after an online press release produced by his dedicated Top Position SEO account manager was picked up by Sky News.
Investigator Barry Schoefield is a former police officer and runs a successful private detective agency. In one of the first pieces produced for Barry, Top Position account manger Billy Howe penned an article examining why people go missing.
With expert input from Barry, the feature was keyword rich for search engine optimisation purposes and drew upon Barry's experiences tracking down lost and missing persons. Placed on social media sites including Blogger.com, Squidoo.com and others, as well as distributed to leading UK national media and industry specific titles, the article led Sky News to seek Barry's expertise when a national story broke concerning a person found after disappearing years earlier.
Within hours, Barry was spirited away to Sky's television studios in the heart of London to give his take on the circumstances surrounding the news story. Explaining the ramifications of the person's disappearance and subsequent reappearance, Barry was able to give the story a real, human take.
Top Position's unique search engine optimisation service combines tried and tested SEO techniques with fresh new thinking. Making use of popular social media sites, industry contacts, national press and an aggressive link building strategy built around online brand exposure, our search engine optimisation is second to none.
SEO Digital Marketing by Top Position provides not just strategic search engine positioning but national media exposure in the form of television, radio, print and electronic coverage. Put our award-winning expertise to work for your company and request your free 30 day trial here.
Maximise your on and off line effectiveness with Top Position, an online advertising consultancy for the digital age.
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Investigator Barry Schoefield is a former police officer and runs a successful private detective agency. In one of the first pieces produced for Barry, Top Position account manger Billy Howe penned an article examining why people go missing.
With expert input from Barry, the feature was keyword rich for search engine optimisation purposes and drew upon Barry's experiences tracking down lost and missing persons. Placed on social media sites including Blogger.com, Squidoo.com and others, as well as distributed to leading UK national media and industry specific titles, the article led Sky News to seek Barry's expertise when a national story broke concerning a person found after disappearing years earlier.
Within hours, Barry was spirited away to Sky's television studios in the heart of London to give his take on the circumstances surrounding the news story. Explaining the ramifications of the person's disappearance and subsequent reappearance, Barry was able to give the story a real, human take.
Top Position's unique search engine optimisation service combines tried and tested SEO techniques with fresh new thinking. Making use of popular social media sites, industry contacts, national press and an aggressive link building strategy built around online brand exposure, our search engine optimisation is second to none.
SEO Digital Marketing by Top Position provides not just strategic search engine positioning but national media exposure in the form of television, radio, print and electronic coverage. Put our award-winning expertise to work for your company and request your free 30 day trial here.
Maximise your on and off line effectiveness with Top Position, an online advertising consultancy for the digital age.
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Want To Sign Up For AdWords Demographic Targeting
Demographic targeting is swiftly moving into the mainstream of pay per click advertising following a Google announcement that they will offer the feature as a beta test in the UK and USA. Read full story
Top Position Expands Yahoo! Offerings
Top Position has announced an expansion to its Yahoo! pay per click management offerings with more dedicated account managers and client consultants.
New 5 Minute Pay Per Click Masterclass Added To Site
There's a new pay per click masterclass onsite now at TopPosition.Co.UK . Intended for PPC advertisers on the AdWords platform, this latest PPC guide looks at targeting functions.
Search Marketing Agency Launches Free AdWords Trial
Global online advertising consultancy Top Position Inc is offering new clients a free 30 day trial when they sign up for its Google AdWords management service. The no-obligation service will see advertisers benefiting from professional campaign management completely free for one whole month.The New Year offer is designed as an introduction to the San Francisco firm's Google Certified pay per click programme. Equally relevant for those who have been advertising online for a while, pay per click management gives companies new to AdWords a helping hand towards an optimised, functional advertising presence.
Daniel Jupp, managing director of Top Position Inc said: "It's very easy for companies to get complacent about their pay per click activities and decide that their campaign is performing well enough. With all of the innovations, new technologies and service additions that Google make, there are always ways to improve paid search campaigns. Top Position's free management trial is a practical way to demonstrate this, making savings and improvements visible in Technicolor."
AdWords advertisers wishing to try out Top Position's free 30 day trial will be assigned a dedicated, Google-Qualified account manager. Working alongside the advertiser, the Top Position pay per click professional will manage and optimise the account to deliver a better return on investment and provide a more economical pay per click experience.
Starting from the account building blocks of keywords and adverts through to matching options and advanced targeting features, the Top Position trial gives new clients complimentary access to professional account management, allowing them to work towards short term goals and set medium term objectives for their pay per click advertising.
Founded in 2001 by Daniel Jupp, Top Position is a European leader in search marketing with offices in five nations. Offering multi lingual pay per click management across Google, Yahoo and MSN, Top Position recently launched a unique SEO digital marketing service.
Find out more and sign up for a free 30 day trial at www.top-position.net or call 415 244 4169
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 415 244 4169 or email: Rebecca@topposition.co.uk
Pay Per Click Ebooks!
Top Position, the pay per click advertising agency that manages some of Europe's most engaging pay per click advertising campaigns has published a series of 5 minute masterclasses on topics relating to advert optimisation.
Covering everything from money saving AdWords techniques to content targeted campaigns, the five minute masterclass modules are available free of charge at the Top Position web site.
Covering everything from money saving AdWords techniques to content targeted campaigns, the five minute masterclass modules are available free of charge at the Top Position web site.
Don't Get Left Out In The Cold!
If you're a small business, it's easy to feel that you're being left out in the cold as your major competitors march onwards with mega bucks advertising and marketing campaigns.
Find out why your company should use pay per click for the next advertsing campaign by clicking here
Find out why your company should use pay per click for the next advertsing campaign by clicking here
Pay Per Click In 2008
If you're a pay per click advertiser, 2008 is set to be a very exicting year with advanced technology and extended reach delivering PPC ads to a much larger audience.
Read online advertising firm Top Position's top 8 pay per click tips for 2008 here
Read online advertising firm Top Position's top 8 pay per click tips for 2008 here
Will You Try Mobile PPC Ads In 2008?
US and European pay per click company Top Position is asking, will you try mobile advertising as part of your PPC campaign next year?
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Latest PPC News - Google Square Up To Microsoft
Want to know the latest on the hottest pay per click battle this year so far?
Microsoft's bid for Yahoo! has Google poised to launch a legal offensive citing antitrust and dominance legislation. Read all the latest news at TopPosition.co.uk
Microsoft's bid for Yahoo! has Google poised to launch a legal offensive citing antitrust and dominance legislation. Read all the latest news at TopPosition.co.uk
Top Position Announces Competitor Research Service
Pay per click consultancy Top Position continues its expansion into search engine optimisation with the release of a SEO super sleuth service, designed to research client competitors. Making full use of link tracking and technical optimisation know how, you can now negate the advantage of sites ranking higher than you for your chosen keywords.
Visit TopPosition.co.uk for more information.
Visit TopPosition.co.uk for more information.
Top Position Offers Free Quick Click Fraud Advice Sheet
Pay per click consultancy Top Position has posted a quick at a glance guide to click fraud for pay per click advertisers worried about mis-use of their online advertising budget.
Read the three steps to identifying and tackling click fraud at the Top Position web site.
Read the three steps to identifying and tackling click fraud at the Top Position web site.
Top Position Launches Own Brand Credit Accounts For Pay Per Click Advertisers
Leading online advertising consultancy Top Position has launched own-brand credit accounts for pay per click advertisers. Rolled out on the Google platform, pay per click credit accounts from Top Position are designed to ease cash flow and increase performance for companies advertising their services on Google AdWords.
Maximising on and offline effectiveness, a Top Position credit account gives advertisers greater control over advertising expenditure with detailed cost reports issued at the beginning of each working week.
"Top Position credit accounts are an ideal solution for businesses wanting to spend larger amounts on their pay per click advertising while retaining control over company cash flow," said Daniel Jupp, managing director of the Google-certified agency. "In addition to credit terms, advertisers can rest assured that their pay per click advertising accounts are being managed with science and creativity with the focus on growing return on investment and targeting more relevant traffic."
Although credit accounts are currently restricted to AdWords campaigns, there are plans to roll out the system across other major advertising platforms including Yahoo and MSN. With offices in five European countries and a new North American headquarters in San Francisco, pay per click credit terms are also valid for multi-lingual PPC management.
Founded in 2001, Top Position specialises in pay per click and search engine optimisation . Managed by a team of specialist search marketing executives, online journalists and internet advertising technicians who work with clients around the globe, Top Position has been named one of the UK's top digital marketing agencies, is Google certified and a Yahoo Platinum agency.
Find out more at Top Position
Maximising on and offline effectiveness, a Top Position credit account gives advertisers greater control over advertising expenditure with detailed cost reports issued at the beginning of each working week.
"Top Position credit accounts are an ideal solution for businesses wanting to spend larger amounts on their pay per click advertising while retaining control over company cash flow," said Daniel Jupp, managing director of the Google-certified agency. "In addition to credit terms, advertisers can rest assured that their pay per click advertising accounts are being managed with science and creativity with the focus on growing return on investment and targeting more relevant traffic."
Although credit accounts are currently restricted to AdWords campaigns, there are plans to roll out the system across other major advertising platforms including Yahoo and MSN. With offices in five European countries and a new North American headquarters in San Francisco, pay per click credit terms are also valid for multi-lingual PPC management.
Founded in 2001, Top Position specialises in pay per click and search engine optimisation . Managed by a team of specialist search marketing executives, online journalists and internet advertising technicians who work with clients around the globe, Top Position has been named one of the UK's top digital marketing agencies, is Google certified and a Yahoo Platinum agency.
Find out more at Top Position
Top Position Launches Dedicated SEO Service For Property Professionals
Pay per click and search engine optimisation agency, Top Position has launched a dedicated SEO service for property professionals. The online advertising consultancy's digital marketing division now includes experienced property marketers to work with the company's growing number of residential and commercial property clients.
Rebecca Appleton, Operations Director said: "Having worked with some of the largest and most successful property companies online today, Top Position's specialist SEO Digital Marketing service for property professionals is designed to liberate brand communications and optimise the web presence of the industry's biggest names."
The SEO digital marketing division employs strategic, creative and digital know-how to offer property companies operating in domestic and international markets an innovative, measurable means of taking their message to the world. Bringing brands to life, individual properties and core company services are positioned across the most relevant on and off line channels.
Top Position's specialist service for property companies embraces the twin objectives of increasing search engine visibility and driving targeted, qualified traffic to the company web site. Strategic digital PR activity is proven to secure qualified sales leads in the most established of offline mediums.
As with the SEO digital marketing service pioneered by the Surrey agency, improved online brand awareness and increased search visibility is achieved by an award-winning team of qualified online journalists. Press release research, distribution and article marketing is delivered to the inbox of the most relevant press contacts and full use made of social media and social networking mediums.
To mark the launch of the service, Top Position is offering a free 30 day trial to new clients. To find out more, visit www.topposition.co.uk or call 0800 094 9001.
Maximise your on and off line effectiveness with Top Position, an online advertising consultancy for the digital age.
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo Platinum Search Marketing agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Rebecca Appleton, Operations Director said: "Having worked with some of the largest and most successful property companies online today, Top Position's specialist SEO Digital Marketing service for property professionals is designed to liberate brand communications and optimise the web presence of the industry's biggest names."
The SEO digital marketing division employs strategic, creative and digital know-how to offer property companies operating in domestic and international markets an innovative, measurable means of taking their message to the world. Bringing brands to life, individual properties and core company services are positioned across the most relevant on and off line channels.
Top Position's specialist service for property companies embraces the twin objectives of increasing search engine visibility and driving targeted, qualified traffic to the company web site. Strategic digital PR activity is proven to secure qualified sales leads in the most established of offline mediums.
As with the SEO digital marketing service pioneered by the Surrey agency, improved online brand awareness and increased search visibility is achieved by an award-winning team of qualified online journalists. Press release research, distribution and article marketing is delivered to the inbox of the most relevant press contacts and full use made of social media and social networking mediums.
To mark the launch of the service, Top Position is offering a free 30 day trial to new clients. To find out more, visit www.topposition.co.uk or call 0800 094 9001.
Maximise your on and off line effectiveness with Top Position, an online advertising consultancy for the digital age.
About Top Position
Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position's SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo Platinum Search Marketing agency.
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
Microsoft Makes Bid For Number 2 PPC Spot!
Microsoft has said that it aims to be one of the two biggest pay per click advertising providers in the world within five years.
Having launched its pay per click AdCenter module just over twelve months ago in the UK, the search engine has embarked on a plan to increase web share, page views and advertiser revenue in the next half decade.
Pay per click consultancy Top Position was one of the first Uk PPC agencies to work with the search engine on its AdCenter programme. Try it for free for 30 days. Top Position
Having launched its pay per click AdCenter module just over twelve months ago in the UK, the search engine has embarked on a plan to increase web share, page views and advertiser revenue in the next half decade.
Pay per click consultancy Top Position was one of the first Uk PPC agencies to work with the search engine on its AdCenter programme. Try it for free for 30 days. Top Position
5 Quick Search Engine Optimisation Tips
SEO Handy Hints
Pay per click and search engine optimisation can provide twice the impact when used in conjunction. But, if pay per click is an exact science, search engine optimisation is a little bit more hit and miss.
The SEO boffins at Top Position have compiled a handy fact sheet of 5 search engine optimisation techniques that you can use to improve your search engine visibility. Read them here
The SEO boffins at Top Position have compiled a handy fact sheet of 5 search engine optimisation techniques that you can use to improve your search engine visibility. Read them here
Search Engine Optimisation Link Tracking
Have you ever wondered how Google decides where to position your web site in its natural listings? Top Position's search engine optimisation link tracking service connects with the search engine's AIP interface to calculate the quantity and quality rating of links back to your web page for search engine optimisation purposes.
More about search engine optimisation
More about search engine optimisation
Top Position Giving Cash Back At ad-tech London
Top Position, the UK's number one pay per click consultancy, will premier its cash back on PPC advertising and new SEO digital marketing division at ad-tech London this September. The search marketing specialists have a commanding presence lined up, with a flagship central stand and juice bar (162) on the ground floor and pay per click and SEO consultation area (602) on the mezzanine level at the Olympia exhibition.
Rebecca Appleton, Business Development Director said: "This is the second year of participation for Top Position at ad-tech and sees us offering a whole range of search marketing support to show visitors. Our juice bar and networking area on the ground floor is a great place for an informal chat with one of our qualified search marketing executives while the consultation centre on the mezzanine level will offer one-on-one reviews and action plans for pay per click advertisers and those looking to improve their SEO activities.
"The big draw however, will be for advertisers wanting to claim cash back on the Google AdWords and Yahoo search marketing activities which can be done at either of the two stands."
Top Position's pay per click rebate programme gives advertisers a two percent return on the Google and Yahoo PPC spend per quarter. Unique to Top Position, the pay per click rebate is only open to companies spending more than fifteen thousand pounds per quarter on Google and three thousand per quarter on Yahoo. Account management services and pay per click consultancy options are provided as a complimentary service and undertaken at the discretion of the advertiser.
Now in its third year, ad:tech London is the only event in the UK that gives marketing professionals from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions.
Claim cash back on Google and Yahoo pay per click advertising 26-27 September with Top Position on stands 162 and 602, Olympia.
Find out more at
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
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Rebecca Appleton, Business Development Director said: "This is the second year of participation for Top Position at ad-tech and sees us offering a whole range of search marketing support to show visitors. Our juice bar and networking area on the ground floor is a great place for an informal chat with one of our qualified search marketing executives while the consultation centre on the mezzanine level will offer one-on-one reviews and action plans for pay per click advertisers and those looking to improve their SEO activities.
"The big draw however, will be for advertisers wanting to claim cash back on the Google AdWords and Yahoo search marketing activities which can be done at either of the two stands."
Top Position's pay per click rebate programme gives advertisers a two percent return on the Google and Yahoo PPC spend per quarter. Unique to Top Position, the pay per click rebate is only open to companies spending more than fifteen thousand pounds per quarter on Google and three thousand per quarter on Yahoo. Account management services and pay per click consultancy options are provided as a complimentary service and undertaken at the discretion of the advertiser.
Now in its third year, ad:tech London is the only event in the UK that gives marketing professionals from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions.
Claim cash back on Google and Yahoo pay per click advertising 26-27 September with Top Position on stands 162 and 602, Olympia.
Find out more at
Editor's Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 0800 094 9001 or email: Rebecca@topposition.co.uk
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Top European Search Marketing Agency Heads To San Francisco!
Pan-European pay per click consultancy, Top Position will open its doors in America next month as it launches the stateside division of its innovative search marketing management solutions.
Launched by British entrepreneur Daniel Jupp in 2001, Top Position has pioneered a more clicks for less approach to search marketing , designed to drive down online advertising budgets while better targeting search traffic and adding value to the bottom line.
Headquartered in Malaga, Spain and with offices in the UK, France and Germany, Top Position is the agency of choice for blue-chip European brands including Ocean Finance and Wine Direct.
Beefing up its global presence, the new San Francisco locale will provide Google-certified management and search engine optimisation services to search marketers.
Purveyors of a scientific and creative approach, the firm's marketing executives are experienced digital advertising technicians briefed to act as expert alter egos.
Providing complete management solution for advertisers wishing to outsource entire campaigns and a consultancy service option for pay per click account holders requiring only advice and guidance on best practice, Top Position's portfolio of work includes pay per click management in six European languages including Spanish, French, German and Dutch.
Charged with increasing conversions, developing a better ROI and tightly integrating niche campaigns, the one-on-one management service offers clients a dedicated account manager to fully optimise Google AdWords and Yahoo Panama accounts.
Named as one of the UK's top digital agencies in 2006, Top Position also offers a unique search engine optimisation digital marketing service. It's creative approach to search engine optimisation sees custom-designed digital marketing campaigns employed to raise brand awareness, harness the power of social media to build sustainable relations and significantly increase online brand exposure and unique web page content by a team of award-winning online journalists and SEO architects.
Launched by British entrepreneur Daniel Jupp in 2001, Top Position has pioneered a more clicks for less approach to search marketing , designed to drive down online advertising budgets while better targeting search traffic and adding value to the bottom line.
Headquartered in Malaga, Spain and with offices in the UK, France and Germany, Top Position is the agency of choice for blue-chip European brands including Ocean Finance and Wine Direct.
Beefing up its global presence, the new San Francisco locale will provide Google-certified management and search engine optimisation services to search marketers.
Purveyors of a scientific and creative approach, the firm's marketing executives are experienced digital advertising technicians briefed to act as expert alter egos.
Providing complete management solution for advertisers wishing to outsource entire campaigns and a consultancy service option for pay per click account holders requiring only advice and guidance on best practice, Top Position's portfolio of work includes pay per click management in six European languages including Spanish, French, German and Dutch.
Charged with increasing conversions, developing a better ROI and tightly integrating niche campaigns, the one-on-one management service offers clients a dedicated account manager to fully optimise Google AdWords and Yahoo Panama accounts.
Named as one of the UK's top digital agencies in 2006, Top Position also offers a unique search engine optimisation digital marketing service. It's creative approach to search engine optimisation sees custom-designed digital marketing campaigns employed to raise brand awareness, harness the power of social media to build sustainable relations and significantly increase online brand exposure and unique web page content by a team of award-winning online journalists and SEO architects.
Pay Per Click Advertiser Numbers Growing!
Pay per click advertisers number around 500,000 according to research released today, with 90% of pay per click account holders currently using Google AdWords for at least one campaign.
The remaining 10% of pay per click advertisers were excusive to either Yahoo or MSN.
Pay per click
SEO
The remaining 10% of pay per click advertisers were excusive to either Yahoo or MSN.
Pay per click
SEO
5 Pay Per Click Rules To Live By
Rule 1: Campaign Maintenance
pay per click campaigns need lots of tender loving care. Use them or lose them. It does takes discipline and planning to keep a campaign relevant, but revising keywords and writing eye-catching new adverts at regular intervals are good habits to get into.
Rule 2: Organisation is Key
Keeping a campaign organised means it runs more efficiently so you'll need to be on the ball and group relevant keywords into their own ad groups. Don't have hordes of general terms in one group, be ruthless and split them into smaller offerings. By doing this, adverts will be more relevant to the user, earning easy brownie points from the search engines. A higher quality score equals a lower cost per click.
Rule 3: Creative Copyrighting
If you Google your competitors, you're sure to come across a slew of almost identical adverts. Stepping away from the crowd takes imagination but can bear rich rewards. Don't stick with tried and tested formulas to woo your client base, be imaginative with language and your pay per click adverts will immediately become more eye-catching.
Rule 4: Get Mobile
Did you know that as of April 2006 there are an estimated 66 million mobile users in Great Britain (Yankee Group, Dec 2005)? Connecting users to your business with a Google AdWords pay per click mobile ad is a matter of minutes.
Rule 5: Take 1
pay per click has developed enormously in the last twelve months and mobile advertising is just one of the new faces of the pay per click phenomenon. Google has trail-blazed a path to technical superiority with the advent of pay per view video advertising. Of course, you need to create a video advert before you can introduce it to your search marketing campaign but this can be as simple or as complicated as you desire.
Find more pay per click advice at http://www.topposition.co.uk
pay per click campaigns need lots of tender loving care. Use them or lose them. It does takes discipline and planning to keep a campaign relevant, but revising keywords and writing eye-catching new adverts at regular intervals are good habits to get into.
Rule 2: Organisation is Key
Keeping a campaign organised means it runs more efficiently so you'll need to be on the ball and group relevant keywords into their own ad groups. Don't have hordes of general terms in one group, be ruthless and split them into smaller offerings. By doing this, adverts will be more relevant to the user, earning easy brownie points from the search engines. A higher quality score equals a lower cost per click.
Rule 3: Creative Copyrighting
If you Google your competitors, you're sure to come across a slew of almost identical adverts. Stepping away from the crowd takes imagination but can bear rich rewards. Don't stick with tried and tested formulas to woo your client base, be imaginative with language and your pay per click adverts will immediately become more eye-catching.
Rule 4: Get Mobile
Did you know that as of April 2006 there are an estimated 66 million mobile users in Great Britain (Yankee Group, Dec 2005)? Connecting users to your business with a Google AdWords pay per click mobile ad is a matter of minutes.
Rule 5: Take 1
pay per click has developed enormously in the last twelve months and mobile advertising is just one of the new faces of the pay per click phenomenon. Google has trail-blazed a path to technical superiority with the advent of pay per view video advertising. Of course, you need to create a video advert before you can introduce it to your search marketing campaign but this can be as simple or as complicated as you desire.
Find more pay per click advice at http://www.topposition.co.uk
Top Position To Exhibit At ad-tech London
Top Position, the UK's number one pay per click consultancy, will premier its cash back on PPC advertising and new SEO digital marketing division at ad-tech London this September. The search marketing specialists have a commanding presence lined up, with a flagship central stand and juice bar (162) on the ground floor and pay per click and SEO consultation area (602) on the mezzanine level at the Olympia exhibition.
Rebecca Appleton, Business Development Director said: "This is the second year of participation for Top Position at ad-tech and sees us offering a whole range of search marketing support to show visitors. Our juice bar and networking area on the ground floor is a great place for an informal chat with one of our qualified search marketing executives while the consultation centre on the mezzanine level will offer one-on-one reviews and action plans for pay per click advertisers and those looking to improve their SEO activities.
"The big draw however, will be for advertisers wanting to claim cash back on the Google AdWords and Yahoo search marketing activities which can be done at either of the two stands."
Top Position's pay per click rebate programme gives advertisers a two percent return on the Google and Yahoo PPC spend per quarter. Unique to Top Position, the pay per click rebate is only open to companies spending more than fifteen thousand pounds per quarter on Google and three thousand per quarter on Yahoo. Account management services and pay per click consultancy options are provided as a complimentary service and undertaken at the discretion of the advertiser.
Now in its third year, ad:tech London is the only event in the UK that gives marketing professionals from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions.
Claim cash back on Google and Yahoo pay per click advertising 26-27 September with Top Position on stands 162 and 602, Olympia.
Learn more about the pay per click cash back and SEO at http://www.topposition.co.uk
Rebecca Appleton, Business Development Director said: "This is the second year of participation for Top Position at ad-tech and sees us offering a whole range of search marketing support to show visitors. Our juice bar and networking area on the ground floor is a great place for an informal chat with one of our qualified search marketing executives while the consultation centre on the mezzanine level will offer one-on-one reviews and action plans for pay per click advertisers and those looking to improve their SEO activities.
"The big draw however, will be for advertisers wanting to claim cash back on the Google AdWords and Yahoo search marketing activities which can be done at either of the two stands."
Top Position's pay per click rebate programme gives advertisers a two percent return on the Google and Yahoo PPC spend per quarter. Unique to Top Position, the pay per click rebate is only open to companies spending more than fifteen thousand pounds per quarter on Google and three thousand per quarter on Yahoo. Account management services and pay per click consultancy options are provided as a complimentary service and undertaken at the discretion of the advertiser.
Now in its third year, ad:tech London is the only event in the UK that gives marketing professionals from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions.
Claim cash back on Google and Yahoo pay per click advertising 26-27 September with Top Position on stands 162 and 602, Olympia.
Learn more about the pay per click cash back and SEO at http://www.topposition.co.uk
It's Official - Pay Per Click Powers Offline Conversions
Pay per click advertising powers offline conversions in 39% of purchases according to new research released today.
While it is relatively simple to track online conversions from pay per click advertising on search engines such as Google and Yahoo thanks to an abundance of PPC conversion tracking software in the marketplace, the value of pay per click advertising on the offline marketing mix has remained something of a mystery until now.
The research firm found that 39% of searchers were influenced in their offline activities by search and online channels. Such a high conversion rate suggests that rather than considering pay per click as an add-on, marketers must now look at PPC advertising as an intrinsic part of the marketing mix.
Pay per click
While it is relatively simple to track online conversions from pay per click advertising on search engines such as Google and Yahoo thanks to an abundance of PPC conversion tracking software in the marketplace, the value of pay per click advertising on the offline marketing mix has remained something of a mystery until now.
The research firm found that 39% of searchers were influenced in their offline activities by search and online channels. Such a high conversion rate suggests that rather than considering pay per click as an add-on, marketers must now look at PPC advertising as an intrinsic part of the marketing mix.
Pay per click
Pay Per Click At Ad-Tech London
Pay per click consultancy Top Position will be on hand at the a-tech London exhibition this 26-27 September at Olympia with its pay per click management and SEO digital marketing services.
Visitors to stands 162 and 602 will be able to claim a cash back rebate on their pay per click spend on both Google AdWords and Yahoo Search Marketing.
Find out how Top Position can help you enjoy a better pay per click and cash back on pay per click
For a bespoke SEO solution visit leading pay per click and SEO agency, Top Position online now.
Visitors to stands 162 and 602 will be able to claim a cash back rebate on their pay per click spend on both Google AdWords and Yahoo Search Marketing.
Find out how Top Position can help you enjoy a better pay per click and cash back on pay per click
For a bespoke SEO solution visit leading pay per click and SEO agency, Top Position online now.
Pay Per Click and SEO Flying High
Pay per click consultancy Top Position is flying high with its new SEO digital marketing department.
A current SEO client is to appear in the September issue of Ryan Air's in-flight magazine. He says, "Brilliant! The SEO team at Top Position create more hype than the Beckhams!". Can you say the same about your SEO
Happy with SEO? Then try pay per click
A current SEO client is to appear in the September issue of Ryan Air's in-flight magazine. He says, "Brilliant! The SEO team at Top Position create more hype than the Beckhams!". Can you say the same about your SEO
Happy with SEO? Then try pay per click
SEO Article Marketing
In SEO terms, article marketing is the Noah's ark of optimisation techniques. Tried, tested and eminently reliable, SEO article marketing is a bridge between older forms of traditional PR and increased online visibility.
Top Position's SEO digital marketing service has article marketing and online PR at its core. Researching, creating and distributing fresh, informative and interesting articles about your brand and areas of expertise, article marketing by Top Position improves search visibility and brand awareness.
By building a web community around your brand by hand, our SEO article marketing activities are designed to increase brand exposure and draw targeted traffic to your site. Editorials are penned by a team of award winning online journalists, ensuring professional and engaging articles for SEO purposes.
Featured in the on and offline outlets of broadsheet newspapers such as The Independent and glossy magazines including A Place In The Sun magazine, article marketing by Top Position's SEO team is proven to generate strong link backs and help with search engine positioning.
Delivering more targeted links from high Google page ranked sources, articles by Top Position's SEO team are distributed online by hand, utilising specialist resources such as Ezinearticles, GoArticles, Google Base and Squidoo.
Available for publication on the client web page, the editorial increases site keyword density and can then be used to exploit book marking web sites such as digg, del.icio.us and reddit.
http://www.topposition.co.uk/go/seo_article_marketing.html
Top Position's SEO digital marketing service has article marketing and online PR at its core. Researching, creating and distributing fresh, informative and interesting articles about your brand and areas of expertise, article marketing by Top Position improves search visibility and brand awareness.
By building a web community around your brand by hand, our SEO article marketing activities are designed to increase brand exposure and draw targeted traffic to your site. Editorials are penned by a team of award winning online journalists, ensuring professional and engaging articles for SEO purposes.
Featured in the on and offline outlets of broadsheet newspapers such as The Independent and glossy magazines including A Place In The Sun magazine, article marketing by Top Position's SEO team is proven to generate strong link backs and help with search engine positioning.
Delivering more targeted links from high Google page ranked sources, articles by Top Position's SEO team are distributed online by hand, utilising specialist resources such as Ezinearticles, GoArticles, Google Base and Squidoo.
Available for publication on the client web page, the editorial increases site keyword density and can then be used to exploit book marking web sites such as digg, del.icio.us and reddit.
http://www.topposition.co.uk/go/seo_article_marketing.html
Top Position SEO Helps Clients To Number 1 Spot
The SEO digital marketing arm of PPC agency, Top Position has seen its fledging department hit the heights of the number one spot on the world's most popular search engine just four months after launching.
Offering clients a unique take on traditional search engine optimisation, Top Position's specialist team have thrown away the SEO rulebook and instead introduced a dynamic and successful service designed to increase search engine positioning while improving online brand exposure and strengthening online brand recognition.
"As one of the largest PPC consultancies in the UK it's only fitting that Top Position has designed a market-leading service intended to change the way clients approach their search engine optimisation," said Business Development Director and Head of SEO, Rebecca Appleton. "Our new service has made quite a splash with positive feedback and more importantly, positive results for clients in the four months that the service has been active."
Working with companies as disparate as the high profile Cannonball World Events US road rally and a prominent light bulb retailer, Top Position has designed and implemented a vibrant and compelling internet presence for its client, shoring up strong keyword positioning on Google and making a successful bid for the number one slot in the case of many clients.
With impressive stats such as multiple number one listings, hundreds of page one listings and improvements from page thirteen to page one in a matter of weeks, SEO digital marketing by Top Position has transformed the search engine experience for its expansive portfolio of clients.
"Not only have companies commissioning Top Position to improve the search engine positioning benefited from better visibility and an improved natural listings presence, they have also seen their brand exposure triple with articles published across the web and in offline publications such as The Guardian, A Place In The Sun, the Miami Herald, .Net Magazine, and The Sun newspaper."
Top Position's SEO service involves the production of PR and marketing material specifically for an online audience. Employing SEO thinking and applying it in an innovative new way, all material produced by Top Position's SEO team is keyword rich, relevant, time-sensitive, deep linked and original. Find out more and try SEO digital marketing free for 30 days, visit http://www.topposition.co.uk/go/search_engine_optimisation.html or call free: 0800 040 9192.
Offering clients a unique take on traditional search engine optimisation, Top Position's specialist team have thrown away the SEO rulebook and instead introduced a dynamic and successful service designed to increase search engine positioning while improving online brand exposure and strengthening online brand recognition.
"As one of the largest PPC consultancies in the UK it's only fitting that Top Position has designed a market-leading service intended to change the way clients approach their search engine optimisation," said Business Development Director and Head of SEO, Rebecca Appleton. "Our new service has made quite a splash with positive feedback and more importantly, positive results for clients in the four months that the service has been active."
Working with companies as disparate as the high profile Cannonball World Events US road rally and a prominent light bulb retailer, Top Position has designed and implemented a vibrant and compelling internet presence for its client, shoring up strong keyword positioning on Google and making a successful bid for the number one slot in the case of many clients.
With impressive stats such as multiple number one listings, hundreds of page one listings and improvements from page thirteen to page one in a matter of weeks, SEO digital marketing by Top Position has transformed the search engine experience for its expansive portfolio of clients.
"Not only have companies commissioning Top Position to improve the search engine positioning benefited from better visibility and an improved natural listings presence, they have also seen their brand exposure triple with articles published across the web and in offline publications such as The Guardian, A Place In The Sun, the Miami Herald, .Net Magazine, and The Sun newspaper."
Top Position's SEO service involves the production of PR and marketing material specifically for an online audience. Employing SEO thinking and applying it in an innovative new way, all material produced by Top Position's SEO team is keyword rich, relevant, time-sensitive, deep linked and original. Find out more and try SEO digital marketing free for 30 days, visit http://www.topposition.co.uk/go/search_engine_optimisation.html or call free: 0800 040 9192.
Top Search Agency Launches SEO Digital Marketing Division
Leading pay per click consultancy Top Position has launched a SEO digital marketing division to complement its search marketing services. Known for its more clicks for less approach to PPC account management, Top Position's digital public relations department offers search engine optimisation (SEO) and online brand management.
"Creating a prominent online presence is very much at the top of the agenda for most businesses," says Daniel Jupp, managing director of Top Position. "Marketers are increasingly aware that brand building and brand exposure is shifting online. The need to move with these changes calls for specialist knowledge and a unique understanding of the internet, its media and communities."
Expert Alter Ego
Managed by a specialist team of award-winning online journalists, experienced marketing managers and search engine optimisation technicians, Top Position's digital marketing service provides a complete online PR presence. Press release research, creation and distribution is coupled with editorial content production, external link management, media tracking and press liaison.
"Gaining the trust and respect of online audiences is paramount if you want your business to succeed online," says Top Position's marketing director, Rebecca Appleton. "Projecting the right image can not only make the casual surfer sit up and take notice, it can drive more targeted traffic to your web site and ultimately increase sales leads and sales figures."
A tailored, twenty-first century solution, digital marketing helps companies to work around the age old problem of standing out from the crowd. Securing brand presence in only the most relevant of cyber circles and tracking link backs, Top Position can project manage the entire campaign or slot in with existing search engine optimisation activities.
For more information, log on to http://www.topposition.co.uk/go/search_engine_optimisation.html or call free: 0800 040 9192.
"Creating a prominent online presence is very much at the top of the agenda for most businesses," says Daniel Jupp, managing director of Top Position. "Marketers are increasingly aware that brand building and brand exposure is shifting online. The need to move with these changes calls for specialist knowledge and a unique understanding of the internet, its media and communities."
Expert Alter Ego
Managed by a specialist team of award-winning online journalists, experienced marketing managers and search engine optimisation technicians, Top Position's digital marketing service provides a complete online PR presence. Press release research, creation and distribution is coupled with editorial content production, external link management, media tracking and press liaison.
"Gaining the trust and respect of online audiences is paramount if you want your business to succeed online," says Top Position's marketing director, Rebecca Appleton. "Projecting the right image can not only make the casual surfer sit up and take notice, it can drive more targeted traffic to your web site and ultimately increase sales leads and sales figures."
A tailored, twenty-first century solution, digital marketing helps companies to work around the age old problem of standing out from the crowd. Securing brand presence in only the most relevant of cyber circles and tracking link backs, Top Position can project manage the entire campaign or slot in with existing search engine optimisation activities.
For more information, log on to http://www.topposition.co.uk/go/search_engine_optimisation.html or call free: 0800 040 9192.
Top Position Signs Million Pound Client To New PPC Rebate Program
The UK's number one pay per click consultancy, Top Position has expanded its blue chip services with the addition of a rebate program for some of the largest online advertisers in the country.
Marking the launch of the innovative management solution, the company has landed a £1 million pay per click contract which will see the advertiser receiving cash back on click charges accrued on Google AdWords and Yahoo Search Marketing.
Giving advertisers two per cent remuneration on their Google advertising spend per quarter and a two and a half per cent return on Yahoo costs, Top Position's rebate program has been designed by company director, Daniel Jupp: "Managing the complex day to day pay per click activities of companies such as Ocean Finance and Wine Direct makes Top Position's account managers some of the most experienced and knowledgeable in the industry.
"By offering advertisers cash back on their pay per click spend, companies with the largest buying power in search marketing are not only seeing a greater return on their investment but receiving a wholly accountable and specialised management service."
Unique to Top Position, the pay per click rebate is only open to companies spending more than fifteen thousand pounds per quarter on Google and three thousand per quarter on Yahoo.
Advertisers electing to take up the cash back offer will receive a percentage of the advertising spend back at the end of each advertising quarter. Account management services and pay per click consultancy options are provided as a complimentary service and undertaken at the discretion of the advertiser.
Companies joining the rebate scheme and wishing to outsource the planning and day to day running of their pay per click advertising to Top Position are assigned dedicated account managers. Experts within the dedicated advertising platform, Top Position's Google AdWords and Yahoo Search Marketing executives work exclusively with large pay per click campaigns for blue chip clients and undertake search engine-supported training modules. They are backed up with expert advert copywriters and research assistants.
Founded in 2001, Top Position offers pay per click in multiple languages with five offices across mainland Europe and the USA.
www.topposition.co.uk
Marking the launch of the innovative management solution, the company has landed a £1 million pay per click contract which will see the advertiser receiving cash back on click charges accrued on Google AdWords and Yahoo Search Marketing.
Giving advertisers two per cent remuneration on their Google advertising spend per quarter and a two and a half per cent return on Yahoo costs, Top Position's rebate program has been designed by company director, Daniel Jupp: "Managing the complex day to day pay per click activities of companies such as Ocean Finance and Wine Direct makes Top Position's account managers some of the most experienced and knowledgeable in the industry.
"By offering advertisers cash back on their pay per click spend, companies with the largest buying power in search marketing are not only seeing a greater return on their investment but receiving a wholly accountable and specialised management service."
Unique to Top Position, the pay per click rebate is only open to companies spending more than fifteen thousand pounds per quarter on Google and three thousand per quarter on Yahoo.
Advertisers electing to take up the cash back offer will receive a percentage of the advertising spend back at the end of each advertising quarter. Account management services and pay per click consultancy options are provided as a complimentary service and undertaken at the discretion of the advertiser.
Companies joining the rebate scheme and wishing to outsource the planning and day to day running of their pay per click advertising to Top Position are assigned dedicated account managers. Experts within the dedicated advertising platform, Top Position's Google AdWords and Yahoo Search Marketing executives work exclusively with large pay per click campaigns for blue chip clients and undertake search engine-supported training modules. They are backed up with expert advert copywriters and research assistants.
Founded in 2001, Top Position offers pay per click in multiple languages with five offices across mainland Europe and the USA.
www.topposition.co.uk
Creating Killer PPC Adverts
How to plan and write effective ppc adverts
If your pay per click advert was a lonely hearts listing, what would it say about your business? Would it mention your great sense of humour, your snappy dress sense and caring nature? Or would it describe you as someone who plays it safe, is a leader not a follower and blends with the crowd at all costs? As in dating, first impressions count with pay per click.
A killer pay per click advert stands out from the crowd and drives the right kind of traffic to the web site. It describes the product or service being offered but leaves the reader wanting more information. It isn't a hard sell but it does make the casual surfer sit up and take notice.
The success of your pay per click advert depends on your choice of keywords and where they are positioned within the ad text. Omitting important terms from the advert wording is a common mistake. This has greater implications than a less than memorable advert- if Google AdWords is your platform of choice, it also means you're missing out on vital quality score points.
Based on your campaign infrastructure and relevance of related groupings, the AdWords quality score demonstrates your campaign's ability to give search users exactly what they've gone online to find. In pay per click terms, this means ensuring the keywords used to trigger the adverts are strategically placed within the advert itself. Not only does this earn Google brownie points, it can lead to a lower cost per click and better positioning. More importantly, it stands out to the search user, demonstrating the advertiser's ability to provide what the surfer is looking to acquire. More Pay Per Click articles and stuff here!
A killer pay per click advert stands out from the crowd and drives the right kind of traffic to the web site. It describes the product or service being offered but leaves the reader wanting more information. It isn't a hard sell but it does make the casual surfer sit up and take notice.
The success of your pay per click advert depends on your choice of keywords and where they are positioned within the ad text. Omitting important terms from the advert wording is a common mistake. This has greater implications than a less than memorable advert- if Google AdWords is your platform of choice, it also means you're missing out on vital quality score points.
Based on your campaign infrastructure and relevance of related groupings, the AdWords quality score demonstrates your campaign's ability to give search users exactly what they've gone online to find. In pay per click terms, this means ensuring the keywords used to trigger the adverts are strategically placed within the advert itself. Not only does this earn Google brownie points, it can lead to a lower cost per click and better positioning. More importantly, it stands out to the search user, demonstrating the advertiser's ability to provide what the surfer is looking to acquire. More Pay Per Click articles and stuff here!
Pay Per Click AdWords Search Expert
Improve Your Quality Score
Pay per click advertising is a lot like speed dating. You only get a few seconds to show off your best features before the other party moves on to a more attractive prospect. Worse still, being last in line means the best ones are usually already taken. If your PPC advert isn't coming out top in Google search results, a poor quality score is often to blame. Fortunately, it's a lot easier to improve your ad performance than it is to win back the hot blonde now sat at table two. As in dating, size is everything.
1. Make Your Adverts Relevant
Badly written advert text is a common cause of a low quality score. Omitting important keywords from the advert wording means you're missing out on easy brownie points. Be as specific as possible. If you sell leather sofas and leather sofa is one of your keywords, use the same phrasing in your advert text. Making your advert relevant to your keywords will raise your quality score, giving you a better position within the search platform.
Read The Remaining 4 Tips Here!
1. Make Your Adverts Relevant
Badly written advert text is a common cause of a low quality score. Omitting important keywords from the advert wording means you're missing out on easy brownie points. Be as specific as possible. If you sell leather sofas and leather sofa is one of your keywords, use the same phrasing in your advert text. Making your advert relevant to your keywords will raise your quality score, giving you a better position within the search platform.
Read The Remaining 4 Tips Here!
How Do You Choose Your PPC Platform?
Google, Yahoo or MSN...
First things first. If you want a successful pay per click campaign, you first need to decide if your PPC will be best served on Google, Yahoo or MSN.
Much like the search engines themselves, each PPC platform has its own ups and downs. Choosing the right one for your pay per click is a critical business decision.
MSN is the PPC newcomer despite more than a decade of dominance in the IT industry. Traffic levels are lower but the cost per click reflects this. Conversions are MSN's pay per click strong point but the dashboard can be tricky to work your way around. However, it's multiple targeting and advanced demographic targeting features make it well worth a look. Interested? Find out more here: http://www.topposition.co.uk/go/msn_services.html
Yahoo is next up in search engine traffic volume. Google may remain the global search engine of choice but advertisers on Yahoo's newly branded Search Marketing (formerly known as Overture) programme enjoy a wider range of affiliate exposure. Yahoo uses this networking to generate around 5.7 million targeted leads every month for its advertisers.
The amount your business is prepared to pay for each keyword entered in the campaign dictates where the pay per click advert is positioned relative to competitor's submissions. Yahoo has the upper hand here, offering a transparent bidding system. Clients log on and enter a keyword to see how much current advertisers pay for the same term. Effectively you can then buy the listing position you want depending on how much you are prepared to pay per click relative to other users. Tempted? http://www.topposition.co.uk/go/yahoo_services.html
Ah, finally we get to Google! Google's submission procedure offers one considerable advantage; speed of use. Advert submission is instant, putting a new or revised pay per click advert online immediately providing simple guidelines governing advert length and editorial codes are adhered to.
Little if any forward planning is required on the part of the advertiser to introduce new campaigns and special offers at the touch of the button. Similarly, pausing discontinued products or oversubscribed services is also the work of moments, giving pay per click advertisers the highest level of control over their internet presence.
Google's bidding system is not transparent meaning you can spend a lot of time trying to get the perfect position at a realistic prize. More Handy Hints Here!
Much like the search engines themselves, each PPC platform has its own ups and downs. Choosing the right one for your pay per click is a critical business decision.
MSN is the PPC newcomer despite more than a decade of dominance in the IT industry. Traffic levels are lower but the cost per click reflects this. Conversions are MSN's pay per click strong point but the dashboard can be tricky to work your way around. However, it's multiple targeting and advanced demographic targeting features make it well worth a look. Interested? Find out more here: http://www.topposition.co.uk/go/msn_services.html
Yahoo is next up in search engine traffic volume. Google may remain the global search engine of choice but advertisers on Yahoo's newly branded Search Marketing (formerly known as Overture) programme enjoy a wider range of affiliate exposure. Yahoo uses this networking to generate around 5.7 million targeted leads every month for its advertisers.
The amount your business is prepared to pay for each keyword entered in the campaign dictates where the pay per click advert is positioned relative to competitor's submissions. Yahoo has the upper hand here, offering a transparent bidding system. Clients log on and enter a keyword to see how much current advertisers pay for the same term. Effectively you can then buy the listing position you want depending on how much you are prepared to pay per click relative to other users. Tempted? http://www.topposition.co.uk/go/yahoo_services.html
Ah, finally we get to Google! Google's submission procedure offers one considerable advantage; speed of use. Advert submission is instant, putting a new or revised pay per click advert online immediately providing simple guidelines governing advert length and editorial codes are adhered to.
Little if any forward planning is required on the part of the advertiser to introduce new campaigns and special offers at the touch of the button. Similarly, pausing discontinued products or oversubscribed services is also the work of moments, giving pay per click advertisers the highest level of control over their internet presence.
Google's bidding system is not transparent meaning you can spend a lot of time trying to get the perfect position at a realistic prize. More Handy Hints Here!
No Money For PPC?
Budget Breakers...
Lots of businesses think that they can't get have a good PPC advert without a huge budget. Not true! As long as you show lots of self restraint, i.e. not cramming as many keywords as possible into the campaign, and choose your PPC matching options carefully, even as little as $5 a day can lead to great leads through AdWords or Yahoo.
Of course, in order to keep costs down you'll also need to think about things such as day parting (PPC time targeting, geo graphical targeting and language targeting...Top Tips For Choosing Keywords On A Budget
And if you have a really, really small budget, try the costing predictor on Yahoo and MSN as cost per click is significantly lower than on Google and conversions are often better.
Of course, in order to keep costs down you'll also need to think about things such as day parting (PPC time targeting, geo graphical targeting and language targeting...Top Tips For Choosing Keywords On A Budget
And if you have a really, really small budget, try the costing predictor on Yahoo and MSN as cost per click is significantly lower than on Google and conversions are often better.
Top Position Explains Conversion Optimizer Tool
Pay per click advertisers using Google AdWords for their search marketing can now add a new tool to Google's suite of conversion tracking gadgets - the Conversion Optimizer.
Based on desired ROI, the Conversion Optimizer allows pay per click advertisers to set a maximum cost per acquisition bid and then automatically determines optimal cost per click bids for each keyword.
Visit Top Position to find out more
Based on desired ROI, the Conversion Optimizer allows pay per click advertisers to set a maximum cost per acquisition bid and then automatically determines optimal cost per click bids for each keyword.
Visit Top Position to find out more
Free Pay Per Click Trial
Pay per click consultancy Top Position is offering new clients a free 30 day trial of its pay per click management services and seo digital marketing programme.
Sign up here
Sign up here
