Pay per Click Marketing Book - Scientific Search Engine Marketing
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Scientific Search Engine Marketing
Stop losing money on your pay per click campaigns! Learn how to manage pay per click like a professional!
Every business, at every level, should be using paid search ("Pay per Click"), whether it's to drive local traffic to your brick and mortar store or to build a nationwide brand. Paid search is more scalable, adaptable, economical, and trackable than any other form of advertising in existence.
It is very easy to get started in pay per click marketing. But that's the problem. The search engines have made it very easy to get signed up and started spending money, but before you know it you've blown through a pile of cash with little in the way of results.
What you need is a set of rules to follow. A strategy.
I'm Jerry Work, president of Work Media, LLC, a search engine marketing company in Nashville, and author of the brand new book Scientific Search Engine Marketing (Strategies for Maximizing Your Pay per Click Return on Investment). Scientific Search Engine Marketing teaches the principles, tools, and strategies that my company uses to manage paid search marketing campaigns for companies ranging in size from one-man shops to billion dollar corporations. Like most things in life, paid search management is much easier if you have a system. If you follow the rules in this book, you will be successful generating leads or sales for your business via pay per click ads.
"From the time Work Media first began managing my AdWords campaign, our cost per conversion (when a prospect fills out a request for proposal) declined more than 36%. So we are getting more requests for the same amount of money."
C. Emory Cross, cemorycross.com, Tampa, Florida
For new advertisers especially, the search engines have set the game up so that they extract as much money out of your pockets as they can as quickly as they can. My company charges businesses substantial fees to manage their pay per click marketing, so we have to know how to make the most of our clients' budgets.
I'll teach you how to do the same for yourself.
This book will teach you a mathematically-based, logical, tested strategy for maximizing the profits you generate on your pay per click campaigns.
Here is a sample of the subjects this book covers:
This book is based on years of experience and research in the field of web site marketing.
There are lots of Internet marketing books available that contain little in the way of concrete, practical knowledge. This is not a get rich quick book. I am not going to promise that this book will make you a million dollars. What I do promise is that after reading this book, you will approach your pay per click marketing from a different viewpoint, and will have the tools and strategies to start maximizing your profits.
Every business, at every level, should be using paid search ("Pay per Click"), whether it's to drive local traffic to your brick and mortar store or to build a nationwide brand. Paid search is more scalable, adaptable, economical, and trackable than any other form of advertising in existence.
It is very easy to get started in pay per click marketing. But that's the problem. The search engines have made it very easy to get signed up and started spending money, but before you know it you've blown through a pile of cash with little in the way of results.
What you need is a set of rules to follow. A strategy.
I'm Jerry Work, president of Work Media, LLC, a search engine marketing company in Nashville, and author of the brand new book Scientific Search Engine Marketing (Strategies for Maximizing Your Pay per Click Return on Investment). Scientific Search Engine Marketing teaches the principles, tools, and strategies that my company uses to manage paid search marketing campaigns for companies ranging in size from one-man shops to billion dollar corporations. Like most things in life, paid search management is much easier if you have a system. If you follow the rules in this book, you will be successful generating leads or sales for your business via pay per click ads.
"From the time Work Media first began managing my AdWords campaign, our cost per conversion (when a prospect fills out a request for proposal) declined more than 36%. So we are getting more requests for the same amount of money."
C. Emory Cross, cemorycross.com, Tampa, Florida
For new advertisers especially, the search engines have set the game up so that they extract as much money out of your pockets as they can as quickly as they can. My company charges businesses substantial fees to manage their pay per click marketing, so we have to know how to make the most of our clients' budgets.
I'll teach you how to do the same for yourself.
This book will teach you a mathematically-based, logical, tested strategy for maximizing the profits you generate on your pay per click campaigns.
Here is a sample of the subjects this book covers:
- What your different search engine marketing options are.
- How to estimate your optimum bid level before launching your campaigns.
- How to adjust your campaigns based on performance data.
- How to conduct keyword research.
- How to focus your budget on the keywords that are the most profitable.
- How to run performance reports.
- How to use search engine automatic bid adjustment.
- How to write winning ads.
- How to create winning landing pages.
- And lots more!
This book is based on years of experience and research in the field of web site marketing.
There are lots of Internet marketing books available that contain little in the way of concrete, practical knowledge. This is not a get rich quick book. I am not going to promise that this book will make you a million dollars. What I do promise is that after reading this book, you will approach your pay per click marketing from a different viewpoint, and will have the tools and strategies to start maximizing your profits.
"Learn how to manage pay per click campaigns like a professional."
Amazon Spotlight
Scientific Search Engine Marketing: Strategies For Maximizing Your Pay Per Click Return On Investment
Amazon Price: $25.00 (as of 07/14/2009)
Scientific Search Engine Marketing Video
Pay per Click Book - Scientific Search Engine Marketing
http://workmedia.net/scientific-search-engine-marketing/ Learn 2 critical pay per click advertising strategies, plus preview new book Scientific Search Engine Marketing. Learn to manage PPC like a pro.
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Company Bio
Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
Jerry Work was working in Memphis as a financial analyst at one of the top business appraisal firms in the country when he realized he wa... (more)
